Breakfast Cereals (112)

Flahavan's Organic Jumbo Oats (1 kg), €2.95

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Jumbo Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Jumbo oats Our Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Flahavan's Quick Oats Pot (44 g), €1.20

Flahavan's is a registered trademark.

Weetabix 12 Pack (215 g), €3.85

Looking for A Healthy Start? Weetabix is packed with 100% wholegrain* goodness and is high in fibre. Top it with fresh blueberries and pumpkin seeds. Adding pumpkin seeds boosts iron, zinc and magnesium to help support your immune system‡. Make a super breakfast for a super you! Have you had yours? *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. ‡As part of a balanced diet & healthy lifestyle. The Nation's Favourite Cereal† †The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Kellogg's Corn Flakes Cereal (1 kg), €5.25

The original and the best tasting⬦, Kellogg's Corn Flakes are the classic way to start your day. Each delicious corn flake is naturally sun-dried and ripened in 140 days of sunshine and then rolled and toasted to produce our delicious Corn Flakes. It is made with responsibly sourced corn▪. Each 30g bowl of Kellogg's Corn Flakes is made with added goodness* and contains 50% of your daily vitamin D needs* and is enriched with vitamins and iron, including vitamins B1, B2, B3, B6, B9 and B12. Make your breakfast a classic with Kellogg's Corn Flakes Breakfast Cereal. ▪Find out more about our responsibly sourced corn initiatives at www.kelloggs.com ⬦Source: Independent survey by MMR, February 2021, tested against 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and healthy lifestyle. *Claim a free day for your child this summer at Kellogg's Football Camps How to enter: 1. Purchase a promo pack by 24/06/2024 and claim one of 30,000 spaces available by 16/08/2024. There are 2,500 camp places released weekly during 01/04/2024 - 24/06/2024. Max 2 claims / entries per household. 2. Visit https://www.kelloggsfc.com to claim your free day at a football summer camp. 3. Enter your details and pack code 4. Keep your pack and retain receipt for verification. *Visit https://www.kelloggsfc.com for full terms and conditions*

Kellogg's Rice Krispies Squares & Corn Flakes Bar 4 Pack (31 g), €2.50

Name a better combo…NEW Kellogg’s Rice Krispies and Corn Flakes Squares snack bars are too good to miss. Get Stuck In. Kellogg’s Rice Krispies & Cornflakes Squares are ooey gooey oh so new-ey. This new tasty snack packs a crunch with the delicious combination of Rice Krispies and Cornflakes flavour, for a new and tasty experience!

The Happy Pear Cool Jim's Granola (400 g), €3.99

Cool Jim's Granola Dave was just finishing up a shift cooking in The Happy Pear kitchen when he met a lovely American man called Jim in the cafe. They got chatting and somehow granola came up. Jim was extremely into granola and had made it for years in a healthy hospital in San Francisco. He had the recipe in his head and said to Dave, "Hey man, if the kitchen is free, I'm free for an hour, I can make it with you now. We can see if it's better than Your granola!" So that was it, he came into the kitchen and showed Dave how to do it and this is the basis of our scrumptious recipe! Hence the name "Cool Jim's Granola." We love adding fresh blueberries to ours, why not give it a go!

Nestlé Cheerios Cereal (390 g), €4.59

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Kellogg's Coco Pops Bars 6 Pack (20 g), €1.25

Kellogg’s Coco Pops breakfast cereal bars are the perfect way to take the chocolatey taste of a bowl of Coco Pops with you anywhere you go. Our Kellogg’s Coco Pops Cereal Bars combine the Coco Pops crunch with a milky layer in a handy bar format.

Flahavan's Progress Oatlets (500 g), €1.59

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

Kellogg's All-Bran Cereal (750 g), €4.99

Promote your digestive health with Kellogg's All-Bran Original Breakfast cereal, the classic high-fibre cereal. Made with Made with 6 B-vitamins, vitamin D and iron, Kellogg’s All-Bran Original will brighten up your morning. Enjoy this breakfast table classic, made with wheat bran fibre. Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to an acceleration of intestinal transit. All-Bran Original contains 11g of wheat bran fibre per serving.

Nestlé Shredded Wheat Cereal (675 g), €4.50

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 625g, 15 servings See pack for latest ingredients and allergen information.

Crunchy Nut Red Berries Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Red Berries breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with red berries to create a glorious combination of crunchy oat clusters. Kellogg’s Red Berries breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Ready Brek Porridge (450 g), €3.55

Lovingly made from wholegrain rolled oats, your bowl of Ready brek is packed full of goodness. Super smooth and with no added salt or sugar, start your day the Ready brek way... Rich in calcium, Source of vitamin D, No added sugar or salt and High oat fibre* *Vitamin D contributes to the normal function of the immune system. Oat grain fibre contributes to an increase in faecal bulk. Oat beta-glucan has been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has many risk factors and altering one of these may or may not have a beneficial effect. One 30g serving provides 1.2g of beta glucan soluble fibre from whole oats and oat flour, which is 40% of 3g, the suggested daily intake. Calcium is needed for the maintenance of normal bones and teeth. Contains naturally occurring sugars.

Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Curious Caramel & Chocolate snack bars are Rice Krispies cereal combined with a caramel flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Weetos (420 g), €5.29

Iron Helps Maintain Alertness High in Fibre Vitamin B12 - Helps Release Energy! Vitamin D, Wholegrain Low in Salt & Saturated Fat with No Artificial Colours Iron contributes to a reduction in tiredness and fatigue. Vitamin B12 contributes to normal energy yielding metabolism. Have you tried me as an afternoon snack? To Boost Alertness Before School?

Flahavan's Strawberry Quick Oats Pot  (46 g), €1.20

Flahavan's is a registered trademark.

SuperValu Raisin & Almond Granola (500 g), €2.19

SuperValu Raisin & Almond Granola 500g

Kellogg's Rice Krispies Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Nestle Cookie Crisp Cereal (500 g), €3.50

Try the glorious Cookie Crisp cereal for breakfast – delicious, chocolatey chip cookie breakfast cereal with whole grain, fortified with vitamins and minerals to support a balanced diet. Enjoy the taste, savour the crunch and embrace the playful spirit of Cookie Crisp that will help bring a sense of fun and nostalgia to your mornings. The name says it all - breakfast cereal that looks and tastes like chocolate chip cookies! Recommended Consumption Add cold milk to a bowl of Cookie Crisp and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT flour (35.3%), maize semolina, sugar, glucose syrup, wheat starch, sunflower oil, calcium carbonate, fat-reduced cocoa powder (1.7%), WHEAT flour, salt, raising agent: sodium bicarbonate, natural flavouring, antioxidant: tocopherols, iron, vitamin B3, B5, D, B9, B6, B2. May contain MILK and NUTS. Pack Size & Servings 500g, 17 servings See pack for latest ingredients and allergen information.

Nestlé Honey Cheerios Cereal (370 g), €4.59

Enjoy the un-bee-lievably delicious honey Cheerios cereal for breakfast. Every box of this multigrain cereal brings the taste of real honey to your family’s breakfast table. Unlike most breakfast cereals, Honey Cheerios cereal is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious and tasty start to the day. This is why we are UK’s favourite multigrain breakfast cereal. Every 100g serving of crunchy Honey Cheerios provides 9g of fibre (30% of your recommended daily intake), 7 essential vitamins and minerals such as Vitamins B2 and B6 to help give you energy for the day, a good source of Iron to support immunity, and contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cereal made with oats, wheat and barley, giving you the nutritious benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Honey Cheerios is high in fibre from Oat, wheat and Barley, making it an obvious choice for your daily fibre needs • ESSENTIAL VITAMINS & MINERALS: Honey Cheerios is a good source for essential vitamins and minerals including Iron, B6 and B9 which contribute to normal function of the immune system, and Vitamins D and calcium that supports strong bones. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Honey Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS HONEY TATSE: Enjoy the irresistible crunch and taste of honey in every little O, giving you and your family a taste experience that they will enjoy Ingredients Whole grain OAT flour (30.4%), whole grain WHEAT flour (28.2%), sugar, whole grain BARLEY flour (17.3%), WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, honey (2.3%), calcium carbonate, salt, sunflower oil, molasses, antioxidant: tocopherols, flavouring, iron, vitamins C, B3, B5, D, B9, B6, B2. May contain MILK. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Kellogg's All-Bran Cereal (375 g), €3.69

Fuels a Healthy Gut* High in a superior fibre* Wheat bran fibre is a superior fibre* Healthy gut* *All-Bran Original is high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. All-Bran Original contains 10.8g per serving. 1/3 of your daily fibre** **A (40g) bowl of All-Bran Original provides 11g fibre: 36% of the 30g/day SACN recommendation (UK) / 44% of the 25g/day EFSA recommendation (Ireland). 9 in 10 adults in the UK, and over 4 in 5 adults in Ireland don't meet fibre recommendations (NDNS 2018; IUNA 2011).

Kellogg's Bran Flakes Cereal (500 g), €3.49

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health*. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake**. Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. *Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. **9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Kellogg's Frosties Bars 6 Pack (25 g), €2.25

Kellogg’s Frosties cereal are the perfect way to take the grrrreat taste of a bowl of Frosties with you anywhere you go. Our Kellogg’s Frosties cereal breakfast bar combines Frosties’ crunch with a milky layer. The bar is a source of calcium and vitamin D. Kellogg's Frosties cereal breakfast bars are great for a tasty mid-morning snack or something on-the-go. Each bar is a source of fibre, calcium, and vitamin D.

Kellogg's Blueberry Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain ▪ Blueberry Snack Bars contain a delicious blueberry flavour filling wrapped up in a soft bar.

Kellogg's Corn Flakes Cereal (670 g), €4.00

Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

Kellogg's Special K Red Berries Cereal (500 g), €6.75

Start your day with Kellogg’s Special K Red Berries breakfast cereal. Kellogg's Special K Red Berries breakfast cereal is made with multigrain flakes with bursts of strawberries, cherries, and cranberries. Kellogg's Special K Red Berries breakfast cereal is made with no artificial colours, flavours or preservatives. A serving of Special K cereal contains ≥15% RI of iron and vitamin B6 which contribute to the reduction of tiredness and fatigue, vitamin D which contributes to the normal function of the immune system and vitamin B12 which contributes to normal energy-yielding metabolism.

Rice Krispies (660 g), €6.89

Make breakfast Snap, Crackle and Pop with Kellogg’s Rice Krispies breakfast cereal. Rice Krispies breakfast cereal brings a classic taste you and your family know and love to the breakfast table. Kellogg's Rice Krispies breakfast cereal is made with added goodness▪ and contains 50% of your daily vitamin D needs* and is made with no artificial colours or flavours. Whether you’re listening to the iconic Snap, Crackle and Pop of each grain of Rice Krispies, or discovering your inner baker with creative Rice Krispies recipes, Kellogg’s Rice Krispies brings a Snap, Crackle, and Pop to your breakfast. ▪Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and a healthy lifestyle.

SuperValu Microwavable Quick Oats (500 g), €1.99

May help reduce cholesterol* Did you know? * Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 30g serving of porridge oats provides 1.3g of beta glucan soluble fibre from whole oats which is over one third of the 3g recommended intake.

Kellogg's Cereal Variety Pack 8 Boxes (25.3 g), €3.00

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Kellogg's Special K (440 g), €4.50

Start good*. Stay good. The secret to a day of good decisions is to get a good start. Tasty, crunchy flakes made with wholegrain wheat, rice and barley. *A serving of Special K cereal contains a source of vitamin B12, contributing to the reduction of tiredness and fatigue. Special K is made with three grains: rice, wholewheat & barley. Rolled, flaked and toasted.