Hair Care (100)

L'Oréal Elvive Hydra Hyaluronic Shampoo (400 ml), €4.50

Dehydrated hair often manifests as dry, dull, and lifeless strands, frequently accompanied by frizz and a noticeable lack of bounce. If these concerns resonate with your hair, it's time to discover the transformative solution: Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. This groundbreaking formula, powerfully infused with [Hyaluronic Acid], is expertly designed to weightlessly coat each hair fibre, ensuring it remains hydrated for an impressive up to 72 hours*. The remarkable result is hair that looks visibly plumped, boasts incredible bounce, and radiates with an enviable shine**. What makes this shampoo so effective? Our scientifically proven, skincare-inspired formula directly addresses dehydrated hair, which is often the first indicator of damage. By tackling these issues, Elvive Hydra Hyaluronic shampoo actively helps to boost and lift hair, adding noticeable volume, body, and luminosity. It is meticulously formulated to be suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily, delivering a comprehensive solution for beautifully hydrated and healthy-looking hair. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

Head & Shoulders 2In1 Classic Clean Shampoo & Conditioner (330 ml), €6.29

Head & Shoulders 2in1 Classic Clean Anti Dandruff Shampoo for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men and women, with a Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. This 2in1 shampoo formula contains 25% more conditioning agents vs regular Head & Shoulders Shampoo and is clinically proven, dermatologically tested and a pH balanced-formula.

Head & Shoulders Classic Clean Shampoo (400 ml), €6.29

Head & Shoulders Classic Clean Anti-Dandruff Shampoo delivers superior efficacy while caring for the scalp. Its 3X Protect * formula with Piroctone Olamine works deep at the source against three scalp issues * from the very first wash. Clinically proven and dermatologically tested, it offers up to 100% dandruff protection * *and it is ideal for daily use. * Works against 3 scalp issues: dandruff, itch related to dandruff and oil * * With regular use

Head & Shoulders 2 In 1 Apple Fresh Shampoo & Conditioner (330 ml), €6.30

Head & Shoulders 2in1 Apple Fresh Anti Dandruff Shampoo for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men and women, with a Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. This 2in1 shampoo formula contains 25% more conditioning agents vs regular Head & Shoulders Shampoo and is clinically proven, dermatologically tested and a pH balanced-formula.

L'Oréal Elvive Extraordinary Oil Coco Shampoo (400 ml), €4.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our silicone-free* Nourishing Shampoo is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment**. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine***. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Silicone free for a natural touch **instrumental test on shampoo + conditioner ***One bottle = 8 weeks of usage. Based on regular use twice a week.

L'Oréal Elvive Hydra Hyaluronic Conditioner (300 ml), €4.50

Is your hair suffering from dehydration, leaving it feeling rough, dull, and lifeless? Discover the ultimate solution with Elvive Hydra Hyaluronic Moisture Locking Conditioner with [Hyaluronic Acid], from L'Oréal Paris. This advanced formula, powerfully infused with [Hyaluronic Acid], is meticulously designed to weightlessly coat each individual hair fibre. This innovative approach ensures your hair remains feeling intensely hydrated for an impressive up to 72 hours*, providing long-lasting relief from dryness. The transformative result? Your hair will look visibly plumped, exhibit incredible bounce, and radiate with an undeniable shine**. What makes this conditioner exceptionally effective is its scientifically proven, skincare-inspired formula, which specifically targets dehydrated hair - often the earliest sign of underlying hair damage. Common indicators of hair dehydration include strands that appear dull and lifeless, prone to frizz, and noticeably lacking in natural bounce. The Elvive Hydra Hyaluronic conditioner actively works to boost and lift hair, helping to add significant volume, enhanced body, and brilliant shine to previously lacklustre locks. This versatile conditioner is suitable for all hair types and textures, whether your hair is straight, beautifully wavy, perfectly curly, or elegantly coily, making healthy, hydrated hair achievable for everyone. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

Tresemme Rich Moisture Shampoo (680 ml), €4.00

There's something about hydrated, soft hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Rich Moisture Shampoo. Infused with vitamin E, this professional-quality shampoo delivers luxurious moisture for all-day hydration, leaving dry and damaged hair feeling soft. Its nourishing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continued use. To create the perfect canvas for any hairstyle, start your routine by applying a generous amount of Tresemme Rich Moisture Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Rich Moisture Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote — such as not testing on animals and being PETA approved — to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark — and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

L'Oréal Elvive Dream Lengths Conditioner (300 ml), €4.00

Dreaming of beautiful, long hair but constantly struggling to achieve your desired lengths due to breakage and split ends? Discover L'Oréal Paris Elvive Dream Lengths Conditioner, your ultimate solution to fulfilling those long hair goals. This innovative Restoring Conditioner is specifically designed to instantly help repair your hair and reinforce fragile lengths from root to tip. Crucially, it works to seal split ends, effectively "saving your last 3 cm*." The immediate and tangible result? Your hair will feel noticeably healthier and significantly stronger, and it will appear visibly longer, all thanks to a considerable reduction in breakage. So, what exactly makes this Conditioner so effective? Achieving the long hair of your dreams hinges on cultivating strong, resilient strands that can withstand daily stresses. The Elvive Dream Lengths Conditioner expertly combines the power of Vegetal Keratin and Castor Oil. This potent duo in our formula deeply fortifies and nourishes the hair fiber, promoting enhanced hair strength, boosting its natural resilience, and imparting a healthy, beautiful shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily, it's the perfect foundation for your journey to magnificent long hair. *Instrumental test after application of shampoo + conditioner.

Herbal Essences Dazzling Shine Shampoo (400 ml), €3.00

Every day your hair is exposed to pollutants. Wouldn't it be great to give it a good detox? The Herbal Essences Daily Detox Shine range with White Tea and Mint is specially formulated to gently wash away daily impurities. So you can refresh your locks and reveal radiant, fuller looking hair. It's gentle enough for daily use and even safe for colour-treated hair. For perfect results, use with Herbal Essences Hair Conditioner.

L'Oreal Elvive Colour Protect Shampoo (700 ml), €7.00

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oréal Elvive Colour Protect Shampoo (400 ml), €4.50

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

Pantene Smooth & Silky Shampoo (500 ml), €5.50

Discover Pantene Smooth & Sleek Shampoo, the secret to sleek and shiny hair. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. It moisturises dull hair to fight roughness and control frizz, leaving your hair silky & smooth. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Smooth & Sleek Shampoo.

Dove Intensive Repair Shampoo (400 ml), €3.00

Our hair gets stressed out and damaged over time, and can easily start to look dull. Dove Nutritive Solutions Intensive Repair Shampoo helps to treat the appearance of damaged hair so that it looks healthy and more beautiful, while restoring your hair's strength to make it more resilient to breakage in the long run. Dove Nutritive Solutions Intensive Repair Shampoo has a unique formula with Nutri-Keratin Repair Actives that help to visibly repair signs of surface damage and progressively nourish damaged hair. With continuous use, this shampoo for damaged hair nourishes the core of your hair to reconstruct it from within, giving it a sleek look. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. How to use: Simply apply this Dove shampoo to wet hair and gently massage into a lather. It rinses away cleanly, revealing healthy hair that feels stronger. Suitable for daily use. To keep that damage repair going, make sure you use a hair conditioner that works with your shampoo to increase your hair's strength. Dove Intensive Repair Conditioner will help to prevent breakages, and leave your hair looking and feeling instantly nourished and beautiful. Globally, Dove does not test on animals. For the last 30 years, Dove has used alternative non-animal methods to test the safety of its products. PETA certified as Cruelty-Free, Dove products carry PETA's Beauty Without Bunnies logo for added peace of mind.

L'Oréal Elvive Colour Protect Conditioner (300 ml), €4.50

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Conditioner by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Conditioner, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

Pantene S&shair Conditioner (350 ml), €5.50

Discover Pantene Smooth & Sleek conditioner, the secret to sleek and shiny hair. Enriched with our Pro-V blend, ACTIVE NUTRI-PLEX technology and strengthening lipids, our daily conditioner nourishes your hair and fuels it with nutrients. Crafted to care for dull, frizzy hair, our expert formula is free from mineral oils and colourants, and is designed to help protect your hair bonds. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Smooth & Sleek conditioner.

Pantene Smooth & Silky 3in1 Shampoo (400 ml), €5.50

Discover Pantene Smooth & Sleek 3 in 1 Shampoo, the secret to sleek and shiny hair. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses, detangles and nourishes hair, fighting roughness and frizz to leave it beautifully smooth. Crafted to care for dull, frizzy hair, our formula is free from mineral oils and colourants, and is designed to help protect your hair bonds. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Smooth & Sleek 3in1 Shampoo.

Batiste Blush Dry Shampoo (200 ml), €4.50

Batiste Dry Shampoo in Blush (200ml). Every girly-girl (or gorgeous guy) will love this fresh, floral scent. It’s uplifting, fun and powerful – just like you. A few sprays of this beloved pink bottle will add some spring to your hair, and your step. Batiste Dry Shampoo instantly refreshes your hair when you don't have time (or the energy!) for a full on get ready session. Spray in the morning when you want to sleep in, at your desk for a midday boost, or take Batiste with you to the gym, on holiday, and beyond. It instantly absorbs oil from the scalp, revitalises dull and lifeless hair and helps to eliminate odour – leaving you with fabulously fresh-looking hair in a moment. Live like nobody’s washing! No time to wash your hair? Batiste Dry Shampoo is an innovative formula that boosts body and helps eliminate oily roots, giving dull lifeless hair an instant makeover without water. A quick spray revitalises hair leaving it looking and feeling clean, no drama. Make everyday a great hair day with the multi-award winning Batiste Dry Shampoo. Directions: A few easy steps to game-changing hair. First, shake the bottle vigorously. Section hair and hold the nozzle about 12 inches away as you spray into roots. Leave in a few moments, then massage into the scalp with fingertips to distribute evenly. Brush and style as desired. • Batiste Dry Shampoo in Blush (200ml) spray • Safe for use on coloured hair • Suitable for hair types that become oily in between washes • Sulfate & sodium free – safe to use on keratin treated hair Batiste products are safe to use across the hair colour spectrum! And by washing your hair less, you can help extend your hair colour. White residue is a perfectly normal part of the dry shampoo process and will disappear quickly. To help reduce the amount of whiteness, make sure to shake the can well, spray 12 inches from your roots, massage thoroughly and brush away excess residue. Pro Tip: Try Batiste Divine Dark, Batiste Beautiful Brunette, or Batiste Brilliant Blonde Dry Shampoo products. Each bottle contains a Hint of Colour that helps blend in with your hair shade.

Enliven Naturals Conditioner Raspberry & Red Apple (500 ml), €1.59

With natural extracts of raspberry & red apple, Enliven conditioner has been specially formulated to leave your hair feeling soft, full of lustre and easy to comb.

Enliven Naturals Shampoo Raspberry & Red Apple 500ml (500 ml), €1.59

With natural extracts of raspberry & red apple, Enliven shampoo has been specially formulated to leave your hair feeling renewed and refreshed.

L'Oréal Elvive Dream Lengths Shampoo (400 ml), €4.00

Are you dreaming of beautiful, long hair but constantly struggling to reach your desired lengths? Discover the transformative power of Elvive Dream Lengths Shampoo by L'Oréal Paris, expertly formulated to help you fulfil your long hair goals. Our innovative Restoring Shampoo immediately works to repair your hair and significantly reinforce fragile lengths, targeting areas prone to damage. As a result, those frustrating split ends appear sealed, effectively saving your last 3 cm*. The ultimate outcome is hair that not only feels noticeably healthier and stronger but also appears visibly longer over time, thanks to a significant reduction in breakage. What truly makes this shampoo so effective? The journey to achieving the long hair of your dreams necessitates healthy, robust hair that can actively resist breakage. Elvive Dream Lengths Shampoo features a potent combination of [Vegetal Keratin and Castor Oil], carefully blended to fortify and deeply nourish each hair fibre, from its very root right through to the tip. This powerful duo in our unique formula actively promotes enhanced hair strength, boosts resilience against damage, and imparts a healthy, radiant shine. This versatile shampoo is suitable for all hair types and textures, whether your hair is straight, beautifully wavy, perfectly curly, or elegantly coily, making long hair achievable for everyone. *Instrumental test after application of shampoo + conditioner.

Tresemme Rich Moisture Conditioner (680 ml), €4.00

There’s something about hydrated, soft hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Rich Moisture Conditioner. Infused with vitamin E, this professional-quality conditioner delivers luxurious moisture for all-day hydration, leaving dry and damaged hair feeling soft. Its nourishing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continued use. To create the perfect canvas for any hairstyle, start your routine with Tresemme Rich Moisture Shampoo. Then, squeeze a generous amount of Rich Moisture Conditioner into the palms of your hands and distribute evenly through damp hair, focusing on the ends to mid-lengths first, and work any remaining conditioner up towards the roots. Leave on for 2–3 minutes, then rinse thoroughly. Style with your favourite Tresemme styling products as needed. At Tresemme, we’ve always understood that style is more than a look: it’s a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote — such as not testing on animals and being PETA approved — to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark — and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Garnier Nutrisse Crème Light Brown Hair Dye (1 Piece), €8.00

Experience the truly transformative power of Garnier Nutrisse Crème, a formula where beautifully nourished hair naturally and effortlessly leads to better, more vibrant, and more enduring color. This advanced formula delivers a rich, long-lasting permanent color that flawlessly provides up to 100% grey coverage, ensuring a seamless and natural-looking finish across all hair types and textures. Nutrisse Crème's comprehensive benefits extend far beyond just its stunning shade. It actively fortifies your hair from within, making it an impressive five times stronger and imparting a luminous shine that is twice as intense, significantly improving overall hair health and resilience. The unique 5-oil conditioner, enriched with precious oils like avocado, olive, and argan, deeply penetrates the hair shaft, restoring moisture, elasticity, and protecting against daily damage. This comprehensive care leaves your hair feeling incredibly soft, smooth, and visibly healthier, radiating with brilliant, fade-resistant color that truly stands out, ensuring long-lasting vibrancy and strength.

Got2b Glued 4 Brows & Edges Hold 6 2 in 1 Gel (16 ml), €5.00

got2b Glued 4 Brows & Edges 2in1 Gel 16ml is a brand new innovative styling gel, designed to make sure that your brows and edges stay in shape all day long. The invisible gel formula is vegan and free of silicones, has been dermatologically tested and alcohol free. Fast drying with no flakes and without stickiness or residue, the versatile two-sided fibre brush allows for easy and precise application and styling. - Super strong hold gel up to 72 hrs for brows and edges - Vegan, free of silicones, alcohol free and dermatologically tested - Fast drying, no flakes with no stickiness or residue - Two-sided fibre brush allows for easy and precise application and styling - Iconic Glued formula top tips: - Do not use on eyelashes - Perfect to style and fix your brows and edges on-the-go For further information and free hair styling advice please call the Advisory Service on freephone: UK 0800 328 9214, [email protected].

Head & Shoulders Citrus Fresh Shampoo (400 ml), €6.30

Head & Shoulders Citrus Fresh Anti-Dandruff Shampoo delivers superior efficacy while purifying greasy scalp & hair. Its 3X Protect * formula with Piroctone Olamine works deep at the source against three scalp issues * from the very first wash. Clinically proven and dermatologically tested, it offers up to 100% dandruff protection * *and it is ideal for daily use. * Works against 3 scalp issues: dandruff, itch related to dandruff and oil * * With regular use

Head & Shoulders Derma X Pro Shampoo (300 ml), €7.59

Did you know that your dry, flaky scalp needs more than just moisture? When the scalp is dry, skin has low ceramides – the natural lipids normally found in skin that help hold cells together and prevent moisture loss. Head & Shoulders DermaXPro Repairing Moisture Anti-Dandruff Shampoo, infused with coconut oil, and ceramide complex (Piroctone Olamine + ceramide), is designed especially for dry scalps. It works on the scalp surface to help restore ceramide levels and repair skin dryness. Not only does it lock in 72h moisture, it even helps to reinforce your natural skin barrier and restores your scalp’s natural balance. The result? Quenched, free-flowing hair and a moisturised, flake-free* scalp. (*Visible flakes, with regular use)

Head & Shoulders Shampoo Sensitive Shampoo (400 ml), €6.29

Head & Shoulders Sensitive Scalp Anti-Dandruff Shampoo with Aloe vera delivers superior efficacy while caring for the scalp. Its 3X Protect * formula with Piroctone Olamine works deep at the source against three scalp issues * from the very first wash. Clinically proven and dermatologically tested, it offers up to 100% dandruff protection * *and it is ideal for daily use. * Works against 3 scalp issues: dandruff, itch related to dandruff and oil * * With regular use

Herbal Essences Dazzling Shine Conditioner (275 ml), €3.00

Give hair the scent-sational treatment it deserves with Herbal Essences Dazzling Shine Conditioner, infused with a real lime fragrance that hits you like a green spritzer. Suitable for all hair types, this shampoo gives locks back their lustrous shine and leave it smelling as good as it feels. The cruelty-free formula is also free from colourants and most definitely from boredom.

Herbal Essences Love me Longer Shampoo (400 ml), €3.00

Give damaged hair the scent-sational treatment it deserves with Herbal Essences Love Me Longer Shampoo, infused with pomegranate essence and a red berry scent. The fruity collection offers the peak of sleek and truly strong hair (against styling damage). The cruelty-free formula is also free from colorants and most definitely from boredom. Apply a good squidge, lather up, rinse away. Complete your routine with Herbal Essences Love Me Longer Conditioner.

L'Oréal Elnett Strong Hold Hairspray (75 ml), €4.55

L’Oréal Paris Elnett UK's No.1 Hairspray*. Styling women for generations, the gold can has always been at the heart of great style. Achieve your desired hairstyle with Elnett Strong Hold Hairspray. The iconic micro diffuser hairspray sets your everyday style easily and weightlessly for up to 48h of undetectable hold**. Our new formula is enriched with Vitamin B5*** to protect hair from frizz and external aggressions. This iconic hairspray enhances natural hair movement and shine, without leaving it feeling stiff or sticky, and disappears at the stroke of a brush. *Source ©2023 NielsenIQ value sales, Styling, Hairspray category (client defined), 52 w/e 30/12/2023 in United Kingdom (GB+NI) Total Coverage **Instrumental test. ***Provitamin B5.

L'Oréal Elvive Colour Protect Purple Conditioner (150 ml), €4.00

Introducing the revolutionary Purple Conditioner from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 choice for coloured hair.* This specialized conditioner is expertly formulated to address a common concern for those with highlighted brunette, blonde, and grey hair: the gradual appearance of unwanted yellow and brassy tones over time. These undesirable hues can diminish the vibrancy and freshness of your hair colour, leaving it looking dull and uneven. Our innovative formula harnesses the power of colour science. Drawing from the fundamental principles of the colour wheel, purple sits directly opposite yellow. This strategic placement means that the rich purple pigments within our Elvive Colour Protect Purple Conditioner are perfectly calibrated to neutralize and counteract those stubborn yellow, orange, and brassy undertones. Unlike ordinary conditioners, our new specialist colour-correcting Purple formula not only effectively neutralizes these unwanted tones in just one use but also deeply nourishes your hair, leaving it feeling soft and looking incredibly bright and beautiful. This targeted treatment is suitable for all shades of blonde, beautifully highlighted hair, and elegant silver hair, ensuring your colour remains true and radiant. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage