Oral Care (66)

Aquafresh Complete Care Medium Toothbrush (1 Piece), €2.50

The Aquafresh Complete Care toothbrush for adults has multi-angled bristles for 25% better reach between teeth*, to help ensure effective and gentle cleaning in hard-to-reach areas. It has a comfortable non-slip rubber grip handle designed to fit your hand. The handle incorporates the unique Aquafresh Flex-Zone,  which helps control pressure when brushing - being gentle on gums while removing plaque. It also features a flexible ball-joint, which  allows the brush head to adjust to the contours of the teeth and gumline. The Aquafresh Complete Care toothbrush comes in a recyclable, 100% plastic-free pack made from recycled cardboard with a  regenerated cellulose window. By switching to this more sustainable packaging**, Aquafresh is helping reduce the impact of plastic packaging on the planet by more than 300 tonnes a year.*** We recommend that you brush with the Aquafresh Complete Care Toothbrush twice daily for two minutes. Consider combining the  Aquafresh Complete Care Toothbrush with Aquafresh Complete Care Toothpaste and Aquafresh Complete Care Mouthwash. * In laboratory tests vs a standard flat trim brush **vs all previous Aquafresh toothbrush packaging, which contained plastic ***From Nov 2021 onwards, compared to toothbrush plastic packaging used in 2019 by Aquafresh/Dr. BEST worldwide 1. 25% BETTER REACH BETWEEN TEETH compared to a standard flat trim brush in laboratory tests 2. MULTI-ANGLED BRISTLES for effective and gentle cleaning in hard-to-reach areas 3. GENTLE ON GUMS - unique Aquafresh Flex-Zone helps control pressure when brushing - being gentle on gums while removing plaque 4. FLEXIBLE BALL JOINT allows the brush head to adjust to the contours of the teeth and gumline 5. RECYCLABLE, 100% PLASTIC FREE PACK made from recycled cardboard with a regenerated cellulose window

Colgate Deep Clean Whitening Toothpaste (75 ml), €2.90

Colgate Deep Clean Whitening Toothpaste with baking soda gently removes surface stains and plaque for a naturally white smile. The fluoride toothpaste also fights cavities and refreshes.

Aquafresh Complete Care Original Toothpaste (75 ml), €2.15

Aquafresh Complete Care Original fluoride toothpaste. Kills 99% of bacteria that cause bad breath*. Protects your teeth and cleans your whole mouth, too. Aquafresh Complete Care Original fluoride toothpaste provides advanced triple protection for the whole family in a minty flavour everyone will enjoy. This everyday fluoride toothpaste helps fights against cavities, plaque at the gum line**, bacteria, stains, bad breath, acid attack and enamel erosion. Our original formula fights bad breath-causing bacteria and strengthens enamel even after you stop brushing**. Aquafresh Complete Care Original fluoride toothpaste is boosted with antibacterial ingredients which help kill bacteria and effectively destroys 99% of the bacteria that causes bad breath*. This everyday formula is developed with all the benefits of a daily fluoride toothpaste, with a fresh minty flavour suitable for the whole family. *in lab tests. **with twice daily brushing. 1. PROTECTS YOUR TEETH & CLEANS YOUR WHOLE MOUTH, TOO: Aquafresh Complete Care Original fluoride toothpaste provides effective all-day protection against tooth decay**. 2. FIGHTS AGAINST: cavities, plaque at the gum line***, bacteria, stains, bad breath, acid attack and enamel erosion. 3. KILLS 99% OF THE BACTERIA THAT CAUSE BAD BREATH*: Aquafresh Complete Care Original fluoride toothpaste is formulated with active minerals for antibacterial action you can trust. 4. STRENGTHENS ENAMEL: Aquafresh Complete Care Original fluoride toothpaste fights bad breath and strengthens tooth enamel even after you've stopped brushing**. 5. ADVANCE TRIPLE PROTECTION for the whole family, in a fresh minty flavour the family will enjoy. *in lab tests. ** with twice daily brushing ***follow a healthy diet and brush twice daily. Note that the level of protection may decrease between brushing.

Aquafresh Complete Care Whitening Toothpaste (75 ml), €2.15

Aquafresh Complete Care Whitening fluoride toothpaste. Helps restore teeth's natural whiteness. Protects against tooth decay and cleans your whole mouth, too. Aquafresh Complete Care Whitening fluoride toothpaste is tough on tooth decay. Our everyday formula fights against cavities, plaque at the gum line*, bacteria, stains, bad breath, acid attack and enamel erosion. It fights bad breath-causing bacteria and continues to strengthen enamel even after you stop brushing*. Aquafresh Complete Care Whitening fluoride toothpaste removes staining and helps restore your teeth's natural whiteness. *with twice daily brushing. 1. PROTECTS YOUR TEETH & CLEANS YOUR WHOLE MOUTH, TOO: Aquafresh Complete Care Whitening fluoride toothpaste delivers fresh breath, whiter teeth** and a crystal clear feeling of cleanness. 2. FIGHTS AGAINST: cavities, plaque at the gum line*, bacteria, stains, bad breath, acid attack and enamel erosion. 3. HELPS RESTORE TEETH'S NATURAL WHITENESS: Aquafresh Complete Care Whitening fluoride toothpaste gently removes stains to help restore your teeth to their natural whiteness. 4. STRENGTHENS ENAMEL: Aquafresh Complete Care Whitening fluoride toothpaste fights bad breath and strengthens enamel even after you stop brushing*. 5. ADVANCE TRIPLE PROTECTION in a fresh minty flavour the family will enjoy. *with twice daily brushing. **compared to using standard fluoride Aquafresh toothpaste.

Aquafresh White Renew Deep Clean Toothpaste (75 ml), €2.50

Aquafresh White Renew Deep Clean toothpaste is specifically designed to be our best-ever whitening formulation. It provides up to 3x better whitening* with advanced cleaning foam technology^ and clinically proven whitening ingredients to target and remove stains. It helps restore your teeth's natural whiteness, whilst rebuilding enamel strength. Aquafresh White Renew Deep Clean toothpaste gently polishes teeth for a shiny appearance and helps protects against future stains. It actively deep cleans and freshens the whole mouth, with a mint flavour which provides an extra fresh feeling. Aquafresh White Renew Deep Clean toothpaste comes in recyclable carton, tube and cap. Designed to be Aquafresh's best-ever whitening toothpaste which creates a protective barrier that helps keep teeth white. *After 8 weeks use vs Aquafresh Fresh & Minty ^with regular twice daily brushing 1. Aquafresh White Renew Deep Clean toothpaste with up to 3x BETTER WHITENING* gently removes stains to help restore teeth's natural whiteness *After 8 weeks use vs Aquafresh Fresh & Minty 2. With advanced CLEANING FOAM TECHNOLOGY^ and clinically proven whitening ingredients to target and remove stains ^with regular twice daily brushing 3. LIFTS DEEP STAINS from the tooth surface. GENTLY POLISHES TEETH for a shiny appearance. PREVENTS FUTURE STAINS* to help keep teeth white *After 8 weeks use vs Aquafresh Fresh & Minty 4. Specifically designed to ACTIVELY DEEP CLEAN and freshen the whole mouth with a mint flavour which provides an extra fresh feeling 5. REBUILDS ENAMEL strength, Helps PROTECT GUMS^, REFRESHES BREATH ^with regular twice daily brushing 6. Aquafresh White Renew Deep Clean toothpaste comes in RECYCLABLE carton, tube and cap

Colgate Total Active Fresh Toothpaste (125 ml), €4.65

The Colgate Total Active Prevention Fresh Mint Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Listerine Smart Rinse Mild Mint Mouthwash (250 ml), €2.25

- LISTERINE® SMART RINSE® helps protect your child's teeth against cavities when used twice daily after brushing. - The formula contains Fluoride, which strengthens teeth and reduces cavities by up to 40% more than brushing alone. - It fights bad bacteria, a major cause of plaque and gum disease, and contains zero alcohol. - It also goes around the whole mouth, reaching teeth, gums and tongue. - It attracts and tints the bits that brushing misses, showing your child the proof in the sink. LISTERINE® Smart Rinse Mild Mint is a ZERO-ALCOHOL and SUGAR FREE formula which helps clean where brushing misses. LISTERINE® Smart Rinse Mild Mint: Contains fluoride which reduces cavities by up to 40% more than brushing alone

Listerine Teeth & Gum Defence Mouthwash (500 ml), €5.95

- Used twice daily, LISTERINE® Total Care Teeth & Gum provides protection for healthy teeth and gums. - Provides a 3x longer lasting clean feeling than brushing alone. - Clinically proven with 10 benefits including cavity and gum protection. - The formula freshens breath, provides 12 hour germ protection and works below the gumline. - It cleans between teeth, reduces plaque, helps prevent tartar and strengthens enamel. LISTERINE® TOTAL CARE TEETH AND GUM MOUTHWASH is proven to have 10-in-1 benefits. For Total oral care! The formula kills up to 99% of plaque and bad breath causing germs left behind after brushing.

Tepe Interdental Red Brush 6 Pack (16 g), €4.80

TePe Interdental brushes are designed to clean the gaps between the teeth, where a regular toothbrush is unable to reach. Use daily to keep gums and teeth healthy and fresh. TePe Interdental Brushes come in 9 colour coded sizes to fit narrow as well as wide gaps. The interdental brushes are developed in collaboration with dental experts to ensure the highest quality in every detail. Daily use can remove up to 40% more plaque than toothbrushing alone. - Effective plaque removal prevents gum inflammation, cavities and bad breath - Interdental brushes are the most effective way to remove plaque between the teeth - The wire is plastic coated for safe and gentle cleaning around natural teeth and implants - Curve the wire for better access to the back teeth Handle made with renewable material* *Via the mass balance approach independently certified by ISCC plus.

Aquafresh Fresh Mint Mouthwash (500 ml), €2.75

Aquafresh Complete Care Mouthwash is formulated to give you all-round protection. Suitable for the family from 6 years to adults, this mouthwash is alcohol-free and provides 6 key benefits in 1. Our formula: * Strengthens enamel * Freshens breath * Provides cavity prevention * Contains ingredients for gum health * Has a great taste * Kills bad breath-causing bacteria** Providing 24h Sugar Acid Protection*, this mouthwash has around the clock defence against everyday sugars*. It also creates an enamel shield that protects the tooth surface against sugar acid attack. Our formula reaches all around your mouth and even in between teeth to areas brushing could miss to leave your mouth clean and feeling invigoratingly fresh! Combine Aquafresh Complete Care Mouthwash with the Aquafresh Complete Care range of toothpaste and Aquafresh Complete Care Toothbrush. 1. Aquafresh Complete Care Mouthwash provides triple protection which freshens breath, prevents cavities and fights plaque bacteria** 2. The mouthwash provides 6 key benefits in 1 3. This Aquafresh mouthwash creates a shield that helps protect the tooth surface against sugar acid attack, 24 hours a day* 4. Aquafresh Complete Care mouthwash strengthens enamel and features anti-bacterial action 5. This mouthwash is alcohol-free and comes in a fresh mint flavour 6. Intended for everyday use, pour 10ml of Aquafresh Complete Care mouthwash, rinse for 1 minute, and then spit it out. Use twice daily

Colgate Total Whitening Toothpaste (125 ml), €4.50

The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks

Corsodyl Daily Gum Care Soft Toothbrush (1 Piece), €3.85

Superior cleaning* * In hard to reach areas, compared to flat trim toothbrush in laboratory study. 8 Benefits for healthy gums ; strong teeth Plaque removal Cleans along the gum line Gentle on gums ; enamel Compact head for hard to reach areas Interdental cleaning Helps restore natural whiteness† Tongue cleaner Ergonomic handle † With twice daily brushing.

Oral-B 3D White Arctic Fresh Toothpaste (75 ml), €3.75

Oral-B 3D White Arctic Fresh toothpaste is clinically proven, removes up to 87% of surface stains and starts whitening after 1 brush

Sensodyne Pronamel Junior Bubble Mint Toothpaste for 6-12 Years (50 ml), €3.25

Did you know that new permanent teeth are 50% more vulnerable to damage and take up to 3 years to fully strengthen versus adults' teeth? That's why it's so important to take care of your little one's teeth. Sensodyne Pronamel Junior 6-12 Years is a Bubble Mint flavoured toothpaste is specially formulated for kids aged 6-12. It actively protects precious enamel and provides 24-hour cavity protection** for strong, healthy teeth. ** Follow a healthy diet and brush twice daily. Level of protection may decrease between brushing. Specially formulated with an optimised fluoride technology, this toothpaste contains 1450ppm fluoride, 100% natural flavours and a bubble mint flavour. New Sensodyne Pronamel Junior 6-12 Years Toothpaste and Kids 3-5 Years Toothpaste have been specially designed with dentists to help protect children's teeth from acid wear. Our kids' toothpaste range contains 100% natural flavours, is vegan-friendly†† and has no SLS for child friendly foaming. Sensodyne Pronamel fluoride toothpastes for kids' are packaged in a recyclable tube, cap and carton. ††Does not contain any animal or animal derived products. 1. Strong enamel: is your child's first line of defence against cavities and erosion is their enamel, and using a toothpaste can further enhance their oral care routine. 2. 24-hour cavity protection**: Specially formulated with optimised fluoride technology, this kids' toothpaste provides 24-hour cavity protection against dietary and sugar acids**. **Follow a healthy diet and brush twice daily. Level of protection may decrease between brushing. 3. 2x stronger defence†: Fluoride toothpaste for kids that's specially designed to provide 2x stronger defence against dietary acids†. †Enamel protection from sugar acids vs your mouth's natural defences. 4. Protecting smiles: Sensodyne Pronamel Junior 6-12 Years Toothpaste protects your child's precious enamel for stronger and healthier teeth. 5. Developed with dentists: Sensodyne Pronamel Junior 6-12 Years toothpaste has been designed with dentists to help protect children's teeth from acid wear and actively protect precious enamel on milk and permanent teeth. 6. Made with 100% natural flavours: This Bubble Mint flavoured toothpaste for kids is vegan friendly††, free from sugar, SLS and comes in a recyclable cap, tube and carton. ††Does not contain any animal or animal derived products.

Colgate 360° Sensitive PRO-Relief Extra Soft Toothbrush (1 Piece), €7.30

The Colgate 360 Sensitive Extra Soft Bristle Manual Toothbrush is designed for sensitive teeth and gums. With a cheek and tongue cleaner, the sensitive toothbrush gives you whole mouth freshness.

Colgate Cavity Protection Toothpaste (75 ml), €2.49

The Colgate Maximum Cavity Protection Toothpaste strengthens enamel and protects against cavities forming. The toothpaste for cavity prevention has a calcium-enriched formula to help strengthen teeth.

Colgate Toothbrush Slim Soft Advanced (31.57 g), €6.30

Enjoy a whole mouth clean with the Colgate Slim Soft Advanced Toothbrush. This manual toothbrush has dual core bristles and 17x slimmer tips* to gently reach 7x deeper below the gumline* and 2.4x deeper between teeth* for plaque removal. *vs. ordinary flat trim toothbrush with end rounded bristles

Colgate Zig Zag Charcoal Medium Toothbrush (3 Piece), €2.75

The Colgate Zig Zag Medium Toothbrush has been designed to give you a thorough clean with cross bristles that reach deep between your teeth. The manual toothbrush cleans your teeth, tongue, cheeks and gums for a healthy mouth. The toothbrush also has a flexible neck for added comfort when brushing.

Fixodent Complete Strong Hold Denture Adhesive (47 g), €4.35

Use Fixodent Complete with fresh flavour for a strong hold and great comfort through the day. This adhesive cream is adapted for full and partial dentures.

Fixodent Plus Unbeatable Bite All Day Hold Denture Adhesive (40 g), €4.35

Use Fixodent Plus Unbeatable Bite to help keep your dentures in place all day, especially when eating. This Premium adhesive cream is adapted for full and partial dentures.

Oral-B Pulsar 3DWhite Whitening Therapy Soft Toothbrush (1 Piece), €5.50

Oral-B Pulsar 3D White Whitening Therapy battery toothbrush gives you the control of a regular manual brush and soflty brightens your teeth. The brush softly whitens teeth in 1 week by removing surface stains. It removes stains on teeth, between teeth and along the gumline.

Steradent Pro White Tablets (30 Piece), €3.55

In just 3 minutes thousands of micro bubbles carry the active oxygen all around the denture killing 99.9% of bacteria. Provides a powerful in depth clean working where the toothbrush can't go. Use twice daily, Steradent Pro White is formulated to fight against tough stains leaving your denture feeling perfectly clean, smooth and brilliantly white. Suitable for full and partial dentures. The formula is safe to use with your dentures and will not cause damage to metal parts.

Colgate Max White Medium Toothbrush Triple Pack (1 Piece), €7.80

Dazzle with a whiter smile when you use the Colgate Max White Medium manual whitening toothbrushes. These teeth whitening toothbrushes have a unique polishing star to help gently remove stains and reveal your teeth's natural whiteness. Now you can smile with more confidence.

Oral-B 123 Indicator Medium Toothbrush (1 Piece), €2.00

Oral-B 123 Indicator manual toothrbush with comfort grip and blue indicator bristles that fade halfway so you know when to replace your toothbrush.

Oral-B Essential Dental Floss (50 m), €2.75

Oral-B Essential dental floss provides advanced flossing action for a fresh, clean feeling in your mouth. Its advanced, 2-layered design provides superior strength, easy handling, and comfort.

Sensodyne Daily Care Deep Clean Gel Toothpaste (75 ml), €5.42

Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Sensitivity is not a one-off problem, it's an ongoing condition that can benefit from using a twice daily specialist toothpaste such as Sensodyne Daily Care. Sensodyne Daily Care toothpastes are specially formulated for people with sensitive teeth, with all the benefits of a regular toothpaste. 1. WHAT IS SENSODYNE DEEP CLEAN: It is a daily fluoride toothpaste that provides daily care for sensitive teeth.* It also advanced cleaning designed for sensitive teeth. *With twice daily brushing 2. HOW DOES IT WORK: The toothpaste is specially formulated for sensitive teeth, while the mint flavour leaves a long-lasting cooling sensation. 3. WHO IS IT FOR: Sensodyne Deep Clean toothpaste is suitable for adults and children over the age of 12 to care for sensitive teeth plus all the benefits of a regular fluoride toothpaste and a deep clean. 4. PROVIDED BENEFITS: Besides caring for sensitive teeth, cavity protection, deep clean and foam boost technology, a mint flavour leaves long-lasting freshness. 5. NO. 1 DENTIST RECOMMENDED BRAND FOR SENSITIVE TEETH. For claim verification please contact [email protected] 6. HOW TO USE: Brush with Sensodyne Deep Clean toothpaste twice a day for long lasting care for sensitive teeth. Always read the label before use.

Sensodyne Pronamel Cool Mint Gentle Whitening Toothpaste (75 ml), €5.00

New Formulation, same great enamel protection. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste provides daily care and protection for your teeth. Every day, acids in your diet, such as fruit, wine and fizzy drinks can weaken the enamel surface. Over time, weakened enamel can be more easily worn away and your teeth can get visibly thinner and transparent at the edges. Your dentist will be able to detect these early signs of acid wear.  Sensodyne Pronamel Gentle Whitening  has a unique formulation. It helps minerals penetrate deep into the enamel surface. It actively strengthens and re-hardens weakened enamel, making it strong, healthy and better protected  from the effects of everyday acids while helping to restore the natural whiteness of the teeth. 1. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste helps protect enamel from everyday dietary acids 2. With twice-daily brushing, our toothpaste helps restore the natural whiteness of teeth 3. Sensodyne Pronamel helps maintain healthy gums*|*With twice-daily brushing 4. Sensodyne Pronamel Gentle Whitening helps keeps your enamel healthy, strong and protected 5. This teeth whitening toothpaste keeps your enamel healthy, stronger and better protected 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Sensodyne Repair & Protect Toothbrush (1 Piece), €5.55

NEW SENSODYNE REPAIR & PROTECT TOOTHBRUSH: It is a manual toothbrush with DUOFLEX neck that has soft outer bristles, twisting inner bristles and is specially designed to be suitable for people with sensitive teeth. 48% BETTER CLEANING*: This soft toothbrush is designed for gentle cleaning and plaque removal while being soft on the enamel and gums. END ROUNDED BRISTLES FOR GENTLE AND EFFECTIVE CLEANING: With its small angled head, soft outer bristles and inner twisting bristles, the Sensodyne Repair & Protect toothbrush is suitable for people with sensitive teeth. FOR SENSITIVE TEETH: It is recommended to brush twice a day in combination with a sensitivity toothpaste such as Sensodyne Repair & Protect Deep Repair. MORE FLEX, LESS PRESSURE*: Brush for 2 minutes with this soft toothbrush specifically designed with a small head and long DUOFLEX neck for access into hard to reach areas. * in laboratory tests vs a standard flat trim brush without a ball joint. 1. Sensodyne is the No.1 dentist recommended brand for sensitive teeth. For claim cerification please contact [email protected] 2. Provides 2x better cleaning control* 3. Features a ball joint to provide more flex, better cleaning and all this with less pressure* 4. Round-ended bristles for effective surface cleaning 5. *in laboratory tests vs a standard flat trim brush without a ball joint

Sensodyne Repair & Protect Whitening Toothpaste (75 ml), €7.80

Sensodyne Repair and Protect Whitening toothpaste is clinically proven to provide long-lasting protection for sensitive teeth while helping to restore their natural whiteness with twice-daily brushing. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth* | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair & Protect Whitening toothpaste delivers long-lasting protection for sensitive teeth 2. Clinically proven to provide sensitive teeth relief and help restore your teeth to their natural whiteness with twice daily brushing 3. Sensodyne Repair and Protect is formulated to create a protective layer over sensitive areas of your teeth 4. Sensodyne Repair and Protect Whitening toothpaste helps to repair* vulnerable areas of the teeth 5. Sensodyne Repair and Protect toothpaste that leaves your mouth feeling fresh and clean 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**|*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.|**64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Aquafresh Advance Toothpaste for Kids 9-12 Years (75 ml), €3.99

Aquafresh Advance toothpaste is specially designed by dental experts for children aged 9-12 years, and now comes with 0% artificial flavours and sweeteners, providing expert protection for new permanent teeth whilst being gentle on enamel. New permanent teeth are 50% more vulnerable to damage than adult teeth and can take up to 3 years to reach full strength. The low abrasive formula ensures gentle cleaning for your child's teeth. It also provides 24hr sugar acid protection*. * Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. Aquafresh Advance Kids toothpaste is designed by experts, trusted by parents and loved by kids, and provides lasting protection for new permanent teeth. 1. WHAT IS AQUAFRESH ADVANCE TOOTHPASTE: It is kids toothpaste specially designed toothpaste for children from the age of 9-12 that provides special care for mixed teeth (a mix of milk and adult teeth) while strengthening enamel at the same time, with twice daily brushing. 2. WHY CHOOSE: Aquafresh Advance toothpaste is specially designed by dental experts to provide expert protection for new permanent teeth while being gentle on vulnerable enamel. With twice-daily brushing it provides 5 key benefits: Cavity prevention, enamel protection, healthy gums (with twice daily brushing), fights plaque (with twice daily brushing), gentle on teeth. 3. NATURALLY DERIVED INGREDIENTS: Aquafresh Advance toothpaste now comes with 0% artificial flavours and sweeteners, and is made with 97% naturally derived ingredients, making it an excellent choice to provide expert care for new permanent teeth. It is sugar free* and Vegan friendly** *Limit sugary snacks between meals and brush twice daily. **does not contain any animal or animal derived product. 4. 24 HOURS SUGAR ACID PROTECTION*: Aquafresh Advance toothpaste is a clinically proven kids toothpaste, with an age-appropriate fluoride level that provides cavity protection and enamel strengthening. It also protects against attacks by everyday sugar acids for up to 24hours*. * Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing. 5. WHO IS IT FOR: It's a toothpaste for children aged 9-12 years who have mixed milk and permanent teeth. New permanent teeth are 50% more vulnerable to damage than adult teeth and can take up to 3 years to reach full strength. Aquafresh Advance Kids toothpaste is gentle on your child's teeth and has a mint boost flavour which makes it a perfect choice for your child.