Men's Toiletries (49)

Gillette Classic Regular Shave Foam (200 ml), €3.29

Gillette Classic Shave Foam with Original Scent is a classic for a reason: it’s the quick and easy shave you need, with the smoothness and protection you want. Gillette's Classic Foam formula helps reduce shaving irritation, nicks, cuts, burns & stinging. Plus, the Comfort Glide Formula helps razors glide clean & fast for an easy shave with few tugs or pulls. Show the world your best face with Gillette Classic Shave Foam, made for men by the World’s Nr.1 Shave Gel & Foam brand.

Lynx Africa 48 hour Deodorant Body Spray (150 ml), €3.99

You are holding true greatness. LYNX's Africa is the UK's #1 fragrance* - you don't want to be the one missing out! We've sold +400 million LYNX Africa Bad Boys and then some. That is one for every person in the UK & Ireland five times over. With our Africa Deodorant Spray, you get 48 hours of Lynx's high-definition squeezed mandarin and sandalwood fragrance combo. Lynx Africa Aerosol Body Spray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. You never know when opportunity will strike, so you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. How to use it? Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area. Avoid contact with eyes and broken skin. LYNX bodyspray men's deodorant comes in an infinitely recyclable aerosol can - fresher you, cleaner planet. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX. *Kantar Usage, GB Male Deodorant % Weekly Occasions. June 2018-2022

L'Oréal Paris Men Expert Thermic Resist 48H Anti-Perspirant Roll On Deodorant (50 ml), €2.50

Thermic Resist deodorant, designed to deliver sweat protection from heat rushes, whether it's physical activity, extreme temperatures and stressful situations.

BiC 2 Sensitive Disposable Razors 10 Pack (1 Piece), €3.30

A pack of 10 BIC 2 Sensitive disposable twin-blade razors for men that offer good value with two stainless steel blades and a long handle for accurate control. Eliminate the stubble and enjoy a quick no-nonsense shave.

Gillette Series Moisturising Shaving Gel (200 ml), €2.50

Experience the hydrating power of Gillette Series Moisturizing Shave Gel with Cocoa Butter—it provides complete defense against shaving irritation, helping reduce cuts, redness, burning, stinging and tightness. The Gel formula transforms into a thick & protective lather that helps restore the skin's’ natural moisture barrier, locking hydration in. Show the world your best face with Gillette Series Conditioning Shave Gel, made for men by the World’s Nr.1 Shave Gel & Foam brand.

Gillette Series Sensitive Shaving Gel (200 ml), €3.00

Cool down your skin with the Gillette Series Soothing Shave Gel with Aloe Vera—it provides complete defence against shaving irritation, helping reduce cuts, redness, burning, stinging and tightness for sensitive skin. Its formula cools down your skin to soothe it while you're shaving. In short: it’s a refreshing & soothing shave. Show the world your best face with Gillette Series Soothing Shave Gel for Sensitive Skin, made for men by the World’s Nr.1 Shave Gel & Foam brand.

Sure For Men Non Stop 72 Hour Antiperspirant Deodorant Active Dry Nonstop (250 ml), €4.00

Sure Men Nonstop Protection Active Dry Anti-Perspirant Aerosol Deodorant provides 72-hour non-stop protection against odour and sweat so you're always ready to keep moving. Its alcohol-free* formula keeps your underarms feeling clean, fresh and dry all day without causing irritation. This antiperspirant deodorant for men uses Sure's patented Body Heat Activated technology that works hard when the heat is on, forming a strong protective barrier as your body heat rises and giving you unstoppable confidence with a clean, energising scent. Whether you're cheering on your favourite team, playing hard out and about or just meeting up with friends, this men's deodorant spray will give you all the backup you need. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. At Sure, we want to inspire confidence in everyone to move more and go further. We're here to support your journey with an antiperspirant that allows you to always be protected and ready for whatever happens. Sure, it won't let you down. *ethyl alcohol

Gillette Classic Sensitive Shaving Gel (200 ml), €3.10

Gillette Classic Shave Gel Sensitive Skin 200ml

Gillette Series Sensitive Shaving Foam (250 ml), €3.40

The Gillette Series Shave Foam for Sensitive Skins provides complete defence against shaving irritation, reducing cuts, redness, burning, stinging and tightness. The foam cools to soothe your skin with a refreshing action while you're shaving—and it's enriched with Aloe Vera. Its unique formula has extra lubricants for a smooth shave—in short: it's few tugs and pulls for a more comfortable shear. Show the world your best face with Gillette Series Shave Foam, made for men by the World’s No.1 Shave Gel & Foam brand.

Lynx Black Vanilla 72 hour Deodorant Body Spray (150 ml), €4.50

Smell finer than the finest fragrances with the Lynx Fine Fragrance Collection. Everyone deserves a hype man, so we've made one in fragrance form. Our world-renowned perfumers have crafted the Black Vanilla Premium Deodorant Body Spray with an indulgent vanilla, orange and sandalwood scent infused with orange essential oil. It's the perfect hybrid between a fine fragrance and a deodorant, delivering top-notch odour protection for up to 72 hours of unbeatable confidence and freshness. With 2x more odour-busting zinc technology than our standard body sprays, we're out here working smarter, not harder. Enjoy a men's deodorant that hits different. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your chest. Avoid contact with eyes and broken skin. Vibing with this premium body spray for men? Lynx Black Vanilla is also available as a body wash and deodorant stick to keep you feeling fresh and ready for whatever the day brings. Be sure to check out other Lynx Fine Fragrance body sprays, such as Blue Lavender, Aqua Bergamot or Emerald Sage, each smelling finer than the finest fragrances. This deodorant spray comes in an infinitely recyclable can - please, do your part and recycle.

Dove For Men Clean Comfort 72 Hour Antiperspirant Roll On (50 ml), €3.35

1. Dove Men+Care Clean Comfort Antiperspirant Deodorant Roll On provides the performance you need and superior comfort for your underarm skin - tough on sweat, not on skin 2. This deodorant for men offers up to 72 hours of sweat and odour protection 3. The improved formula of our antiperspirant spray features Triple Action Technology which gives you advanced, complete protection throughout the day 4. This antiperspirant deodorant contains 1/4 moisturising cream to protect your skin from irritation 5. Dove Men+Care Clean Comfort deodorant roll on has a long-lasting subtle scent that will keep you feeling fresh all day 6. Globally, Dove does not test its antiperspirant deodorants on animals and is PETA approved If you're after a long-lasting deodorant for men that works as long and hard as you, try Dove Men+Care Clean Comfort Antiperspirant Deodorant Roll On. Engineered specifically for men, this antiperspirant roll on now features Triple Action Technology to deliver 72 hours of powerful odour and sweat protection, helping you stay fresh and dry no matter what comes your way. Its non-irritant formula contains ¼ moisturising cream to strengthen your skin against underarm rash and chafing, keeping your underarms comfortable all day. Because Dove Men+Care celebrates a new definition of male strength — one with care at its centre — this roll on deodorant is tough on sweat, not on skin, and leaves a subtle scent that will keep you feeling fresh for longer. With better protection and care, you'll get the increased confidence you need to be your best all day. How to use: Before applying, ensure underarms are dry. Roll on in circular motions, checking coverage is even on both underarms. Avoid contact with eyes and broken skin. Why not try it alongside our Dove Men+Care Body and Face Wash for lasting comfort and freshness? Dove Men+Care Clean Comfort antiperspirant also comes in 150 and 200 ml spray cans, as well as in a deodorant stick that's perfect for your gym bag or luggage for when you are on the go.

L'Oréal Men Expert Hydra Energetic Shower Gel (300 ml), €3.25

Hydra Energetic Shower Gel, our 1st men expert shower gel boosted with taurine. This ultimate ingredient, packed with vitamins, provides an energetic and explosive sensation when applied on skin.

Lynx Dark Temptation 48 hour Deodorant Body Spray (150 ml), €4.00

Be ready to give in to any temptation with LYNX Dark Temptation Body Spray. You never know what's around the corner. Or who. Featuring a smooth dark chocolate fragrance that's impossible to resist, LYNX Dark Temptation gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. This is the type of chocolate that won't melt away when things get hot. You never know when opportunity will strike, so you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. With its 48-hour high-definition scent, LYNX Dark Temptation men's deodorant spray has got you covered. All. Day. Long. This aerosol bodyspray fights odour-causing bacteria so you can avoid odour and smell irresistible for 48 hours, and have the confidence to be the best version of the only thing you can be - yourself. Same classic LYNX Dark Temptation scent, fresh new look. This great smelling LYNX deodorant spray comes in an infinitely recyclable can - fresher you, cleaner planet. How to use it? Shake, twist and spray that tempting freshness across your chest for a sensual blast of chocolatey sweetness and spice. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Sure For Men 48 Hour Antiperspirant Deodorant Ice Fresh Invisible Spray (200 ml), €3.19

Sure Men Invisible Ice Fresh Anti-Perspirant Aerosol Deodorant is formulated with our best ever invisible formula, providing 48 hour protection against sweat, odour and marks on your clothes. The best fashion accessory? No white marks. Some anti-perspirants can mix with sweat and your body's natural oils to cause underarm stains: white marks on black clothes, yellow stains on white. Not with Sure Invisible Ice Fresh Anti-Perspirant Deodorant. It doesn't just protect you against sweat, it helps to protect your clothes from white marks and stains, so you can get ready and on the move straight after applying. Sure Invisible Ice Fresh Anti-Perspirant Deodorant Aerosol contains Sure's innovative MotionSense technology, which releases a burst of clean citrus fragrance when you need it most. It works like this: unique microcapsules sit on the surface of your skin. When you move, friction breaks the microcapsules, and they release more fragrance. The more you move, the more it protects. So, get all-day freshness and 48h protection from sweat, odour and marks from morning to night with Sure Invisible Ice Fresh antiperspirant men's deodorant spray. Wear what you like. Move when you want. You know you're protected. Sure. It won't let you down. How to use: Firstly, shake the can. Then hold it 15 centimetres away from your underarm and spray evenly in a well-ventilated area. Avoid contact with eyes and broken skin. *ethyl alcohol

Lynx Africa 48 hour Deodorant Body Spray (250 ml), €9.00

You are holding true greatness. LYNX's Africa is the UK's #1 fragrance* - you don't want to be the one missing out! We've sold +400 million LYNX Africa Bad Boys and then some. That is one for every person in the UK & Ireland five times over. With our Africa Deodorant Spray, you get 48 hours of Lynx's high-definition squeezed mandarin and sandalwood fragrance combo. Lynx Africa Aerosol Body Spray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. You never know when opportunity will strike, so you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. How to use it? Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area. Avoid contact with eyes and broken skin. LYNX bodyspray men's deodorant comes in an infinitely recyclable aerosol can - fresher you, cleaner planet. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX. *Kantar Usage, GB Male Deodorant % Weekly Occasions. June 2018-2022

Lynx Black Antiperspirant Deodorant (150 ml), €4.00

Feel like a winner all day, every day with LYNX Black Anti-Perspirant Aerosol Deodorant Spray. You never know what's around the corner. Or who. Featuring a subtle fragrance of frozen pear and cedarwood, LYNX Black Anti-Perspirant Deodorant Spray gives you 72 hours of odour protection with our revolutionary dual-action pro-scent technology, keeping you smelling awesome and feeling chill, all day. You never know when opportunity will strike, so you need an anti-perspirant spray that's going to keep you smelling iconic and feeling confident no matter the circumstances. With 72-hour anti-sweat protection, LYNX Black Anti-Perspirant Deodorant Spray guarantees long-lasting underarm dryness. So, no matter who comes your way, you can rest easy knowing you're 100% ready. Plus, you get an invigorating fragrance that doesn't need to shout to make its voice heard. All day, all night - no matter what, you'll smell irresistible. This great smelling LYNX men's deodorant spray comes in an infinitely recyclable can - fresher you, cleaner planet. How to use it? Shake the can and spray your underarms to make the most of 72 hours of guaranteed freshness and an irresistible smell. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Lynx Black Body Spray (250 ml), €9.00

Add irresistible smell to your life with LYNX Black Deodorant Aerosol Body Spray. Frozen pear blends with cedarwood for a refreshing scent that doesn't need to shout to make its voice heard. LYNX Black bodyspray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. You never know what's around the corner. Or who. When opportunity strikes, you need a bodyspray that's going to keep you smelling iconic and feeling confident no matter the circumstances. With its 48-hour high-definition scent, LYNX Black men's deodorant spray has got you covered. All. Day. Long. Fresh has never been easier. Don't worry, we haven't messed with the subtle Lynx Black fragrance. We know it's 100% awesome already. It's the same LYNX Black scent in a fresh new look. But that's not the only thing that's new around here. Our revolutionary new dual-action technology fights odour-causing bacteria, so you can avoid odour and smell irresistible for 48 hours, and have the confidence to be the best version of the only thing you can be - yourself. This great smelling LYNX aerosol deodorant spray comes in an infinitely recyclable can - fresher you, cleaner planet. How to use it? Shake, twist and spray that icy freshness across your chest. Smell irresistible. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Lynx Ice Chill Bodywash Shower Gel (500 ml), €6.50

Lather up with the icy freshness of LYNX Ice Chill Body Wash for men. You never know what's just around the corner. Or who. So, you need to smell your best whenever, wherever. With a 12-hour refreshing scent, LYNX Ice Chill Shower Gel is a triple-threat that cleanses and conditions your body, hair and face, keeping you smelling shower fresh. All. Day. Long. This 3-in-1 hair, face and body cleanser contains 92% natural origin ingredients*, plant-based prebiotics and 5x more moisturisers** to hydrate your skin every time you shower. Its iconic fragrance boosts your game with that suuuper refreshing menthol magic, leaving you clean, fresh and smelling 100% irresistible. All day, all night - no matter what, you're ready. You decide how to play your 12 hours of zesty freshness. At LYNX, we believe that a great day starts with a great shower. And there's no greater shower than a LYNX shower. You might not conquer the world afterwards, but you'll sure feel like you can. Actually, you might just give it a try. Whatever you decide, remember that LYNX is always on your side. By 2025, we aim for all our packaging to be recyclable or to include recycled materials - our bodywash bottles are already made with 100% recycled plastic. Fresher you, cleaner planet. Welcome to the future. It smells amazing. LYNX. *percentage includes water **vs LYNX's +series shower gel variants.

Nivea Men Sensitive After Shave Balm (100 ml), €8.00

NIVEA MEN Sensitive Cool Post Shave Balm cools down shaved skin without burning. The alcohol-free formula with Chamomile and Seaweed Extract is non-greasy, non-sticky and absorbs quickly. Your skin will be instantly calmed and soothed after shaving. The balm leaves a comfortable cooling sensation on your skin while alleviating skin redness and dryness. The skin compatibility of this post shave balm has been dermatologically approved by men with sensitive skin. NIVEA is for Skin.

Sure For Men Antiperspirant Sport Cool Nonstop (250 ml), €4.00

Sure Men Nonstop Protection Sport Cool Anti-Perspirant Aerosol Deodorant provides 72-hour non-stop protection against odour and sweat so you're always ready to keep moving. Its alcohol-free* formula keeps your underarms feeling clean, fresh and dry all day without causing irritation. This antiperspirant deodorant for men uses Sure's patented Body Heat Activated technology that works hard when the heat is on, forming a strong protective barrier as your body heat rises and giving you unstoppable confidence with a refreshing mint and citrus scent. Whether you're cheering on your favourite team, playing hard out and about or just meeting up with friends, this men's deodorant spray will give you all the backup you need. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. At Sure, we want to inspire confidence in everyone to move more and go further. We're here to support your journey with an antiperspirant that allows you to always be protected and ready for whatever happens. Sure, it won't let you down. *ethyl alcohol

Gillette Mach 3 Blades (4 Piece), €12.45

Gillette Mach3 men's razor blade refills deliver a close shave, without all the redness, while feeling better after the 10th shave than a new disposable does on the first*. Each razor blade refill features 3 DuraComfort blades for long-lasting comfort. Gel strip glides to help protect your skin from redness, while an Advanced Skin Guard helps stretch your skin in order to prepare your hair to be cut. These Mach3 blade refills can be used with any Mach3 razor. * vs Gillette Blue II

L'Oréal Men Expert Fresh Extreme Anti-Perspirant Deodorant (250 ml), €5.00

Fresh Extreme, fights body odour with ultra absorbent Active Micro Captors to help combat wetness. Proven 48h* dry effect. Intense diffusion spray delivers active ingredients directly to the skin.

L'Oréal Men Expert Thermic Resist Anti-Perspirant Deodorant (250 ml), €5.00

Designed to deliver sweat protection from heat rushes such as: physical activity, extreme temperatures and stressful situations. This anti-perspirant offers 48H protection and combats bad odors and wetness.

L'Oréal Men Expert Total Clean Shower Gel (300 ml), €3.25

Our 1st Men Expert shower gel powered by Carbon for 5 in 1 total action! Face, body, hair, shave and moisturise all in one! Feel totally clean as the carbon acts as a super-magnet, removing all impurities.

Lynx Africa 72 hour Antiperspirant Deodorant (150 ml), €4.00

Add irresistible spice to your life with LYNX Africa Anti-Perspirant Aerosol Deodorant Spray. You never know what's around the corner. Or who. Featuring the iconic scent of squeezed mandarin & sandalwood that is unmistakable and always intriguing, this anti-perspirant men's deodorant gives you 72 hours of odour protection with our revolutionary dual-action pro-scent technology, keeping you smelling 100% awesome and feeling chill whatever comes your way. You never know when opportunity will strike, so you need an anti-perspirant that's going to keep you dry, smelling iconic and feeling confident no matter the circumstances. With 72-hour anti-sweat protection formula, LYNX Africa Anti-Perspirant Deodorant Spray guarantees long-lasting underarm dryness. So, no matter who comes your way, you can rest easy knowing you're 100% ready. All. Day. Long. Be unsweatable. Be unstoppable. Plus, you get that iconic scent for that fresh 90s feel. Same classic LYNX Africa scent, fresh new look. This great smelling LYNX deodorant aerosol comes in an infinitely recyclable can - fresher you, cleaner planet. How to use it? Shake the can and spray your underarms to make the most of the 72 hours of guaranteed freshness and an irresistible smell. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX

Lynx Ice Chill 72 Hour Antiperspirant Deodorant (150 ml), €4.00

Dive into the frosty freshness and set your senses tingling with LYNX Ice Chill XXL Anti-Perspirant Aerosol Deodorant Spray. You never know what's around the corner. Or who. Featuring the refreshing, zesty scent of iced mint and lemon, and a 72-hour anti-sweat formula, you get long-lasting protection against wetness before it starts to keep your underarms superdry. Be unsweatable. Be unstoppable. This anti-perspirant deodorant for men also gives you 72 hours of odour protection with our revolutionary dual-action pro-scent technology, keeping you smelling awesome and feeling chill, all day. So, no matter the circumstances, you can rest easy knowing you're 100% ready. You've got ice in your veins and the attitude to take it on. How to use: Shake the can and spray your underarms to make the most of the 72 hours of irresistible freshness. Loving the fragrance of our anti-perspirant men's deodorant? LYNX Ice Chill is also available as a body spray and body wash. Same classic scent, fresh new look: this great-smelling LYNX deodorant aerosol comes in an infinitely recyclable can - please, do your part and recycle. By 2025, LYNX aims for all our packaging to be recyclable or to include recycled materials. Welcome to the future. It smells amazing. LYNX.

Nivea Men Deep Anti-Perspirant Deodorant (150 ml), €3.00

NIVEA MEN Deep Black Carbon Anti-Perspirant offers reliable 48 hour anti-perspirant protection that cares for your skin. The formula with Black Carbon provides powerful protection against bacteria and a long-lasting fragrance with the scent of dark wood. The anti-perspirant does not leave any visible black residue - for a dry and clean skin feeling. The skin tolerance of this anti-perspirant has been dermatologically approved.This product does not leave any visible black residue.

Sure For Men Non Stop 72 Hour Antiperspirant Deodorant Extreme Dry (250 ml), €4.00

Sure Men Nonstop Protection Extreme Dry Anti-Perspirant Aerosol Deodorant provides 72-hour non-stop protection against odour and sweat so you're always ready to keep moving. Its alcohol-free* formula keeps your underarms feeling clean, fresh and dry all day without causing irritation. This antiperspirant deodorant for men uses Sure's patented Body Heat Activated technology that works hard when the heat is on, forming a strong protective barrier as your body heat rises and giving you unstoppable confidence with a clean, refreshing scent. Whether you're cheering on your favourite team, playing hard out and about or just meeting up with friends, this men's deodorant spray will give you all the backup you need. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. At Sure, we want to inspire confidence in everyone to move more and go further. We're here to support your journey with an antiperspirant that allows you to always be protected and ready for whatever happens. Sure, it won't let you down. *ethyl alcohol

Sure For Men Quantum Dry 48 Hour Antiperspirant Deodorant (200 ml), €3.19

Sure Men Quantum Dry Antiperspirant Deodorant Aerosol features an alcohol-free* formula that provides 48-hour protection against sweat and odour so you can feel fresh, dry and protected all day without worrying about irritation. This antiperspirant deodorant for men gives you all-day freshness with a citrus scent featuring spicy and woody notes. Better still, it uses Sure's innovative antiperspirant technology to create a barrier that reduces underarm sweat and body odour, no matter how hard you push yourself. The more you move, the more it protects. When you work hard, Sure works harder. How to use: Shake well, then spray in short bursts in a well-ventilated area, holding the can 15 cm away from your underarm. Avoid contact with eyes and broken skin. Available in a range of fresh scents, Sure antiperspirant deodorant also comes in 150 and 250 ml spray cans and as a deodorant stick and roll on - perfect for on the go. Our antiperspirant cans are made with infinitely recyclable aluminium - please recycle. Let's move together for a more sustainable future. As the UK's No.1 antiperspirant brand, Sure believes in inspiring everyone with the confidence to move beyond their limits. Sure, it won't let you down. *Ethyl alcohol.

Brylcreem Original Paste (150 ml), €4.80

Brylcreem is a British brand of hair styling products and has been styling men since 1928. With quality that has stood the test of time, our protein enriched Original Light Glossy Hold cream allows you to style and condition your hair, keeping you confident in your style. Wet your hair and rub through a small amount of Brylcreem Original Light Glossy Hold Cream and style to your preference. Apply in small doses, as a little of our product goes a long way. For the iconic swept back look, use a comb to keep hair looking smart. If you prefer a more textured look, then work a little of our Original Light Glossy Hold cream into your hair with your fingertips. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their hair perfectly in place. Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style, giving groomed, sharp styles that don’t take forever to achieve. We would love to hear your thoughts! If you enjoyed using this product, please share a review.