Hair Care (145)

L'Oréal Elvive Extraordinary Oil Coco Shampoo (400 ml), €8.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our silicone-free* Nourishing Shampoo is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment**. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine***. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Silicone free for a natural touch **instrumental test on shampoo + conditioner ***One bottle = 8 weeks of usage. Based on regular use twice a week.

L'Oréal Elvive Hydra Pure Shampoo (400 ml), €9.00

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. Scalp is gently cleansed of: - Excess oil & grease - Impurities - Product build-up - Dead cells What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.

Head & Shoulders Classic Clean Shampoo (400 ml), €6.50

Head & Shoulders Classic Clean Anti Dandruff Shampoo for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men & women, with Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. It has a clinically proven, dermatologically tested and pH balanced-formula that leaves your scalp and hair feeling clean and fresh.

L'Oréal Elvive Colour Protect Conditioner (300 ml), €9.00

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Conditioner by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Conditioner, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oréal Elvive Full Resist Aminexil Shampoo (400 ml), €9.00

Stress, brushing, seasonal change, and heat styling can cause your hair to feel weaker and thinner. As a result, it has the tendency to end up on your brush. Get your strength back and help your hair to resist breakage with this reinforcing shampoo. The formula is enriched with [Aminexil], a patented molecule that is scientifically proven to strengthen hair and reduce hair fall* by 92%. The formula is also boosted with hair supplements Biotin and Arginine which act as a lightweight barrier to protect and strengthen hair. The Result? Break-proof detangling with up to 2x less hair on your brush*. Scalp feels healthier and hair is stronger. Scientifically designed and effective on hair with a tendency to fall due to breakage. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *From breakage. Instrumental test, shampoo + conditioner, 2022

Batiste Original Dry Shampoo (200 ml), €4.50

Clean & Fresh Fragrance A burst from this can of magic removes oil effectively leaving hair looking clean for you to feel all kinds of fabulous instantly, without drying it out. With a zing of zesty lemon combined with fresh florals, seize the day and sparkle by night. Give your hair a new lease of life with added body and texture between washes, whenever you need it. You're welcome! Pssst... Did You Know? 86%** of consumers agree Batiste dry shampoo effectively removes grease and oil from hair *Consumer Study, 150 subjects, % agreement satisfaction after 1 week with 1 or more uses.

L'Oréal Elvive Extraordinary Oil Conditioner (300 ml), €8.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our Nourishing Conditioner is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment*. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine**. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test on shampoo + conditioner **One bottle = 8 weeks of usage. Based on regular use twice a week.

L'Oréal Elvive Colour Protect Shampoo (400 ml), €9.00

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oréal Elvive Dream Lengths Shampoo (400 ml), €8.00

Dreaming of beautiful, long hair but struggling to achieve your dream lengths? Discover Elvive Dream Lengths Shampoo to fulfil your long hair goals, by L'Oréal Paris. Our Restoring Shampoo instantly helps repair your hair and reinforce fragile lengths. Split ends appear sealed, saving your last 3 cm*. The result? Hair feels healthier, stronger, and appears visibly longer due to less breakage. What makes it effective? Achieving the long hair of your dreams requires healthy, strong hair that resists breakage. Elvive Dream Lengths Shampoo combines [Vegetal Keratin and Castor Oil] to fortify and nourish the hair fibre from root to tip. This potent combination in our formula promotes hair strength, resilience, and a healthy shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test after application of shampoo + conditioner.

L'Oréal Elvive Hydra Pure Conditioner (300 ml), €9.00

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Rehydrating Conditioner by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? The Hydra Pure range provides up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. After purifying your scalp with our Hydra Pure scalp serum & shampoo, this non-greasy conditioner is scientifically proven to intensely rehydrate and provide airy lengths with no weigh down. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum, shampoo and conditioner.

L'Oréal Elvive Dream Lengths Conditioner (300 ml), €8.00

Dreaming of beautiful, long hair but struggling to achieve your dream lengths? Discover Elvive Dream Lengths Shampoo to fulfil your long hair goals, by L'Oréal Paris. Our Restoring Shampoo instantly helps repair your hair and reinforce fragile lengths. Split ends appear sealed, saving your last 3 cm*. The result? Hair feels healthier, stronger, and appears visibly longer due to less breakage. What makes it effective? Achieving the long hair of your dreams requires healthy, strong hair that resists breakage. Elvive Dream Lengths Shampoo combines [Vegetal Keratin and Castor Oil] to fortify and nourish the hair fibre from root to tip. This potent combination in our formula promotes hair strength, resilience, and a healthy shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test after application of shampoo + conditioner.

L'Oréal Elvive Extraordinary Oil (100 ml), €13.10

Nourish your dry hair with Elvive Extraordinary Oil: Dry hair can lack nourishment leaving it feeling rough, dull and lifeless. Now bathe your hair in luxurious , oil-rich formulas for hair that feels nourished from root to tip with the Elvive Extraordinary Oil range. Try the nourishing shampoo, conditioner and hair mask. Formula made with luxurious oils: 6 flower oil extracts with nourishing properties for luxurious shine & no flyaways. Leaves your hair feeling beautifully nourished, soft and supple. A non-greasy formula and gives a weightless finishing touch designed for use by all hair types. Heat protection from up to 230°C protection: Use this product with heat appliances or take it on holiday to protect hair from sun damage. Mutli-purpose and ultra-versatile product: It can be used before shampooing for nourishment, before styling to help protect and transform your hair, or as a finishing touch for exceptual shine.

Aussie Deep Moisture Hair Conditioner (200 ml), €5.00

Thirsty hair? No worries, mate! Aussie Deeep Moisture Conditioner infuses intense hydration into seriously parched hair. Infused with a bonza triple blend of Jojoba Oil, Avocado Oil, and Australian Macadamia Nut Oil, this conditioner penetrates deep to quench and nourish your locks, leaving them deeply moisturised, silky and smooth. This formula is vegan* and PETA certified cruelty-free. For moisture so deeep, it's practically Down Under! For even more moisture, use it with the Aussie Deeep Moisture hair care range. *Vegan formula: no animal-derived ingredients or by-products.

Dove Intensive Repair Shampoo (400 ml), €6.00

Our hair gets stressed out and damaged over time, and can easily start to look dull. Dove Nutritive Solutions Intensive Repair Shampoo helps to treat the appearance of damaged hair so that it looks healthy and more beautiful, while restoring your hair's strength to make it more resilient to breakage in the long run. Dove Nutritive Solutions Intensive Repair Shampoo has a unique formula with Nutri-Keratin Repair Actives that help to visibly repair signs of surface damage and progressively nourish damaged hair. With continuous use, this shampoo for damaged hair nourishes the core of your hair to reconstruct it from within, giving it a sleek look. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. How to use: Simply apply this Dove shampoo to wet hair and gently massage into a lather. It rinses away cleanly, revealing healthy hair that feels stronger. Suitable for daily use. To keep that damage repair going, make sure you use a hair conditioner that works with your shampoo to increase your hair's strength. Dove Intensive Repair Conditioner will help to prevent breakages, and leave your hair looking and feeling instantly nourished and beautiful. Globally, Dove does not test on animals. For the last 30 years, Dove has used alternative non-animal methods to test the safety of its products. PETA certified as Cruelty-Free, Dove products carry PETA's Beauty Without Bunnies logo for added peace of mind.

Head & Shoulders Smooth & Silky Shampoo (400 ml), €6.50

Head & Shoulders anti dandruff Shampoo targets the root cause of dandruff, for up to 72h protection from flakes dryness and itch (visible flakes, with regular use; itch due to dandruff). Its advanced formula is dermatologically tested, pH balanced and boosted with antioxidants for gentle care of hair and scalp and gives up to 100% flake free, clinically proven (with regular use). Smooth & Silky Anti Dandruff Shampoo controls your frizz to give you beautiful smooth & shiny hair. Head & Shoulders is the worlds number 1 shampoo brand (P&G calculation based on shampoo category yearly external sale)

L'Oréal Elvive Glycolic Gloss Shampoo (200 ml), €16.00

What makes it effective? Shiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. Glycolic Gloss Sulphate-Free Shampoo is powered with [Glycolic Acid] which has a small molecular weight able to penetrate the hair & inject it with care. The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a lasting shine glaze. Hair is shinier & smoother than ever before. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed ** instrumental test after one application of the trinomen & 5 applications of the shampoo. *** instrumental test after application of the shampoo + conditioner. **** instrumental test after use of the shampoo + conditioner + rinse-off treatment.

TRESemmé Shampoo Rich Moisture (300 ml), €4.00

There's something about hydrated, soft hair that lets you take on the day with confidence. You can now get that style without having to go to a salon with Tresemme Rich Moisture Shampoo. Infused with vitamin E, this professional-quality shampoo delivers luxurious moisture for all-day hydration, leaving dry and damaged hair feeling soft. Its nourishing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continuous use. To create the perfect canvas for any hairstyle, start your routine by applying a generous amount of Tresemme Rich Moisture Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Rich Moisture Conditioner and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote — such as not testing on animals and being PETA approved — to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark — and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Aussie Miracle Moist Shampoo (300 ml), €5.00

Is your hair craving for moisture?? Don't worry, we've got you covered! Aussie Miracle Moist Shampoo is here to quench those parched locks. Infused with Australian Macadamia Nut Oil, this moisturising shampoo gives dry, brittle hair the nourishing it's been waiting for. Plus, it's PETA certified cruelty-free! Oh, and that iconic Aussie scent? Get ready to become a scent-sational head-turner! Pair it with the rest of the Aussie Miracle Moist range for hair so moisturised, that it'll have you saying goodbye to dry hair. Take that, thirsty locks!

L'Oréal Elnett Normal Hold Hairspray (75 ml), €3.05

L’Oréal Paris Elnett UK's No.1 Hairspray*. Styling women for generations, the gold can has always been at the heart of great style. Achieve your desired hairstyle with Elnett Normal Hold Hairspray. The iconic micro diffuser hairspray sets your everyday style easily and weightlessly for up to 24h of undetectable hold**. Our new formula is enriched with Vitamin B5*** to protect hair from frizz and external aggressions. This iconic hairspray enhances natural hair movement and shine, without leaving it feeling stiff or sticky, and disappears at the stroke of a brush. *Source ©2023 NielsenIQ value sales, Styling, Hairspray category (client defined), 52 w/e 30/12/2023 in United Kingdom (GB+NI) Total Coverage **Instrumental test. ***Provitamin B5.

L'Oréal Elvive Colour Protect Purple Shampoo (200 ml), €7.80

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.* Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones. Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage

L'Oréal Elvive Full Resist Aminexil Conditioner (300 ml), €9.00

Stress, brushing, seasonal change, and heat styling can cause your hair to feel weaker and thinner. As a result, it has the tendency to end up on your brush. Detangle and protect your hair from breakage with this break-proof conditioner. The formula is enriched with [Aminexil], a patented molecule that is scientifically proven to strengthen hair and reduce hair fall* by 92%. The formula is also boosted with hair supplements Biotin and Arginine which act as a lightweight barrier to protect and strengthen hair. The Result? Break-proof detangling with up to 2x less hair on your brush*. Scalp feels healthier and hair is stronger. Scientifically designed and effective on hair with a tendency to fall due to breakage. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *From breakage. Instrumental test, shampoo + conditioner, 2022

L'Oréal Elvive Hydra Hyaluronic Conditioner (300 ml), €9.00

Dehydrated hair? Try Elvive Hydra Hyaluronic Moisture Locking Conditioner with [Hyaluronic Acid], from L'Oréal Paris. The formula, powered with [Hyaluronic Acid], weightlessly coats hair to keep it feeling hydrated for up to 72 hours*. The result? Hair looks visibly plumped, bouncy, and shiny**. What makes it effective? Our scientifically proven, skincare-inspired formula helps tackle dehydrated hair, the first sign of hair damage. Indicators of hair dehydration include dull and lifeless hair that is frizzy and lacking in bounce. Elvive Hydra Hyaluronic conditioner helps boost & lift hair to add volume, body & shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

L'Oréal Elvive Hydra Hyaluronic Shampoo (400 ml), €9.00

Dehydrated hair? Try Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. The formula, powered with [Hyaluronic Acid], weightlessly coats hair to keep it feeling hydrated for up to 72 hours*. The result? Hair looks visibly plumped, bouncy, and shiny**. What makes it effective? Our scientifically proven, skincare-inspired formula helps tackle dehydrated hair, the first sign of hair damage. Indicators of hair dehydration include dull and lifeless hair that is frizzy and lacking in bounce. Elvive Hydra Hyaluronic shampoo helps boost & lift hair to add volume, body & shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

Aussie Deep Moisture Shampoo (300 ml), €5.00

Thirsty hair? No worries, mate! Infused with a bonza triple blend of Jojoba Oil, Avocado Oil, and Australian Macadamia Nut Oil, Aussie Deeep Moisture Shampoo cleanses and removes residue, while infusing that much-needed moisture. This formula is silicone-free, vegan*, and PETA certified cruelty-free. For moisture so deeep, it's practically Down Under! For even more moisture, use it with the Aussie Deeep Moisture hair care range. *Vegan formula: no animal-derived ingredients or by-products.

Enliven Pro-V Dry Shampoo Original (300 ml), €2.25

Enliven dry shampoo is a great product to use between washes. Each use removes grease and adds texture and body.

Garnier Nutrisse Crème Permanent Nourishing Dark Brown Hair Colour (1 Piece), €8.00

New Restoring Conditioner enriched with 5 oils for silky and 3x shinier* hair (*Instrumental test vs uncoloured hair) 3X Stronger hair, less breakage** (**Instrumental test vs coloured unconditioned hair.) Top tips: Use an old towel as hair colour may stain it. Apply moisturising cream to your hairline to avoid staining Hair Dye can only lighten your natural hair colour 1 to 2 levels - check the back of pack to see if it is the right hair colour shade for you. If you have long or thick hair, use two hair dye boxes. At Garnier, we believe in providing our consumers with excellent home hair dye. Garnier Nutrisse Crème permanent nourishing brown hair dye allows you to dye your hair in the comfort of your home, giving you multi-tonal natural-looking and long lasting brown hair colour with up to 100% grey hair coverage. With Nutrisse permanent hair dye, nourished hair means better colour. Our new restoring after-colour conditioner is enriched with avocado oil, olive oil, cranberry oil, shea oil and argan oil, and nourishes hair even after colouring leaving it silky, 3x shinier*, 3x stronger** and protected against dryness for up to 8 weeks. * Instrumental test vs uncoloured hair. ** Instrumental test vs coloured unconditioned hair. How to find your perfect brown shade for you: Have you ever wondered what the hair colour numbers mean? The first number of a Hair Colour is how Light or Dark the Brown hair dye will be, for example brown shades range from 4, Dark Brown to 6, Light Brown. The second number is the reflect which can be Natural (.0), Warm (.3, .4, .5, .6) or Cool (.1, .2). For example, 5.0 is a Natural Medium Brown, 4.3 is a Golden Dark Brown, and 5.12 is a Glacial Brown. Always check the back of pack to see if it is the right shade for you. Try Davina McCall's Shade 5.0 Mocha Brown. Garnier Nutrisse at home hair dye gives you nourished hair and natural looking long lasting hair colour with up to 100% grey coverage. On grey hair, Nutrisse permanent hair dye will appear lighter than on non-grey hair. Choosing your perfect Nutrisse shade: Your hair dye colour result will vary depending on your natural hair colour - check the back of pack. If you are deciding between 2 shades, always choose the lightest. Remember to always do your patch test 48 hours before colouring your hair at home. Top tips: Use an old towel as hair colour may stain it. Apply moisturising cream to your hairline to avoid staining. Hair Dye can only lighten your natural hair colour 1 to 2 levels. If you have long or thick hair, use two hair dye boxes.

Head & Shoulders Itchy Scalp Shampoo (400 ml), €6.50

Head & Shoulders Itchy Scalp Anti Dandruff Shampoo for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men & women, with Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. It has a clinically proven, dermatologically tested and pH balanced-formula that leaves your scalp and hair feeling clean and fresh.

Herbal Essences Daily Detoc Shine Shampoo (400 ml), €3.00

Every day your hair is exposed to pollutants. Wouldn't it be great to give it a good detox? The Herbal Essences Daily Detox Shine range with White Tea and Mint is specially formulated to gently wash away daily impurities. So you can refresh your locks and reveal radiant, fuller looking hair. It's gentle enough for daily use and even safe for colour-treated hair. For perfect results, use with Herbal Essences Hair Conditioner.

Aussie Oh My Gloss Hydrating Conditioner (200 ml), €5.00

Say goodbye to dull, dry hair with Aussie Oh My Gloss Conditioner! This legend of a conditioner infused with Macadamia Nut Oil straight from Australia, that gets right into the heart of your hair, replenishes those lost natural moisturisers, softening and smoothing dry and dull hair. For instantly shinier hair and a non stop bonza gloss. Hi-shine! Plus, it's vegan* and cruelty-free. For even more glow, use it with our Oh My Gloss serum for hair that shines like Australian shimmering ocean waves! *Vegan formula: no animal-derived ingredients or by-products.

Aveeno Oat Milk Shampoo (300 ml), €6.00

At Aveeno, we understand that a healthy scalp is the foundation for beautiful hair. Made with colloidal oats, known for their skin moisturising properties, and botanical ingredients, Aveeno Daily Moisture+ Oat Milk Shampoo gently cleanses and helps moisturise dry, damaged hair while soothing the scalp. Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy.