Breakfast Cereals (148)

SuperValu Organic Porridge Oats (1 kg), €0.99

Did you know? May help reduce cholesterol* *Porridge Oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. High Cholesterol is a risk factor in the development of coronary heart disease.** **The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

The Happy Pear Dave's Cocoa Granola (350 g), €3.99

Dave's Cocoa Granola Being identical twins, we have always been super-competitive. Breakfast has always been our favourite meal of the day and we could put away a full box of cereal in one sitting! Granola is something we love, and we both think we make the best granola! When Dave was a kid, he always wanted to eat chocolate-tasting cereals for breakfast but mom (thankfully!) wouldn't let him! So, to honour his inner child he created this crunchy cocoa granola. It's really yummy and turns the milk chocolatey too. We love adding fresh banana, strawberries and raspberries to ours, why not give it a go!

SuperValu Porridge Oats (1 kg), €0.85

Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

Flahavan's Organic Jumbo Oats (1 kg), €2.95

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Jumbo Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Jumbo oats Our Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

Kellogg's Apple & Strawberry Fruit Winders 5 Pack (125 g), €2.59

Kellogg's Fruit Winders Strawberry & Apple snack rolls are a fruity and fun snack. Kellogg's Fruit Winders Strawberry snack rolls are made with no artificial colours or flavours, naturally fruity, and they are suitable for vegans.

The Happy Pear Steve's Dreamy Granola (350 g), €3.99

Steve's Dreamy Granola Over the years we have made and eaten a lot of granola in the search for granola Nirvana! Being identical twins, we have always been super-competitive so Steve challenged Dave to see who could come up with the perfect granola recipe. Steve created "Fluffy, Crunchy Granola” (which is a bit like eating sweet, crunchy clouds!). You can find the recipe in our bestselling cookbook, The World of the Happy Pear. To take that recipe to the next level he removed the added sugar and the granola bliss you now hold in your hands is his best effort - it won't disappoint! We love adding fresh raspberries to ours, why not give it a go! PS Dave came up with his own Cocoa Granola - give it a try too!

Weetabix 48 Pack (860 g), €6.00

Want to Enjoy a Healthy Start? Weetabix is packed with fibre and is a great source of vitamin B1 which helps look after your heart*. Delicious with some raspberries and nuts on top to help banish those breakfast blues. It's a breakfast that will get you ready for anything! Have you had yours? Thiamin (B1) contributes to the normal function of the heart as part of a healthy diet and lifestyle The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Kellogg's Cereal Variety Pack 8 Boxes (25.3 g), €3.59

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Kellogg's Rice Krispies Chocolate Squares 4 Pack (36 g), €2.50

Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

Ready Brek Porridge (450 g), €3.69

Lovingly made from wholegrain rolled oats, your bowl of Ready brek is packed full of goodness. Super smooth and with no added salt or sugar, start your day the Ready brek way... Rich in calcium, Source of vitamin D, No added sugar or salt and High oat fibre* *Vitamin D contributes to the normal function of the immune system. Oat grain fibre contributes to an increase in faecal bulk. Oat beta-glucan has been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has many risk factors and altering one of these may or may not have a beneficial effect. One 30g serving provides 1.2g of beta glucan soluble fibre from whole oats and oat flour, which is 40% of 3g, the suggested daily intake. Calcium is needed for the maintenance of normal bones and teeth. Contains naturally occurring sugars.

Flahavan's Hi 8 No Added Sugar Muesli (1 kg), €4.99

Kick start your day with a breakfast that delivers on taste as well as nutrition. Goodness tastes great when it's a special muesli sweetened the natural way with pieces of real fruit. Flahavan's Hi8 is the enjoyable way to stay healthy and keep your energy levels where they should be. About our ingredients... Oat Flakes - Can help reduce cholesterol as part of a healthy diet Wheat Flakes - Source of fibre Dates - Natural sweetness Pumpkin Seeds - Source of protein and vitamin E Raisins - Natural sweetness Apricots - Natural sweetness Rye Flakes - Source of fibre Sunflower Seeds - Source of protein

Kellogg's Apple Nutri-Grain Bars 6 Pack (37 g), €3.50

Kellogg's Nutri-Grain Apple snack Bars provide apple flavour wrapped up in a soft bar.

SuperValu Wheat Biscuits (480 g), €2.19

A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. *1 of 5 a Day *When Adding 80g of Fruit

Flahavan's Organic Porridge Oats (1 kg), €2.79

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.

Flahavan's Quick Oats Drum (500 g), €3.49

A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

Flahavan's Quick Oats Pot (44 g), €1.20

Flahavan's is a registered trademark.

Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.50

Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.

Nestle Cheerios Cereal (700 g), €5.00

Little Os, Happy Days Discover the little wonders that your breakfast hoops contain! Our crunchy little Os are made with 3 wholegrains, 7 vitamins, calcium and iron and no artificial colours or flavours...

SuperValu Wheat Biscuits 48 Pack (960 g), €3.45

A tasty way to start your day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. 1 of 5 a day* *When adding 80g of fruit

Bunalun Organic Porridge Oats (1 kg), €3.49

Our wholesome organic porridge oats are high in fibre and low in sugar, salt and saturated fat. They also are a source of protein. Our oats contain beta-glucan which is a soluble fibre. Each serving (40g) contains 1.5g of beta-glucan. The suggested daily intake of beta-glucan is 3g which can help to maintain normal cholesterol levels as part of a healthy and balanced diet. Bunalun Organic Porridge Oats are the perfect way to fuel your day with nourishing goodness. Made with care and crafted with certified organic ingredients, our porridge oats offer a comforting and hearty breakfast option that will keep you satisfied until lunchtime. Packed with fibre, vitamins, and minerals, Bunalun Organic Porridge Oats are both a nutritious and delicious choice. Bunalun Organic Porridge Oats are made with carefully selected organic oats, ensuring a high-quality and pure breakfast option.

Kellogg's Bran Flakes Cereal (500 g), €3.49

Kellogg’s Bran Flakes breakfast cereal is a delicious way to support your digestive health*. A 30g serving of Kellogg’s Bran Flakes breakfast cereal is high in wheat bran fibre to help support your digestive health. ▪Did you know we should eat 30g fibre per day? However, most of us don't eat this recommended daily intake**. Kellogg's Bran Flakes breakfast cereal contain wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut.▪ Treat your gut well. Find out more at Kelloggs.co.uk. *Bran Flakes are high in wheat bran fibre which is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. Enjoy as part of a healthy diet and lifestyle. **9 in 10 adults in the UK don't meet the 30g/day SACN fibre recommendation, and over 4 in 5 adults in Ireland don't meet the 25g/day EFSA fibre recommendation (NDNS 2018; IUNA 2011)

Flahavan's Porridge Oats (1 kg), €2.49

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Flahavan's Progress Oatlets (500 g), €1.59

Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

Kellogg's Crunchy Nut Cereal (500 g), €4.50

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The crunchy flakes of golden corn are drizzled in honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Kellogg’s Crunchy Nut Corn Flakes are a source of vitamin D and they are made with added goodness and no artificial colours or flavours. The only trouble is they taste too good!

Kellogg's Crunchy Nut Fruit & Nut Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Fruit & Nut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with fruits and nuts to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Pistachio & Dark Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Kellogg's Crunchy Nut Hazelnut & Chocolate Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with Hazelnut & Chocolate to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

SuperValu Choco Krunchies (605 g), €2.39

SuperValu Choco Krunchies 605g

SuperValu Raisin & Almond Granola (500 g), €1.89

SuperValu Raisin & Almond Granola 500g

SuperValu Rice Krunchies Cereal (440 g), €1.40

1 of 5 a day* *When adding 80g of fruit

The Happy Pear Cool Jim's Granola (400 g), €3.99

Cool Jim's Granola Dave was just finishing up a shift cooking in The Happy Pear kitchen when he met a lovely American man called Jim in the cafe. They got chatting and somehow granola came up. Jim was extremely into granola and had made it for years in a healthy hospital in San Francisco. He had the recipe in his head and said to Dave, "Hey man, if the kitchen is free, I'm free for an hour, I can make it with you now. We can see if it's better than Your granola!" So that was it, he came into the kitchen and showed Dave how to do it and this is the basis of our scrumptious recipe! Hence the name "Cool Jim's Granola." We love adding fresh blueberries to ours, why not give it a go!