Breakfast Cereals (98)

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• Flahavan's Progress Oatlets (1.5 kg), €3.29

  Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

  Flahavan's

  

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  Irish Made

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  Flahavan's Progress Oatlets (1.5 kg)

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  €3.29

  €2.19/kg

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• Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g), €2.50

  Kellogg's Rice Krispies Squares Curious Caramel & Chocolate snack bars are Rice Krispies cereal combined with a caramel flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

  Kellogg's

  Only €2.50

  

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  Vegetarian

  Kellogg's Rice Krispies Caramel & Chocolate Squares 4 Pack (36 g)

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  €2.50

  €17.36/kg

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• Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.50

  Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.

  Kellogg's

  Only €2.50

  

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  Vegetarian

  Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g)

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  €2.50

  €22.32/kg

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• Kellogg's Corn Flakes Cereal (670 g), €4.00

  Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

  Kellogg's

  Great Value

  3 for €10

  

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  Kellogg's Corn Flakes Cereal (670 g)

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  €4.00

  €5.97/kg

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• SuperValu Honeynut Cornflakes (500 g), €1.45

  SuperValu Honey Nut Corn Flakes 500g

  SuperValu

  

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  SuperValu Honeynut Cornflakes (500 g)

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  €1.45

  €2.90/kg

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• SuperValu Rice Krunchies Cereal (500 g), €1.69

  SuperValu rice krunchies are a delicious way to kick start your day

  SuperValu

  

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  Vegan

  SuperValu Rice Krunchies Cereal (500 g)

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  €1.69

  €3.38/kg

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• Weetabix 48 Pack (860 g), €6.00

  *The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.

  Weetabix

  Only €6

  

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  Vegan

  Weetabix 48 Pack (860 g)

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  €6.00

  €6.98/kg

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• Kellogg's Corn Flakes (450 g), €2.99

  The original & best tasting* *Source: Independent survey by MMR, February 2021, tested against over 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers. Added goodness** **Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones.

  Kellogg's

  

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  Vegetarian

  Kellogg's Corn Flakes (450 g)

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  €2.99

  €6.64/kg

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• Kellogg's Rice Krispie Cookies & Cream Squares (136 g), €2.50

  Rice Krispies Squares American Style Cookies and Cream flavour snack bars are Rice Krispies cereal combined with a cookies and cream flavoured coating, white chocolate chunks, and cookie crumb that packs yummy tastes and textures in every bite.

  Kellogg's

  Only €2.50

  

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  Kellogg's Rice Krispie Cookies & Cream Squares (136 g)

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  €2.50

  €18.38/kg

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• SuperValu Wheat Biscuits (480 g), €2.49

  A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.

  SuperValu

  

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  SuperValu Wheat Biscuits (480 g)

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  €2.49

  €5.19/kg

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• Kellogg's Corn Flakes Cereal (1 kg), €5.25

  The original and the best tasting⬦, Kellogg's Corn Flakes are the classic way to start your day. Each delicious corn flake is naturally sun-dried and ripened in 140 days of sunshine and then rolled and toasted to produce our delicious Corn Flakes. It is made with responsibly sourced corn▪. Each 30g bowl of Kellogg's Corn Flakes is made with added goodness* and contains 50% of your daily vitamin D needs* and is enriched with vitamins and iron, including vitamins B1, B2, B3, B6, B9 and B12. Make your breakfast a classic with Kellogg's Corn Flakes Breakfast Cereal. ▪Find out more about our responsibly sourced corn initiatives at www.kelloggs.com ⬦Source: Independent survey by MMR, February 2021, tested against 80% of the flakes products in UK/ROI. Online survey with 1,000 consumers *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Vitamin D contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and healthy lifestyle.

  Corn Flakes

  

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  Kellogg's Corn Flakes Cereal (1 kg)

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  €5.25

  €5.25/kg

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• Kellogg's Rice Krispies (430 g), €5.35

  Supporting your family's health* Iron Supporting brain function with iron* B9, B2 Folic acid & riboflavin help reduce tiredness & fatigue* Vit D 50% Daily vitamin D needs to support bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and riboflavin (B2) contribute to the reduction of tiredness and fatigue.

  Kellogg's

  

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  Vegetarian

  Kellogg's Rice Krispies (430 g)

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  €5.35

  €12.44/kg

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• SuperValu Wheat Biscuits 48 Pack (960 g), €3.69

  A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with Goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron.

  SuperValu

  

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  SuperValu Wheat Biscuits 48 Pack (960 g)

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  €3.69

  €3.84/kg

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• Flahavan's Organic Jumbo Oats (1 kg), €3.39

  Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Jumbo Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Jumbo oats Our Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce.

  Flahavan's

  

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  Irish Made

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  Flahavan's Organic Jumbo Oats (1 kg)

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  €3.39

  €3.39/kg

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• Flahavan's Porridge Oats (1 kg), €2.75

  Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. A Healthy Breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Finest Quality Oats As a Waterford company, we take pride in sourcing our oats from local growers. At harvest time, we carefully select only the finest quality wholegrain oats, drying and storing them for the year ahead. We are proud of our Progress Oatlets and we hope you enjoy them too. Our finest Porridge Oats, produced in Co. Waterford. John Flahavan

  Flahavan's

  

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  Irish Made

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  Flahavan's Porridge Oats (1 kg)

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  €2.75

  €2.75/kg

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• Nestle Cookie Crisp Cereal (500 g), €3.00

  Try the glorious Cookie Crisp cereal for breakfast – delicious, chocolatey chip cookie breakfast cereal with whole grain, fortified with vitamins and minerals to support a balanced diet. Enjoy the taste, savour the crunch and embrace the playful spirit of Cookie Crisp that will help bring a sense of fun and nostalgia to your mornings. The name says it all - breakfast cereal that looks and tastes like chocolate chip cookies! Recommended Consumption Add cold milk to a bowl of Cookie Crisp and enjoy with a portion of fruit, protein and a glass of water! Full Ingredients Whole grain WHEAT flour (35.3%), maize semolina, sugar, glucose syrup, wheat starch, sunflower oil, calcium carbonate, fat-reduced cocoa powder (1.7%), WHEAT flour, salt, raising agent: sodium bicarbonate, natural flavouring, antioxidant: tocopherols, iron, vitamin B3, B5, D, B9, B6, B2. May contain MILK and NUTS. Pack Size & Servings 500g, 17 servings See pack for latest ingredients and allergen information.

  Cookie Crisp

  Only €3 Real Rewards Price

  

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  Nestle Cookie Crisp Cereal (500 g)

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  €3.50

  €7.00/kg

  was €4.49

  was €8.98/kg

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  €3.00

  (€6.00/kg)

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• Flahavan's Hi 8 No Added Sugar Muesli (1 kg), €5.49

  Kick-start your day with a breakfast that delivers on taste as well as nutrition. Oats have long been recognised for their health benefits and we source the finest quality Irish oats from local growers for our Mill in Kilmacthomas, Co. Waterford. We blend our oats with seven other natural ingredients resulting in our delicious, nutritious Hi8 Muesli, sweetened the natural way with pieces of real fruit. Kick-start your day the Hi8 way. About our ingredients... Oat flakes - Can help reduce cholesterol as part of a healthy diet Raisins - Natural sweetness Wheat flakes - Source of fibre Apricots - Natural sweetness Dates - Natural sweetness Rye flakes - Source of fibre Pumpkin seeds - Source of protein Sunflower seeds - Source of protein

  Flahavan's

  

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  Irish Made

  Vegan

  Flahavan's Hi 8 No Added Sugar Muesli (1 kg)

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  €5.49

  €5.49/kg

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• Nestle Cheerios Multigrain Cereal (800 g), €4.50

  Enjoy the delicious taste of multigrain Cheerios cereal for breakfast. Every box of Multigrain Cheerios cereal brings a good balance of nutrition and taste to your family’s breakfast table. What’s different about Multigrain Cheerios cereal is that it is high in fibre from three different whole grains – oats, wheat and barley, providing you and your family with a nutritious* and tasty start to the day. This is why we are the UK’s favourite multigrain breakfast cerealϮ. Every 30g serving of crunchy Multigrain Cheerios provides 2.9g of fibre towards your recommended daily fibre intake (UK Fibre recommendations**), 7 vitamins, including vitamins B2 and B6 to help give you energy*, and 2 minerals including iron to support immunity*. Multigrain Cheerios contains no artificial colours and flavours. • MULTIGRAIN BREAKFAST CEREAL: Cheerios is UK’s No.1 multigrain breakfast cerealϮ made with oats, wheat and barley, giving you the benefit of 3 different whole grains in every bowl • HIGH IN FIBRE: Multigrain Cheerios is high in fibre from oats, wheat and Barley, helping you to get your daily fibre needs • CONTAINS VITAMINS & MINERALS: Multigrain Cheerios is a good source for vitamins and minerals including Iron, B6 and B9 which contributes to normal function of the immune system, and vitamin D and calcium that supports strong bones*, giving you the nutritious benefit in every bite. • NO ARTIFICAL FLAVOURS AND COLOURS: Our Multigrain Cheerios cereal is free from artificial flavours and colours • CRUNCHY & DELICIOUS TATSE: Multigrain Cheerios has a great taste and crunchiness in every bite that the whole family will enjoy Ingredients Whole grain OAT flour (31.9%), whole grain WHEAT flour (29.6%), whole grain BARLEY flour (18.2%), sugar, WHEAT flour (contains calcium carbonate, vitamin B3, iron, vitamin B1), invert sugar syrup, calcium carbonate, sunflower oil, molasses, salt, caramelised sugar syrup, colours: carotene, annatto norbixin; antioxidant: tocopherols, iron, vitamins C, B3, B5, B9, D, B6, B2. See pack for latest ingredients and allergen information. ϮSource: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024. *Calcium, Vitamin D is needed for the maintenance of normal muscle and bone, Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. **SACN Carbohydrates and Health Report, The Scientific Advisory Committee on Nutrition recommendations on carbohydrates, including sugars and fibre. Public Health England 2015. UK fibre recommendations for adults are 30g per day.

  Cheerios

  Only €4.50 Real Rewards Price

  

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  Nestle Cheerios Multigrain Cereal (800 g)

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  €5.75

  €7.19/kg

  was €7.19

  was €8.99/kg

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  €4.50

  (€5.63/kg)

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• Weetabix 24 Pack (430 g), €4.79

  *The Nation’s favourite cereal Start your day the right way with Weetabix Original — packed with 100% wholegrain goodness and naturally high in fibre to help support a happy gut*. Every bowl is a source of iron, which supports normal energy levels and helps reduce tiredness and fatigue — perfect for those busy morning starts! It also contains vitamin B1 (Thiamin) to support a healthy heart and keep your nervous system functioning normally. For a delicious twist, why not try Weetabix with creamy natural yoghurt, a drizzle of honey, and fresh blueberries! Homegrown British wheat from British farms. We believe homegrown does good, feels good and tastes good. That’s why all our wheat which goes into our Weetabix is grown within 50 miles of our Weetabix mills. Have You Had Yours? *The Nation’s Favourite Cereal – NielsenIQ Total Market 4 w/e data to 4th October 2025 Wheat bran fibre contributes to an acceleration of intestinal transit as part of a healthy diet and lifestyle. The beneficial effect is obtained with a daily intake of 10g of wheat bran fibre. Farm office situated within 50 miles of Weetabix mills.

  Weetabix

  

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  Weetabix 24 Pack (430 g)

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  €4.79

  €11.14/kg

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• Kellogg's Fruit 'n Fibre Cereal (700 g), €4.79

  So long, misery guts - Hello happy guts! Combining real fruit and nuts with wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut*. Find out more at Kelloggs.co.uk ▪Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Fruit 'n Fibre contains 2.8g per serving. Enjoy as part of a healthy diet and lifestyle

  Fruit 'n Fibre

  

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  Kellogg's Fruit 'n Fibre Cereal (700 g)

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  €4.79

  €6.84/kg

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• Kellogg's Special K Cereal (750 g), €5.50

  Start your day with Kellogg’s Special K Original breakfast cereal. Kellogg's Original breakfast cereal is made with three grains: rice, wholewheat and barley. Rolled, flaked & toasted. Kellogg's Special K Original breakfast cereal is made with no artificial colours, flavours, or preservatives. A serving of Special K cereal contains ≥15% RI of iron and vitamin B6 which contribute to the reduction of tiredness and fatigue, vitamin D which contributes to the normal function of the immune system and vitamin B12 which contributes to normal energy-yielding metabolism. Enjoy the Special K range as a part of a varied, balanced diet and a healthy lifestyle.

  Special K

  Only €5.50

  

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  Kellogg's Special K Cereal (750 g)

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  €5.50

  €7.33/kg

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• The Happy Pear Dave's Cocoa Granola (350 g), €3.99

  Dave's Cocoa Granola Being identical twins, we have always been super-competitive. Breakfast has always been our favourite meal of the day and we could put away a full box of cereal in one sitting! Granola is something we love, and we both think we make the best granola! When Dave was a kid, he always wanted to eat chocolate-tasting cereals for breakfast but mom (thankfully!) wouldn't let him! So, to honour his inner child he created this crunchy cocoa granola. It's really yummy and turns the milk chocolatey too. We love adding fresh banana, strawberries and raspberries to ours, why not give it a go!

  The Happy Pear

  

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  Vegan

  The Happy Pear Dave's Cocoa Granola (350 g)

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  €3.99

  €11.40/kg

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• Flahavan's Quick Oats Drum (500 g), €3.69

  A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

  Flahavan's

  

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  Irish Made

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  Flahavan's Quick Oats Drum (500 g)

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  €3.69

  €7.38/kg

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• Nestlé Shredded Wheat Cereal (675 g), €2.94

  Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated fat. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Pack Size & Servings 675g, 15 servings See pack for latest ingredients and allergen information.

  Shredded Wheat

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  Nestlé Shredded Wheat Cereal (675 g)

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  €4.50

  €6.67/kg

  was €5.89

  was €8.73/kg

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  €2.94

  (€4.36/kg)

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• Kellogg's Coco Pops Cereal (420 g), €5.39

  Supporting your family's health* Iron - Supporting brain function with iron* B9, B2 - Folic acid & riboflavin help reduce tiredness & fatigue* Vit D - 50% Daily vitamin D needs to support healthy bones* Added goodness* *Source of vitamins D, B1, B2, B3, B6, B9 & B12 and iron. Iron contributes to normal cognitive function. Vitamin D contributes to the maintenance of normal bones. Folic acid (B9) and Riboflavin (B2) contribute to the reduction of tiredness and fatigue.

  Kellogg's

  

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  Kellogg's Coco Pops Cereal (420 g)

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  €5.39

  €12.83/kg

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• Kellogg's Crunchy Nut Hazelnut & Chocolate Granola (380 g), €4.00

  Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with Hazelnut & Chocolate to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Hazelnut & Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

  Kellogg's

  Only €4

  

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  Kellogg's Crunchy Nut Hazelnut & Chocolate Granola (380 g)

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  €4.00

  €10.53/kg

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• Rice Krispies Squares Totally Chocolate 8 Pack (36 g), €4.99

  Kellogg's Rice Krispies Squares Delightfully Chocolatey snack bars are Rice Krispies cereal combined with a chocolate-flavoured coating, milk chocolate chunks & drizzle that packs yummy tastes and textures in every bite.

  Kellogg's

  

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  Rice Krispies Squares Totally Chocolate 8 Pack (36 g)

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  €4.99

  €17.33/kg

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• The Happy Pear Cool Jim's Granola (400 g), €3.99

  Cool Jim's Granola Dave was just finishing up a shift cooking in The Happy Pear kitchen when he met a lovely American man called Jim in the cafe. They got chatting and somehow granola came up. Jim was extremely into granola and had made it for years in a healthy hospital in San Francisco. He had the recipe in his head and said to Dave, "Hey man, if the kitchen is free, I'm free for an hour, I can make it with you now. We can see if it's better than Your granola!" So that was it, he came into the kitchen and showed Dave how to do it and this is the basis of our scrumptious recipe! Hence the name "Cool Jim's Granola." We love adding fresh blueberries to ours, why not give it a go!

  The Happy Pear

  

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  The Happy Pear Cool Jim's Granola (400 g)

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  €3.99

  €9.98/kg

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• Weetabix Chocolate Chip Crispy Minis (500 g), €3.50

  Dive in! Weetabix crispy minis are delicious and crunchy bites made with golden wholegrain wheat. High in fibre and crammed with real chocolate chips. It's a super tasty breakfast that'll go down a treat! Have you had yours?

  Weetabix

  Only €3.50

  

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  Weetabix Chocolate Chip Crispy Minis (500 g)

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  €3.50

  €7.00/kg

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• Kellogg's Special K (440 g), €5.49

  Start good*. Stay good. The secret to a day of good decisions is to get a good start. Tasty, crunchy flakes made with wholegrain wheat, rice and barley. *A serving of Special K cereal contains a source of Vitamin B12, contributing to the reduction of tiredness and fatigue. Special K is made with three grains: rice, wholewheat, and barley. Rolled, flaked, and toasted.

  Special K

  

  Add Kellogg's Special K (440 g) to Favourites.Add Kellogg's Special K (440 g) to Favourites.

  Vegetarian

  Kellogg's Special K (440 g)

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  €5.49

  €12.48/kg

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