Breakfast Cereals (137)

Kellogg's Cereal Variety Pack 8 Boxes (25.3 g), €3.59

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Flahavan's Hi 8 No Added Sugar Muesli (1 kg), €4.00

Kick start your day with a breakfast that delivers on taste as well as nutrition. Goodness tastes great when it's a special muesli sweetened the natural way with pieces of real fruit. Flahavan's Hi8 is the enjoyable way to stay healthy and keep your energy levels where they should be. About our ingredients... Oat Flakes - Can help reduce cholesterol as part of a healthy diet Wheat Flakes - Source of fibre Dates - Natural sweetness Pumpkin Seeds - Source of protein and vitamin E Raisins - Natural sweetness Apricots - Natural sweetness Rye Flakes - Source of fibre Sunflower Seeds - Source of protein

Kellogg's Apple Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain Apple snack Bars provide apple flavour wrapped up in a soft bar.

Flahavan's Quick Oats Pot (44 g), €1.20

Flahavan's is a registered trademark.

Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Curious Caramel & Chocolate snack bars are Rice Krispies cereal combined with a caramel flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Kellogg's Bran Flakes Cereal (500 g), €3.49

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health*. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake**. Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. *Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. **9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Kellogg's Nutri-Grain Raisin Bakes 6 Pack (45 g), €3.50

Kellogg's Nutri-Grain Bakes Raisin Snack Bars contain delicious raisin flavour all wrapped up in a soft bar. ▪Nutri-Grain Raisin is a source of vitamins B1, B2, B3, B6, B9 & B12 and Iron. Vitamin B1 contributes to normal energy-yielding metabolism.

SuperValu Organic Porridge Oats (1 kg), €1.19

Did you know? May help reduce cholesterol* *Porridge Oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. High Cholesterol is a risk factor in the development of coronary heart disease.** **The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

Weetabix 48 Pack (860 g), €7.49

Want to Enjoy a Healthy Start? Weetabix is packed with fibre and is a great source of vitamin B1 which helps look after your heart*. Delicious with some raspberries and nuts on top to help banish those breakfast blues. It's a breakfast that will get you ready for anything! Have you had yours? Thiamin (B1) contributes to the normal function of the heart as part of a healthy diet and lifestyle The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Flahavan's Progress Oatlets (500 g), €1.59

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

Kellogg's Crunchy Nut Fruit & Nut Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Fruit & Nut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with fruits and nuts to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Pistachio & Dark Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Kellogg's Crunchy Nut Hazelnut & Chocolate Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with Hazelnut & Chocolate to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Rice Krispies (660 g), €6.89

Make breakfast Snap, Crackle and Pop with Kellogg’s Rice Krispies breakfast cereal. Rice Krispies breakfast cereal brings a classic taste you and your family know and love to the breakfast table. Kellogg's Rice Krispies breakfast cereal is made with added goodness▪ and contains 50% of your daily vitamin D needs* and is made with no artificial colours or flavours. Whether you’re listening to the iconic Snap, Crackle and Pop of each grain of Rice Krispies, or discovering your inner baker with creative Rice Krispies recipes, Kellogg’s Rice Krispies brings a Snap, Crackle, and Pop to your breakfast. ▪Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and a healthy lifestyle.

SuperValu Raisin & Almond Granola (500 g), €2.19

SuperValu Raisin & Almond Granola 500g

SuperValu Rice Krunchies Cereal (440 g), €1.45

1 of 5 a day* *When adding 80g of fruit

SuperValu Special Flakes Cereal (500 g), €1.59

SuperValu's Special Flakes area a delicious way to kick-start your day. They're low in fat and fortified with vitamins and iron, which means you can enjoy a bowl of these tasty toasted rice and wheat flakes as part of a balanced diet.

SuperValu Wheat Biscuits 48 Pack (960 g), €3.89

A tasty way to start your day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. 1 of 5 a day* *When adding 80g of fruit

Flahavan's Fruit & Nut Granola (450 g), €5.15

Flahavan's Fruit & Nut Granola - a deliciously indulgent combination of fruit, nuts, seeds and our finest Irish Flahavan's oats. Our oats are coated with a blend of sugar and honey, then toasted to perfection. Enjoy as a cereal, a snack or as a topping on yogurt, ice cream, fruit or porridge.

Flahavan's Hi8 No Added Sugar Date & Coconut Muesli (1 kg), €4.00

Kick-start your day with a breakfast that delivers on taste as well as nutrition. Oats have long been recognised for their health benefits and we source the finest quality Irish oats from local growers for our Mill in Kilmacthomas, Co. Waterford. We blend our oats with seven other natural ingredients resulting in our delicious, nutritious Hi8 Muesli, sweetened the natural way with pieces of real fruit. Kick-start your day the Hi8 way. About our ingredients... Oat Flakes: Can help reduce cholesterol as part of a healthy diet Sultanas: Natural Sweetness Wheat Flakes: Source of Fibre Toasted Coconut: High in Fibre Dates: Natural Sweetness Rye Flakes: Source of Fibre Pumpkin Seeds: Source of Protein & Vitamin E Sunflower Seeds: Source of Protein

Flahavan's Porridge Oats (1 kg), €2.49

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

Flahavan's Strawberry Quick Oats Pot  (46 g), €1.20

Flahavan's is a registered trademark.

Kellogg's Corn Flakes (450 g), €2.79

The original & best tasting* *Source: Independent survey by MMR, February 2021, tested against over 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers. Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

Kellogg's Country Store Muesli (750 g), €4.59

Kellogg's Country Cereal Store 750g

Lizi's High Protein Nuts & Seeds Granola (350 g), €5.95

Lizi's high protein granola is great for an energy-filled breakfast or as a tasty post-workout snack. It's the perfect choice for those who embrace every day and live active lifestyles. Our high protein granola is suitable for vegetarians and vegans as we use vegetable protein, mainly from soya - something else that makes us a whole lot better. A 50g serving of Lizi's High Protein granola provides 27% of your daily protein requirements, which contributes to growth and maintenance of muscle mass, as part of a balanced and varied diet.

Nestle Cheerios Cereal (700 g), €4.00

Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

Nestle Shreddies Cereal (720 g), €5.99

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 720g, 18 servings See pack for latest ingredients and allergen information.

Nestlé Shreddies Cereal (460 g), €4.59

Wake up to the classic crunch of Shreddies Original Cereal for breakfast! We take a load of wholegrain and add on B vitamins and iron to unlock your morning energy*. Did you know… - We make more than a quarter of a million metres of breakfast cereals each day at our Staverton factory in Wiltshire. - We’ve been making Shreddies since 1953…that means we’ve been a family favourite at breakfast for over seven decades! - We’re on a mission to get families in the UK Shreddie for Anything so you can take on the morning. Help fuel your morning and Be Shreddie For Anything with our tasty malt wheats cereal squares! Suitable for vegans. Recommended Consumption Add cold or hot milk to a bowl of Shreddies cereals at breakfast. *Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle. Ingredients Whole grain WHEAT (96.1%), sugar, invert sugar syrup, BARLEY malt extract, salt, molasses, iron, vitamin B3, B5, B9, B6, B2. May contain PEANUTS and NUTS Pack Size & Servings 460g, 11 servings See pack for latest ingredients and allergen information.

Ready Brek Porridge (450 g), €3.55

Lovingly made from wholegrain rolled oats, your bowl of Ready brek is packed full of goodness. Super smooth and with no added salt or sugar, start your day the Ready brek way... Rich in calcium, Source of vitamin D, No added sugar or salt and High oat fibre* *Vitamin D contributes to the normal function of the immune system. Oat grain fibre contributes to an increase in faecal bulk. Oat beta-glucan has been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has many risk factors and altering one of these may or may not have a beneficial effect. One 30g serving provides 1.2g of beta glucan soluble fibre from whole oats and oat flour, which is 40% of 3g, the suggested daily intake. Calcium is needed for the maintenance of normal bones and teeth. Contains naturally occurring sugars.

SuperValu Malt Wheaties (750 g), €1.39

SuperValu malt wheaties are a delicious way to start your day. They are low in fat, high in fibre and fortified with vitamins and iron. This means you can enjoy a bowl of these tasty malted wholegrain wheaties as part of a balanced diet. Why not try something different? Add fresh berries to your breakfast bowl. Adding fruit to your breakfast can help contribute towards 1 of your 5 a day.

Weetabix 24 Pack (430 g), €4.00

Want to Enjoy a Healthy Start? Weetabix is packed with 100% wholegrain goodness* and is high in fibre. Top it with natural yoghurt, a drizzle of honey and some fresh strawberries, which are an excellent source of vitamin C. There's no better way to start your day! Have you had yours? *Wheat Bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. The Nation's Favourite Cereal† †The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016