Breakfast Cereals (158)

SuperValu Microwavable Quick Oats (500 g), €2.29

May help reduce cholesterol* Did you know? * Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 30g serving of porridge oats provides 1.3g of beta glucan soluble fibre from whole oats which is over one third of the 3g recommended intake.

Kellogg's Bran Flakes Cereal (750 g), €4.89

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health▪. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake. ▪▪ Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. ▪Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. ▪▪9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Flahavan's Hi 8 No Added Sugar Muesli (1 kg), €4.99

Kick start your day with a breakfast that delivers on taste as well as nutrition. Goodness tastes great when it's a special muesli sweetened the natural way with pieces of real fruit. Flahavan's Hi8 is the enjoyable way to stay healthy and keep your energy levels where they should be. About our ingredients... Oat Flakes - Can help reduce cholesterol as part of a healthy diet Wheat Flakes - Source of fibre Dates - Natural sweetness Pumpkin Seeds - Source of protein and vitamin E Raisins - Natural sweetness Apricots - Natural sweetness Rye Flakes - Source of fibre Sunflower Seeds - Source of protein

Kellogg's Coco Pops Bars 6 Pack (20 g), €2.25

Kellogg’s Coco Pops breakfast cereal bars are the perfect way to take the chocolatey taste of a bowl of Coco Pops with you anywhere you go. Our Kellogg’s Coco Pops Cereal Bars combine the Coco Pops crunch with a milky layer in a handy bar format.

Kellogg's Rice Krispies Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Kellogg's Strawberry Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain ▪ Strawberry Snack Bars contain a delicious blueberry flavour filling wrapped up in a soft bar.

Kellogg's Apple & Strawberry Fruit Winders 5 Pack (125 g), €2.59

Kellogg's Fruit Winders Strawberry & Apple snack rolls are a fruity and fun snack. Kellogg's Fruit Winders Strawberry snack rolls are made with no artificial colours or flavours, naturally fruity, and they are suitable for vegans.

Kellogg's Crunchy Nut Caramelised Hazelnuts Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Caramelised Hazelnut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with caramelised hazelnuts to create a glorious combination of crunchy oat clusters with cracking hazelnuts. Kellogg’s Crunchy Nut Caramelised Hazelnuts breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Weetabix 24 Pack (430 g), €4.79

Want to Enjoy a Healthy Start? Weetabix is packed with 100% wholegrain goodness* and is high in fibre. Top it with natural yoghurt, a drizzle of honey and some fresh strawberries, which are an excellent source of vitamin C. There's no better way to start your day! Have you had yours? *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. The Nation's Favourite Cereal† †The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Kellogg's Crunchy Nut Cereal (720 g), €6.99

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The irresistibly crunchy flakes of golden corn are drizzled in yummy honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Not only do they taste amazing, Kellogg’s Crunchy Nut Corn Flakes are enriched with 8 vitamins & minerals, plus they are made with no artificial colours or flavours The only trouble is they taste too good! Enjoy as part of a balanced diet and healthy lifestyle. *Please always check the label of the pack you receive as there may be differences from the information you read on site due to stock changeover

Kellogg's Blueberry Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain ▪ Blueberry Snack Bars contain a delicious blueberry flavour filling wrapped up in a soft bar.

Kellogg's All-Bran Cereal (750 g), €4.99

Promote your digestive health with Kellogg's All-Bran Original Breakfast cereal, the classic high-fibre cereal. Made with Made with 6 B-vitamins, vitamin D and iron, Kellogg’s All-Bran Original will brighten up your morning. Enjoy this breakfast table classic, made with wheat bran fibre. Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to an acceleration of intestinal transit. All-Bran Original contains 11g of wheat bran fibre per serving.

Nestlé Shreddies Cereal (460 g), €3.50

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 460g, 11 servings See pack for latest ingredients and allergen information.

Nestle Shreddies Cereal (720 g), €5.99

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 720g, 18 servings See pack for latest ingredients and allergen information.

Kellogg's Raisin Wheats Cereal (450 g), €3.99

Bring this breakfast classic to your table with Kellogg's Raisin Wheats Cereal. Delicious raisin filling sandwiched in between layered 100% wholegrain wheat shells provides the well-known crunchy texture loved by many. Kellogg's Raisin Wheats is a heart-healthy* way to start your day. High in fibre, made with no added sugar** and made with 100% wholegrain*, Kellogg's Raisin Wheats is a breakfast cereal you can feel good about. Add Kellogg's Raisin Wheats to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal. *Kellogg's Raisin Wheats is low in saturated fat and low in sodium. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. **Contains naturally occurring sugars.

Lizi's Granola (500 g), €5.29

Lizi's Original Nuts and Seeds was the first granola created by our founder, Lizi, in the early days of her B&B. The recipe has seen some tweaks since it was first created in the 1990s, but all the flavour and crunchiness that first appealed to so many people remains. Delicious on its own with yogurt or milk - add fresh fruit and you have one of the greatest-tasting breakfasts around.

SuperValu Frosted Flakes (500 g), €2.05

1 of 5 a day* *When adding 80g of fruit

Kellogg's Frosted Wheats Cereal (500 g), €3.99

Bring this breakfast classic to your table with Kellogg's Frosted Wheats Cereal. Our Frosted Wheats cereal brings the delicious flavour of Frosted Wheats shells, while also being high in fibre and made with wholegrain. Kellogg's Frosted Wheats cereal is a heart-healthy* way to start they day. Not only do they taste great, Kellogg's Frosted Wheats are low in saturated fat and sodium making this a breakfast cereal you can feel good about. Add Kellogg's Wheats to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal. *Kellogg's Frosted Wheats is low in saturated fat and low in sodium. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.

Kellogg's Strawberry Fruit Winders 5 Pack (125 g), €2.59

Unwind the Fruity Fun Fantastically fruity and deliciously chewy, every Fruit Winders is rolled full of fun!

Flahavan's Apple & Raisin Quick Oats Pot (45 g), €1.40

Flahavan's is a registered trademark.

Alpen Muesli No Added Sugar (550 g), €4.09

Mountain of taste in every bowl! Our muesli is bursting with delicious, natural ingredients. We've combined creamy rolled oats and toasted wheat flakes with roasted almonds, hazelnuts and juicy raisins to bring you a breakfast you can truly savour.

Flahavan's Quick Oat Sachets (35 g), €3.49

Make Your Breakfast a Pleasure! Enjoy the pure and simple pleasure of Flahavan's deliciously creamy Quick Oats Natural Sachets, with all the wholegrain goodness of Flahavan's porridge oats. A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat.

Kellogg's Bran Flakes Cereal (500 g), €3.49

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health*. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake**. Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. *Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. **9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Kellogg's Frosties Bars 6 Pack (25 g), €2.25

Kellogg’s Frosties cereal are the perfect way to take the grrrreat taste of a bowl of Frosties with you anywhere you go. Our Kellogg’s Frosties cereal breakfast bar combines Frosties’ crunch with a milky layer. The bar is a source of calcium and vitamin D. Kellogg's Frosties cereal breakfast bars are great for a tasty mid-morning snack or something on-the-go. Each bar is a source of fibre, calcium, and vitamin D.

SuperValu Choco Krunchies (605 g), €2.39

SuperValu Choco Krunchies 605g

Nestle Cookie Crisp Cereal (500 g), €4.49

Try the glorious Cookie Crisp cereal for breakfast – delicious, chocolatey chip cookie breakfast cereal with whole grain, fortified with vitamins and minerals to support a balanced diet. Enjoy the taste, savour the crunch and embrace the playful spirit of Cookie Crisp that will help bring a sense of fun and nostalgia to your mornings. The name says it all - breakfast cereal that looks and tastes like chocolate chip cookies! Recommended Consumption Add cold milk to a bowl of Cookie Crisp and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT flour (35.3%), maize semolina, sugar, glucose syrup, wheat starch, sunflower oil, calcium carbonate, fat-reduced cocoa powder (1.7%), WHEAT flour, salt, raising agent: sodium bicarbonate, natural flavouring, antioxidant: tocopherols, iron, vitamin B3, B5, D, B9, B6, B2. May contain MILK and NUTS. Pack Size & Servings 500g, 17 servings See pack for latest ingredients and allergen information.

Kellogg's All-Bran Cereal (375 g), €3.69

Fuels a Healthy Gut* High in a superior fibre* Wheat bran fibre is a superior fibre* Healthy gut* *All-Bran Original is high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. All-Bran Original contains 10.8g per serving. 1/3 of your daily fibre** **A (40g) bowl of All-Bran Original provides 11g fibre: 36% of the 30g/day SACN recommendation (UK) / 44% of the 25g/day EFSA recommendation (Ireland). 9 in 10 adults in the UK, and over 4 in 5 adults in Ireland don't meet fibre recommendations (NDNS 2018; IUNA 2011).

Kellogg's Nutri-Grain Raisin Bakes 6 Pack (45 g), €3.50

Kellogg's Nutri-Grain Bakes Raisin Snack Bars contain delicious raisin flavour all wrapped up in a soft bar. ▪Nutri-Grain Raisin is a source of vitamins B1, B2, B3, B6, B9 & B12 and Iron. Vitamin B1 contributes to normal energy-yielding metabolism.

Kellogg's Special K Red Berries Cereal (500 g), €6.75

Start your day with Kellogg’s Special K Red Berries breakfast cereal. Kellogg's Special K Red Berries breakfast cereal is made with multigrain flakes with bursts of strawberries, cherries, and cranberries. Kellogg's Special K Red Berries breakfast cereal is made with no artificial colours, flavours or preservatives. A serving of Special K cereal contains ≥15% RI of iron and vitamin B6 which contribute to the reduction of tiredness and fatigue, vitamin D which contributes to the normal function of the immune system and vitamin B12 which contributes to normal energy-yielding metabolism.

SuperValu Fruit Muesli (500 g), €1.89

SuperValu Fruit Muesli 500g