Hair Care (159)

L'Oreal Elvive Hydra Hyaluronic Shampoo (400 ml), €4.50

Dehydrated hair? Try Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. The formula, powered with [Hyaluronic Acid], weightlessly coats hair to keep it feeling hydrated for up to 72 hours*. The result? Hair looks visibly plumped, bouncy, and shiny**. What makes it effective? Our scientifically proven, skincare-inspired formula helps tackle dehydrated hair, the first sign of hair damage. Indicators of hair dehydration include dull and lifeless hair that is frizzy and lacking in bounce. Elvive Hydra Hyaluronic shampoo helps boost & lift hair to add volume, body & shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

L'Oreal Elvive Colour Protect Shampoo (400 ml), €4.50

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oreal Elvive Extraordinary Oil Coco Shampoo (400 ml), €4.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our silicone-free* Nourishing Shampoo is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment**. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine***. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Silicone free for a natural touch **instrumental test on shampoo + conditioner ***One bottle = 8 weeks of usage. Based on regular use twice a week.

L'Oreal Elvive Dream Lengths Shampoo (400 ml), €4.00

Dreaming of beautiful, long hair but struggling to achieve your dream lengths? Discover Elvive Dream Lengths Shampoo to fulfil your long hair goals, by L'Oréal Paris. Our Restoring Shampoo instantly helps repair your hair and reinforce fragile lengths. Split ends appear sealed, saving your last 3 cm*. The result? Hair feels healthier, stronger, and appears visibly longer due to less breakage. What makes it effective? Achieving the long hair of your dreams requires healthy, strong hair that resists breakage. Elvive Dream Lengths Shampoo combines [Vegetal Keratin and Castor Oil] to fortify and nourish the hair fibre from root to tip. This potent combination in our formula promotes hair strength, resilience, and a healthy shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test after application of shampoo + conditioner.

L'Oreal Elvive Dream Lengths Conditioner (300 ml), €4.00

Dreaming of beautiful, long hair but struggling to achieve your dream lengths? Discover Elvive Dream Lengths Shampoo to fulfil your long hair goals, by L'Oréal Paris. Our Restoring Shampoo instantly helps repair your hair and reinforce fragile lengths. Split ends appear sealed, saving your last 3 cm*. The result? Hair feels healthier, stronger, and appears visibly longer due to less breakage. What makes it effective? Achieving the long hair of your dreams requires healthy, strong hair that resists breakage. Elvive Dream Lengths Shampoo combines [Vegetal Keratin and Castor Oil] to fortify and nourish the hair fibre from root to tip. This potent combination in our formula promotes hair strength, resilience, and a healthy shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test after application of shampoo + conditioner.

L'Oreal Elvive Hydra Hyaluronic Conditioner (300 ml), €4.50

Dehydrated hair? Try Elvive Hydra Hyaluronic Moisture Locking Conditioner with [Hyaluronic Acid], from L'Oréal Paris. The formula, powered with [Hyaluronic Acid], weightlessly coats hair to keep it feeling hydrated for up to 72 hours*. The result? Hair looks visibly plumped, bouncy, and shiny**. What makes it effective? Our scientifically proven, skincare-inspired formula helps tackle dehydrated hair, the first sign of hair damage. Indicators of hair dehydration include dull and lifeless hair that is frizzy and lacking in bounce. Elvive Hydra Hyaluronic conditioner helps boost & lift hair to add volume, body & shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

L'oreal Elvive Colour Protect Conditioner (300 ml), €4.50

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Conditioner by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Conditioner, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oreal Elvive Full Resist Aminexil Shampoo (400 ml), €4.50

Stress, brushing, seasonal change, and heat styling can cause your hair to feel weaker and thinner. As a result, it has the tendency to end up on your brush. Get your strength back and help your hair to resist breakage with this reinforcing shampoo. The formula is enriched with [Aminexil], a patented molecule that is scientifically proven to strengthen hair and reduce hair fall* by 92%. The formula is also boosted with hair supplements Biotin and Arginine which act as a lightweight barrier to protect and strengthen hair. The Result? Break-proof detangling with up to 2x less hair on your brush*. Scalp feels healthier and hair is stronger. Scientifically designed and effective on hair with a tendency to fall due to breakage. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *From breakage. Instrumental test, shampoo + conditioner, 2022

Batiste Original Dry Shampoo (200 ml), €4.50

Clean & Fresh Fragrance A burst from this can of magic removes oil effectively leaving hair looking clean for you to feel all kinds of fabulous instantly, without drying it out. With a zing of zesty lemon combined with fresh florals, seize the day and sparkle by night. Give your hair a new lease of life with added body and texture between washes, whenever you need it. You're welcome! Pssst... Did You Know? 86%** of consumers agree Batiste dry shampoo effectively removes grease and oil from hair *Consumer Study, 150 subjects, % agreement satisfaction after 1 week with 1 or more uses.

L'Oreal Elvive Full Resist Aminexil Conditioner (300 ml), €4.50

Stress, brushing, seasonal change, and heat styling can cause your hair to feel weaker and thinner. As a result, it has the tendency to end up on your brush. Detangle and protect your hair from breakage with this break-proof conditioner. The formula is enriched with [Aminexil], a patented molecule that is scientifically proven to strengthen hair and reduce hair fall* by 92%. The formula is also boosted with hair supplements Biotin and Arginine which act as a lightweight barrier to protect and strengthen hair. The Result? Break-proof detangling with up to 2x less hair on your brush*. Scalp feels healthier and hair is stronger. Scientifically designed and effective on hair with a tendency to fall due to breakage. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *From breakage. Instrumental test, shampoo + conditioner, 2022

Garnier Ultimate Blends Core Argan & Cranberry Conditioner (400 ml), €5.60

Garnier Ultimate Blends Argan & Cranberry haircare range is our ultimate range for coloured hair. Blended for naturally beautiful hair enriched Moroccan Argan Oil and Cranberry Extracts, this range was developed to protect and illuminate coloured hair. Nourishing Moroccan Argan Oil and antioxidant-packed cranberry extract are blended with love to lock in vibrancy and keep coloured hair soft and shiny wash after wash. Hair is intensley nourished and silky soft with an illuminated and bright colour. Never a dull moment! Discover the naturally derived ingredients: Natural Argan oil, rich in omega 6 and vitamin E treasured for its restorative and protective properties. Bursting with goodness, cranberry seed oil extracts contain high concentrations of antioxidants and omegas 3, 6 and 9. Vegan formula: No animal ingredients or by products. 100% recycled plastic bottle*

Garnier Ultimate Blends Core Argan & Cranberry Shampoo (400 ml), €5.99

Garnier Ultimate Blends Argan & Cranberry haircare range is our ultimate range for coloured hair. Blended for naturally beautiful hair enriched Moroccan Argan Oil and Cranberry Extracts, this range was developed to protect and illuminate coloured hair. Nourishing Moroccan Argan Oil and antioxidant-packed cranberry extract are blended with love to lock in vibrancy and keep coloured hair soft and shiny wash after wash. Hair is intensley nourished and silky soft with an illuminated and bright colour. Never a dull moment! Discover the naturally derived ingredients: Natural Argan oil, rich in omega 6 and vitamin E treasured for its restorative and protective properties. Bursting with goodness, cranberry seed oil extracts contain high concentrations of antioxidants and omegas 3, 6 and 9. Vegan formula: No animal ingredients or by products. 100% recycled plastic bottle*

Head & Shoulders Citrus Fresh Anti Dandruff Shampoo (250 ml), €3.99

Head & Shoulders Citrus Fresh Anti Dandruff Shampoo for greasy hair that works even against persistent dandruff. A daily use shampoo for both men & women, with Fresh Citrus Scent and Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. It has a clinically proven, dermatologically tested and pH balanced-formula that leaves your scalp and hair feeling clean and fresh.

Head & Shoulders 2 In 1 Apple Fresh Shampoo & Conditioner (330 ml), €6.50

Head & Shoulders 2in1 Apple Fresh Anti Dandruff Shampoo for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men and women, with a Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. This 2in1 shampoo formula contains 25% more conditioning agents vs regular Head & Shoulders Shampoo and is clinically proven, dermatologically tested and a pH balanced-formula.

Head & Shoulders Men 2 In 1 Total Care Shampoo & Conditioner (330 ml), €6.50

Head & Shoulders Men Ultra technology gives you up to 100% dandruff protection, clinically proven. This microbiome balance formula effectively fights flakes and stops them from coming back, leaving your hair feeling intensely clean, and invigorated while protecting your scalp from oiliness and dryness. Our Total Care formula, with moisturisers and infused with sea minerals, leaves your with an ultra-clean scalp and manageable, flake-free hair. Specially developed for men, ideal for daily use

L'Oreal Elvive Colour Protect Purple Conditioner (150 ml), €4.00

Introducing Purple Conditioner from Elvive Colour Protect, Britain's number 1 for coloured hair.* Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. How does it work? Purple colour is the opposite to yellow on the colour wheel. The purple within the Purple shampoo formula helps neutralise those undesirable yellow tones. Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage

L'Oreal Elvive Extraordinary Oil Conditioner (300 ml), €4.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our Nourishing Conditioner is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment*. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine**. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test on shampoo + conditioner **One bottle = 8 weeks of usage. Based on regular use twice a week.

Batiste Blush Dry Shampoo (200 ml), €4.50

Batiste Dry Shampoo in Blush (200ml). Every girly-girl (or gorgeous guy) will love this fresh, floral scent. It’s uplifting, fun and powerful – just like you. A few sprays of this beloved pink bottle will add some spring to your hair, and your step. Batiste Dry Shampoo instantly refreshes your hair when you don't have time (or the energy!) for a full on get ready session. Spray in the morning when you want to sleep in, at your desk for a midday boost, or take Batiste with you to the gym, on holiday, and beyond. It instantly absorbs oil from the scalp, revitalises dull and lifeless hair and helps to eliminate odour – leaving you with fabulously fresh-looking hair in a moment. Directions: A few easy steps to game-changing hair. First, shake the bottle vigorously. Section hair and hold the nozzle about 12 inches away as you spray into roots. Leave in a few moments, then massage into the scalp with fingertips to distribute evenly. Brush and style as desired. • Batiste Dry Shampoo in Blush (200ml) spray • Safe for use on coloured hair • Suitable for hair types that become oily in between washes • Sulfate & sodium free – safe to use on keratin treated hair Batiste products are safe to use across the hair colour spectrum! And by washing your hair less, you can help extend your hair colour. White residue is a perfectly normal part of the dry shampoo process and will disappear quickly. To help reduce the amount of whiteness, make sure to shake the can well, spray 12 inches from your roots, massage thoroughly and brush away excess residue. Pro Tip: Try Batiste Divine Dark, Batiste Beautiful Brunette, or Batiste Brilliant Blonde Dry Shampoo products. Each bottle contains a Hint of Colour that helps blend in with your hair shade! Live like nobody’s washing! No time to wash your hair? Batiste Dry Shampoo is an innovative formula that boosts body and helps eliminate oily roots, giving dull lifeless hair an instant makeover without water. A quick spray revitalises hair leaving it looking and feeling clean, no drama. Make everyday a great hair day with the multi-award winning Batiste Dry Shampoo.

Head & Shoulders Smooth & Silky Shampoo (400 ml), €6.50

Head & Shoulders anti dandruff Shampoo targets the root cause of dandruff, for up to 72h protection from flakes dryness and itch (visible flakes, with regular use; itch due to dandruff). Its advanced formula is dermatologically tested, pH balanced and boosted with antioxidants for gentle care of hair and scalp and gives up to 100% flake free, clinically proven (with regular use). Smooth & Silky Anti Dandruff Shampoo controls your frizz to give you beautiful smooth & shiny hair. Head & Shoulders is the worlds number 1 shampoo brand (P&G calculation based on shampoo category yearly external sale)

Head & Shoulders Supreme Moisture Conditioner (275 ml), €6.69

Head & Shoulders Suprême Moisture anti-dandruff conditioner infused with argan and coconut oil moisturizes your hair to give you hydration from roots to ends and a lasting great scent. Using Head & Shoulders anti-dandruff shampoo and conditioner together helps you to get an enhanced scalp protection against flakes*, a moisturized scalp ** & hair and an amazing shower experience! *anti-dandruff system usage vs. anti-dandruff shampoo usage alone. **with regular use

L'Oreal Elnett Normal Hold Hairspray (200 ml), €4.50

L’Oréal Paris Elnett UK's No.1 Hairspray*. Styling women for generations, the gold can has always been at the heart of great style. Achieve your desired hairstyle with Elnett Normal Hold Hairspray. The iconic micro diffuser hairspray sets your everyday style easily and weightlessly for up to 24h of undetectable hold**. Our new formula is enriched with Vitamin B5*** to protect hair from frizz and external aggressions. This iconic hairspray enhances natural hair movement and shine, without leaving it feeling stiff or sticky, and disappears at the stroke of a brush. *Source ©2023 NielsenIQ value sales, Styling, Hairspray category (client defined), 52 w/e 30/12/2023 in United Kingdom (GB+NI) Total Coverage **Instrumental test. ***Provitamin B5.

Batiste Tropical Dry Shmapoo (200 ml), €4.50

Coconut & Exotic Fragrance A burst from this can of magic removes oil effectively leaving hair looking clean for you to feel all kinds of fabulous instantly, without drying it out. With a hint of gourmand coconut combined with pineapple, seize the day and sparkle by night. Give your hair a new lease of life with added body and texture between washes, whenever you need it. You're welcome! Pssst... Did You Know? 86%** of consumers agree Batiste dry shampoo effectively removes grease and oil from hair ** Consumer Study, 150 subjects, % agreement satisfaction after 1 week with 1 or more uses.

Herbal Essences Hello Hydration Shampoo (400 ml), €3.00

Give dry hair the scent-sational treatment it deserves with Herbal Essences Hello Hydrate Shampoo, with coconut extract that gives your hair a real pina colada fragrance. This moisturising shampoo gives dry locks the hydration they deserve and leaves them smelling as good as they feel. The cruelty-free formula is also free from colorants and most definitely from boredom. Apply a good squidge, lather up, rinse away. Complete your routine with Herbal Essences Hello Hydrate Conditioner.

L'Oreal Elnett Strong Hold Hairspray (200 ml), €4.50

L’Oréal Paris Elnett UK's No.1 Hairspray*. Styling women for generations, the gold can has always been at the heart of great style. Achieve your desired hairstyle with Elnett Strong Hold Hairspray. The iconic micro diffuser hairspray sets your everyday style easily and weightlessly for up to 72h of undetectable hold**. Our new formula is enriched with Vitamin B5*** to protect hair from frizz and external aggressions. This iconic hairspray enhances natural hair movement and shine, without leaving it feeling stiff or sticky, and disappears at the stroke of a brush. *Source ©2023 NielsenIQ value sales, Styling, Hairspray category (client defined), 52 w/e 30/12/2023 in United Kingdom (GB+NI) Total Coverage **Instrumental test. ***Provitamin B5.

L'Oreal Elvive Hydra Pure Conditioner (300 ml), €4.50

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Rehydrating Conditioner by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? The Hydra Pure range provides up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. After purifying your scalp with our Hydra Pure scalp serum & shampoo, this non-greasy conditioner is scientifically proven to intensely rehydrate and provide airy lengths with no weigh down. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum, shampoo and conditioner.

Neutrogena T/Gel Melon & Jasmine Oily Scalp Anti-Dandruff Shampoo (250 ml), €10.80

Neutrogena T/Gel® Anti-Dandruff Oily Scalp Shampoo starts to fight dandruff from the first wash. Our dermatologically tested formula works to remove excess oils from first use, whilst relieving scalp flaking, leaving scalp feeling cleansed and purified. Hair is left feeling soft, so that you don't have to compromise on hair quality when tackling dry scalp and dandruff. Scalp moisturisation is improved after every wash, to reduce oily scalp issues and leave your scalp and hair flake-free. Powerful ingredients, 1% Salicylic Acid & 0.6% Piroctone Olamine, are gentle on scalp but tough on dandruff. Designed to provide immediate, visible results. 1% Salicylic acid deeply cleanses and exfoliates to help remove flakes, 0.6% Piroctone Olamine fights flakes and prevents re-appearance. Kind to oily scalp, gentle for daily use.

Dove Intensive Repair Shampoo (400 ml), €6.00

Our hair gets stressed out and damaged over time, and can easily start to look dull. Dove Nutritive Solutions Intensive Repair Shampoo helps to treat the appearance of damaged hair so that it looks healthy and more beautiful, while restoring your hair's strength to make it more resilient to breakage in the long run. Dove Nutritive Solutions Intensive Repair Shampoo has a unique formula with Nutri-Keratin Repair Actives that help to visibly repair signs of surface damage and progressively nourish damaged hair. With continuous use, this shampoo for damaged hair nourishes the core of your hair to reconstruct it from within, giving it a sleek look. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. How to use: Simply apply this Dove shampoo to wet hair and gently massage into a lather. It rinses away cleanly, revealing healthy hair that feels stronger. Suitable for daily use. To keep that damage repair going, make sure you use a hair conditioner that works with your shampoo to increase your hair's strength. Dove Intensive Repair Conditioner will help to prevent breakages, and leave your hair looking and feeling instantly nourished and beautiful. Globally, Dove does not test on animals. For the last 30 years, Dove has used alternative non-animal methods to test the safety of its products. PETA certified as Cruelty-Free, Dove products carry PETA's Beauty Without Bunnies logo for added peace of mind.

Pantene Color Shampoo (500 ml), €4.50

Discover Pantene Colour Protect Shampoo, the ultimate source for vibrant, healthy-looking coloured and highlighted hair. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it helps to repair and protect your coloured or highlighted hair against styling damage. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Colour Protect shampoo.

Enliven Pro-V Dry Shampoo Original (300 ml), €2.25

Enliven dry shampoo is a great product to use between washes. Each use removes grease and adds texture and body.

Garnier Nutrisse Crème Permanent Nourishing Frosted Chestnut Hair Colour (1 Piece), €9.29

Boosts your colour by infusing intense dyes at the heart of the hair fibre with colour boost technology Garnier is also proud to announce that we are now officially approved by Cruelty Free International under the Leaping Bunny Programme. At Garnier, we believe in providing our consumers with excellent home hair dye. Garnier Nutrisse Ultra Color intense bold permanent hair dye allows you to dye your hair in the comfort of your home, giving you vibrant long-lasting colour. With Nutrisse permanent hair dye, nourished hair means intense colour. Our new restoring after-colour conditioner is enriched with avocado oil, olive oil, cranberry oil, shea oil and argan oil, and nourishes hair even after colouring leaving it silky, 3x shinier*, 3x stronger** and up to 8 weeks of intense, vibrant colour. * Instrumental test vs uncoloured hair. ** Instrumental test vs coloured unconditioned hair. Our Nutrisse Ultra Color range works on all hair textures and even on dark hair, providing a long-lasting vibrant permanent colour. How to find your perfect brown shade for you: Have you ever wondered what the hair colour numbers mean? The first number of a Hair Colour is how Light or Dark the Brown hair dye will be, for example brown shades range from 4, Dark Brown to 6, Light Brown. The second number is the reflect which can be Natural (.0), Warm (.3, .4, .5, .6) or Cool (.1, .2). For example, 5.0 is a Natural Medium Brown, 4.3 is a Golden Dark Brown, and 5.12 is a Glacial Brown. Always check the back of pack to see if it is the right shade for you. Try Davina McCall's Shade 5.0 Mocha Brown.