Shampoo (32)

Batiste Original Dry Shampoo (200 ml), €4.50

Clean & Fresh Fragrance A burst from this can of magic removes oil effectively leaving hair looking clean for you to feel all kinds of fabulous instantly, without drying it out. With a zing of zesty lemon combined with fresh florals, seize the day and sparkle by night. Give your hair a new lease of life with added body and texture between washes, whenever you need it. You're welcome! Pssst... Did You Know? 86%** of consumers agree Batiste dry shampoo effectively removes grease and oil from hair *Consumer Study, 150 subjects, % agreement satisfaction after 1 week with 1 or more uses.

L'Oréal Elvive Hydra Hyaluronic Shampoo (400 ml), €4.50

Dehydrated hair often manifests as dry, dull, and lifeless strands, frequently accompanied by frizz and a noticeable lack of bounce. If these concerns resonate with your hair, it's time to discover the transformative solution: Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. This groundbreaking formula, powerfully infused with [Hyaluronic Acid], is expertly designed to weightlessly coat each hair fibre, ensuring it remains hydrated for an impressive up to 72 hours*. The remarkable result is hair that looks visibly plumped, boasts incredible bounce, and radiates with an enviable shine**. What makes this shampoo so effective? Our scientifically proven, skincare-inspired formula directly addresses dehydrated hair, which is often the first indicator of damage. By tackling these issues, Elvive Hydra Hyaluronic shampoo actively helps to boost and lift hair, adding noticeable volume, body, and luminosity. It is meticulously formulated to be suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily, delivering a comprehensive solution for beautifully hydrated and healthy-looking hair. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

L'Oréal Elvive Hydra Pure Shampoo (400 ml), €4.50

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. Scalp is gently cleansed of: - Excess oil & grease - Impurities - Product build-up - Dead cells What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.

L'Oréal Elvive Extraordinary Oil Coco Shampoo (400 ml), €4.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our silicone-free* Nourishing Shampoo is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment**. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine***. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Silicone free for a natural touch **instrumental test on shampoo + conditioner ***One bottle = 8 weeks of usage. Based on regular use twice a week.

L'Oréal Elvive Colour Protect Shampoo (400 ml), €4.50

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oréal Elvive Dream Lengths Shampoo (400 ml), €4.00

Are you dreaming of beautiful, long hair but constantly struggling to reach your desired lengths? Discover the transformative power of Elvive Dream Lengths Shampoo by L'Oréal Paris, expertly formulated to help you fulfil your long hair goals. Our innovative Restoring Shampoo immediately works to repair your hair and significantly reinforce fragile lengths, targeting areas prone to damage. As a result, those frustrating split ends appear sealed, effectively saving your last 3 cm*. The ultimate outcome is hair that not only feels noticeably healthier and stronger but also appears visibly longer over time, thanks to a significant reduction in breakage. What truly makes this shampoo so effective? The journey to achieving the long hair of your dreams necessitates healthy, robust hair that can actively resist breakage. Elvive Dream Lengths Shampoo features a potent combination of [Vegetal Keratin and Castor Oil], carefully blended to fortify and deeply nourish each hair fibre, from its very root right through to the tip. This powerful duo in our unique formula actively promotes enhanced hair strength, boosts resilience against damage, and imparts a healthy, radiant shine. This versatile shampoo is suitable for all hair types and textures, whether your hair is straight, beautifully wavy, perfectly curly, or elegantly coily, making long hair achievable for everyone. *Instrumental test after application of shampoo + conditioner.

Dove Intensive Repair Shampoo (400 ml), €3.00

Our hair gets stressed out and damaged over time, and can easily start to look dull. Dove Nutritive Solutions Intensive Repair Shampoo helps to treat the appearance of damaged hair so that it looks healthy and more beautiful, while restoring your hair's strength to make it more resilient to breakage in the long run. Dove Nutritive Solutions Intensive Repair Shampoo has a unique formula with Nutri-Keratin Repair Actives that help to visibly repair signs of surface damage and progressively nourish damaged hair. With continuous use, this shampoo for damaged hair nourishes the core of your hair to reconstruct it from within, giving it a sleek look. By helping to reinforce your hair against breakage, it can also prevent the appearance of split ends and damage caused by colouring and heat styling. How to use: Simply apply this Dove shampoo to wet hair and gently massage into a lather. It rinses away cleanly, revealing healthy hair that feels stronger. Suitable for daily use. To keep that damage repair going, make sure you use a hair conditioner that works with your shampoo to increase your hair's strength. Dove Intensive Repair Conditioner will help to prevent breakages, and leave your hair looking and feeling instantly nourished and beautiful. Globally, Dove does not test on animals. For the last 30 years, Dove has used alternative non-animal methods to test the safety of its products. PETA certified as Cruelty-Free, Dove products carry PETA's Beauty Without Bunnies logo for added peace of mind.

Tresemme Rich Moisture Shampoo (900 ml), €8.00

There's something about hydrated, soft hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Rich Moisture Shampoo. Infused with vitamin E, this professional-quality shampoo delivers luxurious moisture for all-day hydration, leaving dry and damaged hair feeling soft. Its nourishing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continued use. To create the perfect canvas for any hairstyle, start your routine by applying a generous amount of Tresemme Rich Moisture Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Rich Moisture Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote — such as not testing on animals and being PETA approved — to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark — and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Enliven Pro-V Dry Shampoo Original (300 ml), €2.25

Enliven dry shampoo is a great product to use between washes. Each use removes grease and adds texture and body.

Garnier Ultimate Blends Core Argan & Cranberry Shampoo (400 ml), €5.99

Garnier Ultimate Blends Argan & Cranberry haircare range is our ultimate range for coloured hair. Blended for naturally beautiful hair enriched Moroccan Argan Oil and Cranberry Extracts, this range was developed to protect and illuminate coloured hair. Nourishing Moroccan Argan Oil and antioxidant-packed cranberry extract are blended with love to lock in vibrancy and keep coloured hair soft and shiny wash after wash. Hair is intensley nourished and silky soft with an illuminated and bright colour. Never a dull moment! Discover the naturally derived ingredients: Natural Argan oil, rich in omega 6 and vitamin E treasured for its restorative and protective properties. Bursting with goodness, cranberry seed oil extracts contain high concentrations of antioxidants and omegas 3, 6 and 9. Vegan formula: No animal ingredients or by products. 100% recycled plastic bottle*

Garnier Ultimate Blends Core Argan Richness Shampoo (400 ml), €5.89

Garnier Ultimate Blends Argan Richness haircare range is our ultimate range for for very dry unruly hair. When badly behaved hair has a mind of its own, take control with nature's help. Enriched with precious Moroccan Argan Oil & rich Almond Cream our Aragn Richness haircare range leaves hair feeling deeply nourished with incredibly shine and softness. Unruly dry hair is tamed, easier to manage and feels beautifully soft and smooth from root to tip. Discover the naturally derived ingredients of our Argan Richness hair care range: Argan Oil, an elixir prized by Moroccan women since the dawn of time, and Almond Cream are blended with love in a creamy, silicone-free for a natural feel, formula to leave hair soft to the tips, easier to manage and shining like the Moroccan sun. The creamy lightweight formula envelops the hair without weighing it down and surrounds you in a delicious fragrance for a genuine moment of indulgence. Vegan formula: No animal ingredients or by products and 100% recycled plastic bottles

Aussie Mega Shampoo (300 ml), €7.75

Aussie Mega Street Art Design Edition Shampoo 500ml

Aveeno Rosewater & Chamomile Blend Shampoo (300 ml), €8.99

At Aveeno, we understand that a healthy scalp is the foundation for beautiful hair. Made with colloidal oats, known for their skin moisturising properties, and botanical ingredients, Aveeno Gentle Moisture+ Rose Water & Chamomile Shampoo gently cleanses and weightlessly nourishes dry hair while soothing the scalp. Hair is left lightly hydrated and with a weightless feel wash after wash. Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy.

Garnier Ultimate Blends Core Coco Sleek Shampoo (400 ml), €5.99

Discover Garnier Ultimate Blends Coconut Oil & Cocoa Butter shampoo, expertly crafted for frizzy & curly hair. This blend is carefully formulated with naturally derived, well-known, and trusted ingredients which work harmoniously to deliver naturally beautiful results for your hair. This shampoo contains Coconut oil which is derived from the tropical coconut, and it is well-known for its nourishing properties which will provide care for your hair. To complement Coconut oil, this shampoo contains cocoa butter, which is renowned for its ability to tame frizzy hair and unruly flyaways making these two ingredients the perfect duo for your hair. For the best results for your hair, use this shampoo with Garnier Ultimate Blends Coconut Oil & Cocoa Butter Conditioner. This heavenly scented shampoo will leave your hair smelling divine, with a finish that you'll love. This shampoo has a vegan formula* and contains 98% natural origin ingredients. *No animal-derived ingredients or by-products

Herbal Essences Dazzling Shine Conditioner (275 ml), €3.00

Give hair the scent-sational treatment it deserves with Herbal Essences Dazzling Shine Conditioner, infused with a real lime fragrance that hits you like a green spritzer. Suitable for all hair types, this shampoo gives locks back their lustrous shine and leave it smelling as good as it feels. The cruelty-free formula is also free from colourants and most definitely from boredom.

Herbal Essences Rose Shampoo (350 ml), €7.69

Get ready for more rose-tinted days. Herbal Essences Rose Scent Petal Soft Shampoo helps to transform dry hair to exquisitely silky, and leave you feeling uplifted by the swirling floral fragrance. Our blend of plant-based nutrients is infused with real Rose essences, handpicked in Grasse, the South of France. The result is a vegan, silicone free formula that works into a sweet-smelling lather, ready to cleanse and nurture thirsty hair. We blend together a careful selection of naturally-derived ingredients to bring the beauty of botanicals to your bathroom. Restore your hair’s natural beauty and ignite the senses using a full routine from our Rose Scent Petal Soft collection.

John Frieda Go Blonder Lightening Shampoo (250 ml), €7.49

Achieve a lighter, moisturised, sun-kissed blonde shade. This blonding shampoo's ammonia and peroxide-free formula is enriched with citrus and chamomile to reveal lighter, natural-looking blonde, without the damage of permanent hair colour. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. Safe for natural blonde and colour-treated hair.

L'Oréal Colour Protect Shampoo Refill (500 ml), €4.50

Our refill pouch uses 60% less plastic*. It is also a value format — so you SAV£ more than plastic*! Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes** with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg*** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure**. What makes it effective? Pure Vitamin Cg***, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Refill pouch uses 60% less plastic vs x2 of our 250ml shampoo bottles. **instrumental test shampoo + conditioner. ***vitamin c derivative

L'Oréal Elvive Full Resist Aminexil Shampoo (400 ml), €4.50

Stress, brushing, seasonal change, and heat styling can cause your hair to feel weaker and thinner. As a result, it has the tendency to end up on your brush. Get your strength back and help your hair to resist breakage with this reinforcing shampoo. The formula is enriched with [Aminexil], a patented molecule that is scientifically proven to strengthen hair and reduce hair fall* by 92%. The formula is also boosted with hair supplements Biotin and Arginine which act as a lightweight barrier to protect and strengthen hair. The Result? Break-proof detangling with up to 2x less hair on your brush*. Scalp feels healthier and hair is stronger. Scientifically designed and effective on hair with a tendency to fall due to breakage. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *From breakage. Instrumental test, shampoo + conditioner, 2022

L'Oréal Elvive Glycolic Gloss Shampoo (200 ml), €8.00

Want to get the shiniest hair of your life*? Discover L'Oreal Paris Elvive Glycolic Gloss Sulphate-Free Shampoo, the 1st step of our new at-home glossing routine. Powered with [Glycolic Acid] known for its multiple benefits in skincare, the 2% Gloss Complex with [Glycolic Acid] penetrates the hair's fibre improving shine, smoothness & strength. Instantly transform your hair for up to 5 x washes.** The result? Free from sulphates, the Gloss Complex with [Glycolic Acid] produces a rich & generous foam whilst cleansing softly & filling hair with care. Hair is shiny, detangled & soft to touch. What makes it effective? Shiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. Glycolic Gloss Sulphate-Free Shampoo is powered with [Glycolic Acid] which has a small molecular weight able to penetrate the hair & inject it with care. The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a lasting shine glaze. Hair is shinier & smoother than ever before. How to use? Apply and massage on hair, then rinse. For maximum shine, use the Glycolic Gloss Conditioner, and follow with the Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment and Leave-In Serum. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed ** instrumental test after one application of the trinomen & 5 applications of the shampoo. *** instrumental test after application of the shampoo + conditioner. **** instrumental test after use of the shampoo + conditioner + rinse-off treatment.

Tresemmé Biotin Repair Shampoo (680 ml), €4.00

If you blow-dry, bleach, brush, straighten, colour, braid or curl your hair, it's likely to encounter some amount of damage. Tresemme Biotin Repair Shampoo is specifically designed to visibly repair and heal hair that's been damaged from these seven hairstyling methods. Formulated with Pro-Bond Plex and Biotin, it strengthens each strand of hair inside and out while protecting fibres and restoring broken bonds. Its professional-quality formula uses our PRO Style Technology with amino acids and ceramide to leave damaged hair strong and manageable with continuous use. Start your routine by applying a generous amount of Tresemme Biotin Repair Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Biotin Repair Conditioner. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote - such as not testing on animals and being PETA approved - to the stylists we work with, right down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark - and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Aussie Oh My Gloss Sulphate Free Shampoo (300 ml), €7.75

Say goodbye to dull, dry hair with Aussie Oh My Gloss Shampoo! This sulphate-free* formula gently cleanses and deeply moisturises your hair from inside out, leaving it soft, hydrated, and oh-so-shiny. Infused with Australian White Strawberry, it will leave you with instantly shinier hair and a non stop bonza gloss. Plus, it’s vegan** and cruelty-free. For even more glow, use it with our Oh My Gloss serum for hair that shines like Australian shimmering ocean waves! *free from sulfated surfactants **Vegan formula: no animal-derived ingredients or by-products.

Aveeno Fresh Greens Shampoo (300 ml), €8.99

At Aveeno, we understand that a healthy scalp is the foundation for beautiful hair. Made with colloidal oats, known for their skin moisturising properties, and botanical ingredients, Aveeno Volumising+ Fresh Greens Shampoo, a unique blend of cucumber water, rosemary oil and peppermint extract, helps fine, thin hair appear thicker and fuller while soothing the scalp. Hair is left feeling plump and with weightless volume that lasts all day. Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy.

Enliven Naturals Shampoo Coconut & Vanilla (500 ml), €1.59

With natural extracts of coconut & vanilla, Enliven shampoo has been specially formulated to leave your hair feeling renewed and refreshed. For best results, use in combination with Enliven conditioner

Head & Shoulders Derma X Pro Shampoo (300 ml), €7.59

Did you know that your dry, flaky scalp needs more than just moisture? When the scalp is dry, skin has low ceramides – the natural lipids normally found in skin that help hold cells together and prevent moisture loss. Head & Shoulders DermaXPro Repairing Moisture Anti-Dandruff Shampoo, infused with coconut oil, and ceramide complex (Piroctone Olamine + ceramide), is designed especially for dry scalps. It works on the scalp surface to help restore ceramide levels and repair skin dryness. Not only does it lock in 72h moisture, it even helps to reinforce your natural skin barrier and restores your scalp’s natural balance. The result? Quenched, free-flowing hair and a moisturised, flake-free* scalp. (*Visible flakes, with regular use)

Herbal Essences Argan Oil Repair Shampoo (350 ml), €7.69

Recharge with nature’s replenishing embrace. Herbal Essences Argan Oil Repair Shampoo helps to nourish damaged hair leaving it smooth and shiny and leaves you feeling revitalised, uplifted by the rich, exotic scent experience. Our blend of plant-based nutrients is infused with precious Argan oil, resulting in a vegan, silicone free formula that works into a luscious lather to nurture fragile hair. We blend together a careful selection of naturally-derived ingredients to bring the power of plants to your bathroom. Restore your hair’s natural beauty and ignite the senses using a full routine from our Argan Oil Repair collection. Also recommended for consumer seeking curly hair products.

John Frieda Brilliant Brunette Moisturising Shampoo (250 ml), €7.49

This caring, non-colour depositing shampoo for brunette hair replenishes and revives your brunette, and preserves your brilliant colour. Unveil rich, multi-dimensional tones as you cleanse. Maintain your brunette hair colour for any shade of brunette, wash after wash.

L'Oréal Elvive Bond Repair Pre Shampoo (200 ml), €11.50

- Hair is restored to its original strength¹. - Up to 98% less breakage². - Up to 90% more shine². - Up to 82% stronger hair². ¹ instrumental test after 5 applications of Pre-Shampoo Treatment + Shampoo + Conditioner. ² instrumental test on Pre-Shampoo Treatment + Shampoo + Conditioner Discover the New Elvive Bond Repair Pre-Shampoo Treatment by L'Oréal Paris. An intensive rinse off treatment and the first step of the revolutionary new Bond Repair hair care routine to be used before shampooing. Hair is made up of millions of bonds that give it structure and strength. When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. For the first time, our formula powered by Citric Acid Complex targets damaged hair. Hair is restored to its original strength¹. Up to 98% less breakage, 90% more shine & 82% stronger hair². Suitable for all types of damaged hair. ¹ instrumental test after 5 applications of Pre-Shampoo Treatment + Shampoo + Conditioner. ² instrumental test on Pre-Shampoo Treatment + Shampoo + Conditioner

L'Oréal Elvive Bond Repair Shampoo (200 ml), €8.00

Discover the New Elvive Bond Repair Shampoo by L'Oréal Paris, a groundbreaking addition to your haircare regimen. This innovative, Sulphate free shampoo¹ thoughtfully forms the crucial second step of our advanced Bond Repair haircare routine, specifically designed to tackle visible damage. Your hair's inherent beauty and resilience stem from millions of intricate bonds that provide its essential structure and strength. However, daily aggressors like rigorous brushing, chemical treatments such as bleaching, intense heat styling, and environmental exposure relentlessly attack these vital bonds, causing them to break down and leaving hair weak, brittle, and undeniably damaged. For the very first time, L'Oréal Paris introduces a breakthrough formula powered by our unique Citric Acid Complex. This advanced complex specifically targets and works to repair these compromised hair bonds from within. Experience a profound transformation as hair is effectively restored to its original strength², revealing exceptional vitality. Witness remarkable results including up to 98% less breakage, 90% more shine & 82% stronger hair³. This potent shampoo is perfectly suitable for all types of damaged hair, providing a comprehensive solution for healthier, more resilient strands.

L'Oréal Hydra Hyaluronic Shampoo Refill (500 ml), €4.50

Our refill pouch uses 60% less plastic*. It is also a value format — so you SAV£ more than plastic*! Dehydrated hair? Try Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. The formula, powered with [Hyaluronic Acid], weightlessly coats hair to keep it feeling hydrated for up to 72 hours**. The result? Hair looks visibly plumped, bouncy, and shiny***. What makes it effective? Our scientifically proven, skincare-inspired formula helps tackle dehydrated hair, the first sign of hair damage. Indicators of hair dehydration include dull and lifeless hair that is frizzy and lacking in bounce. Elvive Hydra Hyaluronic shampoo helps boost & lift hair to add volume, body & shine. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Refill pouch uses 60% less plastic vs x2 of our 250ml shampoo bottles. **Instrumental test, shampoo + conditioner ***Consumer test, shampoo + conditioner