Oral Care (68)

Colgate Cavity Protection Toothpaste (75 ml), €2.49

The Colgate Maximum Cavity Protection Toothpaste strengthens enamel and protects against cavities forming. The toothpaste for cavity prevention has a calcium-enriched formula to help strengthen teeth.

Aquafresh Complete Care Original Toothpaste (75 ml), €2.15

Aquafresh Complete Care Original fluoride toothpaste. Kills 99% of bacteria that cause bad breath*. Protects your teeth and cleans your whole mouth, too. Aquafresh Complete Care Original fluoride toothpaste provides advanced triple protection for the whole family in a minty flavour everyone will enjoy. This everyday fluoride toothpaste helps fights against cavities, plaque at the gum line**, bacteria, stains, bad breath, acid attack and enamel erosion. Our original formula fights bad breath-causing bacteria and strengthens enamel even after you stop brushing**. Aquafresh Complete Care Original fluoride toothpaste is boosted with antibacterial ingredients which help kill bacteria and effectively destroys 99% of the bacteria that causes bad breath*. This everyday formula is developed with all the benefits of a daily fluoride toothpaste, with a fresh minty flavour suitable for the whole family. *in lab tests. **with twice daily brushing. 1. PROTECTS YOUR TEETH & CLEANS YOUR WHOLE MOUTH, TOO: Aquafresh Complete Care Original fluoride toothpaste provides effective all-day protection against tooth decay**. 2. FIGHTS AGAINST: cavities, plaque at the gum line***, bacteria, stains, bad breath, acid attack and enamel erosion. 3. KILLS 99% OF THE BACTERIA THAT CAUSE BAD BREATH*: Aquafresh Complete Care Original fluoride toothpaste is formulated with active minerals for antibacterial action you can trust. 4. STRENGTHENS ENAMEL: Aquafresh Complete Care Original fluoride toothpaste fights bad breath and strengthens tooth enamel even after you've stopped brushing**. 5. ADVANCE TRIPLE PROTECTION for the whole family, in a fresh minty flavour the family will enjoy. *in lab tests. ** with twice daily brushing ***follow a healthy diet and brush twice daily. Note that the level of protection may decrease between brushing.

Colgate Cavity Protection Toothpaste Pump (100 ml), €3.00

The Colgate Maximum Cavity Protection Toothpaste strengthens enamel and protects against cavities forming. The toothpaste for cavity prevention has a calcium-enriched formula to help strengthen teeth.

Sensodyne Deep Repair Repair & Protect Toothpaste (75 ml), €5.50

Sensodyne Repair and Protect Original Toothpaste is clinically proven to provide long-lasting protection for sensitive teeth*. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**. *with twice-daily brushing. | **IPSOS, UK & IE, 2025. For verification: [email protected]  1. Sensodyne Repair and Protect Original toothpaste delivers long-lasting protection for sensitive teeth* 2. Clinically proven to provide sensitive teeth relief with twice daily brushing 3. Fluoride toothpaste that strengthens enamel and freshens breath 4. Sensodyne Repair and Protect formulated to create a protective layer over sensitive areas of your teeth 5. Sensodyne Repair and Protect toothpaste helps prevent cavities 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth** |*with twice-daily brushing |**IPSOS, UK & IE, 2025. For verification: [email protected]

Corsodyl Active Gum Repair Fresh Mint (75 ml), €5.50

Corsodyl Active Gum Repair Fresh Mint Toothpaste helps reverse early gum problems by targeting plaque bacteria, the main cause of early gum disease. Designed by gum experts, it is clinically proven to actively remove plaque bacteria, to help repair inflamed, swollen & bleeding gums in just one week*. Plus, its flavour enhancing technology with a blend of purposefully selected flavour ingredients helps to balance the overall taste; combined with specific cooling materials for a fresh experience. The toothpaste comes in a carton, tube and cap which are all recyclable. Start brushing your teeth twice daily with Corsodyl Active Gum Repair toothpaste to help target the cause of gum disease. It actively helps gums start repairing in just 1 week*. For healthy gums and strong teeth. *greater improvement in gum health after 1 week compared to a regular toothpaste 1. A toothpaste for gum problems for adults that actively removes plaque bacteria to help repair swollen, inflamed & bleeding gums from just 1 week* *greater improvement in gum health after 1 week compared to a regular toothpaste 2. Designed by gum experts: effectively targets the cause of gum problems and bleeding gums 3. Provides all the benefits of a daily fluoride toothpaste for healthy gums and strong teeth 4. Recyclable tube carton and cap 5. Mint flavoured toothpaste with flavour enhancing technology for fresh experience

Steradent Active Plus Tablets (30 Piece), €3.05

In just 3 minutes thousands of micro bubbles carry the active oxygen all around the denture killing 99.9% of bacteria. Provides a powerful in depth clean removing 50% more plaque than brushing alone. Use twice daily, Steradent Active Plus will leave your dentures feeling perfectly clean. Suitable for full and partial dentures. The formula is safe to use with your dentures and will not cause damage to metal parts.

Sensodyne Repair & Protect Whitening Toothpaste (75 ml), €5.50

Sensodyne Repair and Protect Whitening toothpaste is clinically proven to provide long-lasting protection for sensitive teeth while helping to restore their natural whiteness with twice-daily brushing. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth* | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair & Protect Whitening toothpaste delivers long-lasting protection for sensitive teeth 2. Clinically proven to provide sensitive teeth relief and help restore your teeth to their natural whiteness with twice daily brushing 3. Sensodyne Repair and Protect is formulated to create a protective layer over sensitive areas of your teeth 4. Sensodyne Repair and Protect Whitening toothpaste helps to repair* vulnerable areas of the teeth 5. Sensodyne Repair and Protect toothpaste that leaves your mouth feeling fresh and clean 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**|*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.|**64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Colgate Max White White Crystals Toothpaste (75 ml), €6.00

Awaken your freshest self with Colgate Max White White + Crystals toothpaste. This toothpaste is powered by UltraFreeze technology and restores your teeth's natural whiteness.

Oral-B 123 Indicator Medium Toothbrush (1 Piece), €3.20

Oral-B 123 Indicator manual toothrbush with comfort grip and blue indicator bristles that fade halfway so you know when to replace your toothbrush.

Colgate Max Fresh Cooling Crystals Toothpaste (75 ml), €6.00

Awaken your freshest self with Colgate Max Fresh Cooling Crystals toothpaste. This toothpaste is powered by UltraFreeze technology and releases an instant blast of freshness.

Sensodyne Pronamel Cool Mint Gentle Whitening Toothpaste (75 ml), €5.00

New Formulation, same great enamel protection. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste provides daily care and protection for your teeth. Every day, acids in your diet, such as fruit, wine and fizzy drinks can weaken the enamel surface. Over time, weakened enamel can be more easily worn away and your teeth can get visibly thinner and transparent at the edges. Your dentist will be able to detect these early signs of acid wear.  Sensodyne Pronamel Gentle Whitening  has a unique formulation. It helps minerals penetrate deep into the enamel surface. It actively strengthens and re-hardens weakened enamel, making it strong, healthy and better protected  from the effects of everyday acids while helping to restore the natural whiteness of the teeth. 1. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste helps protect enamel from everyday dietary acids 2. With twice-daily brushing, our toothpaste helps restore the natural whiteness of teeth 3. Sensodyne Pronamel helps maintain healthy gums*|*With twice-daily brushing 4. Sensodyne Pronamel Gentle Whitening helps keeps your enamel healthy, strong and protected 5. This teeth whitening toothpaste keeps your enamel healthy, stronger and better protected 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Sensodyne Pronamel Intensive Enamel Repair Extra Fresh Toothpaste (75 ml), €5.00

New Formulation, same great enamel protection. Driving minerals deep into the enamel surface, Sensodyne Pronamel Intensive Enamel Repair Extra Fresh Toothpaste actively repairs acid-weakened areas of the enamel. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Provide your teeth with extra care for the future and repair your enamel surface with Sensodyne Pronamel Intensive Enamel Repair Extra Fresh toothpaste. With twice-daily brushing, you can lock in minerals to protect against the effects of acid wear.  Sensodyne Pronamel Intensive Enamel Repair Extra Fresh  protects against cavities and helps keep gums healthy*.  Our unique  re-mineralising formula delivers more vital minerals that absorb deep into the surface structure of the weak enamel, repairing and rebuilding micro-damage in the vulnerable areas of the teeth for stronger, better protected teeth. Sensodyne Pronamel Intensive Enamel Repair is suitable for sensitive teeth. *With twice-daily brushing   1. Sensodyne Pronamel Intensive Enamel Repair is a daily toothpaste that repairs weakened enamel surfaces 2. The formula has been designed to actively repairs weakened enamel caused by dietary acids 3. The toothpaste formula delivers more vital minerals that rebuild enamel vulnerable areas of the teeth 4. With twice-daily brushing, it helps to protect against cavities and keep gums healthy, while repairs and rebuilds early acid microdamage in the enamel surface areas of the teeth and fortifies teeth 5. Especially designed to help protect against the effects of enamel loss for strong and healthy teeth 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Colgate Total Whitening Toothpaste (125 ml), €4.50

The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Oral-B Essential Dental Floss (50 m), €2.50

Oral-B Essential dental floss provides advanced flossing action for a fresh, clean feeling in your mouth. Its advanced, 2-layered design provides superior strength, easy handling, and comfort.

Oral-B 3D White Arctic Fresh Toothpaste (75 ml), €6.45

Oral-B 3D White Arctic Fresh toothpaste is clinically proven, removes up to 87% of surface stains and starts whitening after 1 brush

Colgate Max White Medium Toothbrush (1 Piece), €3.99

The Colgate Max White Manual Whitening Toothbrush has a unique polishing star and specially designed bristle pattern that helps to remove surface stains for a naturally whiter smile.

Listerine Cool Mint Mouthwash (500 ml), €3.50

- Used twice daily, LISTERINE® Cool Mint provides 24-hour protection against plaque. - It has clinically proven ingredients to prevent & reduce plaque, a major cause of gum disease. - It gives lasting fresh breath confidence and kills 99.9% of bacteria in lab tests. LISTERINE® Cool Mint Mouthwash for a cleaner fresher mouth than brushing alone. The formula removes up to 99% of bad breath and plaque causing germs left after brushing.

Fixodent Plus Denture Cream (40 g), €5.15

Use Fixodent Plus Food Barrier every day to help prevent small food particles from getting under your denture. Its Precision tip nozzle enables a precise application and helps create a comfortable barrier against food infiltration. This Premium adhesive cream is adapted for full and partial dentures.

Listerine 6in1 Total Care Mouthwash (500 ml), €5.95

- Transform your oral care routine by using LISTERINE® Total Care twice daily. - Clinically proven to clean and protect with 10 benefits for total oral health. - The formula freshens breath, provides 12 hour germ protection and strengthens enamel. - It cleans between teeth, works below the gumline and helps prevent tartar. - It also keeps teeth naturally white, reduces plaque and provides gum and cavity protection. LISTERINE® TOTAL CARE is proven to have 10-in-1 benefits. For Total oral care! The formula kills up to 99% of plaque and bad breath causing germs left behind after brushing.

Poligrip Max Seal Denture Fixative (40 g), €4.55

Feel the freedom of relishing your favourite foods. Poligrip Max Hold and Seal gives you strongest hold* and forms an all-around seal to provide a 5x protective food barrier**. It provides an up to 12-hour hold, and the precision nozzle helps you to apply exactly the right amount. Enjoy the freedom from foods such as nuts, seeds or popcorn sneaking under your partial or full denture and savour every bite. The adhesive also helps cushion gums and works all day to help protect gums. Plus, it's free of zinc and contains no added colours or flavours. So, it won't get in the way of fully appreciating the taste of your food. Enjoy life worry-free. Applying the adhesive is easy - simply clean and dry your denture and rinse your mouth. Then refer to pack diagrams for how to apply the product to either partial or full dentures. Next, press your denture into place, holding it firmly. Bite down for a few seconds, and you're good to go. To remove, swish your mouth with water first and then use a rocking motion.  Boost your partial or full denture care routine and clean with Poligrip cleaning tablets. They kill 10x more bacteria than regular toothpaste***. Give them a try to help keep your denture clean, fresh and hygienic. *Within Poligrip range **Protects against 5X more food particles vs no adhesive ***In laboratory testing. Soaking only 1. MAX HOLD: Strongest hold* for your dentures - suitable for partial and full dentures. Just eat what you really love! *Within Poligrip range 2. SEAL: Forms an all-round seal to provide 5x protective food barrier** against food particles. **Protects against 5X more food particles vs no adhesive 3. PRECISE APPLICATION: Precision nozzle for even application helps you to apply exactly the right amount. 4. FEAR NO FOOD: Provides 12-hour hold. You can go for what you really crave. 5. ZINC FREE: And does not contain artificial colours and flavours. 6. WORLD'S NO.1 DENTURE CARE BRAND±: Boost your routine with Poligrip denture cleansers. They kill 10x more bacteria than regular toothpaste.± ±Value Retail Sales data for GSK-branded denture care products, 12 months ending Sept 2022 ±Soaking only in lab tests.|ITEM DETAILS: One tube of 40g flavour free and neutral-coloured denture adhesive with precision nozzle. Carton is made with recycled material and is recyclable.

Sensodyne Rapid Relief Toothpaste (75 ml), €5.00

WHY USE SENSODYNE RAPID RELIEF ORIGINAL TOOTHPASTE? It's a fast way to relieve the pain of sensitive teeth, and help prevent it coming back. With twice daily brushing, Sensodyne toothpaste builds ongoing protection from the pain of sensitive teeth. It also helps whiten enamel and prevent tooth staining*. WHAT IS TOOTH SENSITIVITY? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. Sensodyne Rapid Relief is clinically proven to relieve the pain of sensitive teeth. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. WHO IS IT FOR? Sensodyne Rapid Relief is for anyone, aged 12 years and over, who wants fast relief for sensitivity pain. *with twice-daily brushing. 1. Sensodyne Rapid Relief Original Toothpaste provides sensitive teeth with instant relief from sensitivity* and helps prevent it coming back** 2. With twice-daily brushing, Sensodyne Rapid Relief toothpaste builds ongoing protection from the pain of sensitive teeth 3. Sensodyne toothpaste helps prevent tooth staining** 4. Sensodyne Rapid Relief toothpaste provides daily fast relief** 5. From Sensodyne, the No.1 dentist recommended brand for sensitive teeth*** 6. *When used as directed. Individual results may vary. | **with twice-daily brushing|***IPSOS, UK & IE, 2025. For verification: [email protected]

Listerine Teeth & Gum Defence Mouthwash (500 ml), €5.95

- Used twice daily, LISTERINE® Total Care Teeth & Gum provides protection for healthy teeth and gums. - Provides a 3x longer lasting clean feeling than brushing alone. - Clinically proven with 10 benefits including cavity and gum protection. - The formula freshens breath, provides 12 hour germ protection and works below the gumline. - It cleans between teeth, reduces plaque, helps prevent tartar and strengthens enamel. LISTERINE® TOTAL CARE TEETH AND GUM MOUTHWASH is proven to have 10-in-1 benefits. For Total oral care! The formula kills up to 99% of plaque and bad breath causing germs left behind after brushing.

Oral B 3D White Icy Mint Express Whitening Fresh Glow Toothpaste (75 ml), €6.25

Oral-B 3D White Advanced Express Whitening toothpaste comes with the Oral-B whitening technology. It whitens by the removal of surface stains from the 1st brushing, removes up to 100% of surface stains in 5 days and protects teeth from acids and future surface stains

Oral-B Pro-Clean Deep Clean Medium Toothbrush 2 Pack (1 Piece), €3.80

Achieve a deep clean and remove plaque with ease with the ORAL-B PRO-CLEAN toothbrush. This manual brush leverages an interdental row to clean between teeth and remove plaque. Brushing precision features include a center cup to polish away surface stains, gum massagers to massage gums, and a built-in tongue cleaner to remove bacteria from the tongue and cheeks. Take care of your oral health with ORAL-B, the #1 most-used brand by dentists worldwide*. *Based on surveys of a representative worldwide sample of dentists carried out for P&G

Sensodyne Complete Protection Toothpaste (75 ml), €4.50

New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits: Clinically proven to help protect sensitive teeth, Whitening, Plaque removal*, Strong enamel, Healthy gums*, Cavity protection, Deep cleaning and Fresh breath. Unique formula with an Advanced Cleaning System for Superior Cleaning Action**. Cool Mint for an invigorating lasting cooling sensation. Refreshing double mint with a hint of aromatic herbs. Caring for your sensitive teeth shouldn't come at the expense of other important benefits. Sensodyne Complete Protection +: All in one daily oral care for sensitive teeth. *with twice daily brushing. **vs a regular Sensodyne toothpaste. 1. New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits. 2. Clinically proven to help protect sensitive teeth. 3. Cool Mint for an invigorating lasting cooling sensation. 4. Refreshing double mint with a hint of aromatic herbs. 5. Unique formula with an Advanced Cleaning System for Superior Cleaning Action* *vs a regular Sensodyne toothpaste.

Sensodyne Rapid Relief Whitening Toothpaste (75 ml), €5.00

WHY USE SENSODYNE SENSITIVE RAPID RELIEF WHITENING TOOTHPASTE? It's a fast way to relieve the pain of sensitive teeth, and help stop it coming back. With twice daily brushing, Sensodyne toothpaste builds ongoing protection from the pain of sensitive teeth. It also whitens enamel and prevents staining. WHAT IS TOOTH SENSITIVITY? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. Sensodyne Rapid Relief is clinically proven to relieve the pain of sensitive teeth. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. WHO IS IT FOR? Sensodyne Rapid Relief is for everyone aged 12 years and over, who wants to care for their sensitive teeth. Sensodyne is the No.1 dentist recommended brand for sensitive teeth*. | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Sensitive Rapid Relief Whitening Toothpaste provides sensitive teeth with instant pain relief and helps stop it coming back 2. With twice-daily brushing, Sensodyne toothpaste removes stains to restore the natural whiteness of your teeth 3. Sensodyne Sensitive toothpaste builds ongoing protection from the pain of sensitive teeth 4. Sensodyne Rapid Relief enables daily protection for sensitive teeth 5. From Sensodyne, the No.1 dentist recommended brand for sensitive teeth* 6. *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Aquafresh Complete Care Medium Toothbrush (1 Piece), €2.50

The Aquafresh Complete Care toothbrush for adults has multi-angled bristles for 25% better reach between teeth*, to help ensure effective and gentle cleaning in hard-to-reach areas. It has a comfortable non-slip rubber grip handle designed to fit your hand. The handle incorporates the unique Aquafresh Flex-Zone,  which helps control pressure when brushing - being gentle on gums while removing plaque. It also features a flexible ball-joint, which  allows the brush head to adjust to the contours of the teeth and gumline. The Aquafresh Complete Care toothbrush comes in a recyclable, 100% plastic-free pack made from recycled cardboard with a  regenerated cellulose window. By switching to this more sustainable packaging**, Aquafresh is helping reduce the impact of plastic packaging on the planet by more than 300 tonnes a year.*** We recommend that you brush with the Aquafresh Complete Care Toothbrush twice daily for two minutes. Consider combining the  Aquafresh Complete Care Toothbrush with Aquafresh Complete Care Toothpaste and Aquafresh Complete Care Mouthwash. * In laboratory tests vs a standard flat trim brush **vs all previous Aquafresh toothbrush packaging, which contained plastic ***From Nov 2021 onwards, compared to toothbrush plastic packaging used in 2019 by Aquafresh/Dr. BEST worldwide 1. 25% BETTER REACH BETWEEN TEETH compared to a standard flat trim brush in laboratory tests 2. MULTI-ANGLED BRISTLES for effective and gentle cleaning in hard-to-reach areas 3. GENTLE ON GUMS - unique Aquafresh Flex-Zone helps control pressure when brushing - being gentle on gums while removing plaque 4. FLEXIBLE BALL JOINT allows the brush head to adjust to the contours of the teeth and gumline 5. RECYCLABLE, 100% PLASTIC FREE PACK made from recycled cardboard with a regenerated cellulose window

Listerine Total Care Mouthwash (1 L), €6.00

- Transform your oral care routine by using LISTERINE® Total Care twice daily. - Clinically proven to clean and protect with 10 benefits for total oral health. - The formula freshens breath, provides 12 hour germ protection and strengthens enamel. - It cleans between teeth, works below the gumline and helps prevent tartar. - It also keeps teeth naturally white, reduces plaque and provides gum and cavity protection. LISTERINE® TOTAL CARE is proven to have 10-in-1 benefits. For Total oral care! The formula kills up to 99% of plaque and bad breath causing germs left behind after brushing.

Oral-B 3D White Vitalizing Mint Whitening Toothpaste (75 ml), €6.59

Oral-B 3D White Vitalizing Fresh toothpaste is clinically proven, removes up to 87% of surface stains and starts whitening after 1 brush.

Aquafresh Advance Toothpaste for Kids 9-12 Years (75 ml), €2.00

Aquafresh Advance toothpaste is specially designed by dental experts for children aged 9-12 years, and now comes with 0% artificial flavours and sweeteners, providing expert protection for new permanent teeth whilst being gentle on enamel. New permanent teeth are 50% more vulnerable to damage than adult teeth and can take up to 3 years to reach full strength. The low abrasive formula ensures gentle cleaning for your child's teeth. It also provides 24hr sugar acid protection*. * Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. Aquafresh Advance Kids toothpaste is designed by experts, trusted by parents and loved by kids, and provides lasting protection for new permanent teeth. 1. WHAT IS AQUAFRESH ADVANCE TOOTHPASTE: It is kids toothpaste specially designed toothpaste for children from the age of 9-12 that provides special care for mixed teeth (a mix of milk and adult teeth) while strengthening enamel at the same time, with twice daily brushing. 2. WHY CHOOSE: Aquafresh Advance toothpaste is specially designed by dental experts to provide expert protection for new permanent teeth while being gentle on vulnerable enamel. With twice-daily brushing it provides 5 key benefits: Cavity prevention, enamel protection, healthy gums (with twice daily brushing), fights plaque (with twice daily brushing), gentle on teeth. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Advance toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide expert care for new permanent teeth. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived product. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Advance toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that provides cavity protection and enamel strengthening. It also protects against attacks by everyday sugar acids for up to 24hours*. * Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 9-12 years who have mixed milk and permanent teeth. New permanent teeth are 50% more vulnerable to damage than adult teeth and can take up to 3 years to reach full strength. Aquafresh Advance Kids toothpaste is gentle on your child's teeth and has a mint boost flavour which makes it a perfect choice for your child.