Breakfast Cereals (125)

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• The Happy Pear Dave's Cocoa Granola (350 g), €3.99

  Dave's Cocoa Granola Being identical twins, we have always been super-competitive. Breakfast has always been our favourite meal of the day and we could put away a full box of cereal in one sitting! Granola is something we love, and we both think we make the best granola! When Dave was a kid, he always wanted to eat chocolate-tasting cereals for breakfast but mom (thankfully!) wouldn't let him! So, to honour his inner child he created this crunchy cocoa granola. It's really yummy and turns the milk chocolatey too. We love adding fresh banana, strawberries and raspberries to ours, why not give it a go!

  The Happy Pear

  

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  The Happy Pear Dave's Cocoa Granola (350 g)

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  €3.99

  €11.40/kg

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• The Happy Pear Steve's Dreamy Granola (350 g), €3.99

  Steve's Dreamy Granola Over the years we have made and eaten a lot of granola in the search for granola Nirvana! Being identical twins, we have always been super-competitive so Steve challenged Dave to see who could come up with the perfect granola recipe. Steve created "Fluffy, Crunchy Granola” (which is a bit like eating sweet, crunchy clouds!). You can find the recipe in our bestselling cookbook, The World of the Happy Pear. To take that recipe to the next level he removed the added sugar and the granola bliss you now hold in your hands is his best effort - it won't disappoint! We love adding fresh raspberries to ours, why not give it a go! PS Dave came up with his own Cocoa Granola - give it a try too!

  The Happy Pear

  

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  The Happy Pear Steve's Dreamy Granola (350 g)

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  €3.99

  €11.40/kg

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• SuperValu Raisin & Almond Granola (500 g), €1.20

  SuperValu Raisin & Almond Granola 500g

  SuperValu

  

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  SuperValu Raisin & Almond Granola (500 g)

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  €1.20

  €2.40/kg

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• Kellogg's Corn Flakes (450 g), €2.99

  The original & best tasting* *Source: Independent survey by MMR, February 2021, tested against over 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers. Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

  Kellogg's

  

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  Kellogg's Corn Flakes (450 g)

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  €2.99

  €6.64/kg

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• SuperValu Porridge Oats (1 kg), €0.79

  Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

  SuperValu

  

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  SuperValu Porridge Oats (1 kg)

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  €0.79

  €0.79/kg

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• Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50

  Kellogg's Rice Krispies Squares Curious Caramel & Chocolate snack bars are Rice Krispies cereal combined with a caramel flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

  Kellogg's

  Only €2.50

  

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  Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g)

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  €2.50

  €17.36/kg

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• SuperValu Organic Porridge Oats (1 kg), €1.19

  May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease.** **The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol.

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  SuperValu Organic Porridge Oats (1 kg)

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  €1.19

  €1.19/kg

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• The Happy Pear Cool Jim's Granola (400 g), €3.99

  Cool Jim's Granola Dave was just finishing up a shift cooking in The Happy Pear kitchen when he met a lovely American man called Jim in the cafe. They got chatting and somehow granola came up. Jim was extremely into granola and had made it for years in a healthy hospital in San Francisco. He had the recipe in his head and said to Dave, "Hey man, if the kitchen is free, I'm free for an hour, I can make it with you now. We can see if it's better than Your granola!" So that was it, he came into the kitchen and showed Dave how to do it and this is the basis of our scrumptious recipe! Hence the name "Cool Jim's Granola." We love adding fresh blueberries to ours, why not give it a go!

  The Happy Pear

  

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  The Happy Pear Cool Jim's Granola (400 g)

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  €3.99

  €9.98/kg

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• Kellogg's Corn Flakes Cereal (670 g), €4.00

  Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

  Kellogg's

  Great Value

  3 for €10

  

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  Kellogg's Corn Flakes Cereal (670 g)

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  €4.00

  €5.97/kg

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• Flahavan's Progress Oatlets (1.5 kg), €3.29

  Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

  Flahavan's

  

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  Flahavan's Progress Oatlets (1.5 kg)

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  €3.29

  €2.19/kg

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• Flahavan's Organic Porridge Oats (1 kg), €3.19

  Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.

  Flahavan's

  

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  Flahavan's Organic Porridge Oats (1 kg)

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  €3.19

  €3.19/kg

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• Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.50

  Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.

  Kellogg's

  Only €2.50

  

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  Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g)

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  €2.50

  €22.32/kg

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• Nestlé Shredded Wheat Cereal (675 g), €2.94

  Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Pack Size & Servings 675g, 15 servings See pack for latest ingredients and allergen information.

  Shredded Wheat

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  €4.50

  €6.67/kg

  was €5.89

  was €8.73/kg

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  €2.94

  (€4.36/kg)

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• SuperValu Cornflakes (500 g), €1.19

  Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun-ripened corn are fortified with iron, vitamin D, and B-vitamins.

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  SuperValu Cornflakes (500 g)

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  €1.19

  €2.38/kg

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• SuperValu Special Flakes Cereal (500 g), €1.30

  SuperValu's Special Flakes area a delicious way to kick-start your day. They're low in fat and fortified with vitamins and iron, which means you can enjoy a bowl of these tasty toasted rice and wheat flakes as part of a balanced diet.

  SuperValu

  

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  SuperValu Special Flakes Cereal (500 g)

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  €1.30

  €2.60/kg

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• Kellogg's Special K (440 g), €5.49

  Start good*. Stay good. The secret to a day of good decisions is to get a good start. Tasty, crunchy flakes made with wholegrain wheat, rice and barley. *A serving of Special K cereal contains a source of Vitamin B12, contributing to the reduction of tiredness and fatigue. Special K is made with three grains: rice, wholewheat, and barley. Rolled, flaked, and toasted.

  Special K

  

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  Kellogg's Special K (440 g)

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  €5.49

  €12.48/kg

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• Nestle Cheerios Multigrain Cereal (800 g), €4.50

  Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy Ingredients Whole grain OAT flour (31.9%), whole grain WHEAT flour (29.6%), whole grain BARLEY flour (18.2%), sugar, WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, calcium carbonate, sunflower oil, molasses, salt, caramelised sugar syrup, colours: carotene, annatto norbixin; antioxidant: tocopherols, iron, vitamins C, B3, B5, B9, D, B6, B2. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

  Cheerios

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  Nestle Cheerios Multigrain Cereal (800 g)

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  €5.75

  €7.19/kg

  was €7.19

  was €8.99/kg

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  €4.50

  (€5.63/kg)

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• Weetabix 48 Pack (860 g), €6.00

  *The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.

  Weetabix

  Only €6

  

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  Weetabix 48 Pack (860 g)

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  €6.00

  €6.98/kg

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• Nestle Cookie Crisp Cereal (500 g), €3.00

  Try the glorious Cookie Crisp cereal for breakfast – delicious, chocolatey chip cookie breakfast cereal with whole grain, fortified with vitamins and minerals to support a balanced diet. Enjoy the taste, savour the crunch and embrace the playful spirit of Cookie Crisp that will help bring a sense of fun and nostalgia to your mornings. The name says it all - breakfast cereal that looks and tastes like chocolate chip cookies! Recommended Consumption Add cold milk to a bowl of Cookie Crisp and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT flour (35.3%), maize semolina, sugar, glucose syrup, wheat starch, sunflower oil, calcium carbonate, fat-reduced cocoa powder (1.7%), WHEAT flour, salt, raising agent: sodium bicarbonate, natural flavouring, antioxidant: tocopherols, iron, vitamin B3, B5, D, B9, B6, B2. May contain MILK and NUTS. Pack Size & Servings 500g, 17 servings See pack for latest ingredients and allergen information.

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  Nestle Cookie Crisp Cereal (500 g)

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  €3.50

  €7.00/kg

  was €4.49

  was €8.98/kg

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  €3.00

  (€6.00/kg)

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• Weetabix 24 Pack (430 g), €4.79

  *The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.

  Weetabix

  

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  Weetabix 24 Pack (430 g)

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  €4.79

  €11.14/kg

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• Flahavan's Quick Oats Drum (500 g), €3.69

  A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

  Flahavan's

  

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  Flahavan's Quick Oats Drum (500 g)

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  €3.69

  €7.38/kg

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• SuperValu Honeynut Cornflakes (500 g), €1.45

  SuperValu Honey Nut Corn Flakes 500g

  SuperValu

  

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  SuperValu Honeynut Cornflakes (500 g)

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  €1.45

  €2.90/kg

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• SuperValu Wheat Biscuits (480 g), €2.49

  A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.

  SuperValu

  

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  SuperValu Wheat Biscuits (480 g)

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  €2.49

  €5.19/kg

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• Kellogg's Crunchy Nut Corn Flakes Cereal (460 g), €5.59

  Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The crunchy flakes of golden corn are drizzled in honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Kellogg’s Crunchy Nut Corn Flakes are a source of vitamin D and they are made with added goodness▪ and no artificial colours or flavours. The only trouble is they taste too good!

  Kellogg's

  

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  Kellogg's Crunchy Nut Corn Flakes Cereal (460 g)

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  €5.59

  €12.15/kg

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• Kellogg's Rice Krispies (430 g), €5.35

  Supporting your family's health* Iron Supporting brain function with iron* B9, B2 Folic acid & riboflavin help reduce tiredness & fatigue* Vit D 50% Daily vitamin D needs to support bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and riboflavin (B2) contribute to the reduction of tiredness and fatigue.

  Kellogg's

  

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  Kellogg's Rice Krispies (430 g)

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  €5.35

  €12.44/kg

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• SuperValu Choco Krunchies Cereal (500 g), €1.45

  Supervalu choco krunchies are a delicious way to kick start your day

  SuperValu

  

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  SuperValu Choco Krunchies Cereal (500 g)

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  €1.45

  €2.90/kg

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• SuperValu Wheat Biscuits 48 Pack (960 g), €3.69

  A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.

  SuperValu

  

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  SuperValu Wheat Biscuits 48 Pack (960 g)

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  €3.69

  €3.84/kg

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• Flahavan's Porridge Oats (1 kg), €2.75

  Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

  Flahavan's

  

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  Flahavan's Porridge Oats (1 kg)

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  €2.75

  €2.75/kg

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• Nestle Shreddies Original Cereal (630 g), €2.59

  Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 630g, 15 servings See pack for latest ingredients and allergen information.

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  Nestle Shreddies Original Cereal (630 g)

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  €4.25

  €6.75/kg

  was €5.19

  was €8.24/kg

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  €2.59

  (€4.11/kg)

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• SuperValu Microwavable Quick Oats (500 g), €1.99

  May help reduce cholesterol* Did you know? * Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 30g serving of porridge oats provides 1.3g of beta glucan soluble fibre from whole oats which is over one third of the 3g recommended intake.

  SuperValu

  

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  SuperValu Microwavable Quick Oats (500 g)

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  €1.99

  €3.98/kg

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