Breakfast Cereals (134)

Flahavan's Jumbo Oat Flakes (500 g), €1.69

Our Jumbo Oat Flakes Flahavan's Jumbo Oat Flake is a larger, thicker oat flake ideally for preparation as a delicious porridge with more bite. Jumbo Oat Flakes can be used as an ingredient in home baking to make Flapjacks, Muesli or Granola. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Kellogg's Special K Dark Chocolate Granola (350 g), €4.49

Start good one bowl at a time High Fibre - With oat grain fibre to support your gut health Lower Sugar - Delicious granola with 30% less sugar* *30% less sugar on average than other granolas. IRI UK 2021. Key ingredients Oat Fibre - Natural fibre from oats Crunchy Granola - Oats, puffed barley, wheat crispies Dark Chocolate Curls - Dark and smooth chocolate curls with 64% cocoa Contains 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk.

Kellogg's Special K Golden Clusters (360 g), €4.69

Start your day with a bowl of Kellogg's Special K High Fibre Crunchy Golden Clusters cereal with milk or yoghurt for breakfast. This crunchy, caramel-flavoured, multigrain cluster cereal is high in wheat bran fibre to support your gut health*. Fibre never tasted this good!

Ambrosia Ready to Eat with Raspberry Layer Porridge Pot (210 g), €1.50

Introducing Ambrosia Ready To Eat Porridge Layered Raspberry Flavour. Deliciously creamy, whether you eat it straight from the cupboard Or hot, after a quick heat up in the microwave With no artificial flavours or preservatives … you can start your day the right way Instructions: Simply stir to enjoy straight from the pot, or for a warmed porridge heat in the microwave for less than 2 minutes. The blissful grab-and-go way to start your day. Enjoy these breakfast porridge pots hot or cold!

Kellogg's Crunchy Nut Oat Granola Mocha (350 g), €4.00

Introducing our new Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour breakfast granola. Infused with aromatic coffee flavour with milk chocolate curls and sliced almonds. Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour is high in fibre and contains no artificial colours or flavours. This Crunchy Nut breakfast granola is inspired by baristas and made for coffee lovers. Try something new for breakfast with Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour breakfast granola. Coffee lovers, can you resist?

Nestlé Coco Shreddies Cereal (500 g), €4.69

Wake up to the classic crunch of Shreddies Coco Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereal each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Be Shreddie For Anything with our tasty malt wheat chocolate cereal squares, that also leaves the milk deliciously chocolatey! Suitable for vegetarians. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (80.7%), sugar, invert sugar syrup, BARLEY malt extract, fat-reduced cocoa powder (1.5%), cocoa powder (1.0%), cocoa mass, salt, bulking agent: calcium carbonate, molasses, flavouring, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 500g, 12 servings See pack for latest ingredients and allergen information.

Kellogg's Rice Krispies Squares & Corn Flakes Bar 4 Pack (31 g), €2.50

Name a better combo…NEW Kellogg’s Rice Krispies and Corn Flakes Squares snack bars are too good to miss. Get Stuck In. Kellogg’s Rice Krispies & Cornflakes Squares are ooey gooey oh so new-ey. This new tasty snack packs a crunch with the delicious combination of Rice Krispies and Cornflakes flavour, for a new and tasty experience!

Kellogg''s Rice Krispies Squares Crushed Mini Eggs & Chocolate 4 Pack (36 g), €2.50

Featuring the perfect blend of rich chocolate and crunchy crushed mini eggs, this limited-edition Rice Krispies Squares Mini Eggs treat brings a burst of joy and excitement to snack time!​

Kellogg's Bluey Multigrain Cereal (350 g), €4.79

Bring the fun to breakfast with Kellogg’s Bluey Multigrain Cereal! Our NEW delicious and nutritious cereal shapes are here to make morning time enjoyable for the whole family!

Kellogg's Oaties Choco Crunch Cereal (500 g), €4.80

Kellogg’s Oaties Choco Crunch Breakfast Cereal are a deliciously crunchy cocoa oaty bite that the whole family will enjoy. Made from wholegrain oats, they are high in fibre and provide a tasty and satisfying breakfast you can trust everyone will enjoy. *Contains ≥15% NRV vitamins B1, B2, B3, B6 & B12 and iron which contribute to normal energy-yielding metabolism. Morning energy for the family*

Kellogg's Oaties Original Crunch Cereal (500 g), €4.80

Kellogg’s Oaties Original Crunch Breakfast Cereal are a deliciously crunchy oaty bite that the whole family will enjoy. Made from wholegrain oats, they are high in fibre and provide a tasty and satisfying breakfast you can trust everyone will enjoy. *Contains ≥15% NRV vitamins B1, B2, B3, B6 & B12 and iron which contribute to normal energy-yielding metabolism. Morning energy for the family*

Nestle Cheerios Multigrain Cereal (800 g), €7.19

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy Ingredients Whole grain OAT flour (31.9%), whole grain WHEAT flour (29.6%), whole grain BARLEY flour (18.2%), sugar, WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, calcium carbonate, sunflower oil, molasses, salt, caramelised sugar syrup, colours: carotene, annatto norbixin; antioxidant: tocopherols, iron, vitamins C, B3, B5, B9, D, B6, B2. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Nestle Shreddies Original Cereal (630 g), €5.19

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 630g, 15 servings See pack for latest ingredients and allergen information.

SuperValu Choco Krunchies Cereal (500 g), €1.45

Supervalu choco krunchies are a delicious way to kick start your day