Men's Toiletries (54)

Lynx Africa Bodywash Shower Gel (700 ml), €4.00

Ready to kick off your day on the right foot? Gear up for greatness and lather up with the spicy freshness of LYNX Africa Body Wash in limited-edition FIFA packaging. Our iconic Africa scent boosts your game with warm notes of squeezed mandarin and sandalwood, while the powerful body cleanser formula dispels odour to leave you feeling clean and smelling 100% irresistible. All. Day. Long. Plus, it contains 100% plant-based moisturisers for naturally soft skin. Wash away odour and smell refreshed for 12 hours with LYNX Africa Shower Gel. We've sold over 400 million LYNX Africa Bad Boys** and then some; that's one for every person in the UK and Ireland 5 times over - you don't want to be the one missing out! No matter what comes your way, this moisturising shower gel has got you covered with the greatest fragrance of all time. Squeeze out gel. Lather on. Rinse off. Remember to recycle the bottle and take care of our planet. At LYNX, we strive for all parts of our packaging to be recyclable or to include recycled materials - our shower gel bottles are already made of 100% recycled plastic*. Fresher you, cleaner planet. Welcome to the future. It smells amazing. LYNX is PETA approved, meaning it does not conduct or commission any animal tests on ingredients or finished products and pledges not to do so in the future.*excluding cap **since launch

Sure For Men Antiperspirant Sport Cool Nonstop (250 ml), €4.00

Sure Men Nonstop Protection Sport Cool Anti-Perspirant Aerosol Deodorant provides 72-hour non-stop protection against odour and sweat so you're always ready to keep moving. Its alcohol-free* formula keeps your underarms feeling clean, fresh and dry all day without causing irritation. This antiperspirant deodorant for men uses Sure's patented Body Heat Activated technology that works hard when the heat is on, forming a strong protective barrier as your body heat rises and giving you unstoppable confidence with a refreshing mint and citrus scent. Whether you're cheering on your favourite team, playing hard out and about or just meeting up with friends, this men's deodorant spray will give you all the backup you need. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. At Sure, we want to inspire confidence in everyone to move more and go further. We're here to support your journey with an antiperspirant that allows you to always be protected and ready for whatever happens. Sure, it won't let you down. *ethyl alcohol

Lynx Africa 48 hour Deodorant Body Spray (150 ml), €3.99

You are holding true greatness. LYNX's Africa is the UK's #1 fragrance* - you don't want to be the one missing out! We've sold +400 million LYNX Africa Bad Boys and then some. That is one for every person in the UK & Ireland five times over. With our Africa Deodorant Spray, you get 48 hours of Lynx's high-definition squeezed mandarin and sandalwood fragrance combo. Lynx Africa Aerosol Body Spray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. You never know when opportunity will strike, so you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. How to use it? Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area. Avoid contact with eyes and broken skin. LYNX bodyspray men's deodorant comes in an infinitely recyclable aerosol can - fresher you, cleaner planet. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX. *Kantar Usage, GB Male Deodorant % Weekly Occasions. June 2018-2022

Gillette Blue 3 Disposable Razors (1 Piece), €4.69

A great shave is within your grasp with Gillette Blue3 men's disposable razor. Featuring a lubrastrip, 3 skin-sensing blades, an easy grip handle for great control and a 40° pivoting head which adjusts to the contours of your face for a great shaving experience.

Gillette Blue II Razors with Slalom 8 Pack (8 Piece), €3.50

Gillette's BlueII Plus Slalom men's disposable razor has 2 long lasting blades with chromium coating, so you don't have to change your razor as often. It has a Lubrastrip that provides a smooth glide. The razor features a pivot head that adjust to the contours of your face. It also has an Easy Grip handle for great manoeuverability.

L'Oréal Paris Men Expert Thermic Resist 48H Anti-Perspirant Roll On Deodorant (50 ml), €2.50

Thermic Resist deodorant, designed to deliver sweat protection from heat rushes, whether it's physical activity, extreme temperatures and stressful situations.

Nivea Men Sensitive Shower Gel (250 ml), €3.02

NIVEA MEN Sensitive Shower Gel soothes your body, face and hair. The shower gel with Bamboo Extract has been developed with your sensitive skin in mind - no more dry skin feeling after taking a shower! The caring formula with its invigorating scent provides your skin with long-lasting freshness, leaving your skin and hair feeling revitalised and cared for. Simply apply the shower gel to your wet skin and massage it onto your body, face and hair before thoroughly rinsing it off. The formula is 99% biodegradable* and free of microplastics. Take good care of your sensitive skin with NIVEA MEN Sensitive.

Lynx Africa Bodywash Shower Gel (500 ml), €6.50

Ready to kick off your day on the right foot? Gear up for greatness and lather up with the spicy freshness of LYNX Africa Body Wash in limited-edition FIFA packaging. Our iconic Africa scent boosts your game with warm notes of squeezed mandarin and sandalwood, while the powerful body cleanser formula dispels odour to leave you feeling clean and smelling 100% irresistible. All. Day. Long. Plus, it contains 100% plant-based moisturisers for naturally soft skin. Wash away odour and smell refreshed for 12 hours with LYNX Africa Shower Gel. We've sold over 400 million LYNX Africa Bad Boys** and then some; that's one for every person in the UK and Ireland 5 times over - you don't want to be the one missing out! No matter what comes your way, this moisturising shower gel has got you covered with the greatest fragrance of all time. Squeeze out gel. Lather on. Rinse off. Remember to recycle the bottle and take care of our planet. At LYNX, we strive for all parts of our packaging to be recyclable or to include recycled materials - our shower gel bottles are already made of 100% recycled plastic*. Fresher you, cleaner planet. Welcome to the future. It smells amazing. LYNX is PETA approved, meaning it does not conduct or commission any animal tests on ingredients or finished products and pledges not to do so in the future.*excluding cap **since launch

Dove For Men Clean Comfort 72 Hour Antiperspirant Roll On (50 ml), €3.35

1. Dove Men+Care Clean Comfort Antiperspirant Deodorant Roll On provides the performance you need and superior comfort for your underarm skin - tough on sweat, not on skin 2. This deodorant for men offers up to 72 hours of sweat and odour protection 3. The improved formula of our antiperspirant spray features Triple Action Technology which gives you advanced, complete protection throughout the day 4. This antiperspirant deodorant contains 1/4 moisturising cream to protect your skin from irritation 5. Dove Men+Care Clean Comfort deodorant roll on has a long-lasting subtle scent that will keep you feeling fresh all day 6. Globally, Dove does not test its antiperspirant deodorants on animals and is PETA approved If you're after a long-lasting deodorant for men that works as long and hard as you, try Dove Men+Care Clean Comfort Antiperspirant Deodorant Roll On. Engineered specifically for men, this antiperspirant roll on now features Triple Action Technology to deliver 72 hours of powerful odour and sweat protection, helping you stay fresh and dry no matter what comes your way. Its non-irritant formula contains ¼ moisturising cream to strengthen your skin against underarm rash and chafing, keeping your underarms comfortable all day. Because Dove Men+Care celebrates a new definition of male strength — one with care at its centre — this roll on deodorant is tough on sweat, not on skin, and leaves a subtle scent that will keep you feeling fresh for longer. With better protection and care, you'll get the increased confidence you need to be your best all day. How to use: Before applying, ensure underarms are dry. Roll on in circular motions, checking coverage is even on both underarms. Avoid contact with eyes and broken skin. Why not try it alongside our Dove Men+Care Body and Face Wash for lasting comfort and freshness? Dove Men+Care Clean Comfort antiperspirant also comes in 150 and 200 ml spray cans, as well as in a deodorant stick that's perfect for your gym bag or luggage for when you are on the go.

Dove Men Clean Comfort Body, Face Wash & Shower Gel (250 ml), €4.49

For healthy-looking skin, you need great cleansing products that hydrate as much as they clean. Get healthier, smoother-feeling skin all day with Dove Men+Care Hydrating Clean Comfort 3-in-1 Hair, Face and Body Wash. With the clean and crisp scent of fresh lemon and masculine cedarwood, this body cleanser will soothe your senses and nourish your skin. Its improved formula provides your skin with 24-hour nourishment, thanks to our MicroMoisture technology. The convenient 3-in-1 hair, body and face wash contains plant-based ingredients and nutrients to give you healthier, smoother skin after just one shower. Plus, it saves space in your bathroom or sports bag. All-in-one, simple, and no hassle. How to use: Squeeze a generous amount of Dove Men+Care shower gel for men into your palms. Massage the hydrating body wash onto your skin before rinsing off. Enjoy skin that feels smooth and hydrated all day. This body wash is certified cruelty-free by PETA and comes in 100% recycled plastic bottles*, so you can feel good about switching to Dove Men+Care. We are committed to a landmark initiative as part of our 2025 commitment to reduce plastic waste, which includes launching our improved 100% recycled plastic bottles*. *excluding cap and label

Dove Men+Care Extra Fresh Anti-perspirant Deodorant (150 ml), €5.72

1. Dove Men+Care Extra Fresh Antiperspirant Aerosol provides 72-hour protection against sweat and odour 2. This deodorant spray offers advanced care and an extremely fresh scent, for long-lasting protection and confidence 3. Our moisturising antiperspirant spray features powerful triple action technology, combining protection with an extra fresh feel 4. The aerosol spray contains 1/4 moisturising cream for protection that's tough on sweat but not on your skin 5. This deodorant for men features our long-lasting citrus scent to leave you and your underarms smelling good all day long and beyond 6. Globally, Dove does not test on animals and our antiperspirant spray formula is PETA vegan approved Looking for an antiperspirant that keeps you feeling fresh and confident all day? Enter Dove Men+Care Extra Fresh Antiperspirant Aerosol. This caring deodorant spray combines powerful protection with a super fresh feel. Featuring triple action technology, it offers antiperspirant protection for up to 72 hours. The powerful antiperspirant ingredients and advanced 1/4 moisturiser technology in the formula work to moisturise and help protect skin, while the long-lasting citrus scent leaves you smelling good all day and beyond. Your skin is left feeling comfortable and free from irritation. Shake the can well to activate the ingredients, hold the can 15 cm from the underarm and apply two or three bursts to each one. Visit our website to get further information on our range, and to explore odour and sweat solutions. Dove Men+Care puts care at the centre of a man's strength, this deodorant helps you care for yourself so you can be there for others. Because Dove Men+Care believes that care makes a man stronger. Real strength is shown through the care you give to the people that matter - and that includes you. Whether you're looking for a deodorant for men to keep you feeling fresh and dry all day or you want a body wash to help keep your skin hydrated, Dove Men+Care products are designed to protect and care for your skin.

Gillette Series Moisturising Shaving Gel (200 ml), €2.50

Experience the hydrating power of Gillette Series Moisturizing Shave Gel with Cocoa Butter—it provides complete defense against shaving irritation, helping reduce cuts, redness, burning, stinging and tightness. The Gel formula transforms into a thick & protective lather that helps restore the skin's’ natural moisture barrier, locking hydration in. Show the world your best face with Gillette Series Conditioning Shave Gel, made for men by the World’s Nr.1 Shave Gel & Foam brand.

Gillette Series Sensitive Shaving Foam (250 ml), €3.40

The Gillette Series Shave Foam for Sensitive Skins provides complete defence against shaving irritation, reducing cuts, redness, burning, stinging and tightness. The foam cools to soothe your skin with a refreshing action while you're shaving—and it's enriched with Aloe Vera. Its unique formula has extra lubricants for a smooth shave—in short: it's few tugs and pulls for a more comfortable shear. Show the world your best face with Gillette Series Shave Foam, made for men by the World’s No.1 Shave Gel & Foam brand.

Nivea Men Cool Kick Antiperspirant Deodorant (250 ml), €5.80

NIVEA MEN Cool Kick Quick Dry Anti-Perspirant delivers a kick of freshness with its Cool-Care formula. Offering reliable 72-hour protection, this anti-perspirant cares for your skin without any ethyl alcohol. The formulas are skin tolerance dermatologically proven and do not contain ethyl alcohol. Our anti-perspirants offer Derma 72h Active protection: our products are working with the skin, for reliable and strong efficacy against sweat and odor and with kind-to-skin formulations. Present in over 160 countries, NIVEA is one of the world's largest and most trusted skincare brands with more than 140 years of experience. As a market leader in the global skincare industry, our researchers work extensively to provide high-quality, dermatologically approved products to suit various skin types and needs.

Sure For Men 48 Hour Antiperspirant Deodorant Ice Fresh Invisible Spray (200 ml), €3.19

Sure Men Invisible Ice Fresh Anti-Perspirant Aerosol Deodorant is formulated with our best ever invisible formula, providing 48 hour protection against sweat, odour and marks on your clothes. The best fashion accessory? No white marks. Some anti-perspirants can mix with sweat and your body's natural oils to cause underarm stains: white marks on black clothes, yellow stains on white. Not with Sure Invisible Ice Fresh Anti-Perspirant Deodorant. It doesn't just protect you against sweat, it helps to protect your clothes from white marks and stains, so you can get ready and on the move straight after applying. Sure Invisible Ice Fresh Anti-Perspirant Deodorant Aerosol contains Sure's innovative MotionSense technology, which releases a burst of clean citrus fragrance when you need it most. It works like this: unique microcapsules sit on the surface of your skin. When you move, friction breaks the microcapsules, and they release more fragrance. The more you move, the more it protects. So, get all-day freshness and 48h protection from sweat, odour and marks from morning to night with Sure Invisible Ice Fresh antiperspirant men's deodorant spray. Wear what you like. Move when you want. You know you're protected. Sure. It won't let you down. How to use: Firstly, shake the can. Then hold it 15 centimetres away from your underarm and spray evenly in a well-ventilated area. Avoid contact with eyes and broken skin. *ethyl alcohol

L'Oréal Men Expert Invincible Sport Anti-Perspirant Roll-On Deodorant (50 ml), €2.50

Introducing Men Expert's first anti-perspirant enriched with Magnesia, a compound used by weight lifters to increase gripping power. This anti-perspirant will keep your armpits dry for up to 96 hours.

Lynx Blue Lavender 72 hour Deodorant Body Spray (150 ml), €4.50

Smell finer than the finest fragrances with the NEW Lynx Fine Fragrance Collection. Our world-renowned perfumers have produced this Blue Lavender Premium Deodorant Body Spray for men, with an exhilarating fresh scent infused with lavender, mint and amber essential oils. Everyone deserves a hype man, so we made one in fragrance form. In just a few spritzes of this premium bodyspray, you'll have 72 hours of freshness and unbeatable confidence. With 2X more odour-busting zinc technology than our standard body spray, we're out here working smarter, not harder. Liking Blue Lavender Deodorant Body Spray's refreshing blend of lavender, mint and amber? Check out the rest of the Lynx Fine Fragrance collection to smell as fresh as ever. This Lynx premium men's deodorant comes in an infinitely recyclable aerosol can - fresher you, cleaner planet. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Nivea Men Energy Shower Gel (250 ml), €3.02

- Energising fresh scent with refreshing hit of natural mint - 99% Biodegradable & microplastic free formula - 3 in 1: Body, Face & Hair -24h Fresh Effect - pH skin neutral Do you feel the need to recharge? This formula with a refreshing hit of natural mint is sure to get you going while its invigorating fresh scent will last. Moisturised & strong skin feel, healthy looking skin. NIVEA MEN Energy Shower Gel leaves your body, face and hair feeling refreshed and cared for. Face every day with energy. Simply apply the shower gel to your wet skin and massage it onto your body, face and hair before rinsing it off. The formula is 99% biodegradable* and free of microplastics. Feel fully energised with NIVEA MEN Energy shower gel. *as per OECD or equivalent methods

BiC 1 Sensitive Disposable Razors 10 Pack (1 Piece), €2.20

A no-nonsense classic: this pack contains 10 disposable razors for men with a single blade for a clean shave Practical: BIC 1 Sensitive razors are engineered with a single blade made of stainless steel that rinses off easily Classic: these razors for men are one of the original disposable razors first introduced by BIC; just as trusted and dependable as ever Simple and practical, the BIC 1 Sensitive disposable single-blade razor is a good choice for men who want a reliable no-nonsense shave. One stainless steel blade makes for easy rinsing to keep the blade clean. The lightweight grooved handle is easy to use for an uncomplicated shaving routine. This pack contains 10 razors. Introduced in 1979, the BIC 1 Sensitive single-blade razor is the second one-piece men's razor that BIC produced after the breakthrough BIC 1 razor came out in 1975. Since then, men all over the world have trusted this iconic practical disposable razor for a reliable shave. The version in this pack of 10 features a distinctive lightweight orange handle for easy control. Just one stainless steel blade makes for easy cleaning, plus it helps prevent clogged hairs. The fixed head is great for a quick no-nonsense shave. These legendary razors are still manufactured in BIC's own state-of-the-art plants where every blade must pass stringent quality controls. BIC has been designing and producing razors for men for over 40 years, so it knows what everyone wants and needs from a great shave. BIC's uncompromising standards have earned it a global reputation for quality and value. Simply a BIC.

Gillette Blue II Plus Slalom Disposable Razors (4 Piece), €2.50

Gillette Blue II Plus Slalom Disposable Razor is part of the #1 selling 2-bladed disposable razor brand*, and to no surprise! It comes with two long-lasting, ultra sharp platinum coated blades for the quality shave you deserve. The water-activated lubrication strip of the razor, called Lubrastrip, ensures you have an instant glide as soon as the blades touch your skin. There’s no need to worry about running out of razors, as you can use the Gillette Blue II Plus Slalom Disposable Razor up to 5 times for a close and smooth shave. Between uses, you can easily clean it under running water. To reach true closeness, it has a pivoting head that follows the contour of your face, and a comfortable handle that’s really easy to grip. Use Gillette Blue II Plus Slalom Disposable Razor for incredible shaving results. *Reference to Gillette Blue II brand of disposable razors. Procter & Gamble calculation based in part on data reported by NielsenIQ through its syndicated databases for the Blades & Razors category for January 2022 to December 2022 time period, for the total country database, according to the NielsenIQ standard product hierarchy. Copyright © 2023 Nielsen Consumer LLC).

Gillette Sensor 3 Disposable Razors Men (4 Piece), €7.30

Gillette Sensor3 is the world's number one most sold 3-bladed disposable razor. These razors for men are equipped with skin-sensing blades and water-activated ComfortGel™ that give you a closer and smoother shave*. Enjoy the easy-rinse blades for 2x better rinsing*. The disposable razors with Lubrastrip are designed with a flexible head that adjusts to the contours of your face, making shaving hard-to-reach areas easy. You can now get up to 12 comfortable shaves per disposable razor.*vs. Blue/Sensor II Plus

Gillette Skin Sensitive Mens Shaving Gel (200 ml), €4.50

Protect, cool, and soothe your skin during shaving with Gillette SKIN Ultra Sensitive Shave Gel. As soon as it lathers onto your face, it turns into a smooth, fluffy foam that gives your razor an effortless glide while protecting sensitive skin. Made with Gillette’s unique Comfort Activating Formula that cools to soothe your skin with every stroke of your Gillette razor, this shaving gel contains ingredients like Shea Butter and Vitamin E. Gillette SKIN Ultra Sensitive Shave Gel will help your skin look and feel healthy from a close shave without any sacrifice of comfort.

L'Oréal Men Expert Hydra Energetic Shower Gel (300 ml), €3.25

Hydra Energetic Shower Gel, our 1st men expert shower gel boosted with taurine. This ultimate ingredient, packed with vitamins, provides an energetic and explosive sensation when applied on skin.

Nivea for Men Sensitive Shaving Gel (200 ml), €5.00

NIVEA Men Sensitive Shaving Gel is designed to provide instant protection for men with sensitive skin. Its 99% biodegradable formula is made with 0% alcohol, ensuring a gentle shaving experience without irritation. The formula is enriched with Chamomile, Provitamin B5 and Vitamin E, which help soothe and protect the skin from five common signs of shaving irritation: burning, redness, dryness, tightness, and micro-cuts Thanks to Ultra Glide Technology, the gel softens beard hair for a close and smooth shave, reducing friction and ensuring a comfortable experience. Additionally, Provitamin B5 nourishes the skin, leaving it healthy, smooth, and well-cared for. Packaged in a 100% recycled aluminum can, this shaving gel is both effective and eco-conscious.

Nivea Men Sensitive After Shave Balm (100 ml), €8.00

NIVEA MEN Sensitive Cool Post Shave Balm cools down shaved skin without burning. The alcohol-free formula with Chamomile and Seaweed Extract is non-greasy, non-sticky and absorbs quickly. Your skin will be instantly calmed and soothed after shaving. The balm leaves a comfortable cooling sensation on your skin while alleviating skin redness and dryness. The skin compatibility of this post shave balm has been dermatologically approved by men with sensitive skin. NIVEA is for Skin.

Sure For Men Quantum Dry 48 Hour Antiperspirant Deodorant (200 ml), €3.19

Sure Men Quantum Dry Antiperspirant Deodorant Aerosol features an alcohol-free* formula that provides 48-hour protection against sweat and odour so you can feel fresh, dry and protected all day without worrying about irritation. This antiperspirant deodorant for men gives you all-day freshness with a citrus scent featuring spicy and woody notes. Better still, it uses Sure's innovative antiperspirant technology to create a barrier that reduces underarm sweat and body odour, no matter how hard you push yourself. The more you move, the more it protects. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Available in a range of fresh scents, Sure antiperspirant deodorant also comes in 150 and 250 ml spray cans and as a deodorant stick and roll on - perfect for on the go. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. As the UK's No.1 antiperspirant brand, Sure believes in inspiring everyone with the confidence to move beyond their limits. Sure, it won't let you down. *Ethyl alcohol.

Wilkinson Sword Hydrating Gel Hydro 5 Blade Razor (1 Piece), €7.00

Experience a masterfully close shave with the Hydro 5 razor from Wilkinson Sword. Featuring fine carbon coated blades crafted by Wilkinson Sword, the Hydro razor is our sharpest blade for an incredibly smooth and clean shave. Designed to protect your skin from shaving irritation, the Hydro 5 razor features unique hydrating gel pools enriched with pro-vitamin B5 to care for sensitive skin, providing hydration throughout each shave. Built-in guardbar provides further protection from cuts and irritation. If you want to shave with great precision when styling or tackling those hard to reach spots, simply flip back the gel pools to guide your blade precisely where you need it. Dermatologically tested and suitable for sensitive skin. Experience a new level of smooth with Hydro 5, only from Wilkinson Sword, Blade Masters since 1772.

BiC 2 Sensitive Disposable Razors 10 Pack (1 Piece), €3.30

A pack of 10 BIC 2 Sensitive disposable twin-blade razors for men that offer good value with two stainless steel blades and a long handle for accurate control. Eliminate the stubble and enjoy a quick no-nonsense shave.

Brylcreem Original Paste (150 ml), €4.80

Brylcreem is a British brand of hair styling products and has been styling men since 1928. With quality that has stood the test of time, our protein enriched Original Light Glossy Hold cream allows you to style and condition your hair, keeping you confident in your style. Wet your hair and rub through a small amount of Brylcreem Original Light Glossy Hold Cream and style to your preference. Apply in small doses, as a little of our product goes a long way. For the iconic swept back look, use a comb to keep hair looking smart. If you prefer a more textured look, then work a little of our Original Light Glossy Hold cream into your hair with your fingertips. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their hair perfectly in place. Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style, giving groomed, sharp styles that don’t take forever to achieve. We would love to hear your thoughts! If you enjoyed using this product, please share a review.

Brylcreem Strong Hair Gel (150 ml), €4.55

Brylcreem is a British brand of hair styling products and has been styling men since 1928. With quality that has stood the test of time, our Original Men’s Grooming Strong Gel delivers 24 hour hold. Our Strong Hold Gel provides classic, strong and durable styles, leaving you without a flake in sight. Squeeze a small amount of gel onto your palms, rub between your hands and apply to damp or towel dried hair and use your fingers to style. To get the most out of your product apply our Strong Hold Gel to damp hair as it will spread more evenly, giving you better structure. For the iconic swept back look, use a comb to keep hair looking smart, and polished. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their hair perfectly in place. Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style, giving groomed, sharp styles that don’t take forever to achieve. We would love to hear your thoughts! If you enjoyed using this product, please share a review.