Breakfast Cereals (100)

Nestlé Honey Cheerios Cereal (575 g), €5.00

Enjoy the un-bee-lievably delicious honey Cheerios cereal for breakfast. Every box of this multigrain cereal brings the taste of real honey to your family’s breakfast table. What’s different about Honey Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Honey Cheerios provides 2.7g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Honey Cheerios cereal contains no artificial colours or flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Honey Cheerios is high in fibre from Oat, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Honey Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Honey Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS HONEY TATSE: Enjoy the crunch and taste of real honey in every little O, giving you and your family a taste experience that they will enjoy Ingredients Whole grain OAT flour (30.4%), whole grain WHEAT flour (28.2%), sugar, whole grain BARLEY flour (17.3%), WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, honey (2.3%), calcium carbonate, salt, sunflower oil, molasses, antioxidant: tocopherols, flavouring, iron, vitamins C, B3, B5, D, B9, B6, B2. May contain MILK. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Nestlé Nesquik Cereal (375 g), €4.69

Make mornings more exciting with the delicious taste of chocolate NESQUIK® cereal. Nesquik provides a fun breakfast with the delicious chocolate crunch that the whole family love . Inspired by our delicious beloved Nesquik Milkshake Mix chocolate drink to create this tasty Nesquik cereal, just add milk to your bowl of Nesquik® Cereal and watch the milk turns chocolatey! It is also high in fibre, packed with wholegrain , and has the goodness of vitamins and minerals to support a healthy and balanced diet. It’s a source of Calcium and Vitamin D for normal growth and development of bones in children, Vitamin B6 and B3 for contributing to normal psychological functions, Vitamin B5 for contributing to normal mental performance and Iron for contributing to normal cognitive development of children, and has no artificial colours or flavours. Enjoy Nesquik chocolate cereals for a tasty and nutritious start to the day. - COCOA CRUNCH CHOCOLATE MILK TURN: Enjoy the satisfying crunch in each spoonful and watch the milk become chocolate yumminess. - WHOLE GRAIN: Enjoy our crunchy whole grain texture in Nesquik cereals with fibre t. - CONTAINS VITAMINS AND MINERALS: Made with whole grains, B vitamins (B6, B3 and B5), Iron and Calcium, everyone can enjoy the delicious chocolatey taste of NESQUIK® Cereal. - NO ARTIFICAL FLAVOURS AND COLOURS: Our NESQUIK Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in NESQUIK Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Recommended Consumption Add cold milk to a bowl of Nesquik cereal and enjoy with a portion of fruit, protein and a glass of water! Turning the milk chocolatey, Nesquik® makes mornings fun! Ingredients Whole Grain WHEAT Flour (53.1%), Sugar, Maize Semolina, Glucose Syrup, Fat-Reduced Cocoa Powder, Calcium Carbonate, contains Sunflower Oil and/or Palm Oil, Salt, Flavourings, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings

Nestlé Shredded Wheat Cereal (675 g), €5.89

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 625g, 15 servings See pack for latest ingredients and allergen information.

SuperValu Choco Krunchies Cereal (500 g), €2.05

SuperValu Choco Krunchies are a delicious way to kick start your day

SuperValu Malt Wheaties (750 g), €1.39

SuperValu malt wheaties are a delicious way to start your day. They are low in fat, high in fibre and fortified with vitamins and iron. This means you can enjoy a bowl of these tasty malted wholegrain wheaties as part of a balanced diet. Why not try something different? Add fresh berries to your breakfast bowl. Adding fruit to your breakfast can help contribute towards 1 of your 5 a day.

SuperValu Wheat Biscuits (480 g), €2.49

A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. *1 of 5 a Day *When Adding 80g of Fruit

The Happy Pear May's Original Muesli (400 g), €4.25

Super Muesli May's Original May is Steve's eldest daughter and loves breakfast. We love May and really wanted to name one of our breakfast Muesli after her, May rocks! We wanted to come up with a funny story to tell her about how this muesli came about but we couldn't really come up with one so we thought to tell you why this muesli is different in a good way to normal muesli just like the way May is different in a good way too. You may have read that we use 'activated grains'. What is this we hear you say? It's where a grain is germinated to make it sweeter and in the process making it easier to digest and easier to absorb the good nutrition within. This muesli makes a healthy snack on the go, a nutritious brekkie and our favourite way to eat it is in a mug with oat milk, berries and some cacao nibs! We hope you enjoy it :)

Weetabix 12 Pack (215 g), €3.85

Looking for A Healthy Start? Weetabix is packed with 100% wholegrain* goodness and is high in fibre. Top it with fresh blueberries and pumpkin seeds. Adding pumpkin seeds boosts iron, zinc and magnesium to help support your immune system‡. Make a super breakfast for a super you! Have you had yours? *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. ‡As part of a balanced diet & healthy lifestyle. The Nation's Favourite Cereal† †The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Weetabix 48 Pack (860 g), €7.29

Want to Enjoy a Healthy Start? Weetabix is packed with fibre and is a great source of vitamin B1 which helps look after your heart*. Delicious with some raspberries and nuts on top to help banish those breakfast blues. It's a breakfast that will get you ready for anything! Have you had yours? Thiamin (B1) contributes to the normal function of the heart as part of a healthy diet and lifestyle The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Weetabix Chocolate Chip Crispy Minis (500 g), €4.49

Dive in! Weetabix crispy minis are delicious and crunchy bites made with golden wholegrain wheat. High in fibre and crammed with real chocolate chips. It's a super tasty breakfast that'll go down a treat! Have you had yours?