Breakfast Cereals (100)

Kellogg's Bran Flakes Cereal (500 g), €3.49

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health*. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake**. Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. *Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. **9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Kellogg's Coco Pops Choco's (430 g), €4.00

Try our new addition to your breakfast table with Kellogg's Coco Pops Chocos breakfast cereal. This breakfast cereal is made from delicious chocolatey crunchy shells that are fun to eat and still turn the milk chocolatey. Kellogg's Coco Pops Chocos breakfast cereal is made with natural grains and no artificial colours or flavours. Alongside that, Kellogg's Coco Pops Chocos contains 50% of your daily vitamin D needs*. For a great breakfast for your whole family, try our new crunchy Coco Pops Chocos breakfast cereal and bring some chocolatey crunchy fun to breakfast. *Contains≥ 15% NRV vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and healthy lifestyle.

Kellogg's Crunchy Nut Oat Granola Mocha (350 g), €4.00

Introducing our new Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour breakfast granola. Infused with aromatic coffee flavour with milk chocolate curls and sliced almonds. Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour is high in fibre and contains no artificial colours or flavours. This Crunchy Nut breakfast granola is inspired by baristas and made for coffee lovers. Try something new for breakfast with Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour breakfast granola. Coffee lovers, can you resist?

Kellogg's Just Right Cereal (500 g), €5.50

Start your mornings with Kellogg’s Just Right breakfast cereal. This breakfast cereal is a mix of whole wheat, corn and rice flakes with raisins and sliced almonds. Kellogg’s Just Right breakfast cereal is a source of fibre and contains no artificial colours or flavours.

Rice Krispies Squares Totally Chocolate 8 Pack (36 g), €4.00

Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

SuperValu Porridge Oats (1 kg), €0.89

Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

The Happy Pear Elsie's Fruit & Nut Muesli (400 g), €4.25

Super Muesli Elsie's Fruit & Nuts Elsie is Dave's eldest daughter. We love Elsie, she is sweet and wholesome just like this muesli. Just like Elsie we love this nuttier muesli, particularly because we use activated grains in it - "what's an activated grain” we hear you wonder? We germinate the grains, awakening lots of the nutrition in them and making them sweeter and in the process easier to digest. We love this muesli as a delicious brekkie with oat milk and some berries, as a healthy snack on the go, and we have even covered it in chocolate and turned them into crispy chocolate crunches! Enjoy!

Ambrosia Ready to Eat Golden Syrup Flavour Porridge Pot (210 g), €1.50

Introducing Ambrosia Ready To Eat Porridge Pot Golden Syrup Flavour. Deliciously creamy, whether you eat it straight from the cupboard Or hot, after a quick heat up in the microwave With no artificial flavours or preservatives … you can start your day the right way Instructions: Simply stir to enjoy straight from the pot, or for a warmed porridge heat in the microwave for less than 2 minutes. The blissful grab-and-go way to start your day. Enjoy these breakfast porridge pots hot or cold!

Flahavan's Multiseed Quick Oats Sachets (400 g), €3.99

Make Your Breakfast a Pleasure! Flahavan's deliciously tasty Quick Oats Multiseed Sachets combine sunflower, flax, pumpkin and hemp seeds with all the wholegrain goodness of Flahavan's porridge oats. A Nutritious Breakfast Multiseed Oats are a nutritious warming food that are high in fibre, low in sugar, salt and saturated fat and we are a source of protein John Flahavan

Flahavan's Pinhead Oatmeal (1 kg), €2.15

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and protein and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Our Pinhead Oatmeal Flahavan's Pinhead Oatmeal is a chopped wholegrain oat, suitable as a more traditional porridge or ideal as an ingredient in home baking. Pinhead Oatmeal can be added to Brown Bread, Biscuits, Soups and many other recipes to add that extra bit of texture and ''bite''. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Pinhead Oatmeal and we hope you enjoy it too. Our finest Pinhead Oatmeal. Use as a porridge or as a baking ingredient. John Flahavan

Kellogg's Apple Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain Apple snack Bars provide apple flavour wrapped up in a soft bar.

Kellogg's Rice Krispies (430 g), €5.35

Supporting your family's health* Iron Supporting brain function with iron* B9, B2 Folic acid & riboflavin help reduce tiredness & fatigue* Vit D 50% Daily vitamin D needs to support bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and riboflavin (B2) contribute to the reduction of tiredness and fatigue.

Lifeforce Muesli (750 g), €4.99

Free from added sugar* *Contains naturally occuring sugars. The 100% natural whole ingredients in our Original Muesli provides a balanced slow release energy source that will help to keep you going throughout the morning. And the great thing is that our muesli's sweet taste comes entirely naturally from chopped dates and juicy raisins. Contains 42% fruit, nuts and seeds. The rest is wholesome oats, barley and wheat flakes.

SuperValu Wheat Biscuits 48 Pack (960 g), €3.89

A tasty way to start your day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. 1 of 5 a day* *When adding 80g of fruit

Weetabix 24 Pack (430 g), €4.79

Want to Enjoy a Healthy Start? Weetabix is packed with 100% wholegrain goodness* and is high in fibre. Top it with natural yoghurt, a drizzle of honey and some fresh strawberries, which are an excellent source of vitamin C. There's no better way to start your day! Have you had yours? *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. The Nation's Favourite Cereal† †The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Flahavan's Jumbo Oat Flakes (500 g), €1.69

Our Jumbo Oat Flakes Flahavan's Jumbo Oat Flake is a larger, thicker oat flake ideally for preparation as a delicious porridge with more bite. Jumbo Oat Flakes can be used as an ingredient in home baking to make Flapjacks, Muesli or Granola. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Flahavan's Organic Jumbo Oats (1 kg), €3.39

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Jumbo Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Jumbo oats Our Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Flahavan's Progress Oatlets (1.5 kg), €3.29

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Flahavan's Toasted Nut Granola (400 g), €5.29

Flahavan's Toasted Nut Granola - A deliciously indulgent oat granola with cashews, almonds, pecans, hazelnuts and our finest Irish Flahavan's oats. Our oats are coated with a blend of sugar and honey, then toasted to perfection. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge.

Kellog's Frosties   (470 g), €4.00

Enjoy a breakfast table classic Kellogg’s Frosties. Dusted with a frosted coating, Kellogg's Frosties breakfast cereal tastes grrrreat. Each bowl of Kellogg’s Frosties breakfast cereal contains added goodness▪ and has 50% of your daily vitamin D needs and no artificial colours or flavours. ▪Source of vitamin D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied &

Kellogg's Cereal Variety Pack 8 Boxes (25.3 g), €3.59

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Kellogg's Crunchy Nut Cereal (720 g), €2.75

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The irresistibly crunchy flakes of golden corn are drizzled in yummy honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Not only do they taste amazing, Kellogg’s Crunchy Nut Corn Flakes are enriched with 8 vitamins & minerals, plus they are made with no artificial colours or flavours The only trouble is they taste too good! Enjoy as part of a balanced diet and healthy lifestyle. *Please always check the label of the pack you receive as there may be differences from the information you read on site due to stock changeover

Kellogg's Crunchy Nut Fruit & Nut Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Fruit & Nut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with fruits and nuts to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Pistachio & Dark Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Kellogg's Frosties Cereal (750 g), €6.29

For a breakfast that will send your tastebuds into bliss make sure you have Kellogg's Frosties breakfast cereal with milk Kellogg's Frosties breakfast cereal is made from our classic Kellogg's Corn Flakes but with a delicious frosted coating A 30g bowl of Kellogg's Frosties breakfast cereal contains 50% of your daily Vitamin-D needs* *Kellogg's Frosties Breakfast Cereal is a source of 7 Vitamins & Iron, including vitamins D, B1, B2, B3, B6, B9 & B12. Vitamin-D contributes to the maintenance of normal bones

Kellogg's Special K Dark Chocolate Granola (350 g), €4.00

Start good one bowl at a time High Fibre - With oat grain fibre to support your gut health Lower Sugar - Delicious granola with 30% less sugar* *30% less sugar on average than other granolas. IRI UK 2021. Key ingredients Oat Fibre - Natural fibre from oats Crunchy Granola - Oats, puffed barley, wheat crispies Dark Chocolate Curls - Dark and smooth chocolate curls with 64% cocoa Contains 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk.

Lizi's High Protein Nuts & Seeds Granola (350 g), €5.95

Lizi's high protein granola is great for an energy-filled breakfast or as a tasty post-workout snack. It's the perfect choice for those who embrace every day and live active lifestyles. Our high protein granola is suitable for vegetarians and vegans as we use vegetable protein, mainly from soya - something else that makes us a whole lot better. A 50g serving of Lizi's High Protein granola provides 27% of your daily protein requirements, which contributes to growth and maintenance of muscle mass, as part of a balanced and varied diet.

Nestle Kit Kat Cereal (330 g), €3.50

Enjoy a deliciously chocolatey cereal break with Nestle KitKat chocolate cereal. The KitKat brand we all know and love has been reimagined into this tasty breakfast cereal. Each little piece of KitKat® chocolate cereal offers a great taste experience thanks to the combination of its rich tasty ingredients. The cereal has a coating made with milk chocolate that melts in the mouth, a crunchy wholegrain & wafer texture and a rich cocoa taste, bringing an extra layer of delight to your breakfast. Enjoy a bowl of this chocolatey cereal for a breakfast break and experience the full cocoa taste explosion in every bite! - FULL COCOA TASTE EXPLOSION: Taste the rich chocolate coating that adds a delicious touch to every bite, delivering a rich cocoa taste explosion for a delicious breakfast experience. - CRISP WAFER MOUTHFEEL: Enjoy the satisfying crunch of the wafer texture with a perfect chocolate to wafer taste ratio, adding a delightful twist to your breakfast. - CRUNCHY WHOLE GRAIN: Enjoy our crunchy whole grain in KitKat cereals - NO ARTIFICAL FLAVOURS AND COLOURS: Our KITKAT Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in KIT KAT Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Ingredients Whole grain WHEAT flour (31.4%), maize semolina, sugar, dextrose, palm oil, WHEAT flour, cocoa powder1 (5.4%), glucose syrup, WHEAT starch, skimmed MILK powder, sunflower oil, calcium carbonate, BARLEY malt extract, fat-reduced cocoa powder1 (0.5%), flavourings, cocoa butter1, salt, cocoa mass¹, emulsifier: lecithin, WHEY powder (MILK), MILK fat, antioxidant: tocopherols, iron, vitamin B3, B5, B6, B2, B9. May contain NUTS. 1 Rainforest Alliance Certified. Fine our more at ra.org Pack Size & Servings 330g, 11 servings Have a break, have a KitKat cereal.

Nestle Shredded Wheat Cereal (360 g), €4.29

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 360g, 8 servings See pack for latest ingredients and allergen information.

Nestle Shreddies Original Cereal (630 g), €5.19

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 630g, 15 servings See pack for latest ingredients and allergen information.

Nestlé Golden Nuggets Cereal (375 g), €3.50

Enjoy your breakfast with Nestle Golden Nuggets Breakfast Cereal. A delicious, yummy, crunchy, honey flavoured cereal ball that your family will love. They make a fun way to start your morning, and they taste “Yeee haaa!”. Nestle Golden Nuggets Breakfast Cereal is crafted with whole grain and fortified with vitamins, calcium and iron. Recommended Consumption Add cold milk to a bowl of Golden Nuggets cereal and enjoy with a portion of fruit, protein and a glass of water! Ingredients Whole grain WHEAT (35.3%), WHEAT flour (26.5%), sugar, maize semolina (13.7%), whole grain maize flour (5.7%), glucose syrup, honey (2.3%), invert sugar syrup, calcium carbonate, salt, molasses, sunflower oil, colour: carotene, antioxidant: tocopherols, iron, flavouring, vitamin B3, B5, B9, B6, B2. May contain MILK. Pack Size & Servings 375g, 12 servings See pack for latest ingredients and allergen information.