Breakfast Cereals (124)

Kellogg's Crunchy Nut Caramelised Hazelnuts Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Caramelised Hazelnut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with caramelised hazelnuts to create a glorious combination of crunchy oat clusters with cracking hazelnuts. Kellogg’s Crunchy Nut Caramelised Hazelnuts breakfast granola is made with wholegrain and contains no artificial colours or flavours.

SuperValu Special Flakes Cereal (500 g), €1.59

SuperValu's Special Flakes area a delicious way to kick-start your day. They're low in fat and fortified with vitamins and iron, which means you can enjoy a bowl of these tasty toasted rice and wheat flakes as part of a balanced diet.

Ready Brek Porridge (450 g), €3.55

Lovingly made from wholegrain rolled oats, your bowl of Ready brek is packed full of goodness. Super smooth and with no added salt or sugar, start your day the Ready brek way... Rich in calcium, Source of vitamin D, No added sugar or salt and High oat fibre* *Vitamin D contributes to the normal function of the immune system. Oat grain fibre contributes to an increase in faecal bulk. Oat beta-glucan has been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has many risk factors and altering one of these may or may not have a beneficial effect. One 30g serving provides 1.2g of beta glucan soluble fibre from whole oats and oat flour, which is 40% of 3g, the suggested daily intake. Calcium is needed for the maintenance of normal bones and teeth. Contains naturally occurring sugars.

Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.50

Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.

SuperValu Microwavable Quick Oats (500 g), €1.99

May help reduce cholesterol* Did you know? * Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 30g serving of porridge oats provides 1.3g of beta glucan soluble fibre from whole oats which is over one third of the 3g recommended intake.

SuperValu Wheat Biscuits 48 Pack (960 g), €3.89

A tasty way to start your day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. 1 of 5 a day* *When adding 80g of fruit

Kellogg's All-Bran Cereal (750 g), €4.99

Promote your digestive health with Kellogg's All-Bran Original Breakfast cereal, the classic high-fibre cereal. Made with Made with 6 B-vitamins, vitamin D and iron, Kellogg’s All-Bran Original will brighten up your morning. Enjoy this breakfast table classic, made with wheat bran fibre. Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to an acceleration of intestinal transit. All-Bran Original contains 11g of wheat bran fibre per serving.

SuperValu Honeynut Cornflakes (500 g), €1.99

1 of 5 a day* *When adding 80g of fruit

The Happy Pear Cool Jim's Granola (400 g), €3.99

Cool Jim's Granola Dave was just finishing up a shift cooking in The Happy Pear kitchen when he met a lovely American man called Jim in the cafe. They got chatting and somehow granola came up. Jim was extremely into granola and had made it for years in a healthy hospital in San Francisco. He had the recipe in his head and said to Dave, "Hey man, if the kitchen is free, I'm free for an hour, I can make it with you now. We can see if it's better than Your granola!" So that was it, he came into the kitchen and showed Dave how to do it and this is the basis of our scrumptious recipe! Hence the name "Cool Jim's Granola." We love adding fresh blueberries to ours, why not give it a go!

SuperValu Rice Krunchies Cereal (440 g), €1.45

1 of 5 a day* *When adding 80g of fruit

Kellogg's Crunchy Nut Oat Granola Mocha (350 g), €4.00

Introducing our new Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour breakfast granola. Infused with aromatic coffee flavour with milk chocolate curls and sliced almonds. Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour is high in fibre and contains no artificial colours or flavours. This Crunchy Nut breakfast granola is inspired by baristas and made for coffee lovers. Try something new for breakfast with Kellogg's Crunchy Nut Barista Edition Chocolate Mocha Flavour breakfast granola. Coffee lovers, can you resist?

Kellogg's Rice Krispies Squares Marshmallow 8 Pack (28 g), €4.99

Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.

Nestle Cheerios Cereal (700 g), €6.30

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

SuperValu Cornflakes (500 g), €1.25

Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun ripened corn are fortified with iron, vitamin D & B-vitamins

SuperValu Porridge Oats (1 kg), €0.89

Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

SuperValu Wheat Biscuits (480 g), €2.49

A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. *1 of 5 a Day *When Adding 80g of Fruit

Kellogg's Corn Flakes Cereal (670 g), €4.59

Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

Kellogg's Frosties Bars 6 Pack (25 g), €2.25

Kellogg’s Frosties cereal are the perfect way to take the grrrreat taste of a bowl of Frosties with you anywhere you go. Our Kellogg’s Frosties cereal breakfast bar combines Frosties’ crunch with a milky layer. The bar is a source of calcium and vitamin D. Kellogg's Frosties cereal breakfast bars are great for a tasty mid-morning snack or something on-the-go. Each bar is a source of fibre, calcium, and vitamin D.

Rice Krispies (660 g), €6.89

Make breakfast Snap, Crackle and Pop with Kellogg’s Rice Krispies breakfast cereal. Rice Krispies breakfast cereal brings a classic taste you and your family know and love to the breakfast table. Kellogg's Rice Krispies breakfast cereal is made with added goodness▪ and contains 50% of your daily vitamin D needs* and is made with no artificial colours or flavours. Whether you’re listening to the iconic Snap, Crackle and Pop of each grain of Rice Krispies, or discovering your inner baker with creative Rice Krispies recipes, Kellogg’s Rice Krispies brings a Snap, Crackle, and Pop to your breakfast. ▪Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and a healthy lifestyle.

SuperValu Malt Wheaties (750 g), €1.39

SuperValu malt wheaties are a delicious way to start your day. They are low in fat, high in fibre and fortified with vitamins and iron. This means you can enjoy a bowl of these tasty malted wholegrain wheaties as part of a balanced diet. Why not try something different? Add fresh berries to your breakfast bowl. Adding fruit to your breakfast can help contribute towards 1 of your 5 a day.

SuperValu Raisin & Almond Granola (500 g), €2.19

SuperValu Raisin & Almond Granola 500g

Kellogg's Bran Flakes Cereal (500 g), €3.49

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health*. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake**. Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. *Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. **9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Nestlé Shredded Wheat Cereal (675 g), €5.89

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 625g, 15 servings See pack for latest ingredients and allergen information.

Weetos (420 g), €5.29

Iron Helps Maintain Alertness High in Fibre Vitamin B12 - Helps Release Energy! Vitamin D, Wholegrain Low in Salt & Saturated Fat with No Artificial Colours Iron contributes to a reduction in tiredness and fatigue. Vitamin B12 contributes to normal energy yielding metabolism. Have you tried me as an afternoon snack? To Boost Alertness Before School?

Kellogg's Coco Pops (650 g), €6.89

Make mornings fun with Kellogg's Coco Pops breakfast cereal. Kellogg's Coco Pops consists of crispy chocolate flavour toasted rice that turns the milk deliciously chocolatey. Kellogg’s Coco Pops breakfast cereal is made with added goodness▪ and enriched with vitamin B12, iron and contains no artificial colours or sweeteners. Enjoy Kellogg's Coco Pops breakfast cereal with ice-cold milk for your next breakfast. ▪Contains > 15% NRV vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a balanced diet and a healthy lifestyle

Kellogg's Rice Krispies Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Kellogg's Special K Dark Chocolate Granola (350 g), €4.49

Start good one bowl at a time High Fibre - With oat grain fibre to support your gut health Lower Sugar - Delicious granola with 30% less sugar* *30% less sugar on average than other granolas. IRI UK 2021. Key ingredients Oat Fibre - Natural fibre from oats Crunchy Granola - Oats, puffed barley, wheat crispies Dark Chocolate Curls - Dark and smooth chocolate curls with 64% cocoa Contains 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk.

Kellogg's Special K Red Berries Cereal (500 g), €6.75

Start your day with Kellogg’s Special K Red Berries breakfast cereal. Kellogg's Special K Red Berries breakfast cereal is made with multigrain flakes with bursts of strawberries, cherries, and cranberries. Kellogg's Special K Red Berries breakfast cereal is made with no artificial colours, flavours or preservatives. A serving of Special K cereal contains ≥15% RI of iron and vitamin B6 which contribute to the reduction of tiredness and fatigue, vitamin D which contributes to the normal function of the immune system and vitamin B12 which contributes to normal energy-yielding metabolism.

Nestle Frosted Shreddies (500 g), €4.59

Wake up to the classic crunch of Shreddies Frosted Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddies for Anything so you can take on the morning. Be Shreddie For Anything with our tasty frosted malt wheat cereal squares! Suitable for vegans and vegetarians. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies Frosted cereals for breakfast. Ingredients Whole grain WHEAT (84.8%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, flavourings, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS. Pack Size & Servings 500g, 12 servings See pack for latest ingredients and allergen information.

Nestle Shredded Wheat Cereal (360 g), €4.29

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 360g, 8 servings See pack for latest ingredients and allergen information.