Accessibility Statement for SuperValu
SuperValu Online Grocery is committed to making its website accessible, in accordance with European Union (Accessibility Requirements of Products and Services) Regulations 2023.
This accessibility statement applies to https://shop.supervalu.ie
This website is designed to comply with the technical standard for websites and mobile apps, EN 301 549 v.3.2.1. This closely follows level ‘AA’ of the Web Content Accessibility Guidelines 2.2 level AA.
Compliance Status
This website is partially compliant with technical standard EN 301 549 v.3.2.1 and the Web Content Accessibility Guidelines 2.2 level AA. See ‘Non-accessible content’ for more details.
SuperValu Online Grocery is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. We are currently working with Vially and Vision Ireland to ensure we meet accessibility standards. We are continually improving the user experience for everyone and adhering to the required accessibility standards.
The Web Content Accessibility Guidelines (WCAG 2.2) defines requirements for designers and developers to improve accessibility for people with disabilities.
Non-accessible Content
Despite our best efforts to ensure the accessibility of this website, we are aware of some limitations, which we are working to fix. Below is a description of known limitations and potential solutions. Please contact us if you encounter an issue not listed below.
- Keyboard/Screen reader navigation is not yet accessible on parts of the website.
- Skip to content link is not yet implemented.
- Images – we are currently working through images to add contextual alternative text.
- Videos – we are working through videos to add closed captions and audio descriptions.
- Forms – we are currently working through forms to add accessible error validation and focus.
- Link Text – we are working to remove links named ‘click here’ and ‘find out more’ where possible, links will be given clear labels.
- Correctly structured content with good heading usage – we are creating logical heading structures on our pages.
- Cross operating system compatibility – has not yet been implemented in every section. We are currently updating CSS for desktop and mobile.
- Mobile navigation – along with cross operating system compatibility, once CSS has been updated, we will audit for mobile navigation and ease of use for screen readers.
- Third-party content – there are areas of our website controlled by third-party companies, such as the event submission form. These are not funded by, developed, or controlled by SuperValu, but work is in progress to resolve as many issues related to these areas as feasibly possible.
Preparation of this Accessibility Statement
The Statement was prepared by Vially where Vially performed a blend of manual and automated accessibility tests using multiple platforms: Windows (JAWS, NVDA), Mac (VoiceOver), iOS (VoiceOver), and Android (TalkBack), and their native accessibility tools. A detailed issue log was created to measure against WCAG 2.2 standards. These issues were presented to the development team who are amending these issues and bringing the website into WCAG 2.2 AA compliance.
This statement was created by Vially in March 2025.
The statement was last reviewed in March 2025.
Feedback and Contact Information
We welcome feedback on the accessibility of this website. If you have any comments or find any problems not listed on this page, please contact [email protected]
Compatibility with browsers and assistive technology
This website is designed to be compatible with the following most used assistive technologies:
- The latest version of Google Chrome, Microsoft Edge, and Apple Safari browsers;
- In combination with the latest versions of NVDA, VoiceOver, and TalkBack.
Technical specifications
The accessibility of this website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:
- HTML
- WAI-ARIA
- CSS
- JavaScript
WCAG 2.2 Accessibility Auditing Service
If you would like your website, application or digital documents reviewed and tested against the WCAG 2.2 standards, please contact the Vially team at [email protected].