Breakfast Cereals (117)

SuperValu Wheat Biscuits 48 Pack (960 g), €3.89

A tasty way to start your day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. 1 of 5 a day* *When adding 80g of fruit

The Happy Pear Elsie's Fruit & Nut Muesli (400 g), €4.25

Super Muesli Elsie's Fruit & Nuts Elsie is Dave's eldest daughter. We love Elsie, she is sweet and wholesome just like this muesli. Just like Elsie we love this nuttier muesli, particularly because we use activated grains in it - "what's an activated grain” we hear you wonder? We germinate the grains, awakening lots of the nutrition in them and making them sweeter and in the process easier to digest. We love this muesli as a delicious brekkie with oat milk and some berries, as a healthy snack on the go, and we have even covered it in chocolate and turned them into crispy chocolate crunches! Enjoy!

Weetabix 48 Pack (860 g), €7.49

Want to Enjoy a Healthy Start? Weetabix is packed with fibre and is a great source of vitamin B1 which helps look after your heart*. Delicious with some raspberries and nuts on top to help banish those breakfast blues. It's a breakfast that will get you ready for anything! Have you had yours? Thiamin (B1) contributes to the normal function of the heart as part of a healthy diet and lifestyle The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Flahavan's Apple & Raspberry Overnight Oats (450 g), €4.59

A deliciously refreshing combination of oats, apple, raspberries, pumpkin seeds and sunflower seeds

Flahavan's Fruit & Nut Granola (450 g), €5.15

Flahavan's Fruit & Nut Granola - a deliciously indulgent combination of fruit, nuts, seeds and our finest Irish Flahavan's oats. Our oats are coated with a blend of sugar and honey, then toasted to perfection. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge.

Flahavan's Pinhead Oatmeal (1 kg), €1.89

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and protein and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Our Pinhead Oatmeal Flahavan's Pinhead Oatmeal is a chopped wholegrain oat, suitable as a more traditional porridge or ideal as an ingredient in home baking. Pinhead Oatmeal can be added to Brown Bread, Biscuits, Soups and many other recipes to add that extra bit of texture and ''bite''. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Pinhead Oatmeal and we hope you enjoy it too. Our finest Pinhead Oatmeal. Use as a porridge or as a baking ingredient. John Flahavan

Flahavan's Quick Oats Drum (500 g), €3.49

A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

Flahavans No Added Sugar Strawberry & Almond Granola (400 g), €5.15

Flahavan's strawberry & almond no added sugar granola - a delicious combination of strawberries, almonds and our finest toasted Irish Flahavan's oats. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge. Wholegrain oats: Wholegrains are the entire seed of the oat which contains all the essential nutrients of the grain. High Fibre: Fibre contributes to colonic health Energy: Contains thiamin, which supports energy yielding metabolism

Kellogg's Choco Wheats Cereal (480 g), €3.99

Enjoy this classic flavour from the Kellogg's cereal you know and love with Kellogg's Choco Wheats Cereal. Chocolate fused with the classic Kellogg's Wheats squares. Chocolate filling is sandwiched between sheets of layered 100% wholegrain wheat, making each bowl of Kellogg's Choco Wheats a perfect combination of wholegrain layered wheat shells with a chocolatey, sweet filling. Not only do they taste great, but Kellogg's Choco Wheats is also low in salt. Add Kellogg's Choco Wheats cereal to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal.

Kellogg's Coco Pops Choco's (430 g), €4.00

Try our new addition to your breakfast table with Kellogg's Coco Pops Chocos breakfast cereal. This breakfast cereal is made from delicious chocolatey crunchy shells that are fun to eat and still turn the milk chocolatey. Kellogg's Coco Pops Chocos breakfast cereal is made with natural grains and no artificial colours or flavours. Alongside that, Kellogg's Coco Pops Chocos contains 50% of your daily vitamin D needs*. For a great breakfast for your whole family, try our new crunchy Coco Pops Chocos breakfast cereal and bring some chocolatey crunchy fun to breakfast. *Contains≥ 15% NRV vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and healthy lifestyle.

Kellogg's Coco Pops Loops (285 g), €3.49

Try our new addition to your breakfast table with Kellogg's Coco Pops Loops breakfast cereal. This breakfast cereal is made from delicious chocolatey loops that are fun to eat and still turn the milk chocolatey. Kellogg's Coco Pops Loops breakfast cereal is made with natural grains and no artificial colours or flavours. Kellogg's Coco Pops Loops contains 50% of your daily vitamin D needs*. For a breakfast for your whole family, try our new, crunchy Coco Pops Loops breakfast cereal and bring some chocolatey fun to breakfast.  *Contains≥ 15% NRV vitamin D which contributes to the maintenance of normal bones.  Enjoy as part of a varied & balanced diet and healthy lifestyle.

Kellogg's Crunchy Nut Caramelised Hazelnuts Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Caramelised Hazelnut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with caramelised hazelnuts to create a glorious combination of crunchy oat clusters with cracking hazelnuts. Kellogg’s Crunchy Nut Caramelised Hazelnuts breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Kellogg's Crunchy Nut Cereal (1 kg), €7.25

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The crunchy flakes of golden corn are drizzled in honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Kellogg’s Crunchy Nut Corn Flakes are a source of vitamin D and they are made with added goodness▪ and no artificial colours or flavours. The only trouble is they taste too good!

Kellogg's Crunchy Nut Corn Flakes Cereal (460 g), €5.59

Added Goodness** **Contains ≥15% NRV vitamin D which contributes to the maintenance of normal bones.

Kellogg's Pop Tarts Strawberry 8 Pack (48 g), €4.29

Kellogg's Pop Tarts Frosted Strawberry Sensation pastry snacks are topped with frosting, sprinkles and have a delicious strawberry filling

Kellogg's Rice Krispies Bars 6 Pack (20 g), €2.25

Kellogg's Rice Krispies breakfast cereal snack bars contain All of the great taste of Kellogg’s Rice Krispies Cereal combined with a milky layer to create an easy to eat cereal bar. Rice Krispies Cereal Bars are the perfect way to enjoy our classic toasted rice cereal on-the-go. These bars are perfect for an on-the-go snack. Kellogg's Rice Krispies breakfast cereal bars are a source of calcium and vitamin D and contain no artificial colours, flavours, or preservatives. Enjoy the taste of Kellogg’s Rice Krispies Cereal with our Rice Krispies cereal snack bars.

Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Curious Caramel & Chocolate snack bars are Rice Krispies cereal combined with a caramel flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Kellogg's Rice Krispies Multigrain Cereal (350 g), €3.50

Make breakfast Snap, Crackle, and Pop with Kellogg’s Multigrain Shapes breakfast cereal, a multigrain twist on this breakfast table classic. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal is made with added goodness* and is a daily source of 6 B-vitamins, vitamin D and iron and is high in fibre. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal contains no artificial colours or flavours. Grab a box of Kellogg's Rice Krispies Multigrain Shapes breakfast cereal today. Contains≥15% RI of vitamin D and iron. Vitamin D contributes to the maintenance of normal bones. Iron contributes to normal cognitive function. Enjoy as part of a varied & balanced diet and a healthy lifestyle.

Nestle Cheerios Cereal (700 g), €6.30

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Nestlé Coco Shreddies Cereal (500 g), €4.69

Wake up to the classic crunch of Shreddies Coco Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereal each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Be Shreddie For Anything with our tasty malt wheat chocolate cereal squares, that also leaves the milk deliciously chocolatey! Suitable for vegetarians. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (80.7%), sugar, invert sugar syrup, BARLEY malt extract, fat-reduced cocoa powder (1.5%), cocoa powder (1.0%), cocoa mass, salt, bulking agent: calcium carbonate, molasses, flavouring, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 500g, 12 servings See pack for latest ingredients and allergen information.

Nestlé Curiously Cinnamon Cereal (375 g), €4.90

Curiously Cinnamon cereals are crispy, cinnamon-flavoured squares that are a delicious breakfast option that will awaken your taste buds. Join the Curiously Cinnamon community and experience the pleasure of a breakfast cereal that brings the excitement of cinnamon to your bowl. A tongue tinglingly different breakfast experience! Recommended Consumption Add cold milk to a bowl of Curiously Cinnamon cereal and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT (33.7%), rice flour (30%), sugar, glucose syrup, sunflower oil, bulking agent: calcium carbonate, WHEAT starch, salt, cinnamon, emulsifier: lecithin, antioxidant: tocopherols, roasted BARLEY malt extract, colour: annatto norbixin, iron, vitamin B3, B5, D, B6, B1, B2, B9. May contain MILK and NUTS. Pack Size & Servings 375g, 12 servings See pack for latest ingredients and allergen information.

Ready Brek Porridge (450 g), €3.55

Lovingly made from wholegrain rolled oats, your bowl of Ready brek is packed full of goodness. Super smooth and with no added salt or sugar, start your day the Ready brek way... Rich in calcium, Source of vitamin D, No added sugar or salt and High oat fibre* *Vitamin D contributes to the normal function of the immune system. Oat grain fibre contributes to an increase in faecal bulk. Oat beta-glucan has been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has many risk factors and altering one of these may or may not have a beneficial effect. One 30g serving provides 1.2g of beta glucan soluble fibre from whole oats and oat flour, which is 40% of 3g, the suggested daily intake. Calcium is needed for the maintenance of normal bones and teeth. Contains naturally occurring sugars.

SuperValu Honeynut Cornflakes (500 g), €1.99

1 of 5 a day* *When adding 80g of fruit

SuperValu Rice Krunchies Cereal (440 g), €1.45

1 of 5 a day* *When adding 80g of fruit

The Happy Pear May's Original Muesli (400 g), €4.25

Super Muesli May's Original May is Steve's eldest daughter and loves breakfast. We love May and really wanted to name one of our breakfast Muesli after her, May rocks! We wanted to come up with a funny story to tell her about how this muesli came about but we couldn't really come up with one so we thought to tell you why this muesli is different in a good way to normal muesli just like the way May is different in a good way too. You may have read that we use 'activated grains'. What is this we hear you say? It's where a grain is germinated to make it sweeter and in the process making it easier to digest and easier to absorb the good nutrition within. This muesli makes a healthy snack on the go, a nutritious brekkie and our favourite way to eat it is in a mug with oat milk, berries and some cacao nibs! We hope you enjoy it :)

The Happy Pear Oaty Granola Crunch (150 g), €3.99

Our Story Many sunrises ago The Happy Pear started out as a little veg shop with a big dream - to inspire a happier, healthier world and to make healthy food and living accessible to everybody. A dream that's alive to this very day. At the Happy Pear, we're doing our best to ensure that everything we do is good for you and good for the planet. Dave & Steve Be sure to try our other flavours The Happy Pear Coconut Granola Crunch The Happy Pear Cocoa Granola Crunch

Weetabix 12 Pack (215 g), €3.85

Looking for A Healthy Start? Weetabix is packed with 100% wholegrain* goodness and is high in fibre. Top it with fresh blueberries and pumpkin seeds. Adding pumpkin seeds boosts iron, zinc and magnesium to help support your immune system‡. Make a super breakfast for a super you! Have you had yours? *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. ‡As part of a balanced diet & healthy lifestyle. The Nation's Favourite Cereal† †The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016