Breakfast Cereals (131)

The Happy Pear May's Original Muesli (400 g), €4.25

Super Muesli May's Original May is Steve's eldest daughter and loves breakfast. We love May and really wanted to name one of our breakfast Muesli after her, May rocks! We wanted to come up with a funny story to tell her about how this muesli came about but we couldn't really come up with one so we thought to tell you why this muesli is different in a good way to normal muesli just like the way May is different in a good way too. You may have read that we use 'activated grains'. What is this we hear you say? It's where a grain is germinated to make it sweeter and in the process making it easier to digest and easier to absorb the good nutrition within. This muesli makes a healthy snack on the go, a nutritious brekkie and our favourite way to eat it is in a mug with oat milk, berries and some cacao nibs! We hope you enjoy it :)

Ambrosia Ready to Eat Golden Syrup Flavour Porridge Pot (210 g), €1.79

Introducing Ambrosia Ready To Eat Porridge Pot Golden Syrup Flavour. Deliciously creamy, whether you eat it straight from the cupboard Or hot, after a quick heat up in the microwave With no artificial flavours or preservatives … you can start your day the right way Instructions: Simply stir to enjoy straight from the pot, or for a warmed porridge heat in the microwave for less than 2 minutes. The blissful grab-and-go way to start your day. Enjoy these breakfast porridge pots hot or cold!

Flahavan's Multiseed Quick Oats Sachets (400 g), €3.99

Make Your Breakfast a Pleasure! Flahavan's deliciously tasty Quick Oats Multiseed Sachets combine sunflower, flax, pumpkin and hemp seeds with all the wholegrain goodness of Flahavan's porridge oats. A Nutritious Breakfast Multiseed Oats are a nutritious warming food that are high in fibre, low in sugar, salt and saturated fat and we are a source of protein John Flahavan

Flahavan's Fruit Porridge (625 g), €2.75

A delicious fruity twist on a healthy breakfast. Flahavan's are passionate about oats and have selected the finest wholegrain oats and blended them with raisins, juicy sultanas, pineapple, cranberries and papaya to give you a delicious "sunrise" breakfast porridge. What's Great About Oats? Flahavan's oats are a nutritious, warming food that: Are a source of wholegrain goodness Are high in fibre and naturally low in salt and saturated fat Slowly release energy into the body to keep you going between meals

Flahavan's Pinhead Oatmeal (1 kg), €2.15

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and protein and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Our Pinhead Oatmeal Flahavan's Pinhead Oatmeal is a chopped wholegrain oat, suitable as a more traditional porridge or ideal as an ingredient in home baking. Pinhead Oatmeal can be added to Brown Bread, Biscuits, Soups and many other recipes to add that extra bit of texture and ''bite''. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Pinhead Oatmeal and we hope you enjoy it too. Our finest Pinhead Oatmeal. Use as a porridge or as a baking ingredient. John Flahavan

Flahavans High Fibre Porridge Oats Pot (45 g), €1.40

Flahavan's is a registered trademark

Kellogg's Pop Tarts Choctastic 8 Pack (48 g), €4.29

Kellogg's Pop Tarts Frosted Chocotastic pastry snack is topped with chocolate frosting, sprinkles and have a delicious chocolate filling

Kellogg's Pop Tarts Strawberry 8 Pack (48 g), €4.29

Kellogg's Pop Tarts Frosted Strawberry Sensation pastry snacks are topped with frosting, sprinkles and have a delicious strawberry filling

Nestlé Honey Cheerios Cereal (370 g), €4.59

Enjoy the un-bee-lievably delicious honey Cheerios cereal for breakfast. Every box of this multigrain cereal brings the taste of real honey to your family’s breakfast table. Unlike most breakfast cereals, Honey Cheerios cereal is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious and tasty start to the day. This is why we are UK’s favourite multigrain breakfast cereal. Every 100g serving of crunchy Honey Cheerios provides 9g of fibre (30% of your recommended daily intake), 7 essential vitamins and minerals such as Vitamins B2 and B6 to help give you energy for the day, a good source of Iron to support immunity, and contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cereal made with oats, wheat and barley, giving you the nutritious benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Honey Cheerios is high in fibre from Oat, wheat and Barley, making it an obvious choice for your daily fibre needs • ESSENTIAL VITAMINS & MINERALS: Honey Cheerios is a good source for essential vitamins and minerals including Iron, B6 and B9 which contribute to normal function of the immune system, and Vitamins D and calcium that supports strong bones. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Honey Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS HONEY TATSE: Enjoy the irresistible crunch and taste of honey in every little O, giving you and your family a taste experience that they will enjoy Ingredients Whole grain OAT flour (30.4%), whole grain WHEAT flour (28.2%), sugar, whole grain BARLEY flour (17.3%), WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, honey (2.3%), calcium carbonate, salt, sunflower oil, molasses, antioxidant: tocopherols, flavouring, iron, vitamins C, B3, B5, D, B9, B6, B2. May contain MILK. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Nestlé Shredded Wheat Cereal (675 g), €5.89

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 675g, 15 servings See pack for latest ingredients and allergen information.

Weetos (420 g), €5.29

Iron Helps Maintain Alertness High in Fibre Vitamin B12 - Helps Release Energy! Vitamin D, Wholegrain Low in Salt & Saturated Fat with No Artificial Colours Iron contributes to a reduction in tiredness and fatigue. Vitamin B12 contributes to normal energy yielding metabolism. Have you tried me as an afternoon snack? To Boost Alertness Before School?

Flahavan's Fruit & Nut Granola (450 g), €5.29

Flahavan's Fruit & Nut Granola - a deliciously indulgent combination of fruit, nuts, seeds and our finest Irish Flahavan's oats. Our oats are coated with a blend of sugar and honey, then toasted to perfection. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge.

Flahavan's Red Berry Granola (400 g), €5.29

Flahavan's Red Berry Granola - a deliciously indulgent combination of strawberries, raspberries, cranberries and our finest Irish Flahavan's oats. Our oats are coated with a blend of sugar and honey, then toasted to perfection. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge.

Nestlé Shreddies Cereal (460 g), €4.59

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 460g, 11 servings See pack for latest ingredients and allergen information.

Flahavans No Added Sugar Strawberry & Almond Granola (400 g), €5.29

Flahavan's Strawberry & Almond No Added Sugar Granola - a delicious combination of strawberries, almonds and our finest toasted Irish Flahavan's oats. Wholegrain Oats: Wholegrains are the entire seed of the oat which contains all the essential nutrients of the grain. High Fibre: Fibre contributes to colonic health Energy: Contains thiamin, which supports energy yielding metabolism

Nestle Frosted Shreddies (500 g), €3.50

Wake up to the classic crunch of Shreddies Frosted Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddies for Anything so you can take on the morning. Be Shreddie For Anything with our tasty frosted malt wheat cereal squares! Suitable for vegans and vegetarians. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies Frosted cereals for breakfast. Ingredients Whole grain WHEAT (84.8%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, flavourings, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS. Pack Size & Servings 500g, 12 servings See pack for latest ingredients and allergen information.

Nestle Shredded Wheat Cereal (360 g), €4.29

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 360g, 8 servings See pack for latest ingredients and allergen information.

The Happy Pear Elsie's Fruit & Nut Muesli (400 g), €4.25

Super Muesli Elsie's Fruit & Nuts Elsie is Dave's eldest daughter. We love Elsie, she is sweet and wholesome just like this muesli. Just like Elsie we love this nuttier muesli, particularly because we use activated grains in it - "what's an activated grain” we hear you wonder? We germinate the grains, awakening lots of the nutrition in them and making them sweeter and in the process easier to digest. We love this muesli as a delicious brekkie with oat milk and some berries, as a healthy snack on the go, and we have even covered it in chocolate and turned them into crispy chocolate crunches! Enjoy!

Flahavans No Added Sugar Raisin, Cashew & Almond Granola (400 g), €5.29

Flahavan's Raisin, Cashew & Almond No Added Sugar Granola - a delicious combination of raisins, almonds, cashews and our finest toasted Irish Flahavan's oats. Wholegrain Oats: Wholegrains are the entire seed of the oat which contains all the essential nutrients of the grain. High Fibre: Fibre contributes to colonic health Energy: Contains thiamin, which supports energy yielding metabolism

Kellogg's Frosties Cereal (750 g), €6.29

For a breakfast that will send your tastebuds into bliss make sure you have Kellogg's Frosties breakfast cereal with milk Kellogg's Frosties breakfast cereal is made from our classic Kellogg's Corn Flakes but with a delicious frosted coating A 30g bowl of Kellogg's Frosties breakfast cereal contains 50% of your daily Vitamin-D needs* *Kellogg's Frosties Breakfast Cereal is a source of 7 Vitamins & Iron, including vitamins D, B1, B2, B3, B6, B9 & B12. Vitamin-D contributes to the maintenance of normal bones

Nestle Kit Kat Cereal (330 g), €4.49

Enjoy a deliciously chocolatey cereal break with Nestle KitKat chocolate cereal. The KitKat brand we all know and love has been reimagined into this tasty breakfast cereal. Each little piece of KitKat® chocolate cereal offers a great taste experience thanks to the combination of its rich tasty ingredients. The cereal has a coating made with milk chocolate that melts in the mouth, a crunchy wholegrain & wafer texture and a rich cocoa taste, bringing an extra layer of delight to your breakfast. Enjoy a bowl of this chocolatey cereal for a breakfast break and experience the full cocoa taste explosion in every bite! - FULL COCOA TASTE EXPLOSION: Taste the rich chocolate coating that adds a delicious touch to every bite, delivering a rich cocoa taste explosion for a delicious breakfast experience. - CRISP WAFER MOUTHFEEL: Enjoy the satisfying crunch of the wafer texture with a perfect chocolate to wafer taste ratio, adding a delightful twist to your breakfast. - CRUNCHY WHOLE GRAIN: Enjoy our crunchy whole grain in KitKat cereals - NO ARTIFICAL FLAVOURS AND COLOURS: Our KITKAT Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in KIT KAT Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Ingredients Whole grain WHEAT flour (31.4%), maize semolina, sugar, dextrose, palm oil, WHEAT flour, cocoa powder1 (5.4%), glucose syrup, WHEAT starch, skimmed MILK powder, sunflower oil, calcium carbonate, BARLEY malt extract, fat-reduced cocoa powder1 (0.5%), flavourings, cocoa butter1, salt, cocoa mass¹, emulsifier: lecithin, WHEY powder (MILK), MILK fat, antioxidant: tocopherols, iron, vitamin B3, B5, B6, B2, B9. May contain NUTS. 1 Rainforest Alliance Certified. Fine our more at ra.org Pack Size & Servings 330g, 11 servings Have a break, have a KitKat cereal.

Flahavan's Apple & Raspberry Overnight Oats (450 g), €4.79

A deliciously refreshing combination of oats, apple, raspberries, pumpkin seeds and sunflower seeds

Flahavan's Hi8 No Added Sugar Date & Coconut Muesli (1 kg), €5.49

Kick-start your day with a breakfast that delivers on taste as well as nutrition. Oats have long been recognised for their health benefits and we source the finest quality Irish oats from local growers for our Mill in Kilmacthomas, Co. Waterford. We blend our oats with seven other natural ingredients resulting in our delicious, nutritious Hi8 Muesli, sweetened the natural way with pieces of real fruit. Kick-start your day the Hi8 way. About our ingredients... Oat Flakes: Can help reduce cholesterol as part of a healthy diet Sultanas: Natural Sweetness Wheat Flakes: Source of Fibre Toasted Coconut: High in Fibre Dates: Natural Sweetness Rye Flakes: Source of Fibre Pumpkin Seeds: Source of Protein & Vitamin E Sunflower Seeds: Source of Protein

Krave Choc Hazel Nut (410 g), €5.49

Added goodness* *Source of vitamins B1, B2, B6 & B12. Vitamin B1 contributes to normal energy-yielding metabolism.

Special K Mixed Berry Granola (350 g), €4.49

Try NEW Kellogg's Special K Crunchy Oat Mixed Berries Breakfast Granola, combining a tasty & indulgent breakfast choice with some key health benefits. Tired of sacrificing great taste for a healthier option? With Kellogg's Special K Crunchy Oat Mixed Berries Breakfast Granola you finally get the best of both worlds. Our rich oat base with puffed grains not only provides the perfect light texture but is full of oat grain fibre which supports your gut health Our Mixed Berries give a perfect contrast, with a slight sharpness harmonising against the warm notes from the granola seamlessly. These tasty granolas are 30% less sugar* than the category average, are high in fibre & made with wholegrain oats Special K Granola is made with high fibre, 30% less sugar and has no artificial colours, flavours or preservatives. *IRI UK 2021

Flahavan's Fruit Porridge Apple & Raisin (600 g), €2.75

A delicious fruity twist on a healthy breakfast. Flahavan's are passionate about oats and have selected the finest wholegrain oats and blended them with red apple pieces, raisins and a hint of cinnamon to give you a delicious breakfast porridge. What's Great About Oats? Flahavan's oats are a nutritious, warming food that: Are a source of wholegrain goodness Are naturally high in fibre and low in salt and saturated fat Slowly release energy to keep you going between meals No Added Sugar. Our Real Fruit Porridge apple & raisin variety contains no added sugar other than those naturally occuring in the fruit.

Nestlé Golden Nuggets Cereal (375 g), €4.59

Enjoy your breakfast with Nestle Golden Nuggets Breakfast Cereal. A delicious, yummy, crunchy, honey flavoured cereal ball that your family will love. They make a fun way to start your morning, and they taste “Yeee haaa!”. Nestle Golden Nuggets Breakfast Cereal is crafted with whole grain and fortified with vitamins, calcium and iron. Recommended Consumption Add cold milk to a bowl of Golden Nuggets cereal and enjoy with a portion of fruit, protein and a glass of water! Ingredients Whole grain WHEAT (35.3%), WHEAT flour (26.5%), sugar, maize semolina (13.7%), whole grain maize flour (5.7%), glucose syrup, honey (2.3%), invert sugar syrup, calcium carbonate, salt, molasses, sunflower oil, colour: carotene, antioxidant: tocopherols, iron, flavouring, vitamin B3, B5, B9, B6, B2. May contain MILK. Pack Size & Servings 375g, 12 servings See pack for latest ingredients and allergen information.

Nestlé Nesquik Cereal (375 g), €3.50

Make mornings more exciting with the delicious taste of chocolate NESQUIK® cereal. Nesquik provides a fun breakfast with the delicious chocolate crunch that the whole family love . Inspired by our delicious beloved Nesquik Milkshake Mix chocolate drink to create this tasty Nesquik cereal, just add milk to your bowl of Nesquik® Cereal and watch the milk turns chocolatey! It is also high in fibre, packed with wholegrain , and has the goodness of vitamins and minerals to support a healthy and balanced diet. It’s a source of Calcium and Vitamin D for normal growth and development of bones in children, Vitamin B6 and B3 for contributing to normal psychological functions, Vitamin B5 for contributing to normal mental performance and Iron for contributing to normal cognitive development of children, and has no artificial colours or flavours. Enjoy Nesquik chocolate cereals for a tasty and nutritious start to the day. - COCOA CRUNCH CHOCOLATE MILK TURN: Enjoy the satisfying crunch in each spoonful and watch the milk become chocolate yumminess. - WHOLE GRAIN: Enjoy our crunchy whole grain texture in Nesquik cereals with fibre t. - CONTAINS VITAMINS AND MINERALS: Made with whole grains, B vitamins (B6, B3 and B5), Iron and Calcium, everyone can enjoy the delicious chocolatey taste of NESQUIK® Cereal. - NO ARTIFICAL FLAVOURS AND COLOURS: Our NESQUIK Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in NESQUIK Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Recommended Consumption Add cold milk to a bowl of Nesquik cereal and enjoy with a portion of fruit, protein and a glass of water! Turning the milk chocolatey, Nesquik® makes mornings fun! Ingredients Whole Grain WHEAT Flour (53.1%), Sugar, Maize Semolina, Glucose Syrup, Fat-Reduced Cocoa Powder, Calcium Carbonate, contains Sunflower Oil and/or Palm Oil, Salt, Flavourings, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings

SuperValu Signature Tastes Multiseed Honey & Almond Granola (500 g), €4.49

Irish handmade multiseed granola baked with honey using traditional Irish oats blended with sunflower, chia, linseed & pumpkin seeds, toasted almonds, coconut and topped with delicious dried blueberries.

Kellogg's Special K Dark Chocolate Granola (350 g), €4.49

Start good one bowl at a time High Fibre - With oat grain fibre to support your gut health Lower Sugar - Delicious granola with 30% less sugar* *30% less sugar on average than other granolas. IRI UK 2021. Key ingredients Oat Fibre - Natural fibre from oats Crunchy Granola - Oats, puffed barley, wheat crispies Dark Chocolate Curls - Dark and smooth chocolate curls with 64% cocoa Contains 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk.