Breakfast Cereals (108)

SuperValu Porridge Oats (1 kg), €0.89

Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

SuperValu Organic Porridge Oats (1 kg), €1.19

May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease.** **The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol.

Flahavan's Progress Oatlets (1.5 kg), €3.29

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

SuperValu Cornflakes (500 g), €1.25

Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun-ripened corn are fortified with iron, vitamin D, and B-vitamins.

SuperValu Wheat Biscuits 48 Pack (960 g), €3.89

A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.

Kellogg's Corn Flakes (450 g), €2.99

The original & best tasting* *Source: Independent survey by MMR, February 2021, tested against over 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers. Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

SuperValu Rice Krunchies Cereal (440 g), €1.45

SuperValu Rice Krunchies 440g

SuperValu Special Flakes Cereal (500 g), €1.59

SuperValu's Special Flakes area a delicious way to kick-start your day. They're low in fat and fortified with vitamins and iron, which means you can enjoy a bowl of these tasty toasted rice and wheat flakes as part of a balanced diet.

SuperValu Malt Wheaties (750 g), €1.39

Supervalu Malt Wheaties are a Delicious Way to Start Your Day. They are low in fat, high in fibre and fortified with vitamins and iron. This means you can enjoy a bowl of these tasty malted wholegrain wheaties as part of a balanced diet. Why not try something different? Add fresh berries to your breakfast bowl.

Flahavan's Organic Porridge Oats (1 kg), €3.19

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.

Kellogg's Corn Flakes Cereal (670 g), €4.00

Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50

This Halloween, level up your snack game with Kellogg’s Rice Krispies Scares Caramel & Chocolate Snack Bars. These crispy, chewy bars are finished with a caramel-flavoured coating, chunks of smooth milk chocolate, and a rich chocolate drizzle. It is a scarily delicious combo that hits the sweet spot—perfect for haunted hangouts or just chilling. Dare to take a bite? Get stuck in!

Weetabix 24 Pack (430 g), €4.79

Want to Enjoy a Healthy Start? Weetabix is packed with 100% wholegrain goodness* and is high in fibre. Top it with natural yoghurt, a drizzle of honey and some fresh strawberries, which are an excellent source of vitamin C. There's no better way to start your day! Have you had yours? *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. The Nation's Favourite Cereal† †The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Flahavan's Quick Oats Pot (44 g), €1.30

Flahavan's is a registered trademark.

Weetabix 48 Pack (860 g), €7.29

Want to Enjoy a Healthy Start? Weetabix is packed with fibre and is a great source of vitamin B1 which helps look after your heart*. Delicious with some raspberries and nuts on top to help banish those breakfast blues. It's a breakfast that will get you ready for anything! Have you had yours? Thiamin (B1) contributes to the normal function of the heart as part of a healthy diet and lifestyle The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Kellogg's Rice Krispie Cookies & Cream Squares (136 g), €2.50

Rice Krispies Squares American Style Cookies and Cream flavour snack bars are Rice Krispies cereal combined with a cookies and cream flavoured coating, white chocolate chunks, and cookie crumb that packs yummy tastes and textures in every bite.

Flahavan's Organic Jumbo Oats (1 kg), €3.39

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Jumbo Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Jumbo oats Our Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Flahavan's Porridge Oats (1 kg), €2.75

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

Kellogg's Corn Flakes Cereal (1 kg), €5.25

The original and the best tasting⬦, Kellogg's Corn Flakes are the classic way to start your day. Each delicious corn flake is naturally sun-dried and ripened in 140 days of sunshine and then rolled and toasted to produce our delicious Corn Flakes. It is made with responsibly sourced corn▪. Each 30g bowl of Kellogg's Corn Flakes is made with added goodness* and contains 50% of your daily vitamin D needs* and is enriched with vitamins and iron, including vitamins B1, B2, B3, B6, B9 and B12. Make your breakfast a classic with Kellogg's Corn Flakes Breakfast Cereal. ▪Find out more about our responsibly sourced corn initiatives at www.kelloggs.com ⬦Source: Independent survey by MMR, February 2021, tested against 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and healthy lifestyle. *Claim a free day for your child this summer at Kellogg's Football Camps How to enter: 1. Purchase a promo pack by 24/06/2024 and claim one of 30,000 spaces available by 16/08/2024. There are 2,500 camp places released weekly during 01/04/2024 - 24/06/2024. Max 2 claims / entries per household. 2. Visit https://www.kelloggsfc.com to claim your free day at a football summer camp. 3. Enter your details and pack code 4. Keep your pack and retain receipt for verification. *Visit https://www.kelloggsfc.com for full terms and conditions*

SuperValu Wheat Biscuits (480 g), €2.49

A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.

Ambrosia Ready to Eat Original Porridge Pot (210 g), €1.79

Introducing Ambrosia Ready To Eat Porridge Original Flavour. Deliciously creamy, whether you eat it straight from the cupboard Or hot, after a quick heat up in the microwave With no artificial flavours or preservatives … you can start your day the right way Instructions: Simply stir to enjoy straight from the pot, or for a warmed porridge heat in the microwave for less than 2 minutes. The blissful grab-and-go way to start your day. Enjoy these breakfast porridge pots hot or cold!

Flahavan's Quick Oats Drum (500 g), €3.69

A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

SuperValu Honeynut Cornflakes (500 g), €1.99

SuperValu Honey Nut Corn Flakes 500g

Flahavan's Progress Oatlets (500 g), €1.75

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

Kellogg's Rice Krispies (430 g), €5.35

Supporting your family's health* Iron Supporting brain function with iron* B9, B2 Folic acid & riboflavin help reduce tiredness & fatigue* Vit D 50% Daily vitamin D needs to support bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and riboflavin (B2) contribute to the reduction of tiredness and fatigue.

SuperValu Choco Krunchies Cereal (500 g), €2.05

SuperValu Choco Krunchies are a delicious way to kick start your day

Ready Brek Porridge (450 g), €2.00

Lovingly made from wholegrain rolled oats, your bowl of Ready brek is packed full of goodness. Super smooth and with no added salt or sugar, start your day the Ready brek way... Rich in calcium, Source of vitamin D, No added sugar or salt and High oat fibre* *Vitamin D contributes to the normal function of the immune system. Oat grain fibre contributes to an increase in faecal bulk. Oat beta-glucan has been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has many risk factors and altering one of these may or may not have a beneficial effect. One 30g serving provides 1.2g of beta glucan soluble fibre from whole oats and oat flour, which is 40% of 3g, the suggested daily intake. Calcium is needed for the maintenance of normal bones and teeth. Contains naturally occurring sugars.

Nestlé Cheerios Cereal (390 g), €4.59

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

SuperValu Raisin & Almond Granola (500 g), €2.19

SuperValu Raisin & Almond Granola 500g

Kellogg's All-Bran Fibre Plus Cereal (375 g), €3.69

Promote your digestive health with Kellogg's All-Bran Original Breakfast cereal, the classic high-fibre cereal. Made with Made with 6 B-vitamins, vitamin D and iron, Kellogg’s All-Bran Original will brighten up your morning. Enjoy this breakfast table classic, made with wheat bran fibre. Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to an acceleration of intestinal transit. All-Bran Original contains 11g of wheat bran fibre per serving.