Oral Care (64)

Aquafresh Little Teeth Toothpaste for Kids 3-5 Years (75 ml), €1.99

Aquafresh Little Teeth toothpaste has been specially designed by dental experts for children aged 3-5 years. The enamel of your child's teeth is 50% thinner than yours and more susceptible to sugar acid attack that leads to cavities. Aquafresh Little Teeth gently cleans with brushing, and it is a low abrasive formula, providing gentle care and cavity protection for your little one's teeth. It is made with 94% naturally derived ingredients and has a child-friendly mild mint flavour. Designed by experts, trusted by parents, loved by kids. Try pairing with the Aquafresh Little Teeth toothbrush. Aquafresh toothpaste is packaged in a recyclable tube & carton. 1. WHAT IS AQUAFRESH LITTLE TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 3-5 years. It's low abrasive formula provides gentle cleaning for children's teeth. Its age-appropriate fluoride level helps strengthen the enamel while providing cavity protection for your child's LITTLE teeth to help ensure their PERMANENT teeth come through healthy & strong. 2. WHY CHOOSE: Aquafresh Little Teeth toothpaste is a fluoride toothpaste that is specially designed by dental experts to gently strengthen and protect little teeth. The enamel on your child's little teeth is 50% thinner than yours and more susceptible to sugar acid attacks that can lead to cavities. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Little Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 95% naturally derived ingredients, making it an excellent choice to provide the gentle care and cavity protection to ensure your child's little teeth come through healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Little Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help keep them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. *Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 3-5 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on little teeth is up to 50% thinner than adults, they need extra care. Aquafresh Little Teeth Kids toothpaste is gentle on your child's teeth and has a child-friendly mild mint flavour which makes it a perfect choice for your child.

Colgate Deep Clean Whitening Toothpaste (75 ml), €5.75

Colgate Deep Clean Whitening Toothpaste with baking soda gently removes surface stains and plaque for a naturally white smile. The fluoride toothpaste also fights cavities and refreshes.

Colgate Toothpaste Max Fresh Blue (125 ml), €4.15

Colgate Max Fresh Toothpaste with Cooling Crystals is a new dimension in freshness with FreshFX technology to give you 10X longer lasting cooling than brushing with regular fluoride toothpaste

Colgate Total Whitening Toothpaste (125 ml), €9.00

The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Enliven Coolmint Mouthwash (500 ml), €2.00

Daily use of Enliven alcohol free Mouthwash with fluoride, in addition to your normal teeth cleaning routine using a fluoride toothpaste, helps fight bacteria, helps strengthen teeth, helps reduce plaque, helps reduce bad breath causing bacteria and helps maintain healthy gums.

Aquafresh Big Teeth Toothpaste for Kids 6-8 Years (75 ml), €1.99

Aquafresh Big Teeth toothpaste is specially designed by dental experts for children aged 6-8 years, with age-appropriate fluoride level to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. Each milk tooth will eventually wobble free, when a new stronger big tooth is ready and waiting to take its place. New big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. It now comes with 0% artificial flavours and sweeteners, and its low abrasive formula ensures gentle cleaning for your child’s teeth. It also provides 24hr sugar acid protection*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. Aquafresh Big Teeth Kids toothpaste is designed by experts, trusted by parents and loved by kids, and provides lasting protection to new permanent teeth, via fluoride with twice daily brushing. 1. WHAT IS AQUAFRESH BIG TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 6-8 years. It’s low abrasive formula provides gentle cleaning for children’s teeth. Its age-appropriate fluoride provides lasting protection to new permanent teeth, with twice daily brushing. 2. WHY CHOOSE: Aquafresh Big Teeth toothpaste is a clinically proven fluoride toothpaste that is specially designed by dental experts to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. The enamel on your child's little teeth is 50% thinner than yours and new big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Big Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide the expert care that helps keep mixed teeth healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Big Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help make them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 6-8 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on children's teeth is up to 50% thinner than adults, they need extra care. Aquafresh Big Teeth Kids toothpaste is gentle on your child’s teeth and has a child-friendly fruit mint flavour which makes it a perfect choice for your child.

Steradent Active Plus Tablets (30 Piece), €3.05

In just 3 minutes thousands of micro bubbles carry the active oxygen all around the denture killing 99.9% of bacteria. Provides a powerful in depth clean removing 50% more plaque than brushing alone. Use twice daily, Steradent Active Plus will leave your dentures feeling perfectly clean. Suitable for full and partial dentures. The formula is safe to use with your dentures and will not cause damage to metal parts.

Aquafresh Little Teeth Soft Toothbrush for 3-5 Years (1 Piece), €3.05

Your child's first teeth are not just practice. They hold the spaces for their adult teeth waiting in the gums. Our Aquafresh Little Teeth toothbrushes are specially designed by dental experts for children aged 3-5 years and have a full range of colourful characters to help engage kids and encourage them to brush. Made for little teeth, this toothbrush is made with mixed-length soft bristles. The shorter bristles are designed to clean the tooth surface, the longer bristles are specifically intended to clean interdental spaces. The Flex-Zone helps control pressure when brushing and is gentle on gums. While we can't promise specific colours or motifs with each order, this toothbrush for kids comes in a full range of colourful characters to help engage kids and encourage them to brush, alongside a brush cap and suction foot for an easy stand and hygienic storage. Made from responsibly sourced cardboard, the packaging is recyclable. Explore more from our Kids range. For great results, use it together with Aquafresh Kids Little Teeth Toothpaste. Aquafresh Kids Toothbrush is also available in Milk Teeth for 0-2 years old, Big Teeth for 6-8 years old, and Advance Kids for 9-12 years old variants. 1. SPECIALLY DEVELOPED FOR CHILDREN: Aquafresh Kids Little Teeth toothbrush is specially developed by dental experts for children aged 3-5 years old and their special teeth cleaning needs. 2. INTERDENTAL BRISTLES TO HELP CLEAN LITTLE TEETH: Specially made for little teeth and the spaces between them. This toothbrush also has a suction foot for an easy stand and hygienic storage. 3. SOFT BRISTLES: Toothbrush for kids made with soft, end-rounded bristles that are gentle on the teeth and gums, while providing effective cleaning. The shorter bristles are designed to clean the tooth surface, the longer bristles are specifically intended to clean interdental spaces. 4. KIND TO GUMS: The Flex-Zone bends to help absorb excess brushing pressure, for effective cleaning of teeth, while being gentle on gum. 5. PLASTIC FREE, RECYCLABLE PACKAGING: The packaging is made from responsibly sourced cardboard and the window is made from a special plastic-free film (regenerated cellusose). 6. Explore more from our Kids range. For great results, use it together with Aquafresh Kids Little Teeth Toothpaste. Aquafresh Kids Toothbrush is also available in Milk Teeth for 0-2 years old, Big Teeth for 6-8 years old, and Advance Kids for 9-12 years old variants.

Listerine Advanced Defence Gum Treatment Mouthwash (500 ml), €4.25

- For gingivitis treatment and daily gum protection. - The formula creates an invisible protective shield that prevents plaque germs from attaching to tooth surfaces. - Allows gums to repair and restore themselves to a natural, healthier state. - For best results use twice daily until gums are healed and bleeding has stopped. - Can also be used long term to prevent gingivitis from reoccurring. LISTERINE® Advanced Defence Gum Treatment is clinically proven to treat gum disease for healthier gums.

Listerine Advanced White Mouthwash (500 ml), €4.25

- Used twice daily, LISTERINE® Advanced White Milder Taste is clinically proven to whiten teeth in 1 week*. - Powerful Essential Oils kill 99% of germs that cause plaque**. - The unique formula works effectively with dual action: it removes tough stains and prevents future stains - Non abrasive whitening technology does not harm the enamel, and fluoride helps to remineralise and strengthen teeth - *proven to lift and prevent tough stains **in a lab study LISTERINE® Advanced White Milder Taste is a ZERO-ALCOHOL formula clinically proven to help give you whiter teeth in just 1 week*.

Listerine Cool Mint Mouthwash (500 ml), €5.25

- Used twice daily, LISTERINE® Cool Mint provides 24-hour protection against plaque. - It has clinically proven ingredients to prevent & reduce plaque, a major cause of gum disease. - It gives lasting fresh breath confidence and kills 99.9% of bacteria in lab tests. LISTERINE® Cool Mint Mouthwash for a cleaner fresher mouth than brushing alone. The formula removes up to 99% of bad breath and plaque causing germs left after brushing.

Sensodyne Complete Protection Toothpaste (75 ml), €7.20

Sensitivity occurs when the dentine underneath the tooth enamel and gums becomes exposed. When exposed dentine comes into contact with hot or cold, sweet, sour or even your toothbrush it can trigger the nerve, causing a short sharp pain. Sensodyne Complete Protection toothpaste offers sensitivity relief with all the benefits of an everyday toothpaste because the formulation is specially designed with 7 benefits, giving complete protection for sensitive teeth. With twice daily brushing it leaves teeth feeling fresh and clean. It also helps to control plaque, maintain healthy gums, helps maintain natural whiteness, whilst also strengthening and protecting enamel. Its NovaMin formulation restores a protective layer over sensitive areas to help shield you from pain. With twice daily brushing, its NovaMin formulation has been developed to help provide sensitive teeth with everything they need. 1. One complete sensitivity toothpaste, specially designed with seven benefits* *with twice daily brushing 2. Clinically proven relief and daily protection for sensitive teeth 3. No.1 dentist recommended brand for sensitive teeth. For Claim Verification please contact [email protected] 4. Helps relieve, restore* and protect sensitive teeth. *Forms a protective layer over the sensitive areas of the teeth 5. Leaves your mouth feeling fresh

Tepe Interdental Red Brush 6 Pack (16 g), €4.80

TePe Daily for Best Results Use TePe daily to effectively remove plaque and food debris which can lead to gum disease, bad breath and tooth decay.

Aquafresh Advance Soft Toothbrush for 9-12 Years (1 Piece), €2.97

New permanent teeth are 50% more vulnerable to damage than adults' teeth and can take up to 3 years to reach full strength. The mix of milk and new permanent teeth makes them more difficult to clean. Made to take care of your child's teeth, Aquafresh Advance Kids toothbrush features a small head and soft bristles with different lengths to help clean the new permanent teeth and existing milk teeth. The unique Aquafresh Flex-Zone helps control pressure when brushing - being gentle on gums while removing plaque. What's more, the ergonomic handle provides a secure hold and allows good control when brushing the teeth. While we can't promise specific colours or motifs with each order, we guarantee a funky mix of shades and patterns that make brushing a blast. The packaging is made from responsibly sourced recycled cardboard with a regenerated cellulose window. It is also recyclable. Explore more from our Kids range. For great results, use this toothbrush with Aquafresh Kids Advance Toothpaste. Aquafresh Kids Toothbrush is also available in Milk Teeth for children aged 0-2 years old, Little Teeth for 3-5 years old, and Big teeth for 6-8 years old. 1. SPECIALLY DEVELOPED FOR CHILDREN: Aquafresh Kids Advance Toothbrush is specially developed by dental experts for children aged 9-12 year olds and their special teeth cleaning needs. 2. TAKES CARE OF YOUR CHILD'S TEETH: This toothbrush for kids features a small, flexible head and mixed-length soft bristles to clean existing milk teeth and growing permanent teeth as well as gently removing plaque. 3. GENTLE ON GUMS: Unique Flex-Zone bends to help absorb excess brushing pressure for effective cleaning of your child's teeth - being gentle on their gums while removing plaque. 4. PLASTIC FREE, RECYCLABLE PACKAGING: Packaging is made from responsibly sourced, recycled cardboard and the window is made from a special plastic-free film (regenerated cellulose). 5. EXPLORE OUR RANGE: For great results, we recommend using it together with Aquafresh Advance Kids Toothpaste. Aquafresh Kids Toothbrush is also available for Milk teeth, Little teeth and Big teeth based on the age category of your child.

Aquafresh Big Teeth Soft Toothbrush for 6-8 Years (1 Piece), €3.05

The enamel on new PERMANENT teeth is softer and more vulnerable to decay, and so the new teeth are not as strong as you think. The mix of little teeth, big teeth, and gaps also makes them more difficult to clean. With this in mind, Aquafresh Kids Big Teeth toothbrush is specially developed by dental experts for kids aged 6-8 years old and their special teeth cleaning needs. Designed for mixed teeth, this toothbrush is made with mixed length, special tapered bristles to clean between gaps and designed for effective cleaning of hard-to-reach areas. The unique Aquafresh Flex-Zone helps control pressure when brushing – being gentle on gums while removing plaque. It comes in recyclable packaging made from responsibly sourced, recycled cardboard, with the window made from a special plastic-free film (regenerated cellulose). Explore more from our Kids range. For great results, we recommend using with Aquafresh Kids Big Teeth Toothpaste. Aquafresh Kids Toothbrush is also available for Milk teeth, Little teeth and Advance kids based on the age category of your child. 1. SPECIALLY DEVELOPED FOR CHILDREN: Aquafresh Kids Big Teeth toothbrush is specially designed by dental experts for kids aged 6-8 years. 2. DESIGNED TO HELP CLEAN MIXED TEETH: Specially made for mixed teeth and the gaps between them. 3. BRISTLES AND ERGONOMIC HANDLE: Features mixed bristle lengths for effective cleaning in between teeth and tapered tip designed for effective cleaning of hard-to-reach areas. It also has a comfortable non-slip handle designed to fit your kid's hand. 4. GENTLE ON GUMS: Unique Flex-Zone helps control pressure when your child is brushing, thereby being gentle on gums, while removing plaque. 5. PLASTIC FREE, RECYCLABLE PACKAGING: Packaging is made from responsibly sourced, recycled cardboard and the window is made from a special plastic-free film (regenerated cellulose). 6. EXPLORE OUR RANGE: For great results, we recommend using with Aquafresh Kids Big Teeth Toothpaste. Aquafresh Kids Toothbrush is also available for Milk teeth, Little teeth and Advance kids based on the age category of your child.

Aquafresh Complete Care Medium Toothbrush (1 Piece), €2.50

WHO IS IT FOR: The Aquafresh Complete Care Toothbrush is a medium toothbrush for adults that adapts to the unique teeth ; gum line contours. RANGE: Combine the Aquafresh Complete Care Medium Toothbrush with Aquafresh Complete Care Original, Extra Fresh or Whitening Toothpaste and Aquafresh Complete Care Mouthwash. HEALTH BENEFITS: This medium toothbrush has a flexible neck which bends to absorb excess pressure from brushing. It sweeps away plaque even from difficult hard-to-reach areas, while end-rounded bristles are gentle on gums and teeth. WHY CHOOSE: This medium toothbrush has 3 flexible elements in 1 unique head. It adapts to the irregular and unique contours of the mouth for thorough cleaning of gums and teeth. USAGE: To enjoy all the benefits, brush with Aquafresh Complete Care Medium Toothbrush twice daily for two minutes. HOW IT WORKS: Aquafresh Complete Care Medium Toothbrush sweeps away plaque even from difficult hard-to-reach areas, while end-rounded bristles are gentle on gums and teeth. 1. Who is it for: The Aquafresh Complete Care toothbrush is a medium toothbrush for adults that adapts to teeth and gum line contours 2. Range: Combine the Aquafresh Complete Care medium toothbrush with the Aquafresh Complete Care Original, Extra Fresh or Whitening toothpaste and Aquafresh Complete Care mouthwash 3. Health Benefits: This medium toothbrush sweeps away plaque even from difficult hard-to-reach areas, while being gentle on gums 4. Why choose: This medium toothbrush has three flexible elements in one unique head for better cleaning* plus a flexible neck, end-rounded bristles and a non-slip rubber handle; *in laboratory tests compared with a standard flat-trim toothbrush 5. Usage: To enjoy all the Benefits, brush with the Aquafresh Complete Care medium toothbrush twice daily for two minutes

Colgate 360 Max White One Medium Toothbrush (1 Piece), €3.15

The Colgate 360 Max White Medium Whitening Toothbrush with whitening cups helps to remove surface stains. The toothbrush also thoroughly cleans by removing bacteria from teeth, tongue, cheeks & gums.

Colgate 360° Sensitive PRO-Relief Extra Soft Toothbrush (1 Piece), €3.65

The Colgate 360 Sensitive Extra Soft Bristle Manual Toothbrush is designed for sensitive teeth and gums. With a cheek and tongue cleaner, the sensitive toothbrush gives you whole mouth freshness.

Colgate Cool Stripe Toothpaste Pump (100 ml), €4.00

Colgate Cool Stripe Toothpaste is clinically proven to strengthen teeth and gives you fresh breath. The fluoride toothpaste also helps to protect against cavities and leaves your mouth feeling clean and fresh.

Colgate Max White Medium Toothbrush (1 Piece), €3.99

The Colgate Max White Manual Whitening Toothbrush has a unique polishing star and specially designed bristle pattern that helps to remove surface stains for a naturally whiter smile.

Colgate Max White Medium Toothbrush Triple Pack (1 Piece), €5.25

Dazzle with a whiter smile when you use the Colgate Max White Medium manual whitening toothbrushes. These teeth whitening toothbrushes have a unique polishing star to help gently remove stains and reveal your teeth's natural whiteness. Now you can smile with more confidence.

Colgate Max White Mouthwash (500 ml), €3.40

Show off instantly whiter teeth* with clinically tested Colgate® Max White™ mouthwash. The proven alcohol free formula contains unique optic brighteners that reflect light, leaving teeth looking whiter straight away. *Temporary optical effect of instant whitening.

Colgate Max White Toothpaste (75 ml), €8.30

The Colgate Max White One Teeth Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. Whitening accelerators help you get 1 shade whiter teeth in 1 week.

Colgate Max White White Crystals Toothpaste (75 ml), €6.00

Get daily freshness & whitening with Colgate Max White White + Crystals Toothpaste. The whitening toothpaste with FreshFX Technology provides 10x longer lasting cooling vs regular fluoride toothpaste.

Colgate Minions Battery Toothbrush (1 Piece), €5.65

Colgate 360 Sonic Kids' Minion Battery Powered Toothbrush is a fun kids' battery toothbrush that cleans better than a manual toothbrush. Small sonic vibrating brush head with extra soft bristles that sweep away plaque and are gentle on gums. It's fun to use for a great start to a brilliant smile.

Colgate Plax White Mouth Rinse (500 ml), €5.99

Worried about bad breath? Try Colgate Plax Sensation Whitening mouthwash: it effectively fights bacteria and gives you 24/7 plaque protection* for a cooling sensation that lasts 10x longer versus brushing alone! * when used twice daily

Colgate Toothpaste Triple Action (75 ml), €1.64

The Colgate Triple Action Toothpaste keeps smiles strong and healthy. The fluoride toothpaste has three brilliant benefits: cavity protection, helps keep teeth naturally white & freshens breath.

Corsodyl Active Gum Repair Soft Mint (500 ml), €6.75

Switch up your oral care routine with Corsodyl Active Gum Health Daily Mouthwash, a mouthwash designed by gum health experts. It actively targets 3 x more plaque bacteria* and helps reduce plaque build up in hard-to-reach areas along the gum line and between teeth, helping to prevent gum problems from returning. Plaque build-up in hard to reach places is one of the root causes of gum problems. Corsodyl Active Gum Health Daily Mouthwash is scientifically proven to help keep gums and teeth healthy. Use as part of your daily oral care routine to promote a healthy gum seal and help protect teeth. The mouthwash contains 0% alcohol and comes in a recyclable bottle and cap. Give Corsodyl Active Gum Health Daily Mouthwash a try to help improve gum health. *compared with brushing alone.  1. Mouthwash for gum health to use as part of your daily oral hygiene routine, to help promote and maintain a healthy gum seal to help protect teeth 2. Gum Mouthwash that actively targets 3x more plaque bacteria* *Compared to brushing alone 3. Helps reduce plaque build up in hard-to-reach areas along the gum line and between teeth, helping to prevent gum problems from returning 4. Gum mouthwash with 0% alcohol and with a micellar formulation designed to be gentle on gums 5. Bottle and cap recyclable

Corsodyl Complete Protection Arctic Mint Mouthwash (500 ml), €6.75

Corsodyl Complete Protection Mouthwash brings together the expertise behind our advanced gum mouthwash with your need to help keep your teeth strong, giving you 8 benefits for healthy gums, fresh breath, and strong teeth. Healthy gums provide the foundation for strong teeth and a healthy mouth. That's why gum care is important, there can be many problems if plaque bacteria isn't effectively removed daily. Designed to be gentle on gums, Corsodyl Complete Protection formulation removes plaque bacteria from those hard-to-reach areas that your toothbrush can't always reach, which can help to prevent bad breath and gum problems from returning. More than an ordinary mouthwash, Complete Protection is alcohol-free, designed to leave no stains on teeth, and contains 8 specialised benefits, including: • Freshens breath • Strengthens enamel • Cavity protection with fluoride • Kills plaque bacteria that brushing leaves behind • Helps keep gums healthy • Cleans between the teeth • Cleans along the gum line • Protects the gum seal   Made with fluoride and zinc, use this Corsodyl mouthwash after brushing with Corsodyl Daily Toothpaste as part of a healthy oral routine to help keep gums healthy, teeth strong, and breath fresh. This specialist gum health mouthwash comes in an Extra Fresh flavour.  Bottle and cap are recyclable** 1. Used daily as part of your oral hygiene routine it helps promote and maintain a healthy gum seal 2. Made to actively target 3x more plaque bacteria* and helps to improve gum health. *vs brushing alone 3. Scientifically proven to help keep gums and teeth healthy 4. The therapeutic taste leaves you with a healthy and fresh sensation in the whole mouth 5. Bottle and cap recyclable**

Corsodyl Complete Protection Whitening Toothpaste (75 ml), €7.30

For healthy gums and strong teeth. With Corsodyl Complete Protection Whitening Toothpaste you don't have to choose. It has eight specially designed benefits for healthy gums and strong teeth. 1.       Helps stop and prevent bleeding gums 2.       Reduces red and inflamed gums 3.       4 x more effective at removing plaque versus a regular toothpaste 4.       Works to keep the seal between gums and teeth tight 5.       Targets bad breath 6.       Strengthens enamel with a mineral accelerator 7.       Deep cleans for a fresh feeling 8.       Gently whitens Recyclable carton, tube and cap.  1. Corsodyl Complete Protection Whitening Toothpaste is a daily gum health toothpaste with specially designed benefits for healthy gums and strong teeth 2. Helps stop and prevent bleeding gums and is 4 x more effective at removing plaque with twice daily use versus a regular toothpaste 3. It also works to keep the seal between gums and teeth tight, targets bad breath and strengthens enamel with a mineral accelerator 4. Specially designed to physically remove the cause of gum problems, targeting the build up of bacteria along the gum line 5. Recyclable tube, carton and cap