Breakfast Cereals (131)

Kellogg's Coco Pops Choco's (430 g), €4.00

Try our new addition to your breakfast table with Kellogg's Coco Pops Chocos breakfast cereal. This breakfast cereal is made from delicious chocolatey crunchy shells that are fun to eat and still turn the milk chocolatey. Kellogg's Coco Pops Chocos breakfast cereal is made with natural grains and no artificial colours or flavours. Alongside that, Kellogg's Coco Pops Chocos contains 50% of your daily vitamin D needs*. For a great breakfast for your whole family, try our new crunchy Coco Pops Chocos breakfast cereal and bring some chocolatey crunchy fun to breakfast. *Contains≥ 15% NRV vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and healthy lifestyle.

Kellogg's Coco Pops Loops (285 g), €3.49

Try our new addition to your breakfast table with Kellogg's Coco Pops Loops breakfast cereal. This breakfast cereal is made from delicious chocolatey loops that are fun to eat and still turn the milk chocolatey. Kellogg's Coco Pops Loops breakfast cereal is made with natural grains and no artificial colours or flavours. Kellogg's Coco Pops Loops contains 50% of your daily vitamin D needs*. For a breakfast for your whole family, try our new, crunchy Coco Pops Loops breakfast cereal and bring some chocolatey fun to breakfast.  *Contains≥ 15% NRV vitamin D which contributes to the maintenance of normal bones.  Enjoy as part of a varied & balanced diet and healthy lifestyle.

Kellogg's Nutri-Grain Raisin Bakes 6 Pack (45 g), €3.50

Kellogg's Nutri-Grain Bakes Raisin Snack Bars contain delicious raisin flavour all wrapped up in a soft bar. ▪Nutri-Grain Raisin is a source of vitamins B1, B2, B3, B6, B9 & B12 and Iron. Vitamin B1 contributes to normal energy-yielding metabolism.

Krave Choc Hazel Nut (410 g), €5.49

Added goodness* *Source of vitamins B1, B2, B6 & B12. Vitamin B1 contributes to normal energy-yielding metabolism.

Nestlé Curiously Cinnamon Cereal (375 g), €3.50

Curiously Cinnamon cereals are crispy, cinnamon-flavoured squares that are a delicious breakfast option that will awaken your taste buds. Join the Curiously Cinnamon community and experience the pleasure of a breakfast cereal that brings the excitement of cinnamon to your bowl. A tongue tinglingly different breakfast experience! Recommended Consumption Add cold milk to a bowl of Curiously Cinnamon cereal and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT (33.7%), rice flour (30%), sugar, glucose syrup, sunflower oil, bulking agent: calcium carbonate, WHEAT starch, salt, cinnamon, emulsifier: lecithin, antioxidant: tocopherols, roasted BARLEY malt extract, colour: annatto norbixin, iron, vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings See pack for latest ingredients and allergen information.

Nestlé Nesquik Cereal (375 g), €4.69

Make mornings more exciting with the delicious taste of chocolate NESQUIK® cereal. Nesquik provides a fun breakfast with the delicious chocolate crunch that the whole family love . Inspired by our delicious beloved Nesquik Milkshake Mix chocolate drink to create this tasty Nesquik cereal, just add milk to your bowl of Nesquik® Cereal and watch the milk turns chocolatey! It is also high in fibre, packed with wholegrain , and has the goodness of vitamins and minerals to support a healthy and balanced diet. It’s a source of Calcium and Vitamin D for normal growth and development of bones in children, Vitamin B6 and B3 for contributing to normal psychological functions, Vitamin B5 for contributing to normal mental performance and Iron for contributing to normal cognitive development of children, and has no artificial colours or flavours. Enjoy Nesquik chocolate cereals for a tasty and nutritious start to the day. - COCOA CRUNCH CHOCOLATE MILK TURN: Enjoy the satisfying crunch in each spoonful and watch the milk become chocolate yumminess. - WHOLE GRAIN: Enjoy our crunchy whole grain texture in Nesquik cereals with fibre t. - CONTAINS VITAMINS AND MINERALS: Made with whole grains, B vitamins (B6, B3 and B5), Iron and Calcium, everyone can enjoy the delicious chocolatey taste of NESQUIK® Cereal. - NO ARTIFICAL FLAVOURS AND COLOURS: Our NESQUIK Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in NESQUIK Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Recommended Consumption Add cold milk to a bowl of Nesquik cereal and enjoy with a portion of fruit, protein and a glass of water! Turning the milk chocolatey, Nesquik® makes mornings fun! Ingredients Whole Grain WHEAT Flour (53.1%), Sugar, Maize Semolina, Glucose Syrup, Fat-Reduced Cocoa Powder, Calcium Carbonate, contains Sunflower Oil and/or Palm Oil, Salt, Flavourings, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings

SuperValu Signature Tastes Multiseed Honey & Almond Granola (500 g), €4.49

Irish handmade multiseed granola baked with honey using traditional Irish oats blended with sunflower, chia, linseed & pumpkin seeds, toasted almonds, coconut and topped with delicious dried blueberries.

Kellogg's Bran Flakes Cereal (500 g), €3.49

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health*. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake**. Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. *Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. **9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Nestlé Honey Cheerios Cereal (575 g), €5.00

Enjoy the un-bee-lievably delicious honey Cheerios cereal for breakfast. Every box of this multigrain cereal brings the taste of real honey to your family’s breakfast table. What’s different about Honey Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Honey Cheerios provides 2.7g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Honey Cheerios cereal contains no artificial colours or flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Honey Cheerios is high in fibre from Oat, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Honey Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Honey Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS HONEY TATSE: Enjoy the crunch and taste of real honey in every little O, giving you and your family a taste experience that they will enjoy Ingredients Whole grain OAT flour (30.4%), whole grain WHEAT flour (28.2%), sugar, whole grain BARLEY flour (17.3%), WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, honey (2.3%), calcium carbonate, salt, sunflower oil, molasses, antioxidant: tocopherols, flavouring, iron, vitamins C, B3, B5, D, B9, B6, B2. May contain MILK. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

SuperValu Signature Tastes Pink Berry & Coconut Crisp Granola (500 g), €4.49

Irish handmade granola baked using honey with traditional Irish oats. Blended with fragrant raspberries, goji berries and topped with crunchy coconut flakes.

Nestlé Bitesize Shredded Wheat Cereal (370 g), €2.75

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 370g, 9 servings See pack for latest ingredients and allergen information.

Nestlé Shredded Wheat Cereal (675 g), €5.89

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 625g, 15 servings See pack for latest ingredients and allergen information.

Ambrosia Ready to Eat with Raspberry Layer Porridge Pot (210 g), €1.50

Introducing Ambrosia Ready To Eat Porridge Layered Raspberry Flavour. Deliciously creamy, whether you eat it straight from the cupboard Or hot, after a quick heat up in the microwave With no artificial flavours or preservatives … you can start your day the right way Instructions: Simply stir to enjoy straight from the pot, or for a warmed porridge heat in the microwave for less than 2 minutes. The blissful grab-and-go way to start your day. Enjoy these breakfast porridge pots hot or cold!

Flahavan's Hi8 No Added Sugar Date & Coconut Muesli (1 kg), €5.49

Kick-start your day with a breakfast that delivers on taste as well as nutrition. Oats have long been recognised for their health benefits and we source the finest quality Irish oats from local growers for our Mill in Kilmacthomas, Co. Waterford. We blend our oats with seven other natural ingredients resulting in our delicious, nutritious Hi8 Muesli, sweetened the natural way with pieces of real fruit. Kick-start your day the Hi8 way. About our ingredients... Oat Flakes: Can help reduce cholesterol as part of a healthy diet Sultanas: Natural Sweetness Wheat Flakes: Source of Fibre Toasted Coconut: High in Fibre Dates: Natural Sweetness Rye Flakes: Source of Fibre Pumpkin Seeds: Source of Protein & Vitamin E Sunflower Seeds: Source of Protein

Flahavan's Pinhead Oatmeal (1 kg), €2.15

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and protein and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Our Pinhead Oatmeal Flahavan's Pinhead Oatmeal is a chopped wholegrain oat, suitable as a more traditional porridge or ideal as an ingredient in home baking. Pinhead Oatmeal can be added to Brown Bread, Biscuits, Soups and many other recipes to add that extra bit of texture and ''bite''. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Pinhead Oatmeal and we hope you enjoy it too. Our finest Pinhead Oatmeal. Use as a porridge or as a baking ingredient. John Flahavan

Kellogg's Pop Tarts Choctastic 8 Pack (48 g), €4.29

Kellogg's Pop Tarts Frosted Chocotastic pastry snack is topped with chocolate frosting, sprinkles and have a delicious chocolate filling

Lifeforce Muesli (750 g), €4.99

Free from added sugar* *Contains naturally occuring sugars. The 100% natural whole ingredients in our Original Muesli provides a balanced slow release energy source that will help to keep you going throughout the morning. And the great thing is that our muesli's sweet taste comes entirely naturally from chopped dates and juicy raisins. Contains 42% fruit, nuts and seeds. The rest is wholesome oats, barley and wheat flakes.

Nestle Kit Kat Cereal (330 g), €3.50

Enjoy a deliciously chocolatey cereal break with Nestle KitKat chocolate cereal. The KitKat brand we all know and love has been reimagined into this tasty breakfast cereal. Each little piece of KitKat® chocolate cereal offers a great taste experience thanks to the combination of its rich tasty ingredients. The cereal has a coating made with milk chocolate that melts in the mouth, a crunchy wholegrain & wafer texture and a rich cocoa taste, bringing an extra layer of delight to your breakfast. Enjoy a bowl of this chocolatey cereal for a breakfast break and experience the full cocoa taste explosion in every bite! - FULL COCOA TASTE EXPLOSION: Taste the rich chocolate coating that adds a delicious touch to every bite, delivering a rich cocoa taste explosion for a delicious breakfast experience. - CRISP WAFER MOUTHFEEL: Enjoy the satisfying crunch of the wafer texture with a perfect chocolate to wafer taste ratio, adding a delightful twist to your breakfast. - CRUNCHY WHOLE GRAIN: Enjoy our crunchy whole grain in KitKat cereals - NO ARTIFICAL FLAVOURS AND COLOURS: Our KITKAT Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in KIT KAT Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Ingredients Whole grain WHEAT flour (31.4%), maize semolina, sugar, dextrose, palm oil, WHEAT flour, cocoa powder1 (5.4%), glucose syrup, WHEAT starch, skimmed MILK powder, sunflower oil, calcium carbonate, BARLEY malt extract, fat-reduced cocoa powder1 (0.5%), flavourings, cocoa butter1, salt, cocoa mass¹, emulsifier: lecithin, WHEY powder (MILK), MILK fat, antioxidant: tocopherols, iron, vitamin B3, B5, B6, B2, B9. May contain NUTS. 1 Rainforest Alliance Certified. Fine our more at ra.org Pack Size & Servings 330g, 11 servings Have a break, have a KitKat cereal.

Nestlé Shreddies Cereal (460 g), €4.59

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 460g, 11 servings See pack for latest ingredients and allergen information.

Flahavan's Fruit Porridge (625 g), €3.79

A delicious fruity twist on a healthy breakfast. Flahavan's are passionate about oats and have selected the finest wholegrain oats and blended them with raisins, juicy sultanas, pineapple, cranberries and papaya to give you a delicious "sunrise" breakfast porridge. What's Great About Oats? Flahavan's oats are a nutritious, warming food that: Are a source of wholegrain goodness Are high in fibre and naturally low in salt and saturated fat Slowly release energy into the body to keep you going between meals

Kellogg's Just Right Cereal (500 g), €5.50

Start your mornings with Kellogg’s Just Right breakfast cereal. This breakfast cereal is a mix of whole wheat, corn and rice flakes with raisins and sliced almonds. Kellogg’s Just Right breakfast cereal is a source of fibre and contains no artificial colours or flavours.

Kellogg's Special K Dark Chocolate Granola (350 g), €4.00

Start good one bowl at a time High Fibre - With oat grain fibre to support your gut health Lower Sugar - Delicious granola with 30% less sugar* *30% less sugar on average than other granolas. IRI UK 2021. Key ingredients Oat Fibre - Natural fibre from oats Crunchy Granola - Oats, puffed barley, wheat crispies Dark Chocolate Curls - Dark and smooth chocolate curls with 64% cocoa Contains 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk.

Kellogg's Special K Golden Clusters (360 g), €4.00

Start your day with a bowl of Kellogg's Special K High Fibre Crunchy Golden Clusters cereal with milk or yoghurt for breakfast. This crunchy, caramel-flavoured, multigrain cluster cereal is high in wheat bran fibre to support your gut health*. Fibre never tasted this good!

Flahavan's Fruit & Nut Granola (450 g), €5.29

Flahavan's Fruit & Nut Granola - a deliciously indulgent combination of fruit, nuts, seeds and our finest Irish Flahavan's oats. Our oats are coated with a blend of sugar and honey, then toasted to perfection. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge.

Flahavan's Multiseed Quick Oats Sachets (400 g), €3.99

Make Your Breakfast a Pleasure! Flahavan's deliciously tasty Quick Oats Multiseed Sachets combine sunflower, flax, pumpkin and hemp seeds with all the wholegrain goodness of Flahavan's porridge oats. A Nutritious Breakfast Multiseed Oats are a nutritious warming food that are high in fibre, low in sugar, salt and saturated fat and we are a source of protein John Flahavan

Flahavan's Organic Quick Oats Sachets (280 g), €3.99

A healthy breakfast Our unique way of milling gives Flahavan's Organic Oats their natural, wholesome texture and taste. Delicious with milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Kellogg's Raisin Wheats Cereal (450 g), €3.99

Bring this breakfast classic to your table with Kellogg's Raisin Wheats Cereal. Delicious raisin filling sandwiched in between layered 100% wholegrain wheat shells provides the well-known crunchy texture loved by many. Kellogg's Raisin Wheats is a heart-healthy* way to start your day. High in fibre, made with no added sugar** and made with 100% wholegrain*, Kellogg's Raisin Wheats is a breakfast cereal you can feel good about. Add Kellogg's Raisin Wheats to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal. *Kellogg's Raisin Wheats is low in saturated fat and low in sodium. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. **Contains naturally occurring sugars.

Flahavan's Jumbo Oat Flakes (500 g), €1.69

Our Jumbo Oat Flakes Flahavan's Jumbo Oat Flake is a larger, thicker oat flake ideally for preparation as a delicious porridge with more bite. Jumbo Oat Flakes can be used as an ingredient in home baking to make Flapjacks, Muesli or Granola. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Flahavan's Oat Bran (750 g), €1.99

Creamy and delicious with a natural oaty flavour we know you'll love, our oat Bran is highly nutritious and 100% natural! High in fibre and a great source of protein, Oat Bran also contains beta-glucan which helps lower cholesterol. High Fibre - Fibre contributes to colonic health Reduce Cholesterol - Oat beta-glucan contributes to the maintenance of normal blood cholesterols levels Protein - Protein contributes to a growth in muscle mass and maintenance of normal bones

Flahavans No Added Sugar Raisin, Cashew & Almond Granola (400 g), €5.29

Flahavan's Raisin, Cashew & Almond No Added Sugar Granola - A delicious combination of raisins, almonds cashews and our finest toasted Irish Flahavan's oats. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge. Wholegrain oats: Wholegrains are the entire seed of the oat which contains all the essential nutrients of the grain. High fibre: Fibre contributes to colonic health Energy: Contains thiamin, which supports energy yielding metabolism