Men's Toiletries (58)

Gillette Series Sensitive Shaving Gel (200 ml), €2.50

Cool down your skin with the Gillette Series Soothing Shave Gel with Aloe Vera—it provides complete defence against shaving irritation, helping reduce cuts, redness, burning, stinging and tightness for sensitive skin. Its formula cools down your skin to soothe it while you're shaving. In short: it’s a refreshing & soothing shave. Show the world your best face with Gillette Series Soothing Shave Gel for Sensitive Skin, made for men by the World’s Nr.1 Shave Gel & Foam brand.

Gillette Series Moisturising Shaving Gel (200 ml), €2.50

Experience the hydrating power of Gillette Series Moisturizing Shave Gel with Cocoa Butter—it provides complete defense against shaving irritation, helping reduce cuts, redness, burning, stinging and tightness. The Gel formula transforms into a thick & protective lather that helps restore the skin's’ natural moisture barrier, locking hydration in. Show the world your best face with Gillette Series Conditioning Shave Gel, made for men by the World’s Nr.1 Shave Gel & Foam brand.

Gillette Blue II Razors with Slalom 8 Pack (8 Piece), €3.75

Gillette's BlueII Plus Slalom men's disposable razor has 2 long lasting blades with chromium coating, so you don't have to change your razor as often. It has a Lubrastrip that provides a smooth glide. The razor features a pivot head that adjust to the contours of your face. It also has an Easy Grip handle for great manoeuverability.

Sure For Men Quantum Dry 48 Hour Antiperspirant Deodorant (200 ml), €3.19

Sure Men Quantum Dry Antiperspirant Deodorant Aerosol features an alcohol-free* formula that provides 48-hour protection against sweat and odour so you can feel fresh, dry and protected all day without worrying about irritation. This antiperspirant deodorant for men gives you all-day freshness with a citrus scent featuring spicy and woody notes. Better still, it uses Sure's innovative antiperspirant technology to create a barrier that reduces underarm sweat and body odour, no matter how hard you push yourself. The more you move, the more it protects. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Available in a range of fresh scents, Sure antiperspirant deodorant also comes in 150 and 250 ml spray cans and as a deodorant stick and roll on - perfect for on the go. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. As the UK's No.1 antiperspirant brand, Sure believes in inspiring everyone with the confidence to move beyond their limits. Sure, it won't let you down. *Ethyl alcohol.

Sure Men Original 48H Dry Anti-perspirant Roll On Deodorant (50 ml), €3.69

Every second counts, whether you're running late or running to beat your personal best. Nothing should distract you from your focus - especially not sweat. Sure Men Original Anti-Perspirant Roll On Deodorant features an alcohol-free* formula that provides 48 hour protection against sweat and odour, so you can feel fresh, dry and protected all day without worrying about irritation. This antiperspirant men's deodorant uses Sure's innovative MotionSense technology to release bursts of clean, fresh fragrance when you need it most. It works like this: unique microcapsules sit on the surface of your skin. When you move, friction breaks those microcapsules, releasing more fragrance. So, the more you move, the more it protects. Whether you're working hard in the office, playing hard out and about or just meeting up with friends, that classic masculine scent stays with you no matter how hard you push yourself. When you work hard, Sure works harder. Grab it to get all-day freshness and 48-hour protection that works in sync with your body. Before applying, ensure your underarms are dry. Roll on in circular motions, checking coverage is even on both underarms. Avoid contact with eyes and broken skin. Sure gives you all the backup you need. Sure: it won't let you down. *ethyl alcohol

Gillette Fusion 5 Manual Blades (4 Piece), €15.99

Gillette Fusion 4 Cartridges

Gillette Blue II Razors 20 Pack (20 Piece), €5.29

Gillette BlueII men's disposable razor has 2 long lasting blades with chromium coating, so you don’t have to change your razor as often. The razor features a fixed head.

Lynx Black Bodywash Shower Gel (500 ml), €3.25

Feel rejuvenated, fresh and ready to kick-start your day with LYNX Black Body Wash for men. You never know what's just around the corner. Or who. So, you need to smell your best whenever, wherever. This moisturising shower gel blends frozen pear and cedarwood notes for a 12-hour refreshing scent that doesn't need to shout to make its voice heard. LYNX Black Body Wash not only dispels odour and keeps you smelling 100% awesome all day, but also contains 100% plant-based prebiotics and 5x more moisturisers** to hydrate your skin every time you shower. Squeeze it into your hands and work into a rich, creamy lather. Massage it over your skin and rinse thoroughly, revealing clean, fresh-smelling skin. Supercharge your style with our range of shower gels. Whatever your vice, we've got the body wash to give you that epic burst of freshness so you feel charged up and ready for whatever comes your way. By 2025, we aim for all our packaging to be recyclable or to include recycled materials; our body cleanser bottles are already made from 100% recycled plastic* - please, do your part and recycle. Welcome to the future. It smells amazing. LYNX. *excluding cap **vs LYNX's + series shower gel variants

Gillette Classic Sensitive Skin Shaving Foam (200 ml), €3.20

Gillette Classic Sensitive Shave Foam is as classic for a reason—it's a match between the ease you need and the protection you want for sensitive skin. Gillettes Comfort Glide Formula helps reduce shaving irritation, nicks, cuts, burning, and stinging with its clean & fast razor glide. Show the world your best face with Gillette Classic Sensitive Shave Foam, made for men by the World’s Nr.1 Shave Gel & Foam brand.

Lynx Africa 48 hour Deodorant Body Spray (150 ml), €3.99

You are holding true greatness. LYNX's Africa is the UK's #1 fragrance* - you don't want to be the one missing out! We've sold +400 million LYNX Africa Bad Boys and then some. That is one for every person in the UK & Ireland five times over. With our Africa Deodorant Spray, you get 48 hours of Lynx's high-definition squeezed mandarin and sandalwood fragrance combo. Lynx Africa Aerosol Body Spray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. You never know when opportunity will strike, so you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. How to use it? Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area. Avoid contact with eyes and broken skin. LYNX bodyspray men's deodorant comes in an infinitely recyclable aerosol can - fresher you, cleaner planet. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX. *Kantar Usage, GB Male Deodorant % Weekly Occasions. June 2018-2022

Lynx Cherry Spritz Body Spray (150 ml), €4.50

Smell finer than the finest fragrances with the LYNX Fine Fragrance Collection. Everyone deserves a hype man, so we've made one in fragrance form. Our world-renowned perfumers have crafted the Cherry Spritz Premium Deodorant Body Spray with an indulgent and creamy cherry, red apple and amber scent infused with eucalyptus essential oil. With just a few spritzes of this men's deodorant spray, you'll have 72 hours of freshness and unbeatable confidence. With 2x more odour-busting zinc technology than our standard body sprays, we're out here working smarter, not harder. Enjoy an aluminium-free and PETA-Approved Vegan formula that hits different. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your chest. Avoid contact with eyes and broken skin. Vibing with this premium body spray for men? LYNX Cherry Spritz is also available as a body wash and deodorant stick to keep you feeling fresh and ready for whatever the day brings. Be sure to also check out the other LYNX Fine Fragrance body sprays - Peach Infusion, Cocoa Velvet, Watermelon Freeze and Purple Patchouli, each smelling finer than the finest fragrances. This deodorant spray is PETA-Approved Vegan and comes in an infinitely recyclable can. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Dove Men Extra Fresh Antiperspirant Deodorant (200 ml), €4.00

Looking for an antiperspirant that keeps you feeling fresh and confident all day? Enter Dove Men+Care Advanced Extra Fresh Anti-Perspirant Aerosol Deodorant. This caring deodorant spray combines powerful protection with a super fresh feel. Featuring Triple Action technology, it offers antiperspirant protection for up to 72 hours. The powerful antiperspirant ingredients and advanced ¼ moisturiser technology in the formula work to moisturise and help protect skin, while the long-lasting citrus scent leaves you smelling good all day and beyond. Your skin is left feeling comfortable and free from irritation. Shake the can well to activate the ingredients, hold the can 15 cm from the underarm and apply two or three bursts to each one. Visit our website to get further information on our range, and to explore odour and sweat solutions. Dove Men+Care puts care at the centre of a man's strength, this deodorant spray helps you care for yourself so you can be there for others. Because Dove Men+Care believes that care makes a man stronger. Real strength is shown through the care you give to the people that matter - and that includes you. Whether you're looking for a deodorant for men to keep you feeling fresh and dry all day or you want a body wash to help keep your skin hydrated, Dove Men+Care products are designed to protect and care for your skin. Dove Men+Care has launched 200ml compressed deodorants that last just as long as the previous 250ml deodorants - but with less packaging, and less waste. This new and improved design reduces the amount of gas needed, but you still get the same amount of protection with every spray. Why not try it alongside our Dove Men+Care Body and Face Wash for lasting comfort and freshness? Dove Men+Care Extra Fresh antiperspirant also comes in a smaller 150 ml spray can, as well as in a deodorant stick or roll on — perfect for your gym bag or luggage for when you are on the go. Discover more at Dove.com.

Nivea Men Black & White Invisible Original Anti-Perspirant Deodorant (250 ml), €4.50

NIVEA Black & White Invisible provides white mark protection on black clothing & anti-yellow staining on white clothing thanks to its unique patented anti-stains technology. It is a reliable 72h anti-perspirant protection, strong on sweat and odours, that cares for your skin. The formulas skin tolerance are dermatologically proven and do not contain ethyl alcohol. Offering complete protection against sweat, odours, stains, residues and irritations, while being gentle on the skin with our Derma 72h Active protection: our products are working with the skin, for reliable and strong efficacy against sweat and odor and with kind-to-skin formulations. Present in over 160 countries, NIVEA is one of the world's largest and most trusted skincare brands with more than 140 years of experience. As a market leader in the global skincare industry, our researchers work extensively to provide high-quality, dermatologically approved products to suit various skin types and needs.

Nivea Men Energy Shower Gel (250 ml), €3.02

- Energising fresh scent with refreshing hit of natural mint - 99% Biodegradable & microplastic free formula - 3 in 1: Body, Face & Hair -24h Fresh Effect - pH skin neutral Do you feel the need to recharge? This formula with a refreshing hit of natural mint is sure to get you going while its invigorating fresh scent will last. Moisturised & strong skin feel, healthy looking skin. NIVEA MEN Energy Shower Gel leaves your body, face and hair feeling refreshed and cared for. Face every day with energy. Simply apply the shower gel to your wet skin and massage it onto your body, face and hair before rinsing it off. The formula is 99% biodegradable* and free of microplastics. Feel fully energised with NIVEA MEN Energy shower gel. *as per OECD or equivalent methods

Sure For Men Non Stop Ultra Fresh 72 Hour Antiperspirant Deodorant Spray (150 ml), €2.50

Sure Men Nonstop Protection Ultra Fresh Anti-Perspirant Aerosol Deodorant provides 72-hour non-stop protection against odour and sweat so you're always ready to keep moving. Its alcohol-free* formula keeps your underarms feeling clean, fresh and dry all day without causing irritation. This antiperspirant deodorant for men uses Sure's patented Body Heat Activated technology that works hard when the heat is on, forming a strong protective barrier as your body heat rises and giving you unstoppable confidence with a fresh, fruity scent. Whether you're cheering on your favourite team, playing hard out and about or just meeting up with friends, this men's deodorant spray will give you all the backup you need. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. At Sure, we want to inspire confidence in everyone to move more and go further. We're here to support your journey with an antiperspirant that allows you to always be protected and ready for whatever happens. Sure, it won't let you down. *ethyl alcohol

Brylcreem Strong Hair Gel (150 ml), €3.50

Brylcreem is a British brand of hair styling products and has been styling men since 1928. With quality that has stood the test of time, our Original Men’s Grooming Strong Gel delivers 24 hour hold. Our Strong Hold Gel provides classic, strong and durable styles, leaving you without a flake in sight. Squeeze a small amount of gel onto your palms, rub between your hands and apply to damp or towel dried hair and use your fingers to style. To get the most out of your product apply our Strong Hold Gel to damp hair as it will spread more evenly, giving you better structure. For the iconic swept back look, use a comb to keep hair looking smart, and polished. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their hair perfectly in place. Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style, giving groomed, sharp styles that don’t take forever to achieve. We would love to hear your thoughts! If you enjoyed using this product, please share a review.

Lynx Africa 48 hour Deodorant Body Spray (250 ml), €4.50

You are holding true greatness. LYNX's Africa is the UK's #1 fragrance* - you don't want to be the one missing out! We've sold +400 million LYNX Africa Bad Boys and then some. That is one for every person in the UK & Ireland five times over. With our Africa Deodorant Spray, you get 48 hours of Lynx's high-definition squeezed mandarin and sandalwood fragrance combo. Lynx Africa Aerosol Body Spray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. You never know when opportunity will strike, so you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. How to use it? Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area. Avoid contact with eyes and broken skin. LYNX bodyspray men's deodorant comes in an infinitely recyclable aerosol can - fresher you, cleaner planet. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX. *Kantar Usage, GB Male Deodorant % Weekly Occasions. June 2018-2022

Lynx Africa 72 hour Antiperspirant Deodorant (250 ml), €4.50

Add irresistible spice to your life with LYNX Africa Anti-Perspirant Aerosol Deodorant Spray. You never know what's around the corner. Or who. Featuring the iconic scent of squeezed mandarin & sandalwood that is unmistakable and always intriguing, this anti-perspirant men's deodorant gives you 72 hours of odour protection with our revolutionary dual-action pro-scent technology, keeping you smelling 100% awesome and feeling chill whatever comes your way. You never know when opportunity will strike, so you need an anti-perspirant that's going to keep you dry, smelling iconic and feeling confident no matter the circumstances. With 72-hour anti-sweat protection formula, LYNX Africa Anti-Perspirant Deodorant Spray guarantees long-lasting underarm dryness. So, no matter who comes your way, you can rest easy knowing you're 100% ready. All. Day. Long. Be unsweatable. Be unstoppable. Plus, you get that iconic scent for that fresh 90s feel. Same classic LYNX Africa scent, fresh new look. This great smelling LYNX deodorant aerosol comes in an infinitely recyclable can - fresher you, cleaner planet. How to use it? Shake the can and spray your underarms to make the most of the 72 hours of guaranteed freshness and an irresistible smell. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX

Nivea for Men Sensitive Shaving Gel (200 ml), €5.00

NIVEA MEN Sensitive Shaving Gel contains 0% alcohol* and does not burn. It is extra gentle, fragrance-neutral and enriched with the powerful combination of Chamomile and Hamamelis. Experience advanced shaving with the Ultra Glide Technology that protects your skin from irritations and provides a close and extra comfortable shave. Your skin will look healthy and cared for and feel comfortable and smooth. The skin compatibility of this shaving gel has been approved by men with sensitive skin. *Ethylalcohol. With more than 130 years of experience, NIVEA is a market leader in the global skincare industry. Our researchers work extensively to provide high-quality, dermatologically approved products to suit various skin types and all your skin needs.

Nivea Men Cool Kick 48h Protect Anti-Perspirant Roll On (50 ml), €3.80

NIVEA MEN COOL KICK Anti-Perspirant delivers a fresh sensation and is designed for long-lasting protection. Formulated to keep you cool, it provides reliable 72H anti-perspirant protection that cares for your skin. The formulas are skin tolerance dermatologically proven. Our anti-perspirants offer Derma 72H Active protection: our products are working with the skin, for reliable and strong efficacy against sweat and odor and with kind-to-skin formulations. Present in over 160 countries, NIVEA is one of the world's largest and most trusted skincare brands with more than 140 years of experience. As a market leader in the global skincare industry, our researchers work extensively to provide high-quality, dermatologically approved products to suit various skin types and needs.

Gillette Classic Regular Shave Foam (200 ml), €3.40

Gillette Classic Shave Foam with Original Scent is a classic for a reason: it’s the quick and easy shave you need, with the smoothness and protection you want. Gillette's Classic Foam formula helps reduce shaving irritation, nicks, cuts, burns & stinging. Plus, the Comfort Glide Formula helps razors glide clean & fast for an easy shave with few tugs or pulls. Show the world your best face with Gillette Classic Shave Foam, made for men by the World’s Nr.1 Shave Gel & Foam brand.

L'Oréal Paris Men Expert Thermic Resist 48H Anti-Perspirant Roll On Deodorant (50 ml), €5.00

Thermic Resist deodorant, designed to deliver sweat protection from heat rushes, whether it's physical activity, extreme temperatures and stressful situations.

Lynx Blue Lavender 72 hour Deodorant Body Spray (150 ml), €4.50

Smell finer than the finest fragrances with the NEW Lynx Fine Fragrance Collection. Our world-renowned perfumers have produced this Blue Lavender Premium Deodorant Body Spray for men, with an exhilarating fresh scent infused with lavender, mint and amber essential oils. Everyone deserves a hype man, so we made one in fragrance form. In just a few spritzes of this premium bodyspray, you'll have 72 hours of freshness and unbeatable confidence. With 2X more odour-busting zinc technology than our standard body spray, we're out here working smarter, not harder. Liking Blue Lavender Deodorant Body Spray's refreshing blend of lavender, mint and amber? Check out the rest of the Lynx Fine Fragrance collection to smell as fresh as ever. This Lynx premium men's deodorant comes in an infinitely recyclable aerosol can - fresher you, cleaner planet. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Lynx Dark Temptation 48 hour Deodorant Body Spray (150 ml), €6.00

Be ready to give in to any temptation with LYNX Dark Temptation Body Spray. You never know what's around the corner. Or who. Featuring a smooth dark chocolate fragrance that's impossible to resist, LYNX Dark Temptation gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. This is the type of chocolate that won't melt away when things get hot. You never know when opportunity will strike, so you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. With its 48-hour high-definition scent, LYNX Dark Temptation men's deodorant spray has got you covered. All. Day. Long. This aerosol bodyspray fights odour-causing bacteria so you can avoid odour and smell irresistible for 48 hours, and have the confidence to be the best version of the only thing you can be - yourself. Same classic LYNX Dark Temptation scent, fresh new look. This great smelling LYNX deodorant spray comes in an infinitely recyclable can - fresher you, cleaner planet. How to use it? Shake, twist and spray that tempting freshness across your chest for a sensual blast of chocolatey sweetness and spice. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Sure For Men Non Stop 72 Hour Antiperspirant Deodorant Sport Cool (150 ml), €2.50

Sure Men Nonstop Protection Sport Cool Anti-Perspirant Aerosol Deodorant provides 72-hour non-stop protection against odour and sweat so you're always ready to keep moving. Its alcohol-free* formula keeps your underarms feeling clean, fresh and dry all day without causing irritation. This antiperspirant deodorant for men uses Sure's patented Body Heat Activated technology that works hard when the heat is on, forming a strong protective barrier as your body heat rises and giving you unstoppable confidence with a refreshing mint and citrus scent. Whether you're cheering on your favourite team, playing hard out and about or just meeting up with friends, this men's deodorant spray will give you all the backup you need. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. At Sure, we want to inspire confidence in everyone to move more and go further. We're here to support your journey with an antiperspirant that allows you to always be protected and ready for whatever happens. Sure, it won't let you down. *ethyl alcohol

Sure For Men Non Stop Quantum Dry 72 Hour Antiperspirant Deodorant (150 ml), €2.50

Sure Men Nonstop Protection Quantum Dry Anti-Perspirant Aerosol Deodorant provides 72-hour non-stop protection against odour and sweat so you're always ready to keep moving. Its alcohol-free* formula keeps your underarms feeling clean, fresh and dry all day without causing irritation. This antiperspirant deodorant for men uses Sure's patented Body Heat Activated technology that works hard when the heat is on, forming a strong protective barrier as your body heat rises and giving you unstoppable confidence with a citrusy, spicy and woody scent. Whether you're cheering on your favourite team, playing hard out and about or just meeting up with friends, this men's deodorant spray will give you all the backup you need. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. At Sure, we want to inspire confidence in everyone to move more and go further. We're here to support your journey with an antiperspirant that allows you to always be protected and ready for whatever happens. Sure, it won't let you down. *Ethyl alcohol.

Gillette Mach3 Razor (1 Piece), €8.45

Gillette Mach3 men's razor is a 3-bladed razor designed for a classic close shave. The 3-blade razor for men is equipped with an improved lubrication strip that gives you extra glide*. Enjoy the revamped sleek razor handle for an easy grip and a close shave in style . The men's razor with Lubrastrip features stronger-than-steel blades that give you up to 15 comfortable shaves. Concerned your Gillette handle won't fit? All of our Mach3 razor blades fit all Mach 3 razor handles. *vs previous Mach3

L'Oréal Men Expert Invincible Sport Anti-Perspirant Roll-On Deodorant (50 ml), €6.25

Introducing Men Expert's first anti-perspirant enriched with Magnesia, a compound used by weight lifters to increase gripping power. This anti-perspirant will keep your armpits dry for up to 96 hours.

Nivea Men Protect & Care Deep Clean Face Wash (100 ml), €4.98

External influences like wind, rain, sun and changing temperatures can be tough on your skin. That's why it needs optimal protection and care. What Do You Get? NIVEA MEN® Protect & Care Deep Cleaning Face Wash is made for men's skin. With Aloe Vera and Pro-Vitamin B5, the formula cares for your skin and protects it from external influences causing dryness: Deeply cleans your skin, removing all dirt and excess oils unblocks pores and helps to prevent breakouts Does not leave the skin feeling dry or taught Proven to effectively clean your skin and to protect it from drying out. For ultimate skin comfort. Result Skin is thoroughly clean and clear Skin feels refreshed and comfortable

Brylcreem Original Paste (150 ml), €4.00

Brylcreem is a British brand of hair styling products and has been styling men since 1928. With quality that has stood the test of time, our protein enriched Original Light Glossy Hold cream allows you to style and condition your hair, keeping you confident in your style. Wet your hair and rub through a small amount of Brylcreem Original Light Glossy Hold Cream and style to your preference. Apply in small doses, as a little of our product goes a long way. For the iconic swept back look, use a comb to keep hair looking smart. If you prefer a more textured look, then work a little of our Original Light Glossy Hold cream into your hair with your fingertips. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their hair perfectly in place. Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style, giving groomed, sharp styles that don’t take forever to achieve. We would love to hear your thoughts! If you enjoyed using this product, please share a review.