Shampoo (44)

Garnier Ultimate Blends Core Coco Sleek Shampoo (400 ml), €5.99

Discover Garnier Ultimate Blends Coconut Oil & Cocoa Butter shampoo, expertly crafted for frizzy & curly hair. This blend is carefully formulated with naturally derived, well-known, and trusted ingredients which work harmoniously to deliver naturally beautiful results for your hair. This shampoo contains Coconut oil which is derived from the tropical coconut, and it is well-known for its nourishing properties which will provide care for your hair. To complement Coconut oil, this shampoo contains cocoa butter, which is renowned for its ability to tame frizzy hair and unruly flyaways making these two ingredients the perfect duo for your hair. For the best results for your hair, use this shampoo with Garnier Ultimate Blends Coconut Oil & Cocoa Butter Conditioner. This heavenly scented shampoo will leave your hair smelling divine, with a finish that you'll love. This shampoo has a vegan formula* and contains 98% natural origin ingredients. *No animal-derived ingredients or by-products

Garnier Ultimate Blends Core Argan & Cranberry Shampoo (400 ml), €5.99

Garnier Ultimate Blends Argan & Cranberry haircare range is our ultimate range for coloured hair. Blended for naturally beautiful hair enriched Moroccan Argan Oil and Cranberry Extracts, this range was developed to protect and illuminate coloured hair. Nourishing Moroccan Argan Oil and antioxidant-packed cranberry extract are blended with love to lock in vibrancy and keep coloured hair soft and shiny wash after wash. Hair is intensley nourished and silky soft with an illuminated and bright colour. Never a dull moment! Discover the naturally derived ingredients: Natural Argan oil, rich in omega 6 and vitamin E treasured for its restorative and protective properties. Bursting with goodness, cranberry seed oil extracts contain high concentrations of antioxidants and omegas 3, 6 and 9. Vegan formula: No animal ingredients or by products. 100% recycled plastic bottle*

Garnier Ultimate Blends Core Honey Treasures Shampoo (400 ml), €5.99

Introducing Garnier Ultimate Blends Reconstructing Honey Treasures Shampoo, a formula harnessing the power of three beneficial kinds of honey. This shampoo contains acacia honey, lavender honey, and the precious manuka honey. Together, these natural ingredients form our AML complex, leaving hair feeling strengthened and nourished. These ingredients are known for their nourishing, soothing and strengthening properties. Combined they formulate a complex designed to address the visible signs of hair distress. This reconstructing shampoo helps repair the three visible signs of damage with its formulation designed specifically for those experiencing damaged hair. The shampoo provides numerous benefits including up to 2X reduction in split ends* and it also contributes towards up to 10X less breakage*, leaving hair feeling strengthened and nourished. Finally, this shampoo helps to repair surface damage of the hair. Experience the best results by using this honey infused conditioner with Garnier Ultimate Blends Honey Treasures Conditioner. *Instrumental tests, after the use of the shampoo and the conditioner vs damaged hair). **No animal-derived ingredients or by-products

L'Oréal Elvive Extraordinary Oil Coco Shampoo (400 ml), €4.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our silicone-free* Nourishing Shampoo is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment**. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine***. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Silicone free for a natural touch **instrumental test on shampoo + conditioner ***One bottle = 8 weeks of usage. Based on regular use twice a week.

Batiste Original Dry Shampoo (200 ml), €4.50

Clean & Fresh Fragrance A burst from this can of magic removes oil effectively leaving hair looking clean for you to feel all kinds of fabulous instantly, without drying it out. With a zing of zesty lemon combined with fresh florals, seize the day and sparkle by night. Give your hair a new lease of life with added body and texture between washes, whenever you need it. You're welcome! Pssst... Did You Know? 86%** of consumers agree Batiste dry shampoo effectively removes grease and oil from hair *Consumer Study, 150 subjects, % agreement satisfaction after 1 week with 1 or more uses.

L'Oréal Elvive Hydra Pure Shampoo (400 ml), €4.50

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. Scalp is gently cleansed of: - Excess oil & grease - Impurities - Product build-up - Dead cells What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.

Tresemme Rich Moisture Shampoo (680 ml), €4.00

There's something about hydrated, soft hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Rich Moisture Shampoo. Infused with vitamin E, this professional-quality shampoo delivers luxurious moisture for all-day hydration, leaving dry and damaged hair feeling soft. Its nourishing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continued use. To create the perfect canvas for any hairstyle, start your routine by applying a generous amount of Tresemme Rich Moisture Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Rich Moisture Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote — such as not testing on animals and being PETA approved — to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark — and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Aussie Mega Shampoo (300 ml), €7.75

Aussie Mega Street Art Design Edition Shampoo 500ml

L'Oréal Elvive Colour Protect Purple Shampoo (200 ml), €4.00

Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage

Aussie Miracle Moist Shampoo (300 ml), €7.75

Is your hair craving for moisture?? Don’t worry, we’ve got you covered! Aussie Miracle Moist Shampoo is here to quench those parched locks. Infused with Australian Macadamia Nut Oil, this moisturising shampoo gives dry, brittle hair the nourishing it's been waiting for. Plus, it’s PETA certified cruelty-free! Oh, and that iconic Aussie scent? Get ready to become a scent-sational head-turner! Pair it with the rest of the Aussie Miracle Moist range for hair so moisturised, that it’ll have you saying goodbye to dry hair. Take that, thirsty locks!

Head & Shoulders Men 2 In 1 Total Care Shampoo & Conditioner (330 ml), €6.29

Head & Shoulders Men Ultra technology gives you up to 100% dandruff protection, clinically proven. This microbiome balance formula effectively fights flakes and stops them from coming back, leaving your hair feeling intensely clean, and invigorated while protecting your scalp from oiliness and dryness. Our Total Care formula, with moisturisers and infused with sea minerals, leaves your with an ultra-clean scalp and manageable, flake-free hair. Specially developed for men, ideal for daily use

L'Oréal Elvive Dream Lengths Shampoo (400 ml), €4.00

Are you dreaming of beautiful, long hair but constantly struggling to reach your desired lengths? Discover the transformative power of Elvive Dream Lengths Shampoo by L'Oréal Paris, expertly formulated to help you fulfil your long hair goals. Our innovative Restoring Shampoo immediately works to repair your hair and significantly reinforce fragile lengths, targeting areas prone to damage. As a result, those frustrating split ends appear sealed, effectively saving your last 3 cm*. The ultimate outcome is hair that not only feels noticeably healthier and stronger but also appears visibly longer over time, thanks to a significant reduction in breakage. What truly makes this shampoo so effective? The journey to achieving the long hair of your dreams necessitates healthy, robust hair that can actively resist breakage. Elvive Dream Lengths Shampoo features a potent combination of [Vegetal Keratin and Castor Oil], carefully blended to fortify and deeply nourish each hair fibre, from its very root right through to the tip. This powerful duo in our unique formula actively promotes enhanced hair strength, boosts resilience against damage, and imparts a healthy, radiant shine. This versatile shampoo is suitable for all hair types and textures, whether your hair is straight, beautifully wavy, perfectly curly, or elegantly coily, making long hair achievable for everyone. *Instrumental test after application of shampoo + conditioner.

L'Oréal Elvive Hydra Hyaluronic Shampoo (400 ml), €4.50

Dehydrated hair often manifests as dry, dull, and lifeless strands, frequently accompanied by frizz and a noticeable lack of bounce. If these concerns resonate with your hair, it's time to discover the transformative solution: Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. This groundbreaking formula, powerfully infused with [Hyaluronic Acid], is expertly designed to weightlessly coat each hair fibre, ensuring it remains hydrated for an impressive up to 72 hours*. The remarkable result is hair that looks visibly plumped, boasts incredible bounce, and radiates with an enviable shine**. What makes this shampoo so effective? Our scientifically proven, skincare-inspired formula directly addresses dehydrated hair, which is often the first indicator of damage. By tackling these issues, Elvive Hydra Hyaluronic shampoo actively helps to boost and lift hair, adding noticeable volume, body, and luminosity. It is meticulously formulated to be suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily, delivering a comprehensive solution for beautifully hydrated and healthy-looking hair. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

Head & Shoulders 2 In 1 Apple Fresh Shampoo & Conditioner (330 ml), €6.30

Head & Shoulders 2in1 Apple Fresh Anti Dandruff Shampoo for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men and women, with a Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. This 2in1 shampoo formula contains 25% more conditioning agents vs regular Head & Shoulders Shampoo and is clinically proven, dermatologically tested and a pH balanced-formula.

L'Oréal Elvive Sulfate Free Growth Booster Shampoo (200 ml), €8.00

WHAT IS ELVIVE GROWTH BOOSTER ? Stress, fatigue, hereditary & external factors can disrupt hair growth, leading to hair loss, breakage & decreased hair density. ELVIVE Growth Booster is a clinically proven hair loss range that prevents hair thinning and reduces hair loss in up to 12 weeks. HOW DOES IT WORK? Powered with [Growth & Strength Complex] with Aminexil, Nianimacide & Ginger Extract to reinforce hair fibres and prolong hair's life cycle. This range is suitable for all hair types, textures & all genders. HOW DO I USE IT? Use Shampoo daily, apply on scalp and hair, massage to improve micro circulation then rinse. Follow with Growth Booster Anti Hair Loss conditioner & Growth Booster Anti Hair Loss Scalp Serum. In case of contact with eyes, rinse immediately and thoroughly. IS THIS RANGE SUITABLE FOR ME? ELVIVE Growth Booster treats early signs of hair thinning and hair loss in Men & Women. Hair loss can be caused due to genetics, lifestyle, stress, hormonal changes such as menopause and post partum. This range is best suited for people with thinning hair or early signs of receding hair line / small patches of hair loss. If you have long-term chronic hair loss this range might not be suitable for you. PROVEN RESULTS? 78% agree Growth Booster reduces hair loss for visibly denser hair (Consumer test shampoo+conditioner+serum 78% of 400 subjects for 6 weeks) 79% agree hair looks Thicker & Stronger in just 6 weeks (Consumer test shampoo+conditioner+serum. 78% of 400 subjects for 6 weeks) WHAT IS INCLUDED? 1 x 200ml Shampoo

Pantene Classic Shampoo (500 ml), €8.00

Discover Pantene Classic Clean Shampoo, your hair's ultimate source of nourishment and protection. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it provide balanced nourishment for normal to mixed hair. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Classic Clean Shampoo.

Dove Intensive Repair Shampoo (400 ml), €3.00

Our hair gets stressed out and damaged over time, and can easily start to look dull. Dove Nutritive Solutions Intensive Repair Shampoo helps to treat the appearance of damaged hair so that it looks healthy and more beautiful, while restoring your hair's strength to make it more resilient to breakage in the long run. Dove Nutritive Solutions Intensive Repair Shampoo has a unique formula with Nutri-Keratin Repair Actives that help to visibly repair signs of surface damage and progressively nourish damaged hair. With continuous use, this shampoo for damaged hair nourishes the core of your hair to reconstruct it from within, giving it a sleek look. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. How to use: Simply apply this Dove shampoo to wet hair and gently massage into a lather. It rinses away cleanly, revealing healthy hair that feels stronger. Suitable for daily use. To keep that damage repair going, make sure you use a hair conditioner that works with your shampoo to increase your hair's strength. Dove Intensive Repair Conditioner will help to prevent breakages, and leave your hair looking and feeling instantly nourished and beautiful. Globally, Dove does not test on animals. For the last 30 years, Dove has used alternative non-animal methods to test the safety of its products. PETA certified as Cruelty-Free, Dove products carry PETA's Beauty Without Bunnies logo for added peace of mind.

Head & Shoulders 2 in 1 Classic Clean Shampoo (250 ml), €4.05

Head & Shoulders 2in1 Classic Clean Anti Dandruff Shampoo & Conditioner for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men and women, with a Microbiome Balance formula that targets the root cause of dandruff. This 2in1 formula moisturises and nourishes hair while maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. The formula contains 25% more conditioning agents vs regular Head & Shoulders Shampoo leaving your hair soft and moisturised and is clinically proven, dermatologically tested and pH balanced.

L'Oréal Elvive Full Resist Aminexil Shampoo (400 ml), €4.50

Stress, brushing, seasonal change, and heat styling can cause your hair to feel weaker and thinner. As a result, it has the tendency to end up on your brush. Get your strength back and help your hair to resist breakage with this reinforcing shampoo. The formula is enriched with [Aminexil], a patented molecule that is scientifically proven to strengthen hair and reduce hair fall* by 92%. The formula is also boosted with hair supplements Biotin and Arginine which act as a lightweight barrier to protect and strengthen hair. The Result? Break-proof detangling with up to 2x less hair on your brush*. Scalp feels healthier and hair is stronger. Scientifically designed and effective on hair with a tendency to fall due to breakage. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *From breakage. Instrumental test, shampoo + conditioner, 2022

Garnier Ultimate Blends Rice Water Shampoo (300 ml), €7.00

While the hair grows, it is exposed to numerous environmental aggressions which can damage the fiber. The protective layer of the hair called the cuticule is opened and can make hair dull and rough. Our new Garnier Ultimate Blends for long hair enriched with Rice Water & Starch, retains and locks in hydration for instantly replumped looking hair. The hair fiber is intensely smoothed: cuticles are sealed and perfectly reflect light. Result: smoothness and 72h of high shine*. A gelled texture and 94% of natural-origin ingredients, the luscious lather coats hair and rinses off in the blink of an eye. Hair is softer, smoother and silky to the touch. Its cleansing base is plant-derived.

Herbal Essences Hello Hydration Shampoo (400 ml), €3.00

Give dry hair the scent-sational treatment it deserves with Herbal Essences Hello Hydrate Shampoo, with coconut extract that gives your hair a real pina colada fragrance. This moisturising shampoo gives dry locks the hydration they deserve and leaves them smelling as good as they feel. The cruelty-free formula is also free from colorants and most definitely from boredom. Apply a good squidge, lather up, rinse away. Complete your routine with Herbal Essences Hello Hydrate Conditioner.

Herbal Essences Love Me Longer Conditioner (275 ml), €3.00

Give damaged hair the scent-sational treatment it deserves with Herbal Essences Love Me Longer Conditioner, infused with pomegranate essence and a red berry scent. The fruity collection offers the peak of sleek and truly strong hair (against styling damage). The cruelty-free formula is also free from colourants and most definitely from boredom.

Herbal Essences Love me Longer Shampoo (400 ml), €3.00

Give damaged hair the scent-sational treatment it deserves with Herbal Essences Love Me Longer Shampoo, infused with pomegranate essence and a red berry scent. The fruity collection offers the peak of sleek and truly strong hair (against styling damage). The cruelty-free formula is also free from colorants and most definitely from boredom. Apply a good squidge, lather up, rinse away. Complete your routine with Herbal Essences Love Me Longer Conditioner.

L'Oréal Dream Lengths Shampoo Refill (500 ml), €4.00

Our refill pouch uses 60% less plastic*. It is also a value format — so you SAV£ more than plastic*! Dreaming of beautiful, long hair but struggling to achieve your dream lengths? Discover Elvive Dream Lengths Shampoo to fulfil your long hair goals, by L'Oréal Paris. Our Restoring Shampoo instantly helps repair your hair and reinforce fragile lengths. Split ends appear sealed, saving your last 3 cm**. The result? Hair feels healthier, stronger, and appears visibly longer due to less breakage. What makes it effective? Achieving the long hair of your dreams requires healthy, strong hair that resists breakage. Elvive Dream Lengths Shampoo combines [Vegetal Keratin and Castor Oil] to fortify and nourish the hair fibre from root to tip. This potent combination in our formula promotes hair strength, resilience, and a healthy shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Refill pouch uses 60% less plastic vs x2 of our 250ml shampoo bottles. **Instrumental test after application of shampoo + conditioner.

L'Oréal Elvive Colour Protect Shampoo (400 ml), €4.50

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oréal Elvive Glycolic Gloss Shampoo (200 ml), €8.00

Want to get the shiniest hair of your life*? Discover L'Oreal Paris Elvive Glycolic Gloss Sulphate-Free Shampoo, the 1st step of our new at-home glossing routine. Powered with [Glycolic Acid] known for its multiple benefits in skincare, the 2% Gloss Complex with [Glycolic Acid] penetrates the hair's fibre improving shine, smoothness & strength. Instantly transform your hair for up to 5 x washes.** The result? Free from sulphates, the Gloss Complex with [Glycolic Acid] produces a rich & generous foam whilst cleansing softly & filling hair with care. Hair is shiny, detangled & soft to touch. What makes it effective? Shiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. Glycolic Gloss Sulphate-Free Shampoo is powered with [Glycolic Acid] which has a small molecular weight able to penetrate the hair & inject it with care. The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a lasting shine glaze. Hair is shinier & smoother than ever before. How to use? Apply and massage on hair, then rinse. For maximum shine, use the Glycolic Gloss Conditioner, and follow with the Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment and Leave-In Serum. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed ** instrumental test after one application of the trinomen & 5 applications of the shampoo. *** instrumental test after application of the shampoo + conditioner. **** instrumental test after use of the shampoo + conditioner + rinse-off treatment.

Pantene Smooth & Silky 3in1 Shampoo (400 ml), €5.50

Discover Pantene Smooth & Sleek 3 in 1 Shampoo, the secret to sleek and shiny hair. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses, detangles and nourishes hair, fighting roughness and frizz to leave it beautifully smooth. Crafted to care for dull, frizzy hair, our formula is free from mineral oils and colourants, and is designed to help protect your hair bonds. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Smooth & Sleek 3in1 Shampoo.

Head & Shoulders 2 In1 Itchy Scalp Shampoo & Conditioner (330 ml), €6.30

Head & Shoulders 2in1 Itchy Scalp Anti-Dandruff Shampoo and Conditioner delivers superior efficacy from 1st wash with a 3X Protect* formula with Piroctone Olamine. Dermatologically tested and clinically proven, it offers up to 100% dandruff protection** and leaves your scalp healthy and your hair moisturised. *Works against 3 scalp issues: dandruff, itch related to dandruff and oil **With regular use.

Head & Shoulders Men Anti Hair Fall Shampoo (330 ml), €6.35

Head & Shoulders Men Ultra technology gives you up to 100% dandruff protection (with regular use), clinically proven. This microbiome balance formula effectively fights flakes and stops them from coming back, leaving your hair feeling intensely clean, and invigorated while protecting your scalp from oiliness and dryness. Our Anti-Hair Fall* formula infused with caffeine helps to strengthen** hair and prevent breakage, leaving you with flake-free, fuller-looking hair. Specially developed for men, ideal for daily use. *hair fall related to dandruff and/or breakage. **strength against styling damage vs. non conditioning shampoo.

L'Oreal Elvive Colour Protect Shampoo (700 ml), €7.00

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative