Breakfast Cereals (131)

Flahavan's Jumbo Oat Flakes (500 g), €1.59

Our Jumbo Oat Flakes Flahavan's Jumbo Oat Flake is a larger, thicker oat flake ideally for preparation as a delicious porridge with more bite. Jumbo Oat Flakes can be used as an ingredient in home baking to make Flapjacks, Muesli or Granola. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Flahavan's Organic Quick Oats Sachets (280 g), €3.49

A healthy breakfast Our unique way of milling gives Flahavan's Organic Oats their natural, wholesome texture and taste. Delicious with milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Flahavan's Pinhead Oatmeal (1 kg), €1.89

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and protein and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Our Pinhead Oatmeal Flahavan's Pinhead Oatmeal is a chopped wholegrain oat, suitable as a more traditional porridge or ideal as an ingredient in home baking. Pinhead Oatmeal can be added to Brown Bread, Biscuits, Soups and many other recipes to add that extra bit of texture and ''bite''. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Pinhead Oatmeal and we hope you enjoy it too. Our finest Pinhead Oatmeal. Use as a porridge or as a baking ingredient. John Flahavan

Flahavan's Progress Oatlets (1.5 kg), €2.99

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Flahavan's Quick Oat Sachets (35 g), €3.49

Make Your Breakfast a Pleasure! Enjoy the pure and simple pleasure of Flahavan's deliciously creamy Quick Oats Natural Sachets, with all the wholegrain goodness of Flahavan's porridge oats. A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat.

Jinny Bakery Grace's Granola (450 g), €5.40

My husband Pascal and I have been running our family business from our premises in Drumshanbo, Co. Leitrim since 2003. Baking has always fascinated me and with over 30 years of restaurant experience behind me it's fair to say that I know my way around a kitchen pretty well. Having been hailed by John and Sally McKenna, of McKennas' Guide, as one of the very distinctive and creative local bakeries in Ireland, our motto is 'it's a family thing'. We ensure that only the most natural and freshest ingredients go into our products. Our wholesome and delicious products are made using recipes which have been in our family for generations. Our bakery name 'Jinny' comes from a long standing family nickname which I decided to use since family and tradition are both very important to me. Named after our eldest daughter, Grace's Granola is crunchy and extra nutty. It has a Unique taste and texture with no added sugar. Oven baked and ready to eat!

Kellogg's Blueberry Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain ▪ Blueberry Snack Bars contain a delicious blueberry flavour filling wrapped up in a soft bar.

Kellogg's Choco Wheats Cereal (480 g), €3.99

Enjoy this classic flavour from the Kellogg's cereal you know and love with Kellogg's Choco Wheats Cereal. Chocolate fused with the classic Kellogg's Wheats squares. Chocolate filling is sandwiched between sheets of layered 100% wholegrain wheat, making each bowl of Kellogg's Choco Wheats a perfect combination of wholegrain layered wheat shells with a chocolatey, sweet filling. Not only do they taste great, but Kellogg's Choco Wheats is also low in salt. Add Kellogg's Choco Wheats cereal to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal.

Kellogg's Coco Pops (650 g), €6.89

Make mornings fun with Kellogg's Coco Pops breakfast cereal. Kellogg's Coco Pops consists of crispy chocolate flavour toasted rice that turns the milk deliciously chocolatey. Kellogg’s Coco Pops breakfast cereal is made with added goodness▪ and enriched with vitamin B12, iron and contains no artificial colours or sweeteners. Enjoy Kellogg's Coco Pops breakfast cereal with ice-cold milk for your next breakfast. ▪Contains > 15% NRV vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a balanced diet and a healthy lifestyle

Kellogg's Coco Pops Loops (285 g), €3.49

Try our new addition to your breakfast table with Kellogg's Coco Pops Loops breakfast cereal. This breakfast cereal is made from delicious chocolatey loops that are fun to eat and still turn the milk chocolatey. Kellogg's Coco Pops Loops breakfast cereal is made with natural grains and no artificial colours or flavours. Kellogg's Coco Pops Loops contains 50% of your daily vitamin D needs*. For a breakfast for your whole family, try our new, crunchy Coco Pops Loops breakfast cereal and bring some chocolatey fun to breakfast.  *Contains≥ 15% NRV vitamin D which contributes to the maintenance of normal bones.  Enjoy as part of a varied & balanced diet and healthy lifestyle.

Kellogg's Corn Flakes Cereal (670 g), €4.59

Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

Kellogg's Just Right Cereal (500 g), €5.50

Start your mornings with Kellogg’s Just Right breakfast cereal. This breakfast cereal is a mix of whole wheat, corn and rice flakes with raisins and sliced almonds. Kellogg’s Just Right breakfast cereal is a source of fibre and contains no artificial colours or flavours.

Kellogg's Nutri-Grain Chocolate Bakes 6 Pack (45 g), €3.50

Kellogg's Nutri-Grain▪ Bakes Chocolate snack bars are a delicious mix of chocolate and wholegrain all wrapped up in a soft bar.

Kellogg's Pop Tarts Choctastic 8 Pack (48 g), €4.29

Kellogg's Pop Tarts Frosted Chocotastic pastry snack is topped with chocolate frosting, sprinkles and have a delicious chocolate filling

Kellogg's Rice Krispies Bars 6 Pack (20 g), €2.25

Kellogg's Rice Krispies breakfast cereal snack bars contain All of the great taste of Kellogg’s Rice Krispies Cereal combined with a milky layer to create an easy to eat cereal bar. Rice Krispies Cereal Bars are the perfect way to enjoy our classic toasted rice cereal on-the-go. These bars are perfect for an on-the-go snack. Kellogg's Rice Krispies breakfast cereal bars are a source of calcium and vitamin D and contain no artificial colours, flavours, or preservatives. Enjoy the taste of Kellogg’s Rice Krispies Cereal with our Rice Krispies cereal snack bars.

Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.50

Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.

Kellogg's Special K Dark Chocolate Granola (350 g), €4.49

Start good one bowl at a time High Fibre - With oat grain fibre to support your gut health Lower Sugar - Delicious granola with 30% less sugar* *30% less sugar on average than other granolas. IRI UK 2021. Key ingredients Oat Fibre - Natural fibre from oats Crunchy Granola - Oats, puffed barley, wheat crispies Dark Chocolate Curls - Dark and smooth chocolate curls with 64% cocoa Contains 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk.

Kellogg's Special K Golden Clusters (360 g), €4.69

Start your day with a bowl of Kellogg's Special K High Fibre Crunchy Golden Clusters cereal with milk or yoghurt for breakfast. This crunchy, caramel-flavoured, multigrain cluster cereal is high in wheat bran fibre to support your gut health*. Fibre never tasted this good!

Kellogg's Special K Red Berries Cereal (500 g), €6.75

Start your day with Kellogg’s Special K Red Berries breakfast cereal. Kellogg's Special K Red Berries breakfast cereal is made with multigrain flakes with bursts of strawberries, cherries, and cranberries. Kellogg's Special K Red Berries breakfast cereal is made with no artificial colours, flavours or preservatives. A serving of Special K cereal contains ≥15% RI of iron and vitamin B6 which contribute to the reduction of tiredness and fatigue, vitamin D which contributes to the normal function of the immune system and vitamin B12 which contributes to normal energy-yielding metabolism.

Kellogg's Strawberry Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain ▪ Strawberry Snack Bars contain a delicious blueberry flavour filling wrapped up in a soft bar.

Kit Kat Cereal (330 g), €4.49

Enjoy a deliciously chocolatey cereal break with Nestle KitKat chocolate cereal. The KitKat brand we all know and love has been reimagined into this tasty breakfast cereal. Each little piece of KitKat® chocolate cereal offers a great taste experience thanks to the combination of its rich tasty ingredients. The cereal has a coating made with milk chocolate that melts in the mouth, a crunchy wholegrain & wafer texture and a rich cocoa taste, bringing an extra layer of delight to your breakfast. Enjoy a bowl of this chocolatey cereal for a breakfast break and experience the full cocoa taste explosion in every bite! - FULL COCOA TASTE EXPLOSION: Taste the rich chocolate coating that adds a delicious touch to every bite, delivering a rich cocoa taste explosion for a delicious breakfast experience. - CRISP WAFER MOUTHFEEL: Enjoy the satisfying crunch of the wafer texture with a perfect chocolate to wafer taste ratio, adding a delightful twist to your breakfast. - CRUNCHY WHOLE GRAIN: Enjoy our crunchy whole grain in KitKat cereals - NO ARTIFICAL FLAVOURS AND COLOURS: Our KITKAT Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in KIT KAT Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Ingredients Whole grain WHEAT flour (31.4%), maize semolina, sugar, dextrose, palm oil, WHEAT flour, cocoa powder1 (5.4%), glucose syrup, WHEAT starch, skimmed MILK powder, sunflower oil, calcium carbonate, BARLEY malt extract, fat-reduced cocoa powder1 (0.5%), flavourings, cocoa butter1, salt, cocoa mass¹, emulsifier: lecithin, WHEY powder (MILK), MILK fat, antioxidant: tocopherols, iron, vitamin B3, B5, B6, B2, B9. May contain NUTS. 1 Rainforest Alliance Certified. Fine our more at ra.org Pack Size & Servings 330g, 11 servings Have a break, have a KitKat cereal.

Krave Choc Hazel Nut (410 g), €5.49

Added goodness* *Source of vitamins B1, B2, B6 & B12. Vitamin B1 contributes to normal energy-yielding metabolism.

Nestle Multigrain Cheerios (500 g), €3.75

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Nestle Shreddies Cereal (720 g), €5.99

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 720g, 18 servings See pack for latest ingredients and allergen information.

Nestlé Coco Shreddies Cereal (500 g), €4.69

Wake up to the classic crunch of Shreddies Coco Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereal each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Be Shreddie For Anything with our tasty malt wheat chocolate cereal squares, that also leaves the milk deliciously chocolatey! Suitable for vegetarians. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (80.7%), sugar, invert sugar syrup, BARLEY malt extract, fat-reduced cocoa powder (1.5%), cocoa powder (1.0%), cocoa mass, salt, bulking agent: calcium carbonate, molasses, flavouring, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 500g, 12 servings See pack for latest ingredients and allergen information.

Nestlé Curiously Cinnamon Cereal (375 g), €4.90

Curiously Cinnamon cereals are crispy, cinnamon-flavoured squares that are a delicious breakfast option that will awaken your taste buds. Join the Curiously Cinnamon community and experience the pleasure of a breakfast cereal that brings the excitement of cinnamon to your bowl. A tongue tinglingly different breakfast experience! Recommended Consumption Add cold milk to a bowl of Curiously Cinnamon cereal and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT (33.7%), rice flour (30%), sugar, glucose syrup, sunflower oil, bulking agent: calcium carbonate, WHEAT starch, salt, cinnamon, emulsifier: lecithin, antioxidant: tocopherols, roasted BARLEY malt extract, colour: annatto norbixin, iron, vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings See pack for latest ingredients and allergen information.

Nestlé Honey Cheerios Cereal (575 g), €5.00

Enjoy the un-bee-lievably delicious honey Cheerios cereal for breakfast. Every box of this multigrain cereal brings the taste of real honey to your family’s breakfast table. What’s different about Honey Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Honey Cheerios provides 2.7g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Honey Cheerios cereal contains no artificial colours or flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Honey Cheerios is high in fibre from Oat, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Honey Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Honey Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS HONEY TATSE: Enjoy the crunch and taste of real honey in every little O, giving you and your family a taste experience that they will enjoy Ingredients Whole grain OAT flour (30.4%), whole grain WHEAT flour (28.2%), sugar, whole grain BARLEY flour (17.3%), WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, honey (2.3%), calcium carbonate, salt, sunflower oil, molasses, antioxidant: tocopherols, flavouring, iron, vitamins C, B3, B5, D, B9, B6, B2. May contain MILK. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Nestlé Nesquik Cereal (375 g), €3.50

Make mornings more exciting with the delicious taste of chocolate NESQUIK® cereal. Nesquik provides a fun breakfast with the delicious chocolate crunch that the whole family love . Inspired by our delicious beloved Nesquik Milkshake Mix chocolate drink to create this tasty Nesquik cereal, just add milk to your bowl of Nesquik® Cereal and watch the milk turns chocolatey! It is also high in fibre, packed with wholegrain , and has the goodness of vitamins and minerals to support a healthy and balanced diet. It’s a source of Calcium and Vitamin D for normal growth and development of bones in children, Vitamin B6 and B3 for contributing to normal psychological functions, Vitamin B5 for contributing to normal mental performance and Iron for contributing to normal cognitive development of children, and has no artificial colours or flavours. Enjoy Nesquik chocolate cereals for a tasty and nutritious start to the day. - COCOA CRUNCH CHOCOLATE MILK TURN: Enjoy the satisfying crunch in each spoonful and watch the milk become chocolate yumminess. - WHOLE GRAIN: Enjoy our crunchy whole grain texture in Nesquik cereals with fibre t. - CONTAINS VITAMINS AND MINERALS: Made with whole grains, B vitamins (B6, B3 and B5), Iron and Calcium, everyone can enjoy the delicious chocolatey taste of NESQUIK® Cereal. - NO ARTIFICAL FLAVOURS AND COLOURS: Our NESQUIK Cereal is free from artificial flavours and colours. - SUSTAINABLY SOURCED COCOA: The cocoa used in NESQUIK Cereal is sustainably sourced through the Nestlé Cocoa Plan. Working with the Rainforest Alliance to support cocoa farming communities and the quality of their products. Recommended Consumption Add cold milk to a bowl of Nesquik cereal and enjoy with a portion of fruit, protein and a glass of water! Turning the milk chocolatey, Nesquik® makes mornings fun! Ingredients Whole Grain WHEAT Flour (53.1%), Sugar, Maize Semolina, Glucose Syrup, Fat-Reduced Cocoa Powder, Calcium Carbonate, contains Sunflower Oil and/or Palm Oil, Salt, Flavourings, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings

Special K Mixed Berry Granola (350 g), €4.49

Try NEW Kellogg's Special K Crunchy Oat Mixed Berries Breakfast Granola, combining a tasty & indulgent breakfast choice with some key health benefits. Tired of sacrificing great taste for a healthier option? With Kellogg's Special K Crunchy Oat Mixed Berries Breakfast Granola you finally get the best of both worlds. Our rich oat base with puffed grains not only provides the perfect light texture but is full of oat grain fibre which supports your gut health Our Mixed Berries give a perfect contrast, with a slight sharpness harmonising against the warm notes from the granola seamlessly. These tasty granolas are 30% less sugar* than the category average, are high in fibre & made with wholegrain oats Special K Granola is made with high fibre, 30% less sugar and has no artificial colours, flavours or preservatives. *IRI UK 2021

SuperValu Cornflakes (500 g), €1.25

Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun ripened corn are fortified with iron, vitamin D & B-vitamins