Shampoo (71)

Tresemme Rich Moisture Shampoo (680 ml), €4.00

There's something about hydrated, soft hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Rich Moisture Shampoo. Infused with vitamin E, this professional-quality shampoo delivers luxurious moisture for all-day hydration, leaving dry and damaged hair feeling soft. Its nourishing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continued use. To create the perfect canvas for any hairstyle, start your routine by applying a generous amount of Tresemme Rich Moisture Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Rich Moisture Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote — such as not testing on animals and being PETA approved — to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark — and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Tresemme Keratin Smooth Shampoo (680 ml), €4.00

There's something about sleek, frizz-free hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Keratin Smooth Shampoo. Featuring hydrolysed keratin, this moisturising shampoo restores smoothness and shine to frizzy hair, offering up to 72 hours of frizz control. Its professional-quality formula uses our PRO Style Technology with amino acids and ceramides to leave your hair strong and manageable with continued use. For luxuriously smooth and sleek hair with a healthy-looking shine, start your routine by applying a generous amount of Tresemme Keratin Smooth Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with our Keratin Smooth Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality hair care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote - such as not testing on animals and being PETA approved - to the stylists we work with, right down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark - and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Tresemme Revitalise Colour Shampoo (680 ml), €4.00

Blow-drying, heat-styling and repeated washing can cause coloured hair to fade and lose its vibrancy. You can now enjoy your vibrant hair colour for longer with Tresemme Revitalise Colour Shampoo. Formulated with hibiscus essence and a UV filter, this professional-quality shampoo is designed to infuse your hair with moisture and provide it with up to 12 weeks of colour vibrancy*. Its gentle cleansing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continuous use. To give your hair a nourished and healthy-looking shine, start your routine by applying a generous amount of Tresemme Revitalise Colour Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Revitalise Colour Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we’ve always understood that style is more than a look: it’s a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote – such as not testing on animals and being PETA approved – to the stylists we work with, right down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark – and achieve your aspirations with confidence. With Tresemme, your style can match your ambition. *Using Tresemme Revitalise Colour Shampoo and Conditioner vs. a non-conditioning shampoo

L'Oréal Elvive Colour Protect Shampoo (400 ml), €9.00

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oréal Elvive Dream Lengths Shampoo (400 ml), €8.00

Are you dreaming of beautiful, long hair but constantly struggling to reach your desired lengths? Discover the transformative power of Elvive Dream Lengths Shampoo by L'Oréal Paris, expertly formulated to help you fulfil your long hair goals. Our innovative Restoring Shampoo immediately works to repair your hair and significantly reinforce fragile lengths, targeting areas prone to damage. As a result, those frustrating split ends appear sealed, effectively saving your last 3 cm*. The ultimate outcome is hair that not only feels noticeably healthier and stronger but also appears visibly longer over time, thanks to a significant reduction in breakage. What truly makes this shampoo so effective? The journey to achieving the long hair of your dreams necessitates healthy, robust hair that can actively resist breakage. Elvive Dream Lengths Shampoo features a potent combination of [Vegetal Keratin and Castor Oil], carefully blended to fortify and deeply nourish each hair fibre, from its very root right through to the tip. This powerful duo in our unique formula actively promotes enhanced hair strength, boosts resilience against damage, and imparts a healthy, radiant shine. This versatile shampoo is suitable for all hair types and textures, whether your hair is straight, beautifully wavy, perfectly curly, or elegantly coily, making long hair achievable for everyone. *Instrumental test after application of shampoo + conditioner.

L'Oréal Elvive Extraordinary Oil Coco Shampoo (400 ml), €8.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our silicone-free* Nourishing Shampoo is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment**. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine***. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Silicone free for a natural touch **instrumental test on shampoo + conditioner ***One bottle = 8 weeks of usage. Based on regular use twice a week.

Pantene Classic Shampoo (500 ml), €5.50

Discover Pantene Classic Clean Shampoo, your hair's ultimate source of nourishment and protection. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it provide balanced nourishment for normal to mixed hair. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Classic Clean Shampoo.

Garnier Ultimate Blends Core Argan & Cranberry Shampoo (400 ml), €2.99

Garnier Ultimate Blends Argan & Cranberry haircare range is our ultimate range for coloured hair. Blended for naturally beautiful hair enriched Moroccan Argan Oil and Cranberry Extracts, this range was developed to protect and illuminate coloured hair. Nourishing Moroccan Argan Oil and antioxidant-packed cranberry extract are blended with love to lock in vibrancy and keep coloured hair soft and shiny wash after wash. Hair is intensley nourished and silky soft with an illuminated and bright colour. Never a dull moment! Discover the naturally derived ingredients: Natural Argan oil, rich in omega 6 and vitamin E treasured for its restorative and protective properties. Bursting with goodness, cranberry seed oil extracts contain high concentrations of antioxidants and omegas 3, 6 and 9. Vegan formula: No animal ingredients or by products. 100% recycled plastic bottle*

Garnier Ultimate Blends Core Honey Treasures Shampoo (400 ml), €2.99

Introducing Garnier Ultimate Blends Reconstructing Honey Treasures Shampoo, a formula harnessing the power of three beneficial kinds of honey. This shampoo contains acacia honey, lavender honey, and the precious manuka honey. Together, these natural ingredients form our AML complex, leaving hair feeling strengthened and nourished. These ingredients are known for their nourishing, soothing and strengthening properties. Combined they formulate a complex designed to address the visible signs of hair distress. This reconstructing shampoo helps repair the three visible signs of damage with its formulation designed specifically for those experiencing damaged hair. The shampoo provides numerous benefits including up to 2X reduction in split ends* and it also contributes towards up to 10X less breakage*, leaving hair feeling strengthened and nourished. Finally, this shampoo helps to repair surface damage of the hair. Experience the best results by using this honey infused conditioner with Garnier Ultimate Blends Honey Treasures Conditioner. *Instrumental tests, after the use of the shampoo and the conditioner vs damaged hair). **No animal-derived ingredients or by-products

L'Oréal Elvive Hydra Hyaluronic Shampoo (400 ml), €9.00

Dehydrated hair often manifests as dry, dull, and lifeless strands, frequently accompanied by frizz and a noticeable lack of bounce. If these concerns resonate with your hair, it's time to discover the transformative solution: Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. This groundbreaking formula, powerfully infused with [Hyaluronic Acid], is expertly designed to weightlessly coat each hair fibre, ensuring it remains hydrated for an impressive up to 72 hours*. The remarkable result is hair that looks visibly plumped, boasts incredible bounce, and radiates with an enviable shine**. What makes this shampoo so effective? Our scientifically proven, skincare-inspired formula directly addresses dehydrated hair, which is often the first indicator of damage. By tackling these issues, Elvive Hydra Hyaluronic shampoo actively helps to boost and lift hair, adding noticeable volume, body, and luminosity. It is meticulously formulated to be suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily, delivering a comprehensive solution for beautifully hydrated and healthy-looking hair. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

Aussie Mega Shampoo (300 ml), €4.00

Aussie Mega Street Art Design Edition Shampoo 500ml

Garnier Ultimate Blends Core Coco Sleek Shampoo (400 ml), €2.99

Discover Garnier Ultimate Blends Coconut Oil & Cocoa Butter shampoo, expertly crafted for frizzy & curly hair. This blend is carefully formulated with naturally derived, well-known, and trusted ingredients which work harmoniously to deliver naturally beautiful results for your hair. This shampoo contains Coconut oil which is derived from the tropical coconut, and it is well-known for its nourishing properties which will provide care for your hair. To complement Coconut oil, this shampoo contains cocoa butter, which is renowned for its ability to tame frizzy hair and unruly flyaways making these two ingredients the perfect duo for your hair. For the best results for your hair, use this shampoo with Garnier Ultimate Blends Coconut Oil & Cocoa Butter Conditioner. This heavenly scented shampoo will leave your hair smelling divine, with a finish that you'll love. This shampoo has a vegan formula* and contains 98% natural origin ingredients. *No animal-derived ingredients or by-products

Herbal Essences Rose Shampoo (350 ml), €4.50

Get ready for more rose-tinted days. Herbal Essences Rose Scent Petal Soft Shampoo helps to transform dry hair to exquisitely silky, and leave you feeling uplifted by the swirling floral fragrance. Our blend of plant-based nutrients is infused with real Rose essences, handpicked in Grasse, the South of France. The result is a vegan, silicone free formula that works into a sweet-smelling lather, ready to cleanse and nurture thirsty hair. We blend together a careful selection of naturally-derived ingredients to bring the beauty of botanicals to your bathroom. Restore your hair’s natural beauty and ignite the senses using a full routine from our Rose Scent Petal Soft collection.

Enliven Naturals Shampoo Raspberry & Red Apple 500ml (500 ml), €1.59

With natural extracts of raspberry & red apple, Enliven shampoo has been specially formulated to leave your hair feeling renewed and refreshed.

Garnier Ultimate Blends Core Argan Richness Shampoo (400 ml), €2.97

Garnier Ultimate Blends Argan Richness haircare range is our ultimate range for for very dry unruly hair. When badly behaved hair has a mind of its own, take control with nature's help. Enriched with precious Moroccan Argan Oil & rich Almond Cream our Aragn Richness haircare range leaves hair feeling deeply nourished with incredibly shine and softness. Unruly dry hair is tamed, easier to manage and feels beautifully soft and smooth from root to tip. Discover the naturally derived ingredients of our Argan Richness hair care range: Argan Oil, an elixir prized by Moroccan women since the dawn of time, and Almond Cream are blended with love in a creamy, silicone-free for a natural feel, formula to leave hair soft to the tips, easier to manage and shining like the Moroccan sun. The creamy lightweight formula envelops the hair without weighing it down and surrounds you in a delicious fragrance for a genuine moment of indulgence. Vegan formula: No animal ingredients or by products and 100% recycled plastic bottles

Herbal Essences Ignite My Colour Shampoo (400 ml), €5.85

Give your coloured hair the scent-sational treatment it deserves with Herbal Essences Ignite My Colour Shampoo, with a swirling rose petal scent that leaves your hair sweet-smelling and fragrant. This shampoo gives dyed locks the hydration they deserve and leaves them smelling as good as they feel. The cruelty-free formula is also free from colorants and most definitely from boredom. Apply a good squidge, lather up, rinse away. Complete your routine with Herbal Essences Ignite My Colour Conditioner.

Herbal Essences Love Me Longer Conditioner (275 ml), €5.85

Give damaged hair the scent-sational treatment it deserves with Herbal Essences Love Me Longer Conditioner, infused with pomegranate essence and a red berry scent. The fruity collection offers the peak of sleek and truly strong hair (against styling damage). The cruelty-free formula is also free from colourants and most definitely from boredom.

Head & Shoulders 2 in 1 Classic Clean Shampoo (250 ml), €4.05

Head & Shoulders 2in1 Classic Clean Anti Dandruff Shampoo & Conditioner for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men and women, with a Microbiome Balance formula that targets the root cause of dandruff. This 2in1 formula moisturises and nourishes hair while maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. The formula contains 25% more conditioning agents vs regular Head & Shoulders Shampoo leaving your hair soft and moisturised and is clinically proven, dermatologically tested and pH balanced.

Herbal Essences Love me Longer Shampoo (400 ml), €5.85

Give damaged hair the scent-sational treatment it deserves with Herbal Essences Love Me Longer Shampoo, infused with pomegranate essence and a red berry scent. The fruity collection offers the peak of sleek and truly strong hair (against styling damage). The cruelty-free formula is also free from colorants and most definitely from boredom. Apply a good squidge, lather up, rinse away. Complete your routine with Herbal Essences Love Me Longer Conditioner.

Pantene Repair & Protect Shampoo (500 ml), €5.50

Discover Pantene Repair & Protect Shampoo, your hair's ultimate source of nourishment and protection. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it helps to repair* signs of damage such as lack of smoothness and shine, while strengthening** it from the inside out. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Repair and Protect Shampoo. *hair surface damage **strength against styling damage

Tresemmé Beauty Full Strength Shampoo (680 ml), €4.00

There's something about strong, full-looking hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Beauty-Full Strength Shampoo designed to leave your hair looking fuller and feeling stronger. Featuring ProPlex Fortifiant, this professional-quality shampoo for damaged hair penetrates inside the hair fibre to reinforce its structure from within, resulting in up to 99% less hair on your brush. It also uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continuous use. Start your routine by applying a generous amount of Tresemme Beauty-Full Strength Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Beauty-Full Strength Conditioner. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote - such as not testing on animals and being PETA approved - to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark - and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Head & Shoulders Derma X Pro Shampoo (300 ml), €7.59

Did you know that your dry, flaky scalp needs more than just moisture? When the scalp is dry, skin has low ceramides – the natural lipids normally found in skin that help hold cells together and prevent moisture loss. Head & Shoulders DermaXPro Repairing Moisture Anti-Dandruff Shampoo, infused with coconut oil, and ceramide complex (Piroctone Olamine + ceramide), is designed especially for dry scalps. It works on the scalp surface to help restore ceramide levels and repair skin dryness. Not only does it lock in 72h moisture, it even helps to reinforce your natural skin barrier and restores your scalp’s natural balance. The result? Quenched, free-flowing hair and a moisturised, flake-free* scalp. (*Visible flakes, with regular use)

Herbal Essences Dazzling Shine Conditioner (275 ml), €5.85

Give hair the scent-sational treatment it deserves with Herbal Essences Dazzling Shine Conditioner, infused with a real lime fragrance that hits you like a green spritzer. Suitable for all hair types, this shampoo gives locks back their lustrous shine and leave it smelling as good as it feels. The cruelty-free formula is also free from colourants and most definitely from boredom.

L'Oréal Elvive Colour Protect Purple Shampoo (200 ml), €7.80

Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage

L'Oréal Elvive Hydra Pure Shampoo (400 ml), €9.00

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. Scalp is gently cleansed of: - Excess oil & grease - Impurities - Product build-up - Dead cells What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.

Herbal Essences Argan Oil Repair Shampoo (350 ml), €4.50

Recharge with nature’s replenishing embrace. Herbal Essences Argan Oil Repair Shampoo helps to nourish damaged hair leaving it smooth and shiny and leaves you feeling revitalised, uplifted by the rich, exotic scent experience. Our blend of plant-based nutrients is infused with precious Argan oil, resulting in a vegan, silicone free formula that works into a luscious lather to nurture fragile hair. We blend together a careful selection of naturally-derived ingredients to bring the power of plants to your bathroom. Restore your hair’s natural beauty and ignite the senses using a full routine from our Argan Oil Repair collection. Also recommended for consumer seeking curly hair products.

Herbal Essences Hello Hydration Shampoo (400 ml), €5.85

Give dry hair the scent-sational treatment it deserves with Herbal Essences Hello Hydrate Shampoo, with coconut extract that gives your hair a real pina colada fragrance. This moisturising shampoo gives dry locks the hydration they deserve and leaves them smelling as good as they feel. The cruelty-free formula is also free from colorants and most definitely from boredom. Apply a good squidge, lather up, rinse away. Complete your routine with Herbal Essences Hello Hydrate Conditioner.

Pantene Pro-v Miracles Grow Strong Shampoo (400 ml), €5.50

Pantene Pro-V Miracles Grow Strong shampoo is designed to help reduce hair loss due to breakage so hair can grow strong (strength against styling damage) from root to tip. Enriched with tailored nutrients, our formula combines biotin, protein strengthener and active Pro-V blends. For dry damage hair that's prone to breakage. For best results use all our Pro-V Miracles Grow Strong hair care routine, suitable for daily use: shampoo, conditioner, leave-in cream and hair treatment.

Tresemmé Biotin Repair Shampoo (680 ml), €4.00

If you blow-dry, bleach, brush, straighten, colour, braid or curl your hair, it's likely to encounter some amount of damage. Tresemme Biotin Repair Shampoo is specifically designed to visibly repair and heal hair that's been damaged from these seven hairstyling methods. Formulated with Pro-Bond Plex and Biotin, it strengthens each strand of hair inside and out while protecting fibres and restoring broken bonds. Its professional-quality formula uses our PRO Style Technology with amino acids and ceramide to leave damaged hair strong and manageable with continuous use. Start your routine by applying a generous amount of Tresemme Biotin Repair Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Biotin Repair Conditioner. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote - such as not testing on animals and being PETA approved - to the stylists we work with, right down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark - and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Dove Intensive Repair Shampoo (400 ml), €3.00

Our hair gets stressed out and damaged over time, and can easily start to look dull. Dove Nutritive Solutions Intensive Repair Shampoo helps to treat the appearance of damaged hair so that it looks healthy and more beautiful, while restoring your hair's strength to make it more resilient to breakage in the long run. Dove Nutritive Solutions Intensive Repair Shampoo has a unique formula with Nutri-Keratin Repair Actives that help to visibly repair signs of surface damage and progressively nourish damaged hair. With continuous use, this shampoo for damaged hair nourishes the core of your hair to reconstruct it from within, giving it a sleek look. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. How to use: Simply apply this Dove shampoo to wet hair and gently massage into a lather. It rinses away cleanly, revealing healthy hair that feels stronger. Suitable for daily use. To keep that damage repair going, make sure you use a hair conditioner that works with your shampoo to increase your hair's strength. Dove Intensive Repair Conditioner will help to prevent breakages, and leave your hair looking and feeling instantly nourished and beautiful. Globally, Dove does not test on animals. For the last 30 years, Dove has used alternative non-animal methods to test the safety of its products. PETA certified as Cruelty-Free, Dove products carry PETA's Beauty Without Bunnies logo for added peace of mind.