Toothpaste (37)

Colgate Total Whitening Toothpaste (125 ml), €4.50

The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Colgate Cavity Protection Toothpaste (75 ml), €2.49

The Colgate Maximum Cavity Protection Toothpaste strengthens enamel and protects against cavities forming. The toothpaste for cavity prevention has a calcium-enriched formula to help strengthen teeth.

Sensodyne Deep Repair Repair & Protect Toothpaste (75 ml), €7.50

Sensodyne Repair and Protect Original Toothpaste is clinically proven to provide long-lasting protection for sensitive teeth*. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**. *with twice-daily brushing. | **IPSOS, UK & IE, 2025. For verification: [email protected]  1. Sensodyne Repair and Protect Original toothpaste delivers long-lasting protection for sensitive teeth* 2. Clinically proven to provide sensitive teeth relief with twice daily brushing 3. Fluoride toothpaste that strengthens enamel and freshens breath 4. Sensodyne Repair and Protect formulated to create a protective layer over sensitive areas of your teeth 5. Sensodyne Repair and Protect toothpaste helps prevent cavities 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth** |*with twice-daily brushing |**IPSOS, UK & IE, 2025. For verification: [email protected]

Colgate Deep Clean Whitening Toothpaste (75 ml), €5.75

Colgate Deep Clean Whitening Toothpaste with baking soda gently removes surface stains and plaque for a naturally white smile. The fluoride toothpaste also fights cavities and refreshes.

Colgate Max White White Crystals Toothpaste (75 ml), €6.00

Awaken your freshest self with Colgate Max White White + Crystals toothpaste. This toothpaste is powered by UltraFreeze technology and restores your teeth's natural whiteness.

Sensodyne Pronamel Cool Mint Gentle Whitening Toothpaste (75 ml), €7.30

New Formulation, same great enamel protection. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste provides daily care and protection for your teeth. Every day, acids in your diet, such as fruit, wine and fizzy drinks can weaken the enamel surface. Over time, weakened enamel can be more easily worn away and your teeth can get visibly thinner and transparent at the edges. Your dentist will be able to detect these early signs of acid wear.  Sensodyne Pronamel Gentle Whitening  has a unique formulation. It helps minerals penetrate deep into the enamel surface. It actively strengthens and re-hardens weakened enamel, making it strong, healthy and better protected  from the effects of everyday acids while helping to restore the natural whiteness of the teeth. 1. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste helps protect enamel from everyday dietary acids 2. With twice-daily brushing, our toothpaste helps restore the natural whiteness of teeth 3. Sensodyne Pronamel helps maintain healthy gums*|*With twice-daily brushing 4. Sensodyne Pronamel Gentle Whitening helps keeps your enamel healthy, strong and protected 5. This teeth whitening toothpaste keeps your enamel healthy, stronger and better protected 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Colgate Max Fresh Cooling Crystals Toothpaste (75 ml), €6.00

Awaken your freshest self with Colgate Max Fresh Cooling Crystals toothpaste. This toothpaste is powered by UltraFreeze technology and releases an instant blast of freshness.

Oral-B 3D White Arctic Fresh Toothpaste (75 ml), €6.45

Oral-B 3D White Arctic Fresh toothpaste is clinically proven, removes up to 87% of surface stains and starts whitening after 1 brush

Colgate Max White Purple Revel Toothpaste (75 ml), €8.00

Colgate's first Max White purple toothpaste reveals an instantly* whiter smile. It contains optic colour-correcting technology to correct yellow tones & is safe for your enamel. *Effect is temporary.

Sensodyne Clinical Repair Active White Toothpaste (75 ml), €11.50

Sensodyne Clinical Repair Active White toothpaste starts to repair sensitive teeth in 2 minutes, for clinically proven sensitivity relief in 14 days. It rebuilds protection over sensitive areas with NovaMin, the same ingredient used to repair bones. This toothpaste regenerates the vital layer of protection that sensitive teeth have lost. Contains extra-fine Perlite and Silica for superior whitening action†. With a rich foam and a cool blend of peppermint & spearmint. †vs Sensodyne Repair & Protect Mint 1. Daily use fluoride whitening toothpaste for sensitive teeth; starts to repair sensitive teeth in 2 minutes** (**For clinically proven relief in 14 days) 2. With continued use this Sensodyne whitening toothpaste is clinically proven to provide long-lasting sensitivity relief and help prevent the pain from coming back; 35% better whitening action† while being gentle on sensitive teeth (†vs Sensodyne Repair & Protect Mint) 3. Rebuilds protection over sensitive areas with NovaMin, the same ingredient used to repair bones; with extra-fine Perlite and Silica for superior whitening action† (†vs Sensodyne Repair & Protect Mint) 4. Richly foaming whitening toothpaste with a cool arctic mint blend of peppermint & spearmint for a sophisticated freshness 5. This Sensodyne toothpaste has a recyclable tube, cap and carton 6. Contents: 1x Sensodyne Clinical Repair Active White, Sensitive Toothpaste, 75ml

Sensodyne Repair & Protect Whitening Toothpaste (75 ml), €7.80

Sensodyne Repair and Protect Whitening toothpaste is clinically proven to provide long-lasting protection for sensitive teeth while helping to restore their natural whiteness with twice-daily brushing. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth* | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair & Protect Whitening toothpaste delivers long-lasting protection for sensitive teeth 2. Clinically proven to provide sensitive teeth relief and help restore your teeth to their natural whiteness with twice daily brushing 3. Sensodyne Repair and Protect is formulated to create a protective layer over sensitive areas of your teeth 4. Sensodyne Repair and Protect Whitening toothpaste helps to repair* vulnerable areas of the teeth 5. Sensodyne Repair and Protect toothpaste that leaves your mouth feeling fresh and clean 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**|*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.|**64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Colgate Toothpaste Triple Action (75 ml), €1.64

The Colgate Triple Action Toothpaste keeps smiles strong and healthy. The fluoride toothpaste has three brilliant benefits: cavity protection, helps keep teeth naturally white & freshens breath.

Corsodyl Active Gum Repair Soft Mint (500 ml), €6.75

Switch up your oral care routine with Corsodyl Active Gum Health Daily Mouthwash, a mouthwash designed by gum health experts. It actively targets 3 x more plaque bacteria* and helps reduce plaque build up in hard-to-reach areas along the gum line and between teeth, helping to prevent gum problems from returning. Plaque build-up in hard to reach places is one of the root causes of gum problems. Corsodyl Active Gum Health Daily Mouthwash is scientifically proven to help keep gums and teeth healthy. Use as part of your daily oral care routine to promote a healthy gum seal and help protect teeth. The mouthwash contains 0% alcohol and comes in a recyclable bottle and cap. Give Corsodyl Active Gum Health Daily Mouthwash a try to help improve gum health. *compared with brushing alone.  1. Mouthwash for gum health to use as part of your daily oral hygiene routine, to help promote and maintain a healthy gum seal to help protect teeth 2. Gum Mouthwash that actively targets 3x more plaque bacteria* *Compared to brushing alone 3. Helps reduce plaque build up in hard-to-reach areas along the gum line and between teeth, helping to prevent gum problems from returning 4. Gum mouthwash with 0% alcohol and with a micellar formulation designed to be gentle on gums 5. Bottle and cap recyclable

Colgate Total Whitening Toothpaste Pump (100 ml), €6.30

The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Sensodyne Complete Protection Toothpaste (75 ml), €4.50

New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits: Clinically proven to help protect sensitive teeth, Whitening, Plaque removal*, Strong enamel, Healthy gums*, Cavity protection, Deep cleaning and Fresh breath. Unique formula with an Advanced Cleaning System for Superior Cleaning Action**. Cool Mint for an invigorating lasting cooling sensation. Refreshing double mint with a hint of aromatic herbs. Caring for your sensitive teeth shouldn't come at the expense of other important benefits. Sensodyne Complete Protection +: All in one daily oral care for sensitive teeth. *with twice daily brushing. **vs a regular Sensodyne toothpaste. 1. New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits. 2. Clinically proven to help protect sensitive teeth. 3. Cool Mint for an invigorating lasting cooling sensation. 4. Refreshing double mint with a hint of aromatic herbs. 5. Unique formula with an Advanced Cleaning System for Superior Cleaning Action* *vs a regular Sensodyne toothpaste.

Colgate Cavity Protection Toothpaste Pump (100 ml), €3.00

The Colgate Maximum Cavity Protection Toothpaste strengthens enamel and protects against cavities forming. The toothpaste for cavity prevention has a calcium-enriched formula to help strengthen teeth.

Colgate Max White Toothpaste (75 ml), €8.30

The Colgate Max White One Teeth Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. Whitening accelerators help you get 1 shade whiter teeth in 1 week.

Colgate Max White Charcoal Toothpaste (75 ml), €3.40

The Colgate Max White Activated Charcoal Whitening Toothpaste with 99% naturally derived ingredients has a clinically proven formula to remove up to 100% of surface stains, with charcoal and mineral micro-particles scrubbing away stains.

Colgate Toothpaste Max White One Luminous (75 ml), €7.30

The Colgate Max White Luminous Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. The SmartFoam System thoroughly cleans all around your teeth.

Corsodyl Gum + Breath & Sensitivity Original Toothpaste (75 ml), €7.50

This toothpaste targets plaque bacteria deep between the teeth and uses pro-neutra technology to neutralise bad breath bacteria. When bacteria builds up along the gum line, it can lead to bad breath and the gums receding, which exposes the tooth's surface underneath, leaving it unprotected and vulnerable to sensitivity. Great for people with sensitive teeth, this toothpaste forms a protective layer around vulnerable parts of the tooth. Brush your teeth with this daily fluoride toothpaste twice per day to help keep gum problems and bad breath at bay, while caring for your sensitive teeth. Use as part of your daily oral health routine for healthy gums and strong teeth.  1. Corsodyl Gum+ Breath & Sensitivity toothpaste is scientifically proven to target gum problems and bad breath while helping to protect sensitive teeth 2. The unique oral care formula targets plaque bacteria deep between the teeth and uses pro-neutra technology to neutralise bad breath bacteria 3. Use this daily fluoride toothpaste twice per day to help keep gum problems and bad breath at bay 4. This toothpaste features a great peppermint and sweet spearmint taste 5. For use as part of your oral health routine,

Oral-B Complete Plus Extra White Toothpaste (75 ml), €2.30

Oral-B Complete Plus Extra White toothpaste whitens & removes surface stains, provides a fresh breath and cleans & protects from cavities.

Oral-B Complete Plus Ultimate Fresh Toothpaste (75 ml), €4.25

Oral-B Complete Plus Ultimate Fresh toothpaste provides instant freshness that lasts, cleans & protects from cavities and whitens by removing surface stains.

Sensodyne Rapid Relief Toothpaste (75 ml), €5.00

WHY USE SENSODYNE RAPID RELIEF ORIGINAL TOOTHPASTE? It's a fast way to relieve the pain of sensitive teeth, and help prevent it coming back. With twice daily brushing, Sensodyne toothpaste builds ongoing protection from the pain of sensitive teeth. It also helps whiten enamel and prevent tooth staining*. WHAT IS TOOTH SENSITIVITY? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. Sensodyne Rapid Relief is clinically proven to relieve the pain of sensitive teeth. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. WHO IS IT FOR? Sensodyne Rapid Relief is for anyone, aged 12 years and over, who wants fast relief for sensitivity pain. *with twice-daily brushing. 1. Sensodyne Rapid Relief Original Toothpaste provides sensitive teeth with instant relief from sensitivity* and helps prevent it coming back** 2. With twice-daily brushing, Sensodyne Rapid Relief toothpaste builds ongoing protection from the pain of sensitive teeth 3. Sensodyne toothpaste helps prevent tooth staining** 4. Sensodyne Rapid Relief toothpaste provides daily fast relief** 5. From Sensodyne, the No.1 dentist recommended brand for sensitive teeth*** 6. *When used as directed. Individual results may vary. | **with twice-daily brushing|***IPSOS, UK & IE, 2025. For verification: [email protected]

Aquafresh Big Teeth Toothpaste for Kids 6-8 Years (75 ml), €1.99

Aquafresh Big Teeth toothpaste is specially designed by dental experts for children aged 6-8 years, with age-appropriate fluoride level to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. Each milk tooth will eventually wobble free, when a new stronger big tooth is ready and waiting to take its place. New big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. It now comes with 0% artificial flavours and sweeteners, and its low abrasive formula ensures gentle cleaning for your child's teeth. It also provides 24hr sugar acid protection*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. Aquafresh Big Teeth Kids toothpaste is designed by experts, trusted by parents and loved by kids, and provides lasting protection to new permanent teeth, via fluoride with twice daily brushing. 1. WHAT IS AQUAFRESH BIG TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 6-8 years. It's low abrasive formula provides gentle cleaning for children's teeth. Its age-appropriate fluoride provides lasting protection to new permanent teeth, with twice daily brushing. 2. WHY CHOOSE: Aquafresh Big Teeth toothpaste is a clinically proven fluoride toothpaste that is specially designed by dental experts to provide expert care that helps keep mixed teeth (a mix of milk teeth and adult teeth) healthy and strong. The enamel on your child's little teeth is 50% thinner than yours and new big teeth take up to 3 years to reach full strength, making them more susceptible to sugar acid attack that leads to cavities. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Big Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide the expert care that helps keep mixed teeth healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Big Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help make them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. ** Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 6-8 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on children's teeth is up to 50% thinner than adults, they need extra care. Aquafresh Big Teeth Kids toothpaste is gentle on your child's teeth and has a child-friendly fruit mint flavour which makes it a perfect choice for your child.

Sensodyne Clinical White Strengthening Toothpaste (75 ml), €12.00

Sensodyne Clinical White Enamel Strengthening is a Whitening Toothpaste which uses Sensodyne's most Advanced Whitening Technology. It contains Clinically Proven teeth whitening ingredients that help to prevent future stains and polish teeth for 2 shades whiter*. Sensodyne Clinical White Enamel Strengthening has all the benefits of a regular toothpaste** with a gentle formula that provides 24/7 care for Sensitive Teeth** with a Minty Fresh flavour. Sensodyne Clinical White Enamel Strengthening Toothpaste comes in fully recyclable packaging, also available in a Stain Protector variant. *after 8 weeks twice daily brushing. **with twice daily brushing. 1. Sensodyne Clinical White Enamel Strengthening Whitening Toothpaste provides 24/7 Care for Sensitive Teeth** **with twice daily brushing 2. A Clinically Proven Whitening Toothpaste: Provides 7x better stain removal than a Regular Toothpaste* *after 8 weeks twice daily brushing 3. The toothpaste formula is gentle on teeth, with effective whitening without peroxide 4. Sensodyne Clinical White Enamel Strengthening Toothpaste leaves your mouth clean with a minty fresh breath 5. Contains: 1 Tube of Sensodyne Clinical White Enamel Strengthening Toothpaste, 75ml. Fully Recyclable: Recyclable cap, recyclable tube, recyclable carton 6. Sensodyne Toothpaste is the no.1 Dentist recommended toothpaste brand for Sensitive Teeth† †Dentist Survey, UK, 2023. For verification: [email protected]

Sensodyne Pronamel Intensive Enamel Repair Extra Fresh Toothpaste (75 ml), €7.60

New Formulation, same great enamel protection. Driving minerals deep into the enamel surface, Sensodyne Pronamel Intensive Enamel Repair Extra Fresh Toothpaste actively repairs acid-weakened areas of the enamel. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Provide your teeth with extra care for the future and repair your enamel surface with Sensodyne Pronamel Intensive Enamel Repair Extra Fresh toothpaste. With twice-daily brushing, you can lock in minerals to protect against the effects of acid wear.  Sensodyne Pronamel Intensive Enamel Repair Extra Fresh  protects against cavities and helps keep gums healthy*.  Our unique  re-mineralising formula delivers more vital minerals that absorb deep into the surface structure of the weak enamel, repairing and rebuilding micro-damage in the vulnerable areas of the teeth for stronger, better protected teeth. Sensodyne Pronamel Intensive Enamel Repair is suitable for sensitive teeth. *With twice-daily brushing   1. Sensodyne Pronamel Intensive Enamel Repair is a daily toothpaste that repairs weakened enamel surfaces 2. The formula has been designed to actively repairs weakened enamel caused by dietary acids 3. The toothpaste formula delivers more vital minerals that rebuild enamel vulnerable areas of the teeth 4. With twice-daily brushing, it helps to protect against cavities and keep gums healthy, while repairs and rebuilds early acid microdamage in the enamel surface areas of the teeth and fortifies teeth 5. Especially designed to help protect against the effects of enamel loss for strong and healthy teeth 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Aquafresh Little Teeth Toothpaste for Kids 3-5 Years (75 ml), €1.99

Aquafresh Paw Patrol Little Teeth toothpaste has been specially designed by dental experts for children aged 3-5 years. The enamel of your child's teeth is 50% thinner than yours and more susceptible to sugar acid attack that leads to cavities. Aquafresh Little Teeth gently cleans with brushing, and it is a low abrasive formula, providing gentle care and cavity protection for your little one's teeth. It is made with 94% naturally derived ingredients and has a child-friendly mild mint flavour. Designed by experts, trusted by parents, loved by kids. Try pairing with the Aquafresh Paw Patrol Little Teeth toothbrush. Aquafresh toothpaste is packaged in a recyclable tube & carton. 1. WHAT IS AQUAFRESH PAW PATROL LITTLE TEETH TOOTHPASTE: It is a kids toothpaste that is specially designed by dental experts for children aged 3-5 years. It's low abrasive formula provides gentle cleaning for children's teeth. Its age-appropriate fluoride level helps strengthen the enamel while providing cavity protection for your child's LITTLE teeth to help ensure their PERMANENT teeth come through healthy & strong. 2. WHY CHOOSE: Aquafresh Paw Patrol Little Teeth toothpaste is a fluoride toothpaste that is specially designed by dental experts to gently strengthen and protect little teeth. The enamel on your child's little teeth is 50% thinner than yours and more susceptible to sugar acid attacks that can lead to cavities. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Paw Patrol Little Teeth toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 95% naturally derived ingredients, making it an excellent choice to provide the gentle care and cavity protection to ensure your child's little teeth come through healthy and strong. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived products. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Paw Patrol Little Teeth toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that delivers active fluoride to teeth to help keep them strong and helps to protect against attacks by everyday sugar acids for up to 24hours*. *Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 3-5 years. Everyday sugar acids can cause tooth decay and cavities, and because the enamel on little teeth is up to 50% thinner than adults, they need extra care. Aquafresh Paw Patrol Little Teeth Kids toothpaste is gentle on your child's teeth and has a child-friendly mild mint flavour which makes it a perfect choice for your child.

Colgate Advanced White Toothpaste Pump (100 ml), €4.00

The Colgate Advanced White Toothpaste with micro-cleaning crystals gently polishes and is clinically proven to effectively whiten*. And it does it in just 10 days. *Removes surface stains

Corsodyl Active Gum Repair Whitening Toothpaste (75 ml), €6.95

Corsodyl Active Gum Repair Whitening Toothpaste helps reverse gum problems by targeting plaque, the main cause of early gum disease. Designed by gum experts, it is clinically proven to actively remove plaque bacteria, to help repair inflamed, swollen & bleeding gums. It's flavour enhancing technology with a blend of purposefully selected flavour ingredients helps to balance the overall taste; combined with specific cooling materials for a fresh experience. Plus, it gently lifts stains to whiten teeth. The toothpaste comes in a carton, tube and cap which are all recyclable. Start brushing your teeth twice a day with Corsodyl Active Gum Repair toothpaste to help target the cause of gum disease. For healthy gums and strong teeth. 1. A toothpaste for gum problems for adults that actively removes plaque bacteria to help to help bleeding, swollen & inflamed gums repair 2. Corsodyl teeth whitening toothpaste gently lifts stains to whiten teeth. 3. Designed by gum experts: effectively targets the cause of gum problems and bleeding gums. 4. Provides all the benefits of a daily fluoride toothpaste for healthy gums and strong teeth 5. Recyclable tube carton and cap

Oral-B Advanced Plaque Control Toothpaste (75 ml), €6.75

Oral-B Advanced Plaque Control Cleaning Crystals toothpaste is clinically proven: Up to a 100% stronger effect to reduce plaque vs. an ordinary fluoride toothpaste. Oral-B's unique anti-bacterial technology with Stannous Fluoride Complex creates a protective shield for all-around protection. Cleaning crystals provide a deep-clean experience and active zinc helps to reduce & prevent plaque regrowth for 24-hour protection against plaque when used twice a day