Oral Care (116)

Colgate Max Fresh Cooling Crystals Toothpaste (75 ml), €6.00

Awaken your freshest self with Colgate Max Fresh Cooling Crystals toothpaste. This toothpaste is powered by UltraFreeze technology and releases an instant blast of freshness.

Colgate Max White White Crystals Toothpaste (75 ml), €6.00

Awaken your freshest self with Colgate Max White White + Crystals toothpaste. This toothpaste is powered by UltraFreeze technology and restores your teeth's natural whiteness.

Colgate Deep Clean Whitening Toothpaste (75 ml), €5.75

Colgate Deep Clean Whitening Toothpaste with baking soda gently removes surface stains and plaque for a naturally white smile. The fluoride toothpaste also fights cavities and refreshes.

Colgate Cool Stripe Toothpaste Pump (100 ml), €4.00

Colgate Cool Stripe Toothpaste is clinically proven to strengthen teeth and gives you fresh breath. The fluoride toothpaste also helps to protect against cavities and leaves your mouth feeling clean and fresh.

Colgate Cavity Protection Toothpaste (75 ml), €2.49

The Colgate Maximum Cavity Protection Toothpaste strengthens enamel and protects against cavities forming. The toothpaste for cavity prevention has a calcium-enriched formula to help strengthen teeth.

Colgate Cavity Protection Toothpaste Pump (100 ml), €3.00

The Colgate Maximum Cavity Protection Toothpaste strengthens enamel and protects against cavities forming. The toothpaste for cavity prevention has a calcium-enriched formula to help strengthen teeth.

Oral-B 3D White Arctic Fresh Toothpaste (75 ml), €6.45

Oral-B 3D White Arctic Fresh toothpaste is clinically proven, removes up to 87% of surface stains and starts whitening after 1 brush

Sensodyne Deep Repair Repair & Protect Toothpaste (75 ml), €7.50

Sensodyne Repair and Protect Original Toothpaste is clinically proven to provide long-lasting protection for sensitive teeth*. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**. *with twice-daily brushing. | **IPSOS, UK & IE, 2025. For verification: [email protected]  1. Sensodyne Repair and Protect Original toothpaste delivers long-lasting protection for sensitive teeth* 2. Clinically proven to provide sensitive teeth relief with twice daily brushing 3. Fluoride toothpaste that strengthens enamel and freshens breath 4. Sensodyne Repair and Protect formulated to create a protective layer over sensitive areas of your teeth 5. Sensodyne Repair and Protect toothpaste helps prevent cavities 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth** |*with twice-daily brushing |**IPSOS, UK & IE, 2025. For verification: [email protected]

Steradent Pro White Tablets (30 Piece), €3.55

In just 3 minutes thousands of micro bubbles carry the active oxygen all around the denture killing 99.9% of bacteria. Provides a powerful in depth clean working where the toothbrush can't go. Use twice daily, Steradent Pro White is formulated to fight against tough stains leaving your denture feeling perfectly clean, smooth and brilliantly white. Suitable for full and partial dentures. The formula is safe to use with your dentures and will not cause damage to metal parts.

Aquafresh Complete Care Original Toothpaste (75 ml), €2.15

Aquafresh Complete Care Original fluoride toothpaste. Kills 99% of bacteria that cause bad breath*. Protects your teeth and cleans your whole mouth, too. Aquafresh Complete Care Original fluoride toothpaste provides advanced triple protection for the whole family in a minty flavour everyone will enjoy. This everyday fluoride toothpaste helps fights against cavities, plaque at the gum line**, bacteria, stains, bad breath, acid attack and enamel erosion. Our original formula fights bad breath-causing bacteria and strengthens enamel even after you stop brushing**. Aquafresh Complete Care Original fluoride toothpaste is boosted with antibacterial ingredients which help kill bacteria and effectively destroys 99% of the bacteria that causes bad breath*. This everyday formula is developed with all the benefits of a daily fluoride toothpaste, with a fresh minty flavour suitable for the whole family. *in lab tests. **with twice daily brushing. 1. PROTECTS YOUR TEETH & CLEANS YOUR WHOLE MOUTH, TOO: Aquafresh Complete Care Original fluoride toothpaste provides effective all-day protection against tooth decay**. 2. FIGHTS AGAINST: cavities, plaque at the gum line***, bacteria, stains, bad breath, acid attack and enamel erosion. 3. KILLS 99% OF THE BACTERIA THAT CAUSE BAD BREATH*: Aquafresh Complete Care Original fluoride toothpaste is formulated with active minerals for antibacterial action you can trust. 4. STRENGTHENS ENAMEL: Aquafresh Complete Care Original fluoride toothpaste fights bad breath and strengthens tooth enamel even after you've stopped brushing**. 5. ADVANCE TRIPLE PROTECTION for the whole family, in a fresh minty flavour the family will enjoy. *in lab tests. ** with twice daily brushing ***follow a healthy diet and brush twice daily. Note that the level of protection may decrease between brushing.

Aquafresh Fresh Mint Mouthwash (500 ml), €2.75

Aquafresh Complete Care Mouthwash is formulated to give you all-round protection. Suitable for the family from 6 years to adults, this mouthwash is alcohol-free and provides 6 key benefits in 1. Our formula: * Strengthens enamel * Freshens breath * Provides cavity prevention * Contains ingredients for gum health * Has a great taste * Kills bad breath-causing bacteria** Providing 24h Sugar Acid Protection*, this mouthwash has around the clock defence against everyday sugars*. It also creates an enamel shield that protects the tooth surface against sugar acid attack. Our formula reaches all around your mouth and even in between teeth to areas brushing could miss to leave your mouth clean and feeling invigoratingly fresh! Combine Aquafresh Complete Care Mouthwash with the Aquafresh Complete Care range of toothpaste and Aquafresh Complete Care Toothbrush. 1. Aquafresh Complete Care Mouthwash provides triple protection which freshens breath, prevents cavities and fights plaque bacteria** 2. The mouthwash provides 6 key benefits in 1 3. This Aquafresh mouthwash creates a shield that helps protect the tooth surface against sugar acid attack, 24 hours a day* 4. Aquafresh Complete Care mouthwash strengthens enamel and features anti-bacterial action 5. This mouthwash is alcohol-free and comes in a fresh mint flavour 6. Intended for everyday use, pour 10ml of Aquafresh Complete Care mouthwash, rinse for 1 minute, and then spit it out. Use twice daily

Sensodyne Daily Care Deep Clean Gel Toothpaste (75 ml), €5.42

Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Sensitivity is not a one-off problem, it's an ongoing condition that can benefit from using a twice daily specialist toothpaste such as Sensodyne Daily Care. Sensodyne Daily Care toothpastes are specially formulated for people with sensitive teeth, with all the benefits of a regular toothpaste. 1. WHAT IS SENSODYNE DEEP CLEAN: It is a daily fluoride toothpaste that provides daily care for sensitive teeth.* It also advanced cleaning designed for sensitive teeth. *With twice daily brushing 2. HOW DOES IT WORK: The toothpaste is specially formulated for sensitive teeth, while the mint flavour leaves a long-lasting cooling sensation. 3. WHO IS IT FOR: Sensodyne Deep Clean toothpaste is suitable for adults and children over the age of 12 to care for sensitive teeth plus all the benefits of a regular fluoride toothpaste and a deep clean. 4. PROVIDED BENEFITS: Besides caring for sensitive teeth, cavity protection, deep clean and foam boost technology, a mint flavour leaves long-lasting freshness. 5. NO. 1 DENTIST RECOMMENDED BRAND FOR SENSITIVE TEETH. For claim verification please contact [email protected] 6. HOW TO USE: Brush with Sensodyne Deep Clean toothpaste twice a day for long lasting care for sensitive teeth. Always read the label before use.

Oral-B Essential Dental Floss (50 m), €2.50

Oral-B Essential dental floss provides advanced flossing action for a fresh, clean feeling in your mouth. Its advanced, 2-layered design provides superior strength, easy handling, and comfort.

Listerine 6in1 Total Care Mouthwash (500 ml), €5.95

- Transform your oral care routine by using LISTERINE® Total Care twice daily. - Clinically proven to clean and protect with 10 benefits for total oral health. - The formula freshens breath, provides 12 hour germ protection and strengthens enamel. - It cleans between teeth, works below the gumline and helps prevent tartar. - It also keeps teeth naturally white, reduces plaque and provides gum and cavity protection. LISTERINE® TOTAL CARE is proven to have 10-in-1 benefits. For Total oral care! The formula kills up to 99% of plaque and bad breath causing germs left behind after brushing.

Sensodyne Repair & Protect Toothbrush (1 Piece), €5.55

NEW SENSODYNE REPAIR & PROTECT TOOTHBRUSH: It is a manual toothbrush with DUOFLEX neck that has soft outer bristles, twisting inner bristles and is specially designed to be suitable for people with sensitive teeth. 48% BETTER CLEANING*: This soft toothbrush is designed for gentle cleaning and plaque removal while being soft on the enamel and gums. END ROUNDED BRISTLES FOR GENTLE AND EFFECTIVE CLEANING: With its small angled head, soft outer bristles and inner twisting bristles, the Sensodyne Repair & Protect toothbrush is suitable for people with sensitive teeth. FOR SENSITIVE TEETH: It is recommended to brush twice a day in combination with a sensitivity toothpaste such as Sensodyne Repair & Protect Deep Repair. MORE FLEX, LESS PRESSURE*: Brush for 2 minutes with this soft toothbrush specifically designed with a small head and long DUOFLEX neck for access into hard to reach areas. * in laboratory tests vs a standard flat trim brush without a ball joint. 1. Sensodyne is the No.1 dentist recommended brand for sensitive teeth. For claim verification please contact [email protected] 2. Provides 2x better cleaning control* 3. Features a ball joint to provide more flex, better cleaning and all this with less pressure* 4. Round-ended bristles for effective surface cleaning 5. *in laboratory tests vs a standard flat trim brush without a ball joint

Sensodyne Repair & Protect Whitening Toothpaste (75 ml), €7.80

Sensodyne Repair and Protect Whitening toothpaste is clinically proven to provide long-lasting protection for sensitive teeth while helping to restore their natural whiteness with twice-daily brushing. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth* | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair & Protect Whitening toothpaste delivers long-lasting protection for sensitive teeth 2. Clinically proven to provide sensitive teeth relief and help restore your teeth to their natural whiteness with twice daily brushing 3. Sensodyne Repair and Protect is formulated to create a protective layer over sensitive areas of your teeth 4. Sensodyne Repair and Protect Whitening toothpaste helps to repair* vulnerable areas of the teeth 5. Sensodyne Repair and Protect toothpaste that leaves your mouth feeling fresh and clean 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**|*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.|**64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Colgate Zig Zag Flexible Medium Toothbrush 3 Pack (1 Piece), €3.00

The Colgate Zig Zag Toothbrush has been designed to give you a thorough clean with cross bristles that reach deep between your teeth. The manual toothbrush cleans your teeth, tongue, cheeks and gums for a healthy mouth. The toothbrush also has a flexible neck for added comfort when brushing.

Colgate Advanced White Toothpaste (75 ml), €5.75

The Colgate Advanced White Toothpaste with micro-cleaning crystals gently polishes and is clinically proven to effectively whiten*. And it does it in just 10 days. *Removes surface stains

Listerine Teeth & Gum Defence Mouthwash (500 ml), €5.95

- Used twice daily, LISTERINE® Total Care Teeth & Gum provides protection for healthy teeth and gums. - Provides a 3x longer lasting clean feeling than brushing alone. - Clinically proven with 10 benefits including cavity and gum protection. - The formula freshens breath, provides 12 hour germ protection and works below the gumline. - It cleans between teeth, reduces plaque, helps prevent tartar and strengthens enamel. LISTERINE® TOTAL CARE TEETH AND GUM MOUTHWASH is proven to have 10-in-1 benefits. For Total oral care! The formula kills up to 99% of plaque and bad breath causing germs left behind after brushing.

Aquafresh Complete Care Medium Toothbrush (1 Piece), €2.50

The Aquafresh Complete Care toothbrush for adults has multi-angled bristles for 25% better reach between teeth*, to help ensure effective and gentle cleaning in hard-to-reach areas. It has a comfortable non-slip rubber grip handle designed to fit your hand. The handle incorporates the unique Aquafresh Flex-Zone,  which helps control pressure when brushing - being gentle on gums while removing plaque. It also features a flexible ball-joint, which  allows the brush head to adjust to the contours of the teeth and gumline. The Aquafresh Complete Care toothbrush comes in a recyclable, 100% plastic-free pack made from recycled cardboard with a  regenerated cellulose window. By switching to this more sustainable packaging**, Aquafresh is helping reduce the impact of plastic packaging on the planet by more than 300 tonnes a year.*** We recommend that you brush with the Aquafresh Complete Care Toothbrush twice daily for two minutes. Consider combining the  Aquafresh Complete Care Toothbrush with Aquafresh Complete Care Toothpaste and Aquafresh Complete Care Mouthwash. * In laboratory tests vs a standard flat trim brush **vs all previous Aquafresh toothbrush packaging, which contained plastic ***From Nov 2021 onwards, compared to toothbrush plastic packaging used in 2019 by Aquafresh/Dr. BEST worldwide 1. 25% BETTER REACH BETWEEN TEETH compared to a standard flat trim brush in laboratory tests 2. MULTI-ANGLED BRISTLES for effective and gentle cleaning in hard-to-reach areas 3. GENTLE ON GUMS - unique Aquafresh Flex-Zone helps control pressure when brushing - being gentle on gums while removing plaque 4. FLEXIBLE BALL JOINT allows the brush head to adjust to the contours of the teeth and gumline 5. RECYCLABLE, 100% PLASTIC FREE PACK made from recycled cardboard with a regenerated cellulose window

Oral-B 123 Indicator Medium Toothbrush (1 Piece), €3.20

Oral-B 123 Indicator manual toothrbush with comfort grip and blue indicator bristles that fade halfway so you know when to replace your toothbrush.

Aquafresh Complete Care Whitening Toothpaste (75 ml), €2.15

Aquafresh Complete Care Whitening fluoride toothpaste. Helps restore teeth's natural whiteness. Protects against tooth decay and cleans your whole mouth, too. Aquafresh Complete Care Whitening fluoride toothpaste is tough on tooth decay. Our everyday formula fights against cavities, plaque at the gum line*, bacteria, stains, bad breath, acid attack and enamel erosion. It fights bad breath-causing bacteria and continues to strengthen enamel even after you stop brushing*. Aquafresh Complete Care Whitening fluoride toothpaste removes staining and helps restore your teeth's natural whiteness. *with twice daily brushing. 1. PROTECTS YOUR TEETH & CLEANS YOUR WHOLE MOUTH, TOO: Aquafresh Complete Care Whitening fluoride toothpaste delivers fresh breath, whiter teeth** and a crystal clear feeling of cleanness. 2. FIGHTS AGAINST: cavities, plaque at the gum line*, bacteria, stains, bad breath, acid attack and enamel erosion. 3. HELPS RESTORE TEETH'S NATURAL WHITENESS: Aquafresh Complete Care Whitening fluoride toothpaste gently removes stains to help restore your teeth to their natural whiteness. 4. STRENGTHENS ENAMEL: Aquafresh Complete Care Whitening fluoride toothpaste fights bad breath and strengthens enamel even after you stop brushing*. 5. ADVANCE TRIPLE PROTECTION in a fresh minty flavour the family will enjoy. *with twice daily brushing. **compared to using standard fluoride Aquafresh toothpaste.

Colgate Max White Toothpaste (75 ml), €8.30

The Colgate Max White One Teeth Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. Whitening accelerators help you get 1 shade whiter teeth in 1 week.

Colgate Total Active Fresh Toothpaste (125 ml), €4.50

The Colgate Total Active Prevention Fresh Mint Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Aquafresh Big Teeth Toothpaste for Kids 6-8 Years (75 ml), €1.99

Aquafresh Big Teeth toothpaste is specially designed by dental experts for children aged 6-8 years, with age-appropriate fluoride level to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. Each milk tooth will eventually wobble free, when a new stronger big tooth is ready and waiting to take its place. New big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. It now comes with 0% artificial flavours and sweeteners, and its low abrasive formula ensures gentle cleaning for your child's teeth. It also provides 24hr sugar acid protection*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. Aquafresh Big Teeth Kids toothpaste is designed by experts, trusted by parents and loved by kids, and provides lasting protection to new permanent teeth, via fluoride with twice daily brushing. 1. WHAT IS AQUAFRESH BIG TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 6-8 years. It's low abrasive formula provides gentle cleaning for children's teeth. Its age-appropriate fluoride provides lasting protection to new permanent teeth, with twice daily brushing. 2. WHY CHOOSE: Aquafresh Big Teeth toothpaste is a clinically proven fluoride toothpaste that is specially designed by dental experts to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. The enamel on your child's little teeth is 50% thinner than yours and new big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Big Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide the expert care that helps keep mixed teeth healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Big Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help make them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 6-8 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on children's teeth is up to 50% thinner than adults, they need extra care. Aquafresh Big Teeth Kids toothpaste is gentle on your child's teeth and has a child-friendly fruit mint flavour which makes it a perfect choice for your child.

Tepe Interdental Red Brush 6 Pack (16 g), €4.80

TePe Interdental brushes are designed to clean the gaps between the teeth, where a regular toothbrush is unable to reach. Use daily to keep gums and teeth healthy and fresh. TePe Interdental Brushes come in 9 colour coded sizes to fit narrow as well as wide gaps. The interdental brushes are developed in collaboration with dental experts to ensure the highest quality in every detail. Daily use can remove up to 40% more plaque than toothbrushing alone. - Effective plaque removal prevents gum inflammation, cavities and bad breath - Interdental brushes are the most effective way to remove plaque between the teeth - The wire is plastic coated for safe and gentle cleaning around natural teeth and implants - Curve the wire for better access to the back teeth Handle made with renewable material* *Via the mass balance approach independently certified by ISCC plus.

Corsodyl Daily Gum Care Soft Toothbrush (1 Piece), €3.85

Superior cleaning* * In hard to reach areas, compared to flat trim toothbrush in laboratory study. 8 Benefits for healthy gums ; strong teeth Plaque removal Cleans along the gum line Gentle on gums ; enamel Compact head for hard to reach areas Interdental cleaning Helps restore natural whiteness† Tongue cleaner Ergonomic handle † With twice daily brushing.

Listerine Total Care Milder Taste Mouthwash (500 ml), €5.95

- Transform your oral care routine by using LISTERINE® Total Care Milder Taste twice daily. - It is a less intense, alcohol-free mouthwash clinically proven to clean and protect with 10 benefits for total oral health. - The formula freshens breath, provides 12 hour germ protection and strengthens enamel. - It cleans between teeth, works below the gumline and helps prevent tartar. - It also keeps teeth naturally white, reduces plaque and provides gum and cavity protection. LISTERINE® TOTAL CARE is proven to have 10-in-1 benefits. For Total oral care! The formula kills up to 99% of plaque and bad breath causing germs left behind after brushing.

Sensodyne Gentle Whitening Toothpaste (100 ml), €4.80

WHAT IS SENSODYNE GENTLE WHITENING? Sensodyne Daily Care Gentle Whitening Toothpaste provides daily care and protection for sensitive teeth. This daily toothpaste provides all of the benefits of a regular toothpaste, while helping to remove stains for naturally whiter teeth. HOW DOES IT WORK? The formula delivers superior whitening action* while the minty taste leaves your mouth feeling clean and fresh. Plus, the fluoride promotes oral health - strengthening teeth, promoting gum health, and protecting against tooth decay. Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Tooth sensitivity is not a one-off problem, but an ongoing condition that can benefit from daily specialist care. Sensodyne Daily Care toothpastes are specially formulated to provide sensitive teeth relief with all the benefits of a regular toothpaste. WHO IS IT FOR? Sensodyne Daily Care Gentle Whitening is for everyone 12 years and over who wants to gently whiten and care for their sensitive teeth. Sensodyne is the No.1 dentist recommended brand for sensitive teeth, and has been recommended by dentists for many years. *versus previous formulation ** For claim verification please contact [email protected] 1. Sensodyne Daily Care Gentle Whitening Toothpaste provides everyday care for sensitive teeth 2. Tooth whitening toothpaste that helps to remove stains for naturally whiter teeth 3. Fluoride toothpaste strengthens enamel for strong teeth and healthy gums* 4. Protects against tooth decay and promotes gum health for sensitive oral care 5. Sensodyne Daily Care comes in a tasty mint flavour to leave your mouth feeling clean and fresh 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth relief**

Sensodyne Original Mint Daily Care Toothpaste (100 ml), €4.59

Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Tooth sensitivity is not a one-off problem, but an ongoing condition that can benefit from daily specialist care. Sensodyne Daily Care toothpastes are specially formulated for people with sensitive teeth, with all the benefits of a regular toothpaste - from Sensodyne, experts in care for sensitive teeth. Use Sensodyne Daily Care Original twice daily: Long lasting sensitivity care Fresh and clean mouth feel Contains fluoride to strengthen teeth Provides all the benefits of a regular toothpaste Number one dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for many years. Sensodyne Daily Care is a fluoride toothpaste which can be used everyday and provides daily care for sensitive teeth. 1. Builds 24/7 care for sensitive teeth with twice daily brushing 2. No.1 dentist recommended brand for sensitive teeth. For Claim Verification please contact [email protected] 3. Helps maintain healthy gums with twice daily brushing 4. Fluoride formula helps strengthen the teeth 5. Specially formulated for people with sensitive teeth