Toothpaste (37)

Sensodyne Rapid Relief Toothpaste (75 ml), €5.00

WHY USE SENSODYNE RAPID RELIEF ORIGINAL TOOTHPASTE? It's a fast way to relieve the pain of sensitive teeth, and help prevent it coming back. With twice daily brushing, Sensodyne toothpaste builds ongoing protection from the pain of sensitive teeth. It also helps whiten enamel and prevent tooth staining*. WHAT IS TOOTH SENSITIVITY? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. Sensodyne Rapid Relief is clinically proven to relieve the pain of sensitive teeth. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. WHO IS IT FOR? Sensodyne Rapid Relief is for anyone, aged 12 years and over, who wants fast relief for sensitivity pain. *with twice-daily brushing. 1. Sensodyne Rapid Relief Original Toothpaste provides sensitive teeth with instant relief from sensitivity* and helps prevent it coming back** 2. With twice-daily brushing, Sensodyne Rapid Relief toothpaste builds ongoing protection from the pain of sensitive teeth 3. Sensodyne toothpaste helps prevent tooth staining** 4. Sensodyne Rapid Relief toothpaste provides daily fast relief** 5. From Sensodyne, the No.1 dentist recommended brand for sensitive teeth*** 6. *When used as directed. Individual results may vary. | **with twice-daily brushing|***64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Colgate Cool Stripe Toothpaste Pump (100 ml), €3.00

Colgate Cool Stripe Toothpaste is clinically proven to strengthen teeth and gives you fresh breath. The fluoride toothpaste also helps to protect against cavities and leaves your mouth feeling clean and fresh.

Aquafresh Little Teeth Toothpaste for Kids 3-5 Years (75 ml), €1.99

Aquafresh Little Teeth toothpaste has been specially designed by dental experts for children aged 3-5 years. The enamel of your child's teeth is 50% thinner than yours and more susceptible to sugar acid attack that leads to cavities. Aquafresh Little Teeth gently cleans with brushing, and it is a low abrasive formula, providing gentle care and cavity protection for your little one's teeth. It is made with 94% naturally derived ingredients and has a child-friendly mild mint flavour. Designed by experts, trusted by parents, loved by kids. Try pairing with the Aquafresh Little Teeth toothbrush. Aquafresh toothpaste is packaged in a recyclable tube & carton. 1. WHAT IS AQUAFRESH LITTLE TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 3-5 years. It's low abrasive formula provides gentle cleaning for children's teeth. Its age-appropriate fluoride level helps strengthen the enamel while providing cavity protection for your child's LITTLE teeth to help ensure their PERMANENT teeth come through healthy & strong. 2. WHY CHOOSE: Aquafresh Little Teeth toothpaste is a fluoride toothpaste that is specially designed by dental experts to gently strengthen and protect little teeth. The enamel on your child's little teeth is 50% thinner than yours and more susceptible to sugar acid attacks that can lead to cavities. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Little Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 95% naturally derived ingredients, making it an excellent choice to provide the gentle care and cavity protection to ensure your child's little teeth come through healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Little Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help keep them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. *Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 3-5 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on little teeth is up to 50% thinner than adults, they need extra care. Aquafresh Little Teeth Kids toothpaste is gentle on your child's teeth and has a child-friendly mild mint flavour which makes it a perfect choice for your child.

Colgate Max White White Crystals Toothpaste (75 ml), €3.00

Get daily freshness & whitening with Colgate Max White White + Crystals Toothpaste. The whitening toothpaste with FreshFX Technology provides 10x longer lasting cooling vs regular fluoride toothpaste.

Aquafresh Advance Toothpaste for Kids 9-12 Years (75 ml), €2.00

Aquafresh Advance toothpaste is specially designed by dental experts for children aged 9-12 years, and now comes with 0% artificial flavours and sweeteners, providing expert protection for new permanent teeth whilst being gentle on enamel. New permanent teeth are 50% more vulnerable to damage than adult teeth and can take up to 3 years to reach full strength. The low abrasive formula ensures gentle cleaning for your child’s teeth. It also provides 24hr sugar acid protection*. * Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. Aquafresh Advance Kids toothpaste is designed by experts, trusted by parents and loved by kids, and provides lasting protection for new permanent teeth. 1. WHAT IS AQUAFRESH ADVANCE TOOTHPASTE: It is kids toothpaste specially designed toothpaste for children from the age of 9-12 that provides special care for mixed teeth (a mix of milk and adult teeth) while strengthening enamel at the same time, with twice daily brushing. 2. WHY CHOOSE: Aquafresh Advance toothpaste is specially designed by dental experts to provide expert protection for new permanent teeth while being gentle on vulnerable enamel. With twice-daily brushing it provides 5 key benefits: Cavity prevention, enamel protection, healthy gums (with twice daily brushing), fights plaque (with twice daily brushing), gentle on teeth. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Advance toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide expert care for new permanent teeth. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived product. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Advance toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that provides cavity protection and enamel strengthening. It also protects against attacks by everyday sugar acids for up to 24hours*. * Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 9-12 years who have mixed milk and permanent teeth. New permanent teeth are 50% more vulnerable to damage than adult teeth and can take up to 3 years to reach full strength. Aquafresh Advance Kids toothpaste is gentle on your child’s teeth and has a mint boost flavour which makes it a perfect choice for your child.

Aquafresh Big Teeth Toothpaste for Kids 6-8 Years (75 ml), €1.99

Aquafresh Big Teeth toothpaste is specially designed by dental experts for children aged 6-8 years, with age-appropriate fluoride level to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. Each milk tooth will eventually wobble free, when a new stronger big tooth is ready and waiting to take its place. New big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. It now comes with 0% artificial flavours and sweeteners, and its low abrasive formula ensures gentle cleaning for your child’s teeth. It also provides 24hr sugar acid protection*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. Aquafresh Big Teeth Kids toothpaste is designed by experts, trusted by parents and loved by kids, and provides lasting protection to new permanent teeth, via fluoride with twice daily brushing. 1. WHAT IS AQUAFRESH BIG TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 6-8 years. It’s low abrasive formula provides gentle cleaning for children’s teeth. Its age-appropriate fluoride provides lasting protection to new permanent teeth, with twice daily brushing. 2. WHY CHOOSE: Aquafresh Big Teeth toothpaste is a clinically proven fluoride toothpaste that is specially designed by dental experts to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. The enamel on your child's little teeth is 50% thinner than yours and new big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Big Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide the expert care that helps keep mixed teeth healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Big Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help make them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 6-8 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on children's teeth is up to 50% thinner than adults, they need extra care. Aquafresh Big Teeth Kids toothpaste is gentle on your child’s teeth and has a child-friendly fruit mint flavour which makes it a perfect choice for your child.

Aquafresh Complete Care Original Toothpaste (75 ml), €4.30

Aquafresh Complete Care Original fluoride toothpaste. Kills 99% of bacteria that cause bad breath*. Protects your teeth and cleans your whole mouth, too. Aquafresh Complete Care Original fluoride toothpaste provides advanced triple protection for the whole family in a minty flavour everyone will enjoy. This everyday fluoride toothpaste helps fights against cavities, plaque at the gum line**, bacteria, stains, bad breath, acid attack and enamel erosion. Our original formula fights bad breath-causing bacteria and strengthens enamel even after you stop brushing**. Aquafresh Complete Care Original fluoride toothpaste is boosted with antibacterial ingredients which help kill bacteria and effectively destroys 99% of the bacteria that causes bad breath*. This everyday formula is developed with all the benefits of a daily fluoride toothpaste, with a fresh minty flavour suitable for the whole family. *in lab tests. **with twice daily brushing. 1. PROTECTS YOUR TEETH & CLEANS YOUR WHOLE MOUTH, TOO: Aquafresh Complete Care Original fluoride toothpaste provides effective all-day protection against tooth decay**. 2. FIGHTS AGAINST: cavities, plaque at the gum line***, bacteria, stains, bad breath, acid attack and enamel erosion. 3. KILLS 99% OF THE BACTERIA THAT CAUSE BAD BREATH*: Aquafresh Complete Care Original fluoride toothpaste is formulated with active minerals for antibacterial action you can trust. 4. STRENGTHENS ENAMEL: Aquafresh Complete Care Original fluoride toothpaste fights bad breath and strengthens tooth enamel even after you've stopped brushing**. 5. ADVANCE TRIPLE PROTECTION for the whole family, in a fresh minty flavour the family will enjoy. *in lab tests. ** with twice daily brushing ***follow a healthy diet and brush twice daily. Note that the level of protection may decrease between brushing.

Aquafresh Complete Care Whitening Toothpaste (75 ml), €4.30

Aquafresh Complete Care Whitening fluoride toothpaste. Helps restore teeth's natural whiteness. Protects against tooth decay and cleans your whole mouth, too. Aquafresh Complete Care Whitening fluoride toothpaste is tough on tooth decay. Our everyday formula fights against cavities, plaque at the gum line*, bacteria, stains, bad breath, acid attack and enamel erosion. It fights bad breath-causing bacteria and continues to strengthen enamel even after you stop brushing*. Aquafresh Complete Care Whitening fluoride toothpaste removes staining and helps restore your teeth's natural whiteness. *with twice daily brushing. 1. PROTECTS YOUR TEETH & CLEANS YOUR WHOLE MOUTH, TOO: Aquafresh Complete Care Whitening fluoride toothpaste delivers fresh breath, whiter teeth** and a crystal clear feeling of cleanness. 2. FIGHTS AGAINST: cavities, plaque at the gum line*, bacteria, stains, bad breath, acid attack and enamel erosion. 3. HELPS RESTORE TEETH'S NATURAL WHITENESS: Aquafresh Complete Care Whitening fluoride toothpaste gently removes stains to help restore your teeth to their natural whiteness. 4. STRENGTHENS ENAMEL: Aquafresh Complete Care Whitening fluoride toothpaste fights bad breath and strengthens enamel even after you stop brushing*. 5. ADVANCE TRIPLE PROTECTION in a fresh minty flavour the family will enjoy. *with twice daily brushing. **compared to using standard fluoride Aquafresh toothpaste.

Colgate Advanced White Toothpaste (75 ml), €5.75

The Colgate Advanced White Toothpaste with micro-cleaning crystals gently polishes and is clinically proven to effectively whiten*. And it does it in just 10 days. *Removes surface stains

Colgate Max Fresh Cooling Crystals Toothpaste (75 ml), €3.00

Colgate Max Fresh Toothpaste with Cooling Crystals is a new dimension in freshness with FreshFX technology to give you 10X longer lasting cooling than brushing with regular fluoride toothpaste.

Colgate Max White Purple Revel Toothpaste (75 ml), €4.15

Colgate's first Max White purple toothpaste reveals an instantly* whiter smile. It contains optic colour-correcting technology to correct yellow tones & is safe for your enamel. *Effect is temporary.

Colgate Max White Toothpaste (75 ml), €4.15

The Colgate Max White One Teeth Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. Whitening accelerators help you get 1 shade whiter teeth in 1 week.

Colgate Max White Ultra Fresh Pearls Whitening Toothpaste (75 ml), €10.20

The Colgate Max White Ultra Freshness Pearls Teeth Whitening Toothpaste with revolutionary deep oxygenated action is clinically proven to give you whiter teeth in 3 days*! *Stains caused by food and drink

Colgate Sensitive with Sensifoam Whitening Toothpaste (75 ml), €5.00

Colgate Sensitive with Sensifoam Whitening Toothpaste is a gentle formula that surrounds the teeth. With Sensifoam technology, it transforms into a fine foam to reach all areas of your teeth for a much cleaner feeling. Used regularly, twice daily, it provides effective 24/7 protection.

Colgate Toothpaste Max Fresh Blue (125 ml), €4.15

Colgate Max Fresh Toothpaste with Cooling Crystals is a new dimension in freshness with FreshFX technology to give you 10X longer lasting cooling than brushing with regular fluoride toothpaste

Colgate Toothpaste Max White One Luminous (75 ml), €4.15

The Colgate Max White Luminous Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. The SmartFoam System thoroughly cleans all around your teeth.

Colgate Toothpaste Max Whitening (125 ml), €8.30

Get daily freshness & whitening with Colgate Max White White + Crystals Toothpaste. The whitening toothpaste with FreshFX Technology provides 10x longer lasting cooling vs regular fluoride toothpaste.

Colgate Toothpaste Total Advantage Deep Clean (75 ml), €8.00

Colgate Total Active Prevention + Deep Clean Toothpaste is clinically proven & actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Colgate Total Whitening Toothpaste (125 ml), €4.50

The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Colgate Total Whitening Toothpaste Pump (100 ml), €4.75

The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Corsodyl Active Gum Repair Soft Mint (500 ml), €6.75

Switch up your oral care routine with Corsodyl Active Gum Health Daily Mouthwash, a mouthwash designed by gum health experts. It actively targets 3 x more plaque bacteria* and helps reduce plaque build up in hard-to-reach areas along the gum line and between teeth, helping to prevent gum problems from returning. Plaque build-up in hard to reach places is one of the root causes of gum problems. Corsodyl Active Gum Health Daily Mouthwash is scientifically proven to help keep gums and teeth healthy. Use as part of your daily oral care routine to promote a healthy gum seal and help protect teeth. The mouthwash contains 0% alcohol and comes in a recyclable bottle and cap. Give Corsodyl Active Gum Health Daily Mouthwash a try to help improve gum health. *compared with brushing alone.  1. Mouthwash for gum health to use as part of your daily oral hygiene routine, to help promote and maintain a healthy gum seal to help protect teeth 2. Gum Mouthwash that actively targets 3x more plaque bacteria* *Compared to brushing alone 3. Helps reduce plaque build up in hard-to-reach areas along the gum line and between teeth, helping to prevent gum problems from returning 4. Gum mouthwash with 0% alcohol and with a micellar formulation designed to be gentle on gums 5. Bottle and cap recyclable

Oral-B 3D White Arctic Fresh Toothpaste (75 ml), €3.75

Oral-B 3D White Arctic Fresh toothpaste is clinically proven, removes up to 87% of surface stains and starts whitening after 1 brush

Oral-B 3D White Vitalizing Mint Whitening Toothpaste (75 ml), €3.75

Oral-B 3D White Vitalizing Fresh toothpaste is clinically proven, removes up to 87% of surface stains and starts whitening after 1 brush.

Oral-B Advanced Plaque Control Toothpaste (75 ml), €4.75

Oral-B Advanced Plaque Control Cleaning Crystals toothpaste is clinically proven: Up to a 100% stronger effect to reduce plaque vs. an ordinary fluoride toothpaste. Oral-B's unique anti-bacterial technology with Stannous Fluoride Complex creates a protective shield for all-around protection. Cleaning crystals provide a deep-clean experience and active zinc helps to reduce & prevent plaque regrowth for 24-hour protection against plaque when used twice a day

Oral-B Complete Plus Extra White Toothpaste (75 ml), €2.40

Oral-B Complete Plus Extra White toothpaste whitens & removes surface stains, provides a fresh breath and cleans & protects from cavities.

Oral-B Pro Expert Smooth Mint Toothpaste (75 ml), €3.50

Oral-B Pro-Expert Fresh Breath toothpaste is clinically proven to provide 24 hour protection when used twice a day. The anti-bacterial technology with Stannous Fluoride Complex creates a protective shield to help reduce bacterial plaque growth even in between brushing. A fusion of peppermint, spearmint, menthol and hints of vanilla, leaving you with a clean burst of freshness

Oral-B Pro-Expert Healthy Whitening Toothpaste (75 ml), €3.50

Oral-B Pro-Expert Gentle Whitening toothpaste is clinically proven to provide 24 hour protection when used twice a day. The anti-bacterial technology with Stannous Fluoride Complex creates a protective shield to help reduce bacterial plaque growth even in between brushing. A crisp spearmint blend with sweet aromatics & refreshing menthol for an uplifting cool sensation

Sensodyne Daily Care Deep Clean Gel Toothpaste (75 ml), €5.42

Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Sensitivity is not a one-off problem, it's an ongoing condition that can benefit from using a twice daily specialist toothpaste such as Sensodyne Daily Care. Sensodyne Daily Care toothpastes are specially formulated for people with sensitive teeth, with all the benefits of a regular toothpaste. 1. WHAT IS SENSODYNE DEEP CLEAN: It is a daily fluoride toothpaste that provides daily care for sensitive teeth.* It also advanced cleaning designed for sensitive teeth. *With twice daily brushing 2. HOW DOES IT WORK: The toothpaste is specially formulated for sensitive teeth, while the mint flavour leaves a long-lasting cooling sensation. 3. WHO IS IT FOR: Sensodyne Deep Clean toothpaste is suitable for adults and children over the age of 12 to care for sensitive teeth plus all the benefits of a regular fluoride toothpaste and a deep clean. 4. PROVIDED BENEFITS: Besides caring for sensitive teeth, cavity protection, deep clean and foam boost technology, a mint flavour leaves long-lasting freshness. 5. NO. 1 DENTIST RECOMMENDED BRAND FOR SENSITIVE TEETH. For claim verification please contact [email protected] 6. HOW TO USE: Brush with Sensodyne Deep Clean toothpaste twice a day for long lasting care for sensitive teeth. Always read the label before use.

Sensodyne Deep Repair Repair and Protect Toothpaste (75 ml), €7.50

Sensodyne Repair and Protect Original Toothpaste is clinically proven to provide long-lasting protection for sensitive teeth*. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**. *with twice-daily brushing. | **64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair and Protect Original toothpaste delivers long-lasting protection for sensitive teeth* 2. Clinically proven to provide sensitive teeth relief with twice daily brushing 3. Fluoride toothpaste that strengthens enamel and freshens breath 4. Sensodyne Repair and Protect formulated to create a protective layer over sensitive areas of your teeth 5. Sensodyne Repair and Protect toothpaste helps prevent cavities 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth** |*with twice-daily brushing |**64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Sensodyne Extra Fresh Daily Care Toothpaste (100 ml), €4.59

WHAT IS SENSODYNE DAILY CARE EXTRA FRESH TOOTHPASTE? Sensodyne Daily Care Extra Fresh Toothpaste provides daily care for sensitive teeth*. This daily sensitive toothpaste provides all the benefits of a regular toothpaste*, helping you enjoy the food you love. HOW DOES IT WORK? With twice daily brushing this fluoride toothpaste formula freshens breath whilst promoting oral health - strengthening teeth, cleaning to help maintain healthy gums, and helping protect against tooth decay. Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to sensitive teeth, for example, with hot and cold food and drinks. Sensitive teeth need special care. Sensodyne Daily Care toothpastes are specially formulated to provide sensitive teeth with all the benefits of a regular toothpaste*. WHO IS IT FOR? Sensodyne Daily Care Extra Fresh toothpaste is for anyone 12 years and over who wants to care for their sensitive teeth. HOW TO USE? Brush twice daily with Sensodyne Daily Care Extra Fresh toothpaste, and not more than three times. Minimise swallowing and spit out. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**. *with twice-daily brushing. **Dentist Survey, UK, 2023. For verification: [email protected] 1. Sensitive Toothpaste: 1 in 3 people may experience sensitive teeth. Sensodyne Daily Care Extra Fresh Toothpaste provides 24-7 care for sensitive teeth with twice daily use. 2. Triple Cleaning Action: Our new improved toothpaste formulation delivers everyday cleaning action and improved foaming vs previous Sensodyne Daily Care Extra Fresh 3. All you need for everyday Freshness: Sensodyne Daily Care Extra Fresh toothpaste is a sensitive toothpaste for sensitive teeth that's gentle on enamel and provides all the benefits of a regular toothpaste with twice daily brushing 4. Helps Protect Against Cavities: Sensodyne Daily Care Extra Fresh is a sensitive toothpaste that contains fluoride to strengthen the teeth and help protect against decay with twice daily brushing 5. No.1 Dentist recommended toothpaste brand for sensitive teeth* Brush your teeth twice a day for 24-7 care *Dentist Survey, UK, 2023. For verification: [email protected]