Breakfast Cereals (125)

Flahavan's Organic Porridge Oats (1 kg), €2.79

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.

SuperValu Porridge Oats (1 kg), €0.85

Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

SuperValu Special Flakes Cereal (500 g), €1.39

SuperValu's Special Flakes area a delicious way to kick-start your day. They're low in fat and fortified with vitamins and iron, which means you can enjoy a bowl of these tasty toasted rice and wheat flakes as part of a balanced diet.

SuperValu Organic Porridge Oats (1 kg), €0.99

Did you know? May help reduce cholesterol* *Porridge Oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. High Cholesterol is a risk factor in the development of coronary heart disease.** **The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

Flahavan's Quick Oats Drum (500 g), €2.50

A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

Weetabix 48 Pack (860 g), €7.49

Want to Enjoy a Healthy Start? Weetabix is packed with fibre and is a great source of vitamin B1 which helps look after your heart*. Delicious with some raspberries and nuts on top to help banish those breakfast blues. It's a breakfast that will get you ready for anything! Have you had yours? Thiamin (B1) contributes to the normal function of the heart as part of a healthy diet and lifestyle The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Kellogg's Nutri-Grain Chocolate Bakes 6 Pack (45 g), €3.50

Kellogg's Nutri-Grain▪ Bakes Chocolate snack bars are a delicious mix of chocolate and wholegrain all wrapped up in a soft bar.

Nestle Cheerios Cereal (700 g), €5.00

Cheerful Little Os Our tasty and crunchy little os are beaming with goodness†! High in fibre from oats, wheat and barley with 7 vitamins, calcium and iron, and no artificial colours and flavours. With each bowl of Cheerios, your family can enjoy a nutritious† breakfast and a delicious start to the day! †Cheerios are a source of iron, vitamins B6 and B9 which contribute to normal function of the immune system.

The Happy Pear Dave's Cocoa Granola (350 g), €3.99

Dave's Cocoa Granola Being identical twins, we have always been super-competitive. Breakfast has always been our favourite meal of the day and we could put away a full box of cereal in one sitting! Granola is something we love, and we both think we make the best granola! When Dave was a kid, he always wanted to eat chocolate-tasting cereals for breakfast but mom (thankfully!) wouldn't let him! So, to honour his inner child he created this crunchy cocoa granola. It's really yummy and turns the milk chocolatey too. We love adding fresh banana, strawberries and raspberries to ours, why not give it a go!

SuperValu Rice Krunchies Cereal (440 g), €1.40

1 of 5 a day* *When adding 80g of fruit

Nestle Shreddies Cereal (720 g), €4.80

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 720g, 18 servings See pack for latest ingredients and allergen information.

Kellogg's Fruit 'n Fibre Cereal (700 g), €4.00

So long, misery guts - Hello happy guts! Combining real fruit and nuts with wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut*. Find out more at Kelloggs.co.uk ▪Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Fruit 'n Fibre contains 2.8g per serving. Enjoy as part of a healthy diet and lifestyle

Flahavan's Organic Jumbo Oats (1 kg), €2.95

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Jumbo Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Jumbo oats Our Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Kellogg's Rice Krispies Multigrain Cereal (350 g), €4.00

Make breakfast Snap, Crackle, and Pop with Kellogg’s Multigrain Shapes breakfast cereal, a multigrain twist on this breakfast table classic. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal is made with added goodness* and is a daily source of 6 B-vitamins, vitamin D and iron and is high in fibre. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal contains no artificial colours or flavours. Grab a box of Kellogg's Rice Krispies Multigrain Shapes breakfast cereal today. Contains≥15% RI of vitamin D and iron. Vitamin D contributes to the maintenance of normal bones. Iron contributes to normal cognitive function. Enjoy as part of a varied & balanced diet and a healthy lifestyle. *Claim a free day for your child this summer at Kellogg's Football Camps How to enter: 1. Purchase a promo pack by 24/06/2024 and claim one of 30,000 spaces available by 16/08/2024. There are 2,500 camp places released weekly during 01/04/2024 - 24/06/2024. Max 2 claims / entries per household. 2. Visit https://www.kelloggsfc.com to claim your free day at a football summer camp. 3. Enter your details and pack code 4. Keep your pack and retain receipt for verification. *Visit https://www.kelloggsfc.com for full terms and conditions*

The Happy Pear Cool Jim's Granola (400 g), €3.99

Cool Jim's Granola Dave was just finishing up a shift cooking in The Happy Pear kitchen when he met a lovely American man called Jim in the cafe. They got chatting and somehow granola came up. Jim was extremely into granola and had made it for years in a healthy hospital in San Francisco. He had the recipe in his head and said to Dave, "Hey man, if the kitchen is free, I'm free for an hour, I can make it with you now. We can see if it's better than Your granola!" So that was it, he came into the kitchen and showed Dave how to do it and this is the basis of our scrumptious recipe! Hence the name "Cool Jim's Granola." We love adding fresh blueberries to ours, why not give it a go!

SuperValu Wheat Biscuits (480 g), €2.19

A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. *1 of 5 a Day *When Adding 80g of Fruit

Flahavan's Hi 8 No Added Sugar Muesli (1 kg), €4.99

Kick start your day with a breakfast that delivers on taste as well as nutrition. Goodness tastes great when it's a special muesli sweetened the natural way with pieces of real fruit. Flahavan's Hi8 is the enjoyable way to stay healthy and keep your energy levels where they should be. About our ingredients... Oat Flakes - Can help reduce cholesterol as part of a healthy diet Wheat Flakes - Source of fibre Dates - Natural sweetness Pumpkin Seeds - Source of protein and vitamin E Raisins - Natural sweetness Apricots - Natural sweetness Rye Flakes - Source of fibre Sunflower Seeds - Source of protein

Flahavan's Toasted Nut Granola (400 g), €5.15

Flahavan's Toasted Nut Granola - A deliciously indulgent oat granola with cashews, almonds, pecans, hazelnuts and our finest Irish Flahavan's oats. Our oats are coated with a blend of sugar and honey, then toasted to perfection. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge.

Kellogg's Just Right Cereal (500 g), €5.50

Start your mornings with Kellogg’s Just Right breakfast cereal. This breakfast cereal is a mix of whole wheat, corn and rice flakes with raisins and sliced almonds. Kellogg’s Just Right breakfast cereal is a source of fibre and contains no artificial colours or flavours.

Kellogg's Crunchy Nut Cereal (720 g), €5.50

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The irresistibly crunchy flakes of golden corn are drizzled in yummy honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Not only do they taste amazing, Kellogg’s Crunchy Nut Corn Flakes are enriched with 8 vitamins & minerals, plus they are made with no artificial colours or flavours The only trouble is they taste too good! Enjoy as part of a balanced diet and healthy lifestyle. *Please always check the label of the pack you receive as there may be differences from the information you read on site due to stock changeover

Flahavan's Progress Oatlets (1.5 kg), €2.99

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Kellogg's Special K Cereal (750 g), €5.50

Start your day with Kellogg’s Special K Original breakfast cereal. Kellogg's Original breakfast cereal is made with three grains: rice, wholewheat and barley. Rolled, flaked & toasted. Kellogg's Special K Original breakfast cereal is made with no artificial colours, flavours, or preservatives. A serving of Special K cereal contains ≥15% RI of iron and vitamin B6 which contribute to the reduction of tiredness and fatigue, vitamin D which contributes to the normal function of the immune system and vitamin B12 which contributes to normal energy-yielding metabolism. Enjoy the Special K range as a part of a varied, balanced diet and a healthy lifestyle.

Ready Brek Porridge (450 g), €3.69

Lovingly made from wholegrain rolled oats, your bowl of Ready brek is packed full of goodness. Super smooth and with no added salt or sugar, start your day the Ready brek way... Rich in calcium, Source of vitamin D, No added sugar or salt and High oat fibre* *Vitamin D contributes to the normal function of the immune system. Oat grain fibre contributes to an increase in faecal bulk. Oat beta-glucan has been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has many risk factors and altering one of these may or may not have a beneficial effect. One 30g serving provides 1.2g of beta glucan soluble fibre from whole oats and oat flour, which is 40% of 3g, the suggested daily intake. Calcium is needed for the maintenance of normal bones and teeth. Contains naturally occurring sugars.

Kellogg's All-Bran Cereal (375 g), €3.69

Fuels a Healthy Gut* High in a superior fibre* Wheat bran fibre is a superior fibre* Healthy gut* *All-Bran Original is high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. All-Bran Original contains 10.8g per serving. 1/3 of your daily fibre** **A (40g) bowl of All-Bran Original provides 11g fibre: 36% of the 30g/day SACN recommendation (UK) / 44% of the 25g/day EFSA recommendation (Ireland). 9 in 10 adults in the UK, and over 4 in 5 adults in Ireland don't meet fibre recommendations (NDNS 2018; IUNA 2011).

Alpen Museli (550 g), €4.09

Enjoy our deliciously irresistible, healthy and nutritious recipe, perfectly balanced swiss style muesli* *Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels as part of a healthy diet & lifestyle. Mountains of taste in every bowl! Our muesli is bursting with delicious, natural ingredients. We've combined creamy rolled oats and toasted wheat flakes with roasted almonds, hazelnuts and juicy raisins to bring you a breakfast you can truly savour.

SuperValu Cornflakes (500 g), €1.19

Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun ripened corn are fortified with iron, vitamin D & B-vitamins

SuperValu Frosted Flakes (500 g), €2.05

1 of 5 a day* *When adding 80g of fruit

The Happy Pear Steve's Dreamy Granola (350 g), €3.99

Steve's Dreamy Granola Over the years we have made and eaten a lot of granola in the search for granola Nirvana! Being identical twins, we have always been super-competitive so Steve challenged Dave to see who could come up with the perfect granola recipe. Steve created "Fluffy, Crunchy Granola” (which is a bit like eating sweet, crunchy clouds!). You can find the recipe in our bestselling cookbook, The World of the Happy Pear. To take that recipe to the next level he removed the added sugar and the granola bliss you now hold in your hands is his best effort - it won't disappoint! We love adding fresh raspberries to ours, why not give it a go! PS Dave came up with his own Cocoa Granola - give it a try too!

Flahavan's Quick Oats Pot (44 g), €1.20

Flahavan's is a registered trademark.

Kellogg's Apple Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain Apple snack Bars provide apple flavour wrapped up in a soft bar.