Breakfast Cereals (135)

Krave Milk Chocolate (410 g), €5.49

Start your day with Kellogg's Krave Milk Chocolate breakfast cereal. with Kellogg's Krave Milk Chocolate breakfast cereal is made with added goodness▪ and is a source of B vitamins and contains no artificial colours or flavours. ▪Source of vitamins B1, B2, B6, & B12. Vitamin B1 contributes to the normal energy-yielding metabolism. Enjoy as part of a varied & balanced diet and a healthy lifestyle.

Lifeforce Muesli (750 g), €4.99

Free from added sugar* *Contains naturally occuring sugars. The 100% natural whole ingredients in our Original Muesli provides a balanced slow release energy source that will help to keep you going throughout the morning. And the great thing is that our muesli's sweet taste comes entirely naturally from chopped dates and juicy raisins. Contains 42% fruit, nuts and seeds. The rest is wholesome oats, barley and wheat flakes.

Nestlé Honey Cheerios Cereal (575 g), €5.00

Enjoy the un-bee-lievably delicious honey Cheerios cereal for breakfast. Every box of this multigrain cereal brings the taste of real honey to your family’s breakfast table. What’s different about Honey Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Honey Cheerios provides 2.7g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Honey Cheerios cereal contains no artificial colours or flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Honey Cheerios is high in fibre from Oat, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Honey Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Honey Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS HONEY TATSE: Enjoy the crunch and taste of real honey in every little O, giving you and your family a taste experience that they will enjoy Ingredients Whole grain OAT flour (30.4%), whole grain WHEAT flour (28.2%), sugar, whole grain BARLEY flour (17.3%), WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, honey (2.3%), calcium carbonate, salt, sunflower oil, molasses, antioxidant: tocopherols, flavouring, iron, vitamins C, B3, B5, D, B9, B6, B2. May contain MILK. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Flahavan's Apple & Raspberry Overnight Oats (450 g), €4.59

A deliciously refreshing combination of oats, apple, raspberries, pumpkin seeds and sunflower seeds

Flahavan's Organic Quick Oats Sachets (280 g), €3.49

A healthy breakfast Our unique way of milling gives Flahavan's Organic Oats their natural, wholesome texture and taste. Delicious with milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Nestlé Curiously Cinnamon Cereal (375 g), €4.90

Curiously Cinnamon cereals are crispy, cinnamon-flavoured squares that are a delicious breakfast option that will awaken your taste buds. Join the Curiously Cinnamon community and experience the pleasure of a breakfast cereal that brings the excitement of cinnamon to your bowl. A tongue tinglingly different breakfast experience! Recommended Consumption Add cold milk to a bowl of Curiously Cinnamon cereal and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT (33.7%), rice flour (30%), sugar, glucose syrup, sunflower oil, bulking agent: calcium carbonate, WHEAT starch, salt, cinnamon, emulsifier: lecithin, antioxidant: tocopherols, roasted BARLEY malt extract, colour: annatto norbixin, iron, vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings See pack for latest ingredients and allergen information.

Krave Choc Hazel Nut (410 g), €5.49

Added goodness* *Source of vitamins B1, B2, B6 & B12. Vitamin B1 contributes to normal energy-yielding metabolism.

Kellogg's Choco Wheats Cereal (480 g), €3.99

Enjoy this classic flavour from the Kellogg's cereal you know and love with Kellogg's Choco Wheats Cereal. Chocolate fused with the classic Kellogg's Wheats squares. Chocolate filling is sandwiched between sheets of layered 100% wholegrain wheat, making each bowl of Kellogg's Choco Wheats a perfect combination of wholegrain layered wheat shells with a chocolatey, sweet filling. Not only do they taste great, but Kellogg's Choco Wheats is also low in salt. Add Kellogg's Choco Wheats cereal to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal.

Kellogg's Coco Pops Loops (285 g), €3.49

Try our new addition to your breakfast table with Kellogg's Coco Pops Loops breakfast cereal. This breakfast cereal is made from delicious chocolatey loops that are fun to eat and still turn the milk chocolatey. Kellogg's Coco Pops Loops breakfast cereal is made with natural grains and no artificial colours or flavours. Kellogg's Coco Pops Loops contains 50% of your daily vitamin D needs*. For a breakfast for your whole family, try our new, crunchy Coco Pops Loops breakfast cereal and bring some chocolatey fun to breakfast.  *Contains≥ 15% NRV vitamin D which contributes to the maintenance of normal bones.  Enjoy as part of a varied & balanced diet and healthy lifestyle.

Nestlé Coco Shreddies Cereal (500 g), €4.69

Wake up to the classic crunch of Shreddies Coco Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereal each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Be Shreddie For Anything with our tasty malt wheat chocolate cereal squares, that also leaves the milk deliciously chocolatey! Suitable for vegetarians. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (80.7%), sugar, invert sugar syrup, BARLEY malt extract, fat-reduced cocoa powder (1.5%), cocoa powder (1.0%), cocoa mass, salt, bulking agent: calcium carbonate, molasses, flavouring, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 500g, 12 servings See pack for latest ingredients and allergen information.

The Happy Pear Cocoa Granola Crunch (150 g), €3.99

The Happy Pear Cocoa Granola Crunch 50g

The Happy Pear May's Original Muesli (400 g), €4.25

Super Muesli May's Original May is Steve's eldest daughter and loves breakfast. We love May and really wanted to name one of our breakfast Muesli after her, May rocks! We wanted to come up with a funny story to tell her about how this muesli came about but we couldn't really come up with one so we thought to tell you why this muesli is different in a good way to normal muesli just like the way May is different in a good way too. You may have read that we use 'activated grains'. What is this we hear you say? It's where a grain is germinated to make it sweeter and in the process making it easier to digest and easier to absorb the good nutrition within. This muesli makes a healthy snack on the go, a nutritious brekkie and our favourite way to eat it is in a mug with oat milk, berries and some cacao nibs! We hope you enjoy it :)

The Happy Pear Oaty Granola Crunch (150 g), €3.99

Our Story Many sunrises ago The Happy Pear started out as a little veg shop with a big dream - to inspire a happier, healthier world and to make healthy food and living accessible to everybody. A dream that's alive to this very day. At the Happy Pear, we're doing our best to ensure that everything we do is good for you and good for the planet. Dave & Steve Be sure to try our other flavours The Happy Pear Coconut Granola Crunch The Happy Pear Cocoa Granola Crunch

Flahavan's Pinhead Oatmeal (1 kg), €1.89

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and protein and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Our Pinhead Oatmeal Flahavan's Pinhead Oatmeal is a chopped wholegrain oat, suitable as a more traditional porridge or ideal as an ingredient in home baking. Pinhead Oatmeal can be added to Brown Bread, Biscuits, Soups and many other recipes to add that extra bit of texture and ''bite''. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Pinhead Oatmeal and we hope you enjoy it too. Our finest Pinhead Oatmeal. Use as a porridge or as a baking ingredient. John Flahavan

Nestle Multigrain Cheerios (500 g), €3.75

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.