Breakfast Cereals (120)

SuperValu Rice Krunchies Cereal (440 g), €1.40

1 of 5 a day* *When adding 80g of fruit

SuperValu Wheat Biscuits 48 Pack (960 g), €3.45

A tasty way to start your day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. 1 of 5 a day* *When adding 80g of fruit

SuperValu Porridge Oats (1 kg), €0.85

Did you know? May help reduce cholesterol* *Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

SuperValu Wheat Biscuits (480 g), €2.19

A Tasty Way to Start Your Day Our wheat biscuits are a great tasting start to your day. A healthy, low fat breakfast cereal containing vitamins and iron, and high in fibre. Filled with goodness Every spoonful is fortified with added vitamins and iron, to help contribute to a balanced diet. Our wheat biscuits are fortified with 4 essential vitamins, including folic acid and additional iron. *1 of 5 a Day *When Adding 80g of Fruit

SuperValu Organic Porridge Oats (1 kg), €0.99

Did you know? May help reduce cholesterol* *Porridge Oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. High Cholesterol is a risk factor in the development of coronary heart disease.** **The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 40g serving of porridge oats provides 1.8g of beta glucan soluble fibre from whole oats which is 60% of the 3g recommended daily intake.

Flahavan's Porridge Oats (1 kg), €2.49

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron.

Kellogg's Coco Pops Bars 6 Pack (20 g), €2.25

Kellogg’s Coco Pops breakfast cereal bars are the perfect way to take the chocolatey taste of a bowl of Coco Pops with you anywhere you go. Our Kellogg’s Coco Pops Cereal Bars combine the Coco Pops crunch with a milky layer in a handy bar format.

SuperValu Cornflakes (500 g), €1.19

Enjoy a bowl of delicious crunchy corn flakes and add some sunshine to your day. Our crunchy flakes of sun ripened corn are fortified with iron, vitamin D & B-vitamins

SuperValu Signature Tastes Fruit & Nut Muesli (1 kg), €4.89

A delicious blend of toasted wheat flakes, jumbo oat flakes & barley flakes tossed with oat clusters, juicy fruits, nuts and seeds.

Alpen Museli (550 g), €4.09

Enjoy our deliciously irresistible, healthy and nutritious recipe, perfectly balanced swiss style muesli* *Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels as part of a healthy diet & lifestyle. Mountains of taste in every bowl! Our muesli is bursting with delicious, natural ingredients. We've combined creamy rolled oats and toasted wheat flakes with roasted almonds, hazelnuts and juicy raisins to bring you a breakfast you can truly savour.

Flahavan's Quick Oats Drum (500 g), €2.50

A Nutritious Breakfast Oats are a nutritious warming food that are high in fibre, low in salt, sugar and saturated fat. Flahavan's deliciously creamy Quick Oats contains all the natural wholegrain goodness of Flahavan's porridge oats.

Kellogg's Rice Krispies Multigrain Cereal (350 g), €4.00

Make breakfast Snap, Crackle, and Pop with Kellogg’s Multigrain Shapes breakfast cereal, a multigrain twist on this breakfast table classic. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal is made with added goodness* and is a daily source of 6 B-vitamins, vitamin D and iron and is high in fibre. Kellogg's Rice Krispies Multigrain Shapes breakfast cereal contains no artificial colours or flavours. Grab a box of Kellogg's Rice Krispies Multigrain Shapes breakfast cereal today. Contains≥15% RI of vitamin D and iron. Vitamin D contributes to the maintenance of normal bones. Iron contributes to normal cognitive function. Enjoy as part of a varied & balanced diet and a healthy lifestyle. *Claim a free day for your child this summer at Kellogg's Football Camps How to enter: 1. Purchase a promo pack by 24/06/2024 and claim one of 30,000 spaces available by 16/08/2024. There are 2,500 camp places released weekly during 01/04/2024 - 24/06/2024. Max 2 claims / entries per household. 2. Visit https://www.kelloggsfc.com to claim your free day at a football summer camp. 3. Enter your details and pack code 4. Keep your pack and retain receipt for verification. *Visit https://www.kelloggsfc.com for full terms and conditions*

Kellogg's Strawberry Fruit Winders 5 Pack (125 g), €2.59

Unwind the Fruity Fun Fantastically fruity and deliciously chewy, every Fruit Winders is rolled full of fun!

Nestle Cheerios Cereal (700 g), €5.00

Cheerful Little Os Our tasty and crunchy little os are beaming with goodness†! High in fibre from oats, wheat and barley with 7 vitamins, calcium and iron, and no artificial colours and flavours. With each bowl of Cheerios, your family can enjoy a nutritious† breakfast and a delicious start to the day! †Cheerios are a source of iron, vitamins B6 and B9 which contribute to normal function of the immune system.

Weetabix 48 Pack (860 g), €7.49

Want to Enjoy a Healthy Start? Weetabix is packed with fibre and is a great source of vitamin B1 which helps look after your heart*. Delicious with some raspberries and nuts on top to help banish those breakfast blues. It's a breakfast that will get you ready for anything! Have you had yours? Thiamin (B1) contributes to the normal function of the heart as part of a healthy diet and lifestyle The number 1 cereal brand in the UK and ROI based on the last 52 weeks of retail sales value from Nielsen up to 03.12.2016

Flahavan's Hi 8 No Added Sugar Muesli (1 kg), €4.99

Kick start your day with a breakfast that delivers on taste as well as nutrition. Goodness tastes great when it's a special muesli sweetened the natural way with pieces of real fruit. Flahavan's Hi8 is the enjoyable way to stay healthy and keep your energy levels where they should be. About our ingredients... Oat Flakes - Can help reduce cholesterol as part of a healthy diet Wheat Flakes - Source of fibre Dates - Natural sweetness Pumpkin Seeds - Source of protein and vitamin E Raisins - Natural sweetness Apricots - Natural sweetness Rye Flakes - Source of fibre Sunflower Seeds - Source of protein

Kellogg's Country Store Muesli (750 g), €4.59

Kellogg's Country Cereal Store 750g

Kellogg's Nutri-Grain Chocolate Bakes 6 Pack (45 g), €3.50

Kellogg's Nutri-Grain▪ Bakes Chocolate snack bars are a delicious mix of chocolate and wholegrain all wrapped up in a soft bar.

Kellogg's Rice Krispies Marshmallow Squares 4 Pack (28 g), €2.50

Kellogg's Rice Krispies Squares Chewy-Tastic Marshmallow snack bars are Rice Krispies cereal combined with a marshmallow flavoured coating that packs yummy tastes and textures in every bite.

Nestle Cookie Crisp Cereal (500 g), €3.50

Rainforest Alliance - People & Nature, Cocoa ® Reg. Trademark of Société des Produits Nestlé S.A.

Nestlé Cheerios Cereal (390 g), €4.59

Cheerful Little Os Our tasty and crunchy little Os are beaming with goodness†! High in fibre from oats, wheat and barley with 7 vitamins, calcium and iron, and no artificial colours and flavours. With each bowl of Cheerios, your family can enjoy a nutritious† breakfast and a delicious start to the day! †Cheerios are a source of iron, vitamins B6 and B9 which contribute to normal function of the immune system.

Nestlé Multigrain Cheerios (540 g), €5.39

Cheerful Little Os Our tasty and crunchy little Os are beaming with goodness†! High in fibre from oats, wheat and barley with 7 vitamins, calcium and Iron, and no artificial colours and flavours. With each bowl of Cheerios, your family can enjoy a nutritious† breakfast and a delicious start to the day! † Cheerios are a source of Iron, Vitamins B6 and B9 which contribute to normal function of the immune system.

SuperValu Special Flakes Cereal (500 g), €1.39

SuperValu's Special Flakes area a delicious way to kick-start your day. They're low in fat and fortified with vitamins and iron, which means you can enjoy a bowl of these tasty toasted rice and wheat flakes as part of a balanced diet.

Flahavan's Organic Porridge Oats (1 kg), €2.79

Oats are a source of wholegrain goodness that are high in fibre and naturally low in sugar, salt and saturated fat. Oats are also a source of protein and iron. Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (1g) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels. 200 Years of Tradition From our family to yours Flahavan's have been milling quality oats at the family mill beside the River Mahon in Kilmacthomas, Co. Waterford for over 200 years. Our unique way of milling gives Flahavan's Organic Porridge Oats their distinctive texture and taste. A healthy breakfast As an independent Irish family business, we believe that a great day starts with the wholegrain goodness of a bowl of porridge. Delicious with just milk or water (or a mixture of both) and with your own toppings, you will be enjoying all the creamy wholesome taste you can expect from a Flahavan's breakfast. Organically grown oats Organic agriculture uses systems that promote the environmentally sound production of food, using soil fertility as a key to successful production. It respects the natural capacity of plants, animals and the landscape while seeking to enhance the quality of organic produce. Certified organic Organic production in Ireland is subject to the most stringent regulations and is strictly monitored by the Organic Trust Limited.

Kellogg's Cereal Variety Pack 8 Boxes (25.3 g), €3.59

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Kellogg's Crunchy Nut Cereal (500 g), €5.69

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Cereal. The crunchy flakes of golden corn are drizzled in honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love. Kellogg’s Crunchy Nut Corn Flakes are a source of vitamin D and they are made with added goodness and no artificial colours or flavours. The only trouble is they taste too good!

Kellogg's Crunchy Nut Fruit & Nut Granola (380 g), €4.00

Breakfast just got a whole lot crunchier with Kellogg’s Crunchy Nut Fruit & Nut breakfast granola. We’ve baked oats into this delicious, crunchy granola and blended with fruits and nuts to create a glorious combination of crunchy oat clusters. Kellogg’s Crunchy Nut Pistachio & Dark Chocolate breakfast granola is made with wholegrain and contains no artificial colours or flavours.

Nestlé Bitesize Shredded Wheat Cereal (370 g), €3.89

Start your day the healthy* way with Shredded Wheat Cereal. Our breakfast classic is high in fibre, with no added sugar or salt and made with just one natural ingredient - crisp and delicious wholegrain wheat. *Shredded Wheat is low in saturated. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Enjoy as part of a healthy diet and lifestyle. Shredded Wheat has been around for over 100 years when a machine was developed to press the whole grains of wheat into strips, which when baked, became delicious biscuits. The recipe for Shredded Wheat remains unchanged and still to this day, is simply 100% wholegrain wheat. Make a healthy choice* at breakfast with Shredded Wheat! Suitable for vegans. Recommended Consumption We believe in “Your Bowl Your Way” so you can enjoy your Shredded Wheat for breakfast in lots of different ways! Add cold or hot milk to a bowl of Shredded Wheat cereals or add a scoop of low-fat yogurt, nuts or seeds for a way to add protein and calcium to your breakfast and top with some fresh or dried fruit. Ingredients Whole Grain WHEAT (100%) May contain PEANUTS and NUTS Pack Size & Servings 370g, 9 servings See pack for latest ingredients and allergen information.

SuperValu Microwavable Quick Oats (500 g), €2.29

May help reduce cholesterol* Did you know? * Porridge oats are a great source of soluble fibre beta glucan which has been shown to reduce blood cholesterol. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol. One 30g serving of porridge oats provides 1.3g of beta glucan soluble fibre from whole oats which is over one third of the 3g recommended intake.

SuperValu Signature Tastes Multiseed Honey & Almond Granola (500 g), €4.49

Irish handmade multiseed granola baked with honey using traditional Irish oats blended with sunflower, chia, linseed & pumpkin seeds, toasted almonds, coconut and topped with delicious dried blueberries.