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SuperValu Special Flakes Cereal (500 g)
€1.30€2.60/kgSuperValu Porridge Oats (1 kg), €0.79
Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.
SuperValuIrish MadeSuperValu Porridge Oats (1 kg)
Open Product Description€0.79€0.79/kgKellogg's Corn Flakes Cereal (670 g), €4.59
Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.
Kellogg'sKellogg's Corn Flakes Cereal (670 g)
Open Product Description€4.59€6.85/kgSuperValu Organic Porridge Oats (1 kg), €1.19
May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease.** **The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol.
SuperValuSuperValu Organic Porridge Oats (1 kg)
Open Product Description€1.19€1.19/kgKellogg's Corn Flakes (450 g), €2.99
The original & best tasting* *Source: Independent survey by MMR, February 2021, tested against over 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers. Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.
Kellogg'sVegetarianKellogg's Corn Flakes (450 g)
Open Product Description€2.99€6.64/kgFlahavan's Progress Oatlets (1.5 kg), €3.29
Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.
Flahavan'sIrish MadeVeganFlahavan's Progress Oatlets (1.5 kg)
Open Product Description€3.29€2.19/kgKellogg's Rice Krispies (430 g), €4.50
Supporting your family's health* Iron Supporting brain function with iron* B9, B2 Folic acid & riboflavin help reduce tiredness & fatigue* Vit D 50% Daily vitamin D needs to support bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and riboflavin (B2) contribute to the reduction of tiredness and fatigue.
Kellogg'sGreat Value3 for €10VegetarianKellogg's Rice Krispies (430 g)
Open Product Description€4.50€10.47/kgSuperValu Wheat Biscuits 48 Pack (960 g), €3.69
A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.
SuperValuSuperValu Wheat Biscuits 48 Pack (960 g)
Open Product Description€3.69€3.84/kgWeetabix 48 Pack (860 g), €7.29
*The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.
WeetabixVeganWeetabix 48 Pack (860 g)
Open Product Description€7.29€8.48/kgKellogg's Rice Krispies Chocolate Squares 4 Pack (36 g), €2.50
Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.
SquaresOnly €2.50VegetarianKellogg's Rice Krispies Chocolate Squares 4 Pack (36 g)
Open Product Description€2.50€17.36/kgKellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.50
Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.
Kellogg'sOnly €2.50VegetarianKellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g)
Open Product Description€2.50€22.32/kgSuperValu Cornflakes (500 g), €1.19
Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun-ripened corn are fortified with iron, vitamin D, and B-vitamins.
SuperValuSuperValu Cornflakes (500 g)
Open Product Description€1.19€2.38/kgFlahavan's Quick Oats Pot (44 g), €1.30
Flahavan's is a registered trademark.
Flahavan'sIrish MadeFlahavan's Quick Oats Pot (44 g)
Open Product Description€1.30€29.55/kgFlahavan's Organic Porridge Oats (1 kg), €3.19
Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.
Flahavan'sIrish MadeVeganFlahavan's Organic Porridge Oats (1 kg)
Open Product Description€3.19€3.19/kgWeetabix 24 Pack (430 g), €4.79
*The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.
WeetabixVeganWeetabix 24 Pack (430 g)
Open Product Description€4.79€11.14/kgSuperValu Honeynut Cornflakes (500 g), €1.45
SuperValu Honey Nut Corn Flakes 500g
SuperValuSuperValu Honeynut Cornflakes (500 g)
Open Product Description€1.45€2.90/kgKellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50
Kellogg's Rice Krispies Squares Curious Caramel & Chocolate snack bars are Rice Krispies cereal combined with a caramel flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.
Kellogg'sOnly €2.50VegetarianKellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g)
Open Product Description€2.50€17.36/kgSuperValu Wheat Biscuits (480 g), €2.49
A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.
SuperValuSuperValu Wheat Biscuits (480 g)
Open Product Description€2.49€5.19/kgFlahavan's Quick Oats Drum (500 g), €3.69
A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.
Flahavan'sIrish MadeVeganFlahavan's Quick Oats Drum (500 g)
Open Product Description€3.69€7.38/kgSuperValu Malt Wheaties (750 g), €1.50
Supervalu Malt Wheaties are a Delicious Way to Start Your Day. They are low in fat, high in fibre and fortified with vitamins and iron. This means you can enjoy a bowl of these tasty malted wholegrain wheaties as part of a balanced diet. Why not try something different? Add fresh berries to your breakfast bowl.
SuperValuSuperValu Malt Wheaties (750 g)
Open Product Description€1.50€2.00/kgSuperValu Raisin & Almond Granola (500 g), €1.20
SuperValu Raisin & Almond Granola 500g
SuperValuSuperValu Raisin & Almond Granola (500 g)
Open Product Description€1.20€2.40/kgKellogg's Special K (440 g), €4.50
Start good*. Stay good. The secret to a day of good decisions is to get a good start. Tasty, crunchy flakes made with wholegrain wheat, rice and barley. *A serving of Special K cereal contains a source of Vitamin B12, contributing to the reduction of tiredness and fatigue. Special K is made with three grains: rice, wholewheat, and barley. Rolled, flaked, and toasted.
Special KGreat Value3 for €10VegetarianKellogg's Special K (440 g)
Open Product Description€4.50€10.23/kgSuperValu Choco Krunchies Cereal (500 g), €1.45
Supervalu choco krunchies are a delicious way to kick start your day
SuperValuSuperValu Choco Krunchies Cereal (500 g)
Open Product Description€1.45€2.90/kgKellogg's Crunchy Nut Corn Flakes Cereal (460 g), €4.50
Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The crunchy flakes of golden corn are drizzled in honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Kellogg’s Crunchy Nut Corn Flakes are a source of vitamin D and they are made with added goodness▪ and no artificial colours or flavours. The only trouble is they taste too good!
Kellogg'sGreat Value3 for €10VegetarianKellogg's Crunchy Nut Corn Flakes Cereal (460 g)
Open Product Description€4.50€9.78/kgKellogg's Coco Pops Cereal (420 g), €4.50
Supporting your family's health* Iron - Supporting brain function with iron* B9, B2 - Folic acid & riboflavin help reduce tiredness & fatigue* Vit D - 50% Daily vitamin D needs to support healthy bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and Riboflavin (B2) contribute to the reduction of tiredness and fatigue.
Kellogg'sGreat Value3 for €10Kellogg's Coco Pops Cereal (420 g)
Open Product Description€4.50€10.71/kgKellogg's Crunchy Nut Hazelnut & Chocolate Granola (380 g), €4.00
Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with Hazelnut & Chocolate to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.
Kellogg'sOnly €4Kellogg's Crunchy Nut Hazelnut & Chocolate Granola (380 g)
Open Product Description€4.00€10.53/kgKellogg's Rice Krispies Multigrain Cereal (350 g), €3.50
Make breakfast Snap, Crackle, and Pop with Kellogg’s Multigrain Shapes breakfast cereal, a multigrain twist on this breakfast table classic. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal is made with added goodness* and is a daily source of 6 B-vitamins, vitamin D and iron and is high in fibre. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal contains no artificial colours or flavours. Grab a box of Kellogg's Rice Krispies Multigrain Shapes breakfast cereal today. Contains≥15% RI of vitamin D and iron. Vitamin D contributes to the maintenance of normal bones. Iron contributes to normal cognitive function. Enjoy as part of a varied & balanced diet and a healthy lifestyle.
Kellogg'sOnly €3.50Kellogg's Rice Krispies Multigrain Cereal (350 g)
Open Product Description€3.50€10.00/kgThe Happy Pear Steve's Dreamy Granola (350 g), €3.99
Steve's Dreamy Granola Over the years we have made and eaten a lot of granola in the search for granola Nirvana! Being identical twins, we have always been super-competitive so Steve challenged Dave to see who could come up with the perfect granola recipe. Steve created "Fluffy, Crunchy Granola” (which is a bit like eating sweet, crunchy clouds!). You can find the recipe in our bestselling cookbook, The World of the Happy Pear. To take that recipe to the next level he removed the added sugar and the granola bliss you now hold in your hands is his best effort - it won't disappoint! We love adding fresh raspberries to ours, why not give it a go! PS Dave came up with his own Cocoa Granola - give it a try too!
The Happy PearVeganThe Happy Pear Steve's Dreamy Granola (350 g)
Open Product Description€3.99€11.40/kgWeetabix 12 Pack (215 g), €3.85
WEETABIX ORIGINAL The Nation’s Favourite Cereal – Have You Had Yours? - Made with 100% Wholegrain Wheat - Packed with Fibre for a happy gut - High in Vitamin D for healthy bones and muscles - Source of Iron for a healthy brain - Rich source of vitamin B1 - Red Tractor – Certified Standards There’s a reason why people say Someone’s had their Weetabix. It’s a universally understood statement that helps set you up for your best day. Weetabix was a superfood before superfoods were even a thing. Since 1932, we’ve been fuelling Britain with healthy, nutritious breakfasts packed with natural goodness to start your day the right way. A nutritionally packed breakfast made with 100% wholegrain wheat; Weetabix is naturally full of fibre to help support a healthy gut. It doesn’t stop there though; Weetabix is also packed with iron for your brain and helps reduce tiredness and fatigue– perfect for those busy morning starts. Every bowl contains Vitamin B1 to help support your active lifestyle, a healthy heart and keep your nervous system functioning normally. Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our British wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills.
WeetabixWeetabix 12 Pack (215 g)
Open Product Description€3.85€17.91/kgFlahavan's Organic Jumbo Oats (1 kg), €3.39
Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Jumbo Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Jumbo oats Our Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.
Flahavan'sIrish MadeVeganFlahavan's Organic Jumbo Oats (1 kg)
Open Product Description€3.39€3.39/kg