Breakfast Cereals (107)

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• SuperValu Porridge Oats (1 kg), €0.79

  Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

  SuperValu

  

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  Irish Made

  SuperValu Porridge Oats (1 kg)

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  €0.79

  €0.79/kg

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• Nestle Multigrain Cheerios (500 g), €3.00

  Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

  Cheerios

  Only €3 Real Rewards Price

  

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  Nestle Multigrain Cheerios (500 g)

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  €4.99

  €9.98/kg

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  €3.00

  (€6.00/kg)

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• Kellogg's Corn Flakes (450 g), €2.79

  The original & best tasting* *Source: Independent survey by MMR, February 2021, tested against over 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers. Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

  Kellogg's

  Only €2.79

  

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  Vegetarian

  Kellogg's Corn Flakes (450 g)

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  €2.79

  €6.20/kg

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• The Happy Pear Cool Jim's Granola (400 g), €3.99

  Cool Jim's Granola Dave was just finishing up a shift cooking in The Happy Pear kitchen when he met a lovely American man called Jim in the cafe. They got chatting and somehow granola came up. Jim was extremely into granola and had made it for years in a healthy hospital in San Francisco. He had the recipe in his head and said to Dave, "Hey man, if the kitchen is free, I'm free for an hour, I can make it with you now. We can see if it's better than Your granola!" So that was it, he came into the kitchen and showed Dave how to do it and this is the basis of our scrumptious recipe! Hence the name "Cool Jim's Granola." We love adding fresh blueberries to ours, why not give it a go!

  The Happy Pear

  

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  Vegan

  The Happy Pear Cool Jim's Granola (400 g)

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  €3.99

  €9.98/kg

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• Weetabix 24 Pack (430 g), €4.79

  *The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.

  Weetabix

  

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  Vegan

  Weetabix 24 Pack (430 g)

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  €4.79

  €11.14/kg

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• The Happy Pear Dave's Cocoa Granola (350 g), €3.99

  Dave's Cocoa Granola Being identical twins, we have always been super-competitive. Breakfast has always been our favourite meal of the day and we could put away a full box of cereal in one sitting! Granola is something we love, and we both think we make the best granola! When Dave was a kid, he always wanted to eat chocolate-tasting cereals for breakfast but mom (thankfully!) wouldn't let him! So, to honour his inner child he created this crunchy cocoa granola. It's really yummy and turns the milk chocolatey too. We love adding fresh banana, strawberries and raspberries to ours, why not give it a go!

  The Happy Pear

  

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  Vegan

  The Happy Pear Dave's Cocoa Granola (350 g)

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  €3.99

  €11.40/kg

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• The Happy Pear Steve's Dreamy Granola (350 g), €3.99

  Steve's Dreamy Granola Over the years we have made and eaten a lot of granola in the search for granola Nirvana! Being identical twins, we have always been super-competitive so Steve challenged Dave to see who could come up with the perfect granola recipe. Steve created "Fluffy, Crunchy Granola” (which is a bit like eating sweet, crunchy clouds!). You can find the recipe in our bestselling cookbook, The World of the Happy Pear. To take that recipe to the next level he removed the added sugar and the granola bliss you now hold in your hands is his best effort - it won't disappoint! We love adding fresh raspberries to ours, why not give it a go! PS Dave came up with his own Cocoa Granola - give it a try too!

  The Happy Pear

  

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  Vegan

  The Happy Pear Steve's Dreamy Granola (350 g)

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  €3.99

  €11.40/kg

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• Kellogg's Fruit 'n Fibre Cereal (700 g), €4.00

  So long, misery guts - Hello happy guts! Combining real fruit and nuts with wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut*. Find out more at Kelloggs.co.uk ▪Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Fruit 'n Fibre contains 2.8g per serving. Enjoy as part of a healthy diet and lifestyle

  Fruit 'n Fibre

  Great Value

  3 for €10

  

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  Kellogg's Fruit 'n Fibre Cereal (700 g)

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  €4.00

  €5.71/kg

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• SuperValu Cornflakes (500 g), €1.19

  Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun-ripened corn are fortified with iron, vitamin D, and B-vitamins.

  SuperValu

  

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  SuperValu Cornflakes (500 g)

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  €1.19

  €2.38/kg

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• Kellogg's Corn Flakes Cereal (670 g), €4.59

  Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

  Kellogg's

  

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  Kellogg's Corn Flakes Cereal (670 g)

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  €4.59

  €6.85/kg

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• Flahavan's Organic Porridge Oats (1 kg), €3.19

  Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.

  Flahavan's

  

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  Irish Made

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  Flahavan's Organic Porridge Oats (1 kg)

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  €3.19

  €3.19/kg

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• SuperValu Raisin & Almond Granola (500 g), €1.20

  SuperValu Raisin & Almond Granola 500g

  SuperValu

  

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  SuperValu Raisin & Almond Granola (500 g)

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  €1.20

  €2.40/kg

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• Weetabix 48 Pack (860 g), €7.29

  *The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.

  Weetabix

  

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  Weetabix 48 Pack (860 g)

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  €7.29

  €8.48/kg

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• Kellogg's Coco Pops (650 g), €5.50

  Make mornings fun with Kellogg's Coco Pops Chocolate breakfast cereal. Kellogg's Coco Pops consists of crispy chocolate flavour toasted, puffed maize and rice that turns the milk deliciously chocolatey. Kellogg’s Coco Pops breakfast cereal is made with added goodness* and enriched with vitamin B12, iron and contains no artificial colours or sweeteners. Enjoy Kellogg's Coco Pops breakfast cereal with ice-cold milk for your next breakfast. Allergen update: Kellogg's Coco Pops breakfast cereal now contains wheat gluten and may contain soy. *Contains > 15% NRV vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a balanced diet and a healthy lifestyle

  Coco Pops

  Only €5.50

  

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  Kellogg's Coco Pops (650 g)

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  €5.50

  €8.46/kg

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• SuperValu Special Flakes Cereal (500 g), €1.30

  SuperValu's Special Flakes area a delicious way to kick-start your day. They're low in fat and fortified with vitamins and iron, which means you can enjoy a bowl of these tasty toasted rice and wheat flakes as part of a balanced diet.

  SuperValu

  

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  SuperValu Special Flakes Cereal (500 g)

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  €1.30

  €2.60/kg

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• Kellogg's Special K Cereal (750 g), €5.50

  Start your day with Kellogg’s Special K Original breakfast cereal. Kellogg's Original breakfast cereal is made with three grains: rice, wholewheat and barley. Rolled, flaked & toasted. Kellogg's Special K Original breakfast cereal is made with no artificial colours, flavours, or preservatives. A serving of Special K cereal contains ≥15% RI of iron and vitamin B6 which contribute to the reduction of tiredness and fatigue, vitamin D which contributes to the normal function of the immune system and vitamin B12 which contributes to normal energy-yielding metabolism. Enjoy the Special K range as a part of a varied, balanced diet and a healthy lifestyle.

  Special K

  Only €5.50

  

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  Kellogg's Special K Cereal (750 g)

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  €5.50

  €7.33/kg

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• Rice Krispies (660 g), €5.50

  Make breakfast Snap, Crackle and Pop with Kellogg’s Rice Krispies breakfast cereal. Rice Krispies breakfast cereal brings a classic taste you and your family know and love to the breakfast table. Kellogg's Rice Krispies breakfast cereal is made with added goodness▪ and contains 50% of your daily vitamin D needs* and is made with no artificial colours or flavours. Whether you’re listening to the iconic Snap, Crackle and Pop of each grain of Rice Krispies, or discovering your inner baker with creative Rice Krispies recipes, Kellogg’s Rice Krispies brings a Snap, Crackle, and Pop to your breakfast. Allergen update: Kellogg's Rice Krispies breakfast cereal now contains wheat gluten and may contain soy. *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and a healthy lifestyle.

  Kellogg's

  Only €5.50

  

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  Vegetarian

  Rice Krispies (660 g)

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  €5.50

  €8.33/kg

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• Kellogg's Rice Krispies (430 g), €5.35

  Make breakfast Snap, Crackle and Pop with Kellogg’s Rice Krispies breakfast cereal. Rice Krispies breakfast cereal brings a classic taste you and your family know and love to the breakfast table. Kellogg's Rice Krispies breakfast cereal is made with added goodness▪ and contains 50% of your daily vitamin D needs* and is made with no artificial colours or flavours. Whether you’re listening to the iconic Snap, Crackle and Pop of each grain of Rice Krispies, or discovering your inner baker with creative Rice Krispies recipes, Kellogg’s Rice Krispies brings a Snap, Crackle, and Pop to your breakfast. Allergen update: Kellogg's Rice Krispies breakfast cereal now contains wheat gluten and may contain soy. *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and a healthy lifestyle.

  Kellogg's

  

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  Vegetarian

  Kellogg's Rice Krispies (430 g)

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  €5.35

  €12.44/kg

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• SuperValu Rice Krunchies Cereal (500 g), €1.69

  SuperValu rice krunchies are a delicious way to kick start your day

  SuperValu

  

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  Vegan

  SuperValu Rice Krunchies Cereal (500 g)

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  €1.69

  €3.38/kg

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• Flahavan's Progress Oatlets (1.5 kg), €3.29

  Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

  Flahavan's

  

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  Irish Made

  Vegan

  Flahavan's Progress Oatlets (1.5 kg)

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  €3.29

  €2.19/kg

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• Kellogg's Corn Flakes Cereal (1 kg), €5.25

  The original and the best tasting⬦, Kellogg's Corn Flakes are the classic way to start your day. Each delicious corn flake is naturally sun-dried and ripened in 140 days of sunshine and then rolled and toasted to produce our delicious Corn Flakes. It is made with responsibly sourced corn▪. Each 30g bowl of Kellogg's Corn Flakes is made with added goodness* and contains 50% of your daily vitamin D needs* and is enriched with vitamins and iron, including vitamins B1, B2, B3, B6, B9 and B12. Make your breakfast a classic with Kellogg's Corn Flakes Breakfast Cereal. ▪Find out more about our responsibly sourced corn initiatives at www.kelloggs.com ⬦Source: Independent survey by MMR, February 2021, tested against 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and healthy lifestyle.

  Corn Flakes

  

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  Kellogg's Corn Flakes Cereal (1 kg)

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  €5.25

  €5.25/kg

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• Kellogg's Crunchy Nut Cereal (720 g), €5.50

  Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The irresistibly crunchy flakes of golden corn are drizzled in yummy honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Not only do they taste amazing, Kellogg’s Crunchy Nut Corn Flakes are enriched with 8 vitamins & minerals, plus they are made with no artificial colours or flavours The only trouble is they taste too good! Enjoy as part of a balanced diet and healthy lifestyle. *Please always check the label of the pack you receive as there may be differences from the information you read on site due to stock changeover

  Crunchy Nut

  Only €5.50

  

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  Kellogg's Crunchy Nut Cereal (720 g)

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  €5.50

  €7.64/kg

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• SuperValu Malt Wheaties (750 g), €1.50

  Supervalu Malt Wheaties are a Delicious Way to Start Your Day. They are low in fat, high in fibre and fortified with vitamins and iron. This means you can enjoy a bowl of these tasty malted wholegrain wheaties as part of a balanced diet. Why not try something different? Add fresh berries to your breakfast bowl.

  SuperValu

  

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  SuperValu Malt Wheaties (750 g)

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  €1.50

  €2.00/kg

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• SuperValu Wheat Biscuits (480 g), €2.49

  A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.

  SuperValu

  

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  SuperValu Wheat Biscuits (480 g)

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  €2.49

  €5.19/kg

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• Flahavan's Quick Oats Drum (500 g), €3.69

  A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

  Flahavan's

  

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  Irish Made

  Vegan

  Flahavan's Quick Oats Drum (500 g)

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  €3.69

  €7.38/kg

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• Kellogg's Rice Krispies Squares Marshmallow 8 Pack (28 g), €4.99

  Kellogg's Rice Krispies Squares Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite. Kellogg's Rice Krispies Squares Marshmallow snack bars now contains wheat gluten. Allergen update: Kellogg's Rice Krispies Squares Marshmallow snack bars now contains wheat gluten.

  Kellogg's

  

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  Kellogg's Rice Krispies Squares Marshmallow 8 Pack (28 g)

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  €4.99

  €22.28/kg

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• Rice Krispies Squares Totally Chocolate 8 Pack (36 g), €4.99

  Kellogg's Rice Krispies Squares Totally Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite. Kellogg's Rice Krispies Squares Totally Chocolatey snack bars now contains wheat gluten.

  Kellogg's

  

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  Rice Krispies Squares Totally Chocolate 8 Pack (36 g)

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  €4.99

  €17.33/kg

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• Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.99

  Kellogg's Rice Krispies Squares Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite. Kellogg's Rice Krispies Squares Marshmallow snack bars now contains wheat gluten.

  Kellogg's

  

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  Vegetarian

  Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g)

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  €2.99

  €26.70/kg

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• Flahavan's Hi 8 No Added Sugar Muesli (1 kg), €5.49

  Kick-start your day with a breakfast that delivers on taste as well as nutrition. Oats have long been recognised for their health benefits and we source the finest quality Irish oats from local growers for our Mill in Kilmacthomas, Co. Waterford. We blend our oats with seven other natural ingredients resulting in our delicious, nutritious Hi8 Muesli, sweetened the natural way with pieces of real fruit. Kick-start your day the Hi8 way. About our ingredients... Oat flakes - Can help reduce cholesterol as part of a healthy diet Raisins - Natural sweetness Wheat flakes - Source of fibre Apricots - Natural sweetness Dates - Natural sweetness Rye flakes - Source of fibre Pumpkin seeds - Source of protein Sunflower seeds - Source of protein

  Flahavan's

  

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  Irish Made

  Vegan

  Flahavan's Hi 8 No Added Sugar Muesli (1 kg)

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  €5.49

  €5.49/kg

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• Kellogg's Bran Flakes Cereal (750 g), €4.89

  Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health▪. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake. ▪▪ Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. ▪Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. ▪▪9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

  Kellogg's

  

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  Kellogg's Bran Flakes Cereal (750 g)

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  €4.89

  €6.52/kg

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