Breakfast Cereals (133)

SuperValu Honeynut Cornflakes (500 g), €1.89

1 of 5 a day* *When adding 80g of fruit

Crunchy Nut Red Berries Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Red Berries breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with red berries to create a glorious combination of crunchy oat clusters. Kellogg’s Red Berries breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Curious Caramel & Chocolate snack bars are Rice Krispies cereal combined with a caramel flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Kellogg's Crunchy Nut Caramelised Hazelnuts Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Caramelised Hazelnut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with caramelised hazelnuts to create a glorious combination of crunchy oat clusters with cracking hazelnuts. Kellogg’s Crunchy Nut Caramelised Hazelnuts breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Lifeforce Muesli (750 g), €4.99

Free from added sugar* *Contains naturally occuring sugars. The 100% natural whole ingredients in our Original Muesli provides a balanced slow release energy source that will help to keep you going throughout the morning. And the great thing is that our muesli's sweet taste comes entirely naturally from chopped dates and juicy raisins. Contains 42% fruit, nuts and seeds. The rest is wholesome oats, barley and wheat flakes.

Flahavan's Apple & Raisin Quick Oats Pot (45 g), €1.40

Flahavan's is a registered trademark.

Kellogg's Rice Krispies Squares & Corn Flakes Bar 4 Pack (31 g), €2.50

Name a better combo…NEW Kellogg’s Rice Krispies and Corn Flakes Squares snack bars are too good to miss. Get Stuck In. Kellogg’s Rice Krispies & Cornflakes Squares are ooey gooey oh so new-ey. This new tasty snack packs a crunch with the delicious combination of Rice Krispies and Cornflakes flavour, for a new and tasty experience!

Kellogg's Coco Pops Cereal (420 g), €4.50

Supporting your family's health* Iron - Supporting brain function with iron* B9, B2 - Folic acid & riboflavin help reduce tiredness & fatigue* Vit D - 50% Daily vitamin D needs to support healthy bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and Riboflavin (B2) contribute to the reduction of tiredness and fatigue. *Claim a free day for your child this summer at Kellogg's Football Camps How to enter: 1. Purchase a promo pack by 24/06/2024 and claim one of 30,000 spaces available by 16/08/2024. There are 2,500 camp places released weekly during 01/04/2024 - 24/06/2024. Max 2 claims / entries per household. 2. Visit https://www.kelloggsfc.com to claim your free day at a football summer camp. 3. Enter your details and pack code 4. Keep your pack and retain receipt for verification. *Visit https://www.kelloggsfc.com for full terms and conditions*

Nestle Shredded Wheat Cereal (360 g), €4.29

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 360g, 8 servings See pack for latest ingredients and allergen information.

SuperValu Signature Tastes Multiseed Honey & Almond Granola (500 g), €4.49

Irish handmade multiseed granola baked with honey using traditional Irish oats blended with sunflower, chia, linseed & pumpkin seeds, toasted almonds, coconut and topped with delicious dried blueberries.

Alpen Museli (550 g), €4.09

Enjoy our deliciously irresistible, healthy and nutritious recipe, perfectly balanced swiss style muesli* *Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels as part of a healthy diet & lifestyle. Mountains of taste in every bowl! Our muesli is bursting with delicious, natural ingredients. We've combined creamy rolled oats and toasted wheat flakes with roasted almonds, hazelnuts and juicy raisins to bring you a breakfast you can truly savour.

Flahavan's Organic Porridge Oats (1 kg), €2.79

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.

Kellogg's Fruit 'N Fibre Cereal (500 g), €3.95

TM, ®, © 2023 Kellogg's Company. All rights reserved.

SuperValu Fruit Muesli (500 g), €1.89

SuperValu Fruit Muesli 500g

Flahavan's Fruit Porridge Apple & Raisin (600 g), €2.50

A delicious fruity twist on a healthy breakfast. Flahavan's are passionate about oats and have selected the finest wholegrain oats and blended them with red apple pieces, raisins and a hint of cinnamon to give you a delicious breakfast porridge. What's Great About Oats? Flahavan's oats are a nutritious, warming food that: Are a source of wholegrain goodness Are naturally high in fibre and low in salt and saturated fat Slowly release energy to keep you going between meals No Added Sugar. Our Real Fruit Porridge apple & raisin variety contains no added sugar other than those naturally occuring in the fruit.

Kellogg's Crunchy Nut Hazelnut & Chocolate Granola (600 g), €5.79

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with Hazelnut & Chocolate to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Nestlé Honey Cheerios Cereal (370 g), €4.59

Enjoy the un-bee-lievably delicious honey Cheerios cereal for breakfast. Every box of this multigrain cereal brings the taste of real honey to your family’s breakfast table. Unlike most breakfast cereals, Honey Cheerios cereal is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious and tasty start to the day. This is why we are UK’s favourite multigrain breakfast cereal. Every 100g serving of crunchy Honey Cheerios provides 9g of fibre (30% of your recommended daily intake), 7 essential vitamins and minerals such as Vitamins B2 and B6 to help give you energy for the day, a good source of Iron to support immunity, and contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cereal made with oats, wheat and barley, giving you the nutritious benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Honey Cheerios is high in fibre from Oat, wheat and Barley, making it an obvious choice for your daily fibre needs • ESSENTIAL VITAMINS & MINERALS: Honey Cheerios is a good source for essential vitamins and minerals including Iron, B6 and B9 which contribute to normal function of the immune system, and Vitamins D and calcium that supports strong bones. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Honey Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS HONEY TATSE: Enjoy the irresistible crunch and taste of honey in every little O, giving you and your family a taste experience that they will enjoy Ingredients Whole grain OAT flour (30.4%), whole grain WHEAT flour (28.2%), sugar, whole grain BARLEY flour (17.3%), WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, honey (2.3%), calcium carbonate, salt, sunflower oil, molasses, antioxidant: tocopherols, flavouring, iron, vitamins C, B3, B5, D, B9, B6, B2. May contain MILK. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Flahavans No Added Sugar Raisin, Cashew & Almond Granola (400 g), €5.15

Flahavan's Raisin, Cashew & Almond No Added Sugar Granola - A delicious combination of raisins, almonds cashews and our finest toasted Irish Flahavan's oats. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge. Wholegrain oats: Wholegrains are the entire seed of the oat which contains all the essential nutrients of the grain. High fibre: Fibre contributes to colonic health Energy: Contains thiamin, which supports energy yielding metabolism

Kellogg's All-Bran Cereal (375 g), €3.69

Fuels a Healthy Gut* High in a superior fibre* Wheat bran fibre is a superior fibre* Healthy gut* *All-Bran Original is high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. All-Bran Original contains 10.8g per serving. 1/3 of your daily fibre** **A (40g) bowl of All-Bran Original provides 11g fibre: 36% of the 30g/day SACN recommendation (UK) / 44% of the 25g/day EFSA recommendation (Ireland). 9 in 10 adults in the UK, and over 4 in 5 adults in Ireland don't meet fibre recommendations (NDNS 2018; IUNA 2011).

Kellogg's Raisin Wheats Cereal (450 g), €3.99

Bring this breakfast classic to your table with Kellogg's Raisin Wheats Cereal. Delicious raisin filling sandwiched in between layered 100% wholegrain wheat shells provides the well-known crunchy texture loved by many. Kellogg's Raisin Wheats is a heart-healthy* way to start your day. High in fibre, made with no added sugar** and made with 100% wholegrain*, Kellogg's Raisin Wheats is a breakfast cereal you can feel good about. Add Kellogg's Raisin Wheats to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal. *Kellogg's Raisin Wheats is low in saturated fat and low in sodium. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. **Contains naturally occurring sugars.

Kellogg's Blueberry Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain ▪ Blueberry Snack Bars contain a delicious blueberry flavour filling wrapped up in a soft bar.

Kellogg's Frosted Wheats Cereal (500 g), €3.99

Bring this breakfast classic to your table with Kellogg's Frosted Wheats Cereal. Our Frosted Wheats cereal brings the delicious flavour of Frosted Wheats shells, while also being high in fibre and made with wholegrain. Kellogg's Frosted Wheats cereal is a heart-healthy* way to start they day. Not only do they taste great, Kellogg's Frosted Wheats are low in saturated fat and sodium making this a breakfast cereal you can feel good about. Add Kellogg's Wheats to your morning routine and try our line of Kellogg's Wheats flavours: Wheats Apricot Cereal, Wheats Blueberry Cereal, and Plain Wheats cereal. *Kellogg's Frosted Wheats is low in saturated fat and low in sodium. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.

Flahavan's Jumbo Oat Flakes (500 g), €1.59

Our Jumbo Oat Flakes Flahavan's Jumbo Oat Flake is a larger, thicker oat flake ideally for preparation as a delicious porridge with more bite. Jumbo Oat Flakes can be used as an ingredient in home baking to make Flapjacks, Muesli or Granola. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Flahavans Immunity Boost Porridge Oats Pot Raspberry & Apple (45 g), €1.40

Contains 25% of your RI** of vitamin D, zinc & iron **Reference Intake of an average adult (8400kJ/2000kcal) The addition of vitamin D, zinc and iron all contribute to the normal functioning of the immune system.

Jordans Crunchy Raisin & Almond|850G (850 g), €5.99

For a delicious start to your day, why not try tasty wholegrain oats that have been honey baked to perfection to create our satisfying crunchy golden clusters. We then add an abundance of raisins and almonds so each mouthful is a chewy, crunchy joy to your tastebuds. Source of 3 minerals† †Source of phosphorus, magnesium & iron

Kellogg's Nutri-Grain Raisin Bakes 6 Pack (45 g), €3.50

Kellogg's Nutri-Grain Bakes Raisin Snack Bars contain delicious raisin flavour all wrapped up in a soft bar. ▪Nutri-Grain Raisin is a source of vitamins B1, B2, B3, B6, B9 & B12 and Iron. Vitamin B1 contributes to normal energy-yielding metabolism.

Nestle Cheerios Cereal (700 g), €6.30

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

SuperValu Wheat Biscuits 48 Pack (960 g), €3.45

A tasty way to start your day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. 1 of 5 a day* *When adding 80g of fruit

Kellogg's Country Store Muesli (750 g), €4.59

Kellogg's Country Cereal Store 750g

Rice Krispies Squares Totally Chocolate 8 Pack (36 g), €4.99

Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.