Shampoo (56)

Garnier Ultimate Blends Core Coco Sleek Shampoo (400 ml), €5.99

Discover Garnier Ultimate Blends Coconut Oil & Cocoa Butter shampoo, expertly crafted for frizzy & curly hair. This blend is carefully formulated with naturally derived, well-known, and trusted ingredients which work harmoniously to deliver naturally beautiful results for your hair. This shampoo contains Coconut oil which is derived from the tropical coconut, and it is well-known for its nourishing properties which will provide care for your hair. To complement Coconut oil, this shampoo contains cocoa butter, which is renowned for its ability to tame frizzy hair and unruly flyaways making these two ingredients the perfect duo for your hair. For the best results for your hair, use this shampoo with Garnier Ultimate Blends Coconut Oil & Cocoa Butter Conditioner. This heavenly scented shampoo will leave your hair smelling divine, with a finish that you'll love. This shampoo has a vegan formula* and contains 98% natural origin ingredients. *No animal-derived ingredients or by-products

Garnier Ultimate Blends Core Argan & Cranberry Shampoo (400 ml), €5.99

Garnier Ultimate Blends Argan & Cranberry haircare range is our ultimate range for coloured hair. Blended for naturally beautiful hair enriched Moroccan Argan Oil and Cranberry Extracts, this range was developed to protect and illuminate coloured hair. Nourishing Moroccan Argan Oil and antioxidant-packed cranberry extract are blended with love to lock in vibrancy and keep coloured hair soft and shiny wash after wash. Hair is intensley nourished and silky soft with an illuminated and bright colour. Never a dull moment! Discover the naturally derived ingredients: Natural Argan oil, rich in omega 6 and vitamin E treasured for its restorative and protective properties. Bursting with goodness, cranberry seed oil extracts contain high concentrations of antioxidants and omegas 3, 6 and 9. Vegan formula: No animal ingredients or by products. 100% recycled plastic bottle*

Garnier Ultimate Blends Core Honey Treasures Shampoo (400 ml), €5.99

Introducing Garnier Ultimate Blends Reconstructing Honey Treasures Shampoo, a formula harnessing the power of three beneficial kinds of honey. This shampoo contains acacia honey, lavender honey, and the precious manuka honey. Together, these natural ingredients form our AML complex, leaving hair feeling strengthened and nourished. These ingredients are known for their nourishing, soothing and strengthening properties. Combined they formulate a complex designed to address the visible signs of hair distress. This reconstructing shampoo helps repair the three visible signs of damage with its formulation designed specifically for those experiencing damaged hair. The shampoo provides numerous benefits including up to 2X reduction in split ends* and it also contributes towards up to 10X less breakage*, leaving hair feeling strengthened and nourished. Finally, this shampoo helps to repair surface damage of the hair. Experience the best results by using this honey infused conditioner with Garnier Ultimate Blends Honey Treasures Conditioner. *Instrumental tests, after the use of the shampoo and the conditioner vs damaged hair). **No animal-derived ingredients or by-products

Batiste Original Dry Shampoo (200 ml), €4.50

Clean & Fresh Fragrance A burst from this can of magic removes oil effectively leaving hair looking clean for you to feel all kinds of fabulous instantly, without drying it out. With a zing of zesty lemon combined with fresh florals, seize the day and sparkle by night. Give your hair a new lease of life with added body and texture between washes, whenever you need it. You're welcome! Pssst... Did You Know? 86%** of consumers agree Batiste dry shampoo effectively removes grease and oil from hair *Consumer Study, 150 subjects, % agreement satisfaction after 1 week with 1 or more uses.

Head & Shoulders 2In1 Classic Clean Shampoo & Conditioner (330 ml), €6.29

Head & Shoulders 2in1 Classic Clean Anti Dandruff Shampoo for all hair & scalp types that works even against persistent dandruff. A daily use shampoo for both men and women, with a Microbiome Balance formula that targets the root cause of dandruff, maintaining a balanced scalp microbiome. Works both against visible and invisible dandruff by releasing 2x more protective ingredients that go in the pores to finally prevent stubborn dandruff from coming back. This 2in1 shampoo formula contains 25% more conditioning agents vs regular Head & Shoulders Shampoo and is clinically proven, dermatologically tested and a pH balanced-formula.

Tresemme Rich Moisture Shampoo (680 ml), €4.00

There's something about hydrated, soft hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Rich Moisture Shampoo. Infused with vitamin E, this professional-quality shampoo delivers luxurious moisture for all-day hydration, leaving dry and damaged hair feeling soft. Its nourishing formula uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continued use. To create the perfect canvas for any hairstyle, start your routine by applying a generous amount of Tresemme Rich Moisture Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Rich Moisture Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote — such as not testing on animals and being PETA approved — to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark — and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Garnier Ultimate Blends Core Argan Richness Shampoo (400 ml), €5.89

Garnier Ultimate Blends Argan Richness haircare range is our ultimate range for for very dry unruly hair. When badly behaved hair has a mind of its own, take control with nature's help. Enriched with precious Moroccan Argan Oil & rich Almond Cream our Aragn Richness haircare range leaves hair feeling deeply nourished with incredibly shine and softness. Unruly dry hair is tamed, easier to manage and feels beautifully soft and smooth from root to tip. Discover the naturally derived ingredients of our Argan Richness hair care range: Argan Oil, an elixir prized by Moroccan women since the dawn of time, and Almond Cream are blended with love in a creamy, silicone-free for a natural feel, formula to leave hair soft to the tips, easier to manage and shining like the Moroccan sun. The creamy lightweight formula envelops the hair without weighing it down and surrounds you in a delicious fragrance for a genuine moment of indulgence. Vegan formula: No animal ingredients or by products and 100% recycled plastic bottles

Head & Shoulders Men 2 In 1 Total Care Shampoo & Conditioner (330 ml), €6.29

Head & Shoulders Men Ultra technology gives you up to 100% dandruff protection, clinically proven. This microbiome balance formula effectively fights flakes and stops them from coming back, leaving your hair feeling intensely clean, and invigorated while protecting your scalp from oiliness and dryness. Our Total Care formula, with moisturisers and infused with sea minerals, leaves your with an ultra-clean scalp and manageable, flake-free hair. Specially developed for men, ideal for daily use

L'Oréal Elvive Colour Protect Purple Shampoo (200 ml), €4.00

Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage

L'Oréal Elvive Hydra Pure Shampoo (400 ml), €4.50

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. Scalp is gently cleansed of: - Excess oil & grease - Impurities - Product build-up - Dead cells What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.

Batiste Blush Dry Shampoo (200 ml), €4.50

Batiste Dry Shampoo in Blush (200ml). Every girly-girl (or gorgeous guy) will love this fresh, floral scent. It’s uplifting, fun and powerful – just like you. A few sprays of this beloved pink bottle will add some spring to your hair, and your step. Batiste Dry Shampoo instantly refreshes your hair when you don't have time (or the energy!) for a full on get ready session. Spray in the morning when you want to sleep in, at your desk for a midday boost, or take Batiste with you to the gym, on holiday, and beyond. It instantly absorbs oil from the scalp, revitalises dull and lifeless hair and helps to eliminate odour – leaving you with fabulously fresh-looking hair in a moment. Live like nobody’s washing! No time to wash your hair? Batiste Dry Shampoo is an innovative formula that boosts body and helps eliminate oily roots, giving dull lifeless hair an instant makeover without water. A quick spray revitalises hair leaving it looking and feeling clean, no drama. Make everyday a great hair day with the multi-award winning Batiste Dry Shampoo. Directions: A few easy steps to game-changing hair. First, shake the bottle vigorously. Section hair and hold the nozzle about 12 inches away as you spray into roots. Leave in a few moments, then massage into the scalp with fingertips to distribute evenly. Brush and style as desired. • Batiste Dry Shampoo in Blush (200ml) spray • Safe for use on coloured hair • Suitable for hair types that become oily in between washes • Sulfate & sodium free – safe to use on keratin treated hair Batiste products are safe to use across the hair colour spectrum! And by washing your hair less, you can help extend your hair colour. White residue is a perfectly normal part of the dry shampoo process and will disappear quickly. To help reduce the amount of whiteness, make sure to shake the can well, spray 12 inches from your roots, massage thoroughly and brush away excess residue. Pro Tip: Try Batiste Divine Dark, Batiste Beautiful Brunette, or Batiste Brilliant Blonde Dry Shampoo products. Each bottle contains a Hint of Colour that helps blend in with your hair shade.

Garnier Ultimate Blends Rice Water Shampoo (300 ml), €7.00

While the hair grows, it is exposed to numerous environmental aggressions which can damage the fiber. The protective layer of the hair called the cuticule is opened and can make hair dull and rough. Our new Garnier Ultimate Blends for long hair enriched with Rice Water & Starch, retains and locks in hydration for instantly replumped looking hair. The hair fiber is intensely smoothed: cuticles are sealed and perfectly reflect light. Result: smoothness and 72h of high shine*. A gelled texture and 94% of natural-origin ingredients, the luscious lather coats hair and rinses off in the blink of an eye. Hair is softer, smoother and silky to the touch. Its cleansing base is plant-derived.

L'Oréal Elvive Extraordinary Oil Coco Shampoo (400 ml), €4.00

Dry to very dry hair? It needs nourishment. Transform your hair with Elvive Extraordinary Oil by L'Oréal Paris. Our silicone-free* Nourishing Shampoo is powered with [Marula & Camellia Oils] to help restore lipids for up to 90% instant nourishment**. The result? Get lusciously soft hair with up to 8 weeks of nourishment & shine***. What makes it effective? Dry hair is often lacking the natural oils (lipids) that help keep it moisturised, soft, and manageable. Elvive Extraordinary Oil Nourishing Shampoo, is powered with [Marula & Camellia Oils], to leave hair feeling softer and looking healthier. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *Silicone free for a natural touch **instrumental test on shampoo + conditioner ***One bottle = 8 weeks of usage. Based on regular use twice a week.

Pantene Classic Shampoo (500 ml), €8.00

Discover Pantene Classic Clean Shampoo, your hair's ultimate source of nourishment and protection. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it provide balanced nourishment for normal to mixed hair. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Classic Clean Shampoo.

Sanex Shampoo 2 In 1 (250 ml), €2.00

Look after your hair with Sanex 2in1 Shampoo and Conditioner. This shampoo and conditioner is enriched with natural extracts of chamomile and wheat germ to gently cleanse and nourish your hair, while a conditioning complex softens your hair and leaves it smooth and manageable.

Tresemme Keratin Smooth Shampoo (680 ml), €4.00

There's something about sleek, frizz-free hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Keratin Smooth Shampoo. Featuring hydrolysed keratin, this moisturising shampoo restores smoothness and shine to frizzy hair, offering up to 72 hours of frizz control. Its professional-quality formula uses our PRO Style Technology with amino acids and ceramides to leave your hair strong and manageable with continued use. For luxuriously smooth and sleek hair with a healthy-looking shine, start your routine by applying a generous amount of Tresemme Keratin Smooth Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with our Keratin Smooth Conditioner, and style with your favourite Tresemme styling products as needed. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality hair care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote - such as not testing on animals and being PETA approved - to the stylists we work with, right down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark - and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Tresemmé Beauty Full Strength Shampoo (680 ml), €4.00

There's something about strong, full-looking hair that lets you take on the day with confidence. You can now get that style without having to go to a salon, with Tresemme Beauty-Full Strength Shampoo designed to leave your hair looking fuller and feeling stronger. Featuring ProPlex Fortifiant, this professional-quality shampoo for damaged hair penetrates inside the hair fibre to reinforce its structure from within, resulting in up to 99% less hair on your brush. It also uses our PRO Style Technology with amino acids and ceramide to leave your hair strong and manageable with continuous use. Start your routine by applying a generous amount of Tresemme Beauty-Full Strength Shampoo to wet hair. Gently massage the scalp with your fingertips to work into a lather, then rinse thoroughly. Follow with Beauty-Full Strength Conditioner. At Tresemme, we've always understood that style is more than a look: it's a part of you. With our professional-quality care, a world of style possibilities is yours to achieve. Every choice we make at Tresemme, from the values we promote - such as not testing on animals and being PETA approved - to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark - and achieve your aspirations with confidence. With Tresemme, your style can match your ambition.

Aussie Mega Shampoo (300 ml), €7.75

Aussie Mega Street Art Design Edition Shampoo 500ml

Garnier Ultimate Blends Avocado Oil & Shea Butter Shampoo (150 ml), €7.00

• HAIR FACT: Curly hair is prone to losing moisture, becoming dry & losing definition. New Garnier Ultimate Blends Avocado Oil & Shea Butter Shampoo visibly hydrates curls and provides deep nourishment to soften dry, wavy curly and/or coily hair. • INGREDIENTS: Our iconic formula is 10x more concentrated (1) in Avocado Oil & enriched with Shea Butter to gently cleans while nourishing and softening curls. Avocado Oil helps moisturise, repair, and strengthen your hair. Shea Butter, known for its highly nourishing properties, adds shine, soothes the scalp, and helps to minimise breakage. • RESULTS: This bottle gives 4 weeks of deeply nourished, softer and defined curls (2). HOW TO USE: Apply to damp hair, paying particular attention to the scalp, lather using circular movements, then rinse. Follow with Ultimate Blends Avocado Oil & Shea Butter Conditioner, Mask and Elixir. Designed for all curl types (2ABC - 4ABC) with a vegan formula (3). (1) Vs previous formula. (2) Based on 300ml bottle and on 3 usages a week. May vary depending on usage and length of hair. (3) No animal-derived ingredients or by-products.

Herbal Essences Rose Shampoo (350 ml), €7.69

Get ready for more rose-tinted days. Herbal Essences Rose Scent Petal Soft Shampoo helps to transform dry hair to exquisitely silky, and leave you feeling uplifted by the swirling floral fragrance. Our blend of plant-based nutrients is infused with real Rose essences, handpicked in Grasse, the South of France. The result is a vegan, silicone free formula that works into a sweet-smelling lather, ready to cleanse and nurture thirsty hair. We blend together a careful selection of naturally-derived ingredients to bring the beauty of botanicals to your bathroom. Restore your hair’s natural beauty and ignite the senses using a full routine from our Rose Scent Petal Soft collection.

L'Oréal Elvive Colour Protect Shampoo (400 ml), €4.50

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

L'Oréal Elvive Dream Lengths Shampoo (400 ml), €4.00

Are you dreaming of beautiful, long hair but constantly struggling to reach your desired lengths? Discover the transformative power of Elvive Dream Lengths Shampoo by L'Oréal Paris, expertly formulated to help you fulfil your long hair goals. Our innovative Restoring Shampoo immediately works to repair your hair and significantly reinforce fragile lengths, targeting areas prone to damage. As a result, those frustrating split ends appear sealed, effectively saving your last 3 cm*. The ultimate outcome is hair that not only feels noticeably healthier and stronger but also appears visibly longer over time, thanks to a significant reduction in breakage. What truly makes this shampoo so effective? The journey to achieving the long hair of your dreams necessitates healthy, robust hair that can actively resist breakage. Elvive Dream Lengths Shampoo features a potent combination of [Vegetal Keratin and Castor Oil], carefully blended to fortify and deeply nourish each hair fibre, from its very root right through to the tip. This powerful duo in our unique formula actively promotes enhanced hair strength, boosts resilience against damage, and imparts a healthy, radiant shine. This versatile shampoo is suitable for all hair types and textures, whether your hair is straight, beautifully wavy, perfectly curly, or elegantly coily, making long hair achievable for everyone. *Instrumental test after application of shampoo + conditioner.

L'Oréal Elvive Hydra Hyaluronic Shampoo (400 ml), €4.50

Dehydrated hair often manifests as dry, dull, and lifeless strands, frequently accompanied by frizz and a noticeable lack of bounce. If these concerns resonate with your hair, it's time to discover the transformative solution: Elvive Hydra Hyaluronic Moisture Boosting Shampoo with [Hyaluronic Acid], from L'Oréal Paris. This groundbreaking formula, powerfully infused with [Hyaluronic Acid], is expertly designed to weightlessly coat each hair fibre, ensuring it remains hydrated for an impressive up to 72 hours*. The remarkable result is hair that looks visibly plumped, boasts incredible bounce, and radiates with an enviable shine**. What makes this shampoo so effective? Our scientifically proven, skincare-inspired formula directly addresses dehydrated hair, which is often the first indicator of damage. By tackling these issues, Elvive Hydra Hyaluronic shampoo actively helps to boost and lift hair, adding noticeable volume, body, and luminosity. It is meticulously formulated to be suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily, delivering a comprehensive solution for beautifully hydrated and healthy-looking hair. *Instrumental test, shampoo + conditioner **Consumer test, shampoo + conditioner

Pantene Classic 3in1 Shampoo (400 ml), €5.50

Discover Pantene Classic Clean 3 in 1 Shampoo, your hair's ultimate source of nourishment and protection. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, nourish your hair and infuse it with essential nutrients. It cleanses, detangles and treats normal and mixed hair in 1 step. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Classic Clean 3in1 Shampoo.

Pantene Color Shampoo (500 ml), €8.00

Discover Pantene Colour Protect Shampoo, the ultimate source for vibrant, healthy-looking coloured and highlighted hair. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it helps to repair and protect your coloured or highlighted hair against styling damage. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Colour Protect shampoo.

Pantene Repair & Protect Shampoo (500 ml), €8.00

Discover Pantene Repair & Protect Shampoo, your hair's ultimate source of nourishment and protection. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it helps to repair* signs of damage such as lack of smoothness and shine, while strengthening** it from the inside out. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Repair and Protect Shampoo. *hair surface damage **strength against styling damage

Pantene Smooth & Silky Shampoo (500 ml), €5.50

Discover Pantene Smooth & Sleek Shampoo, the secret to sleek and shiny hair. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. It moisturises dull hair to fight roughness and control frizz, leaving your hair silky & smooth. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Smooth & Sleek Shampoo.

Aussie Miracle Moist Shampoo (300 ml), €7.75

Is your hair craving for moisture?? Don’t worry, we’ve got you covered! Aussie Miracle Moist Shampoo is here to quench those parched locks. Infused with Australian Macadamia Nut Oil, this moisturising shampoo gives dry, brittle hair the nourishing it's been waiting for. Plus, it’s PETA certified cruelty-free! Oh, and that iconic Aussie scent? Get ready to become a scent-sational head-turner! Pair it with the rest of the Aussie Miracle Moist range for hair so moisturised, that it’ll have you saying goodbye to dry hair. Take that, thirsty locks!

Aussie Oh My Gloss Sulphate Free Shampoo (300 ml), €7.75

Say goodbye to dull, dry hair with Aussie Oh My Gloss Shampoo! This sulphate-free* formula gently cleanses and deeply moisturises your hair from inside out, leaving it soft, hydrated, and oh-so-shiny. Infused with Australian White Strawberry, it will leave you with instantly shinier hair and a non stop bonza gloss. Plus, it’s vegan** and cruelty-free. For even more glow, use it with our Oh My Gloss serum for hair that shines like Australian shimmering ocean waves! *free from sulfated surfactants **Vegan formula: no animal-derived ingredients or by-products.

Pantene Pro-V Infinite Lengths Strengthening Shampoo (500 ml), €5.50

Discover Pantene Infinite Lengths Shampoo, your hair's ultimate source of nourishment and protection. Our gentle formula, with PRO-V and innovative ACTIVE NUTRI-PLEX technology, cleanses your hair while infusing it with essential nutrients. When used with our conditioner, it helps to strengthen* long hair with weak ends to leave hair looking healthy from root to tip, soft and strong til the last centimetre. Tested by the Swiss Vitamin Institute. Experience the ultimate hair care indulgence with Pro-V Active Nutri-Plex Infinite Lengths shampoo. *Strength against styling damage