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Frequently Asked Questions

Online Shopping

Shoppers can browse our online store and view national offers without signing in or registering for an account. However, to view the local offers available to you, we need to know your preferred SuperValu store(s) and that is why we ask customers to select a specific store.

If you cannot see your local store this is likely because it has not been upgraded as of yet. Sign into your online shopping account and you will be directed to your stores website where you can place your online shopping order.

We are in the process of updating our site so you can enjoy an even better shopping experience. You won’t be able to place an order on the day we are updating your store’s online shopping website. Keep an eye on your emails as to when your store is due to update. If you have any other question contact the our help desk. 

SuperValu Online Shopping is available to over 95% of residential customers across the Republic of Ireland. To see if your local store operates a Delivery service, please register on our website and confirm your address by adding your Eircode when prompted. You'll be advised of all options available, including Collection locations in your county.

The new website will be launched on a store-by-store basis. Your SuperValu account is linked to your local store so you may be redirected to our older website until the new version is available. Keep an eye on your emails from us as we will let you know when your store will be upgrading. If you have any questions contact us through the Chat With Us feature at the bottom of your screen.

To view offers available to you at your local SuperValu, sign in or register for an online account here.

Log into your account to see the latest slots available for your local store and consider checking whether a suitable Click & Collect slot is available (on the homepage, click Pick a Slot and then Switch to Click & Collect).

Many national SuperValu offers are available online as well as in-store. However, our local stores also have additional offers of their own, which are also available to online customers. In addition, any offers or promotions running in-store on the day of your Delivery or Click & Collect order will be applied.

Our teams of in-store personal shoppers pick each customer’s online shop to meet their specific requirements, including any guidance around selecting items such as fruit, vegetable or meat produce and delivering the shop right to your door. To ensure we continue to offer a ‘best in class’ service, a minimum charge of €50 applies to all Delivery orders. There is no minimum order needed to avail of our Click & Collect service.

A number of stores may deliver in your area so it is useful to change stores and review all options available.

  1. Go to Your Account settings and click Personal Details. .
  2. In Delivery Addresses, click Add a new address, which may still be your current address (to find an alternative store in your area) and enter your Eircode. Choose the address which is displayed. .
  3. Select the store you require from the list displayed and click Next.
  4. Go back to the Home Page and click Pick A Slot. .
  5. Where your information (delivery address and original delivery store) is at the top of this page select Change and then Continue.
  6. Select your address with the new delivery store option that you just added.

Placing an Order

To save time, you can duplicate an order you previously placed online and create a new active order.

  1. Sign into your account. You can register for an account here.
  2. On the top right-hand side, click or tap the Your account menu.
  3. Click or tap My orders >.
  4. Under Previous Orders, select the appropriate order and click or tap View details.
  5. On the right-hand side, under Order Contents, click or tap Add all to trolley.
  6. Once you select a new delivery or collection slot, all items will be added to your trolley.

Orders can be amended up until 6pm the evening before your selected delivery or collection date.

  1. Sign in to your account.
  2. On the right-hand side, click or tap the Your account menu.
  3. Click or Tap My orders >. Under Active Orders, select an active order and click or tap Update details.
  4. To add items, click or tap Browse aisles, Special offers or use our Search tool. When you’re done, click or tap the trolley icon and select Checkout.
  5. On the order screen, there are a number of additional options:
    • Change Checkout Details: Use to apply a voucher or Gift Card or change your payment details. Note: You will need to complete the Checkout process again but you will not be charged a second time.
    • Cancel Order: This will fully cancel your order.
    • Click & Collect: Click or tap Change to select an alternative collection day and time or to switch to our Delivery service.
    • Order Contents: Click or tap Add Contents of Trolley to add items to an active order.

    For more information, you can find a video demonstration here.

SuperValu has an extensive range of products online and it can take time to find everything that you need. Use our Search tool to find products by name, and then filter by brand, Special Offers or Usuals.

Category and product pages also include a Can’t Find It? Ask your Personal Shopper section at the end of most pages where you can request specific items be added to your shop as it is being picked in-store.

If you don’t receive your Order Confirmation email within a few minutes of placing your order, check your Spam folder to ensure it has not been diverted there for any reason.

Your order details, including confirmation of your delivery or collection slot is available in the My orders section of your online account. If needed, you can also contact our Customer Service team, who may be able to help you further.

You can amend your order up until 6pm the day before your chosen slot.

  1. To remove an item from an active order, choose Your Account beside the trolley icon and then My Orders, choose Update details.
  2. Under Order Contents, choose Add contents of Trolley. On the checkout page, choose Back to Trolley on the top left of the screen.
  3. You can now remove the unwanted items from your trolley. You will need to checkout once you have finished making changes to your order but you will not be charged twice.

Once you have chosen a slot it will be held for 2 hours until you place an order. If the slot has expired, you will be asked to book a new slot. If you wish to add items to an existing order, choose Your Account at the top right of the screen and then My Orders. Choose Update Details and then Change Checkout details.

Each time you place or amend an order, a temporary charge of 1c is made to verify that your payment method is valid. This charge will be refunded to you within a few days.

If you have already chosen a slot for Click & Collect or Delivery, you can easily choose a different one by clicking on the trolley icon on the top right of your screen. Here you can review/amend your order and change slots.

To change slots, click Change Details and select an available slot from the list shown. If none of the dates shown suit, you can click on Choose from more dates to see more. You can pick a slot up to two weeks in advance. Selecting a date/time will hold the slot for 90 minutes until you place your order.

We’ve added an additional layer of security to our payment process as part of the EU Payment Service Directive on Strong Customer Authentication (SCA). The change will ensure your online transactions with SuperValu are more secure and will help to reduce fraud.

If you receive an error message after clicking Place Order on the Checkout page, contact your bank to ensure your payment card is set up correctly for Strong Customer Authentication (SCA) and that no further information is needed on their side. For example, a current mobile phone number may be needed to receive notifications.

Technical Issues

If you’re having difficulty signing in to your SuperValu account, please ensure you are using the correct and your most recent login details. If you’re an Internet Explorer 11 user, please use a different browser or device if possible.

If the email is correct but you have forgotten the password, please use the Forgot Password link. An email will be sent to the corresponding email address with a reset link. Follow the instructions to reset your password. We recommend using a combination of letters, numbers and symbols to ensure maximum account security.

If your details are correct and you’re having difficulty accessing your account, please try a different browser or device if possible.

You can use multiple vouchers and discount codes on a shop; however, you must meet the total combined minimum spend for each voucher. The minimum spend for a voucher cannot be earned through the purchase of any of the following goods: medicines, tobacco products, infant formula, and alcohol products (from 11th January 2021).

Vouchers can only be redeemed if they are valid for the date of delivery.

On the Checkout screen, enter the voucher / coupon details to redeem your offer(s). If the details do not work, please ensure the voucher code / coupon code has been entered correctly. Otherwise, get in touch with our Customer Service team.

You can add a new payment method when completing your next order. Once you are ready to check out, continue to the checkout page. Under Payment details you can choose to Add a new card. Select this option and enter your card details.

If you would like to save these card details, select the checkbox beside Save card for faster checkout next time.

To view what payment methods are saved to your account, click on the dropdown beside Your Account and go to Payment methods.

For more information, you can find a video demonstration here.

On the main navigation, choose Your Account and then Personal Details. In the Real Rewards section, add your name, app number and date of birth, and then choose Save. To update your details, choose Edit.

By adding your Real Rewards number to your account, you will save even more with vouchers and coupons. Don’t forget to download the Real Rewards App to avail of your weekly App vouchers and coupons. You will also have the chance to win monthly prizes as part of Scan to Win.

Receiving Your Order

If you have any issues with your order, you can contact the SuperValu helpdesk by email, phone or chat at the details below.

Sign in to your SuperValu account and in the My Account section, click or tap Personal Details. Click or tap Add a new address.

You can also change your delivery details or switch to our Click & Collect service before you reach the checkout. On the Trolley page, select Change Details, and change or update your delivery address or choose a different service.

From time to time, the products you selected may not be in stock and our Personal Shoppers will choose a suitable alternative. If you’d prefer not to get substitute products, you can update your preferences under the Preferences section in My Account. By ticking this box, you are ensuring you will not receive a substitute for any product not in stock in your local store.

Still Need Help?

Email your query and order reference number (if needed) to:

Our Online Shopping customer support team will

get back to you within 24 hours.

Call us on LoCall 0818 456 828

to chat our customer service team.

Mon-Fri: 9:00 - 21:00

Sat: 9:00 - 18:00

Sun: 11:00 - 17:00

Click on Chat with us on the bottom of your screen for live support.

Mon-Fri: 9:00 - 21:00

Sat: 9:00 - 18:00

Sun: 11:00 - 17:00

To ensure the best shopping experience, please use an up-to-date browser. Example: the latest versions of Chrome, Firefox, Safari or Microsoft Edge.