Sensitive Toothpaste (17)

Sensodyne Pronamel Intensive Enamel Repair Extra Fresh Toothpaste (75 ml), €4.50

New Formulation, same great enamel protection. Driving minerals deep into the enamel surface, Sensodyne Pronamel Intensive Enamel Repair Extra Fresh Toothpaste actively repairs acid-weakened areas of the enamel. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Provide your teeth with extra care for the future and repair your enamel surface with Sensodyne Pronamel Intensive Enamel Repair Extra Fresh toothpaste. With twice-daily brushing, you can lock in minerals to protect against the effects of acid wear.  Sensodyne Pronamel Intensive Enamel Repair Extra Fresh  protects against cavities and helps keep gums healthy*.  Our unique  re-mineralising formula delivers more vital minerals that absorb deep into the surface structure of the weak enamel, repairing and rebuilding micro-damage in the vulnerable areas of the teeth for stronger, better protected teeth. Sensodyne Pronamel Intensive Enamel Repair is suitable for sensitive teeth. *With twice-daily brushing   1. Sensodyne Pronamel Intensive Enamel Repair is a daily toothpaste that repairs weakened enamel surfaces 2. The formula has been designed to actively repairs weakened enamel caused by dietary acids 3. The toothpaste formula delivers more vital minerals that rebuild enamel vulnerable areas of the teeth 4. With twice-daily brushing, it helps to protect against cavities and keep gums healthy, while repairs and rebuilds early acid microdamage in the enamel surface areas of the teeth and fortifies teeth 5. Especially designed to help protect against the effects of enamel loss for strong and healthy teeth 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Sensodyne Pronamel Cool Mint Gentle Whitening Toothpaste (75 ml), €5.00

New Formulation, same great enamel protection. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste provides daily care and protection for your teeth. Every day, acids in your diet, such as fruit, wine and fizzy drinks can weaken the enamel surface. Over time, weakened enamel can be more easily worn away and your teeth can get visibly thinner and transparent at the edges. Your dentist will be able to detect these early signs of acid wear.  Sensodyne Pronamel Gentle Whitening  has a unique formulation. It helps minerals penetrate deep into the enamel surface. It actively strengthens and re-hardens weakened enamel, making it strong, healthy and better protected  from the effects of everyday acids while helping to restore the natural whiteness of the teeth. 1. Sensodyne Pronamel Enamel Care Gentle Whitening Toothpaste helps protect enamel from everyday dietary acids 2. With twice-daily brushing, our toothpaste helps restore the natural whiteness of teeth 3. Sensodyne Pronamel helps maintain healthy gums*|*With twice-daily brushing 4. Sensodyne Pronamel Gentle Whitening helps keeps your enamel healthy, strong and protected 5. This teeth whitening toothpaste keeps your enamel healthy, stronger and better protected 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste (75 ml), €4.50

New Formulation, same great enamel protection. Driving minerals deep into the enamel surface, Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste actively repairs acid-weakened areas of the enamel. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Restore the natural whiteness of your teeth and repair your enamel surface with Sensodyne Pronamel toothpaste. With twice-daily brushing, you can lock in minerals to protect against the effects of acid wear.  Sensodyne Pronamel Intensive Enamel Repair Whitening  protects against cavities and helps keep gums healthy*.  Our  unique re-mineralising formula delivers more vital minerals that absorb deep into the surface structure of the weak enamel, repairing and rebuilding micro-damage in the vulnerable areas of the teeth for stronger, better protected teeth. Sensodyne Pronamel Intensive Enamel Repair is suitable for sensitive teeth. *with twice-daily brushing  1. Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste actively repairs weakened enamel caused by dietary acids 2. With twice-daily brushing, our toothpaste helps restore the natural whiteness of teeth 3. Sensodyne Pronamel Intensive Enamel Repair Whitening toothpaste keeps gums healthy*|*With twice-daily brushing 4. Sensodyne Pronamel locks in minerals to help protect against the effects of acid wear 5. Sensodyne Pronamel Intensive Enamel Repair Whitening toothpaste is suitable for sensitive teeth 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Sensodyne Gentle Whitening Toothpaste (100 ml), €4.80

Superior whitening action for sensitive teeth*. Number one dentist recommended brand for sensitive teeth** .Sensodyne Daily Care is a fluoride toothpaste which can be used everyday and provides daily care for sensitive teeth. Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Tooth sensitivity is not a one-off problem, but an ongoing condition that can benefit from daily specialist care. Sensodyne Daily Care toothpastes are specially formulated for people with sensitive teeth, with all the benefits of a regular toothpaste - from Sensodyne, experts in care for sensitive teeth.  Sensodyne Daily Care Gentle Whitening: designed for people with sensitive teeth, removes stains and polishes tooth surface, provides long lasting sensitivity care, provides all the benefits of a regular toothpaste. *versus previous formulation. **for claim verification please contact [email protected]. 1. WHAT IS SENSODYNE GENTLE WHITENING: It is a daily fluoride toothpaste that cares for sensitive teeth, while helping to restore the natural whiteness of your teeth. 2. HOW DOES IT WORK: Its formulation delivers effective stain removal for naturally whiter teeth*, while the minty taste leaves your mouth feeling clean and fresh. *with twice daily brushing 3. WHO IS IT FOR: It is for adults and children over the age of 12 for the care of sensitive teeth and gentle whitening with a fresh minty taste. 4. PROVIDED BENEFITS: With twice daily brushing, it cares for sensitive teeth and provides whitening. It contains fluoride to strengthen the teeth and protect against decay, while the minty taste leaves your mouth feeling clean and fresh. 5. NO. 1 DENTIST RECOMMENDED BRAND FOR SENSITIVE TEETH* *For claim verification please contact [email protected]

Sensodyne Deep Repair Repair and Protect Toothpaste (75 ml), €5.00

Sensodyne Repair and Protect Original Toothpaste is clinically proven to provide long-lasting protection for sensitive teeth*. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**. *with twice-daily brushing. | **64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair and Protect Original toothpaste delivers long-lasting protection for sensitive teeth* 2. Clinically proven to provide sensitive teeth relief with twice daily brushing 3. Fluoride toothpaste that strengthens enamel and freshens breath 4. Sensodyne Repair and Protect formulated to create a protective layer over sensitive areas of your teeth 5. Sensodyne Repair and Protect toothpaste helps prevent cavities 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth** |*with twice-daily brushing |**64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Sensodyne Pronamel Mint Essence Daily Protection Toothpaste (75 ml), €5.00

New formulation, same great enamel protection.  Developed by dentists, Sensodyne Pronamel Enamel Care Daily Protection Toothpaste provides daily protection from the effects of acid wear and everyday acids. Acids in modern diets can weaken your enamel surface. Over time, this can lead to your enamel thinning, allowing the yellow dull dentine layer underneath to show through. Provide your teeth with daily care for the future. With twice-daily brushing, you allow minerals to penetrate deep into the enamel surface.  Sensodyne Pronamel Daily Protection  has a unique formulation. It actively strengthens and re-hardens acid-weakened  enamel, making it strong, healthy and better protected from the effects of  everyday acids.  Always follow the label: Brush twice a day and no more than three times, minimise swallowing and spit out. If irritation occurs, discontinue use. Talk to your dentist or doctor as soon as possible if you experience swelling of the mouth or face. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen see your dentist. Keep out of reach of children. Not for use by children under 12 years of age unless on advice of a dental professional or doctor. The ends of this carton have been glued down. Do not use if the carton ends are open.  WHO IS IT FOR? Sensodyne Pronamel Daily Protection is for everyone aged 12 years and over, who wants to care for their enamel surface.  1. Sensodyne Pronamel Enamel Care Daily Protection Toothpaste helps protect enamel from everyday dietary acids 2. Sensodyne Pronamel helps minerals penetrate deep into the enamel surface 3. With twice-daily brushing, our toothpaste provides cavity protection 4. Sensodyne Pronamel toothpaste helps maintain healthy gums*|*With twice-daily brushing 5. This enamel toothpaste keeps your enamel healthy, strong and protected 6. All Pronamel products are made of fully recyclable packaging (tube, cap & carton).

Sensodyne Extra Fresh Daily Care Toothpaste (100 ml), €4.59

WHAT IS SENSODYNE DAILY CARE EXTRA FRESH TOOTHPASTE? Sensodyne Daily Care Extra Fresh Toothpaste provides daily care for sensitive teeth*. This daily sensitive toothpaste provides all the benefits of a regular toothpaste*, helping you enjoy the food you love. HOW DOES IT WORK? With twice daily brushing this fluoride toothpaste formula freshens breath whilst promoting oral health - strengthening teeth, cleaning to help maintain healthy gums, and helping protect against tooth decay. Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to sensitive teeth, for example, with hot and cold food and drinks. Sensitive teeth need special care. Sensodyne Daily Care toothpastes are specially formulated to provide sensitive teeth with all the benefits of a regular toothpaste*. WHO IS IT FOR? Sensodyne Daily Care Extra Fresh toothpaste is for anyone 12 years and over who wants to care for their sensitive teeth. HOW TO USE? Brush twice daily with Sensodyne Daily Care Extra Fresh toothpaste, and not more than three times. Minimise swallowing and spit out. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**. *with twice-daily brushing. **Dentist Survey, UK, 2023. For verification: [email protected] 1. Sensitive Toothpaste: 1 in 3 people may experience sensitive teeth. Sensodyne Daily Care Extra Fresh Toothpaste provides 24-7 care for sensitive teeth with twice daily use. 2. Triple Cleaning Action: Our new improved toothpaste formulation delivers everyday cleaning action and improved foaming vs previous Sensodyne Daily Care Extra Fresh 3. All you need for everyday Freshness: Sensodyne Daily Care Extra Fresh toothpaste is a sensitive toothpaste for sensitive teeth that's gentle on enamel and provides all the benefits of a regular toothpaste with twice daily brushing 4. Helps Protect Against Cavities: Sensodyne Daily Care Extra Fresh is a sensitive toothpaste that contains fluoride to strengthen the teeth and help protect against decay with twice daily brushing 5. No.1 Dentist recommended toothpaste brand for sensitive teeth* Brush your teeth twice a day for 24-7 care *Dentist Survey, UK, 2023. For verification: [email protected]

Sensodyne Rapid Relief Toothpaste (75 ml), €5.00

WHY USE SENSODYNE RAPID RELIEF ORIGINAL TOOTHPASTE? It's a fast way to relieve the pain of sensitive teeth, and help prevent it coming back. With twice daily brushing, Sensodyne toothpaste builds ongoing protection from the pain of sensitive teeth. It also helps whiten enamel and prevent tooth staining*. WHAT IS TOOTH SENSITIVITY? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. Sensodyne Rapid Relief is clinically proven to relieve the pain of sensitive teeth. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. WHO IS IT FOR? Sensodyne Rapid Relief is for anyone, aged 12 years and over, who wants fast relief for sensitivity pain. *with twice-daily brushing. 1. Sensodyne Rapid Relief Original Toothpaste provides sensitive teeth with instant relief from sensitivity* and helps prevent it coming back** 2. With twice-daily brushing, Sensodyne Rapid Relief toothpaste builds ongoing protection from the pain of sensitive teeth 3. Sensodyne toothpaste helps prevent tooth staining** 4. Sensodyne Rapid Relief toothpaste provides daily fast relief** 5. From Sensodyne, the No.1 dentist recommended brand for sensitive teeth*** 6. *When used as directed. Individual results may vary. | **with twice-daily brushing|***64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Sensodyne Complete Protection Toothpaste (75 ml), €6.69

New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits: Clinically proven to help protect sensitive teeth, Whitening, Plaque removal*, Strong enamel, Healthy gums*, Cavity protection, Deep cleaning and Fresh breath. Unique formula with an Advanced Cleaning System for Superior Cleaning Action**. Cool Mint for an invigorating lasting cooling sensation. Refreshing double mint with a hint of aromatic herbs. Caring for your sensitive teeth shouldn't come at the expense of other important benefits. Sensodyne Complete Protection +: All in one daily oral care for sensitive teeth. *with twice daily brushing. **vs a regular Sensodyne toothpaste. 1. New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits. 2. Clinically proven to help protect sensitive teeth. 3. Cool Mint for an invigorating lasting cooling sensation. 4. Refreshing double mint with a hint of aromatic herbs. 5. Unique formula with an Advanced Cleaning System for Superior Cleaning Action* *vs a regular Sensodyne toothpaste.

Sensodyne Sensitivity & Gum & Enamel Toothpaste (75 ml), €5.00

Sensodyne Sensitivity Gum & Enamel is a fluoride toothpaste with triple action helps protect sensitive teeth and improves gum health while also re-hardens the enamel. This toothpaste strengthens the enamel surface and helps protect teeth from dietary acids found in everyday foods and drinks while also being gentle on enamel for strong and healthy teeth. This toothpaste builds a protective layer over sensitive areas of teeth with twice daily brushing. Micro Foam formula targets and removes plaque bacteria in hard-to-reach places between the teeth and along the gum line. 1. Sensodyne Sensitivity Gum & Enamel helps provide daily protection for sensitive teeth* *With twice daily brushing 2. STRENGTHENS THE ENAMEL SURFACE: Toothpaste for sensitive teeth strengthens the enamel surface. 3. FOR SENSITIVE TEETH AND HEALTHIER GUMS: This fluoride toothpaste formula with Micro Foam targets and removes plaque bacteria along the gumline. 4. This Sensodyne toothpaste leaves your mouth feeling extra-fresh. 5. This toothpaste helps protect teeth from dietary acids for strong, healthy teeth and gums. 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth** **Dentist Surveys, UK & IE, 2023. For verification: [email protected]

Corsodyl Active Gum Repair Whitening Toothpaste (75 ml), €5.00

Corsodyl Active Gum Repair Whitening Toothpaste helps reverse gum problems by targeting plaque, the main cause of early gum disease. Designed by gum experts, it is clinically proven to actively remove plaque bacteria, to help repair inflamed, swollen & bleeding gums. It's flavour enhancing technology with a blend of purposefully selected flavour ingredients helps to balance the overall taste; combined with specific cooling materials for a fresh experience. Plus, it gently lifts stains to whiten teeth. The toothpaste comes in a carton, tube and cap which are all recyclable. Start brushing your teeth twice a day with Corsodyl Active Gum Repair toothpaste to help target the cause of gum disease. For healthy gums and strong teeth. 1. A toothpaste for gum problems for adults that actively removes plaque bacteria to help to help bleeding, swollen & inflamed gums repair 2. Corsodyl teeth whitening toothpaste gently lifts stains to whiten teeth. 3. Designed by gum experts: effectively targets the cause of gum problems and bleeding gums. 4. Provides all the benefits of a daily fluoride toothpaste for healthy gums and strong teeth 5. Recyclable tube carton and cap

Sensodyne Rapid Relief Whitening Toothpaste (75 ml), €5.00

WHY USE SENSODYNE SENSITIVE RAPID RELIEF WHITENING TOOTHPASTE? It's a fast way to relieve the pain of sensitive teeth, and help stop it coming back. With twice daily brushing, Sensodyne toothpaste builds ongoing protection from the pain of sensitive teeth. It also whitens enamel and prevents staining. WHAT IS TOOTH SENSITIVITY? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. Sensodyne Rapid Relief is clinically proven to relieve the pain of sensitive teeth. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. WHO IS IT FOR? Sensodyne Rapid Relief is for everyone aged 12 years and over, who wants to care for their sensitive teeth. Sensodyne is the No.1 dentist recommended brand for sensitive teeth*. | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Sensitive Rapid Relief Whitening Toothpaste provides sensitive teeth with instant pain relief and helps stop it coming back 2. With twice-daily brushing, Sensodyne toothpaste removes stains to restore the natural whiteness of your teeth 3. Sensodyne Sensitive toothpaste builds ongoing protection from the pain of sensitive teeth 4. Sensodyne Rapid Relief enables daily protection for sensitive teeth 5. From Sensodyne, the No.1 dentist recommended brand for sensitive teeth* 6. *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Sensodyne Repair and Protect Whitening Toothpaste (75 ml), €5.00

Sensodyne Repair and Protect Whitening toothpaste is clinically proven to provide long-lasting protection for sensitive teeth while helping to restore their natural whiteness with twice-daily brushing. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth* | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair & Protect Whitening toothpaste delivers long-lasting protection for sensitive teeth 2. Clinically proven to provide sensitive teeth relief and help restore your teeth to their natural whiteness with twice daily brushing 3. Sensodyne Repair and Protect is formulated to create a protective layer over sensitive areas of your teeth 4. Sensodyne Repair and Protect Whitening toothpaste helps to repair* vulnerable areas of the teeth 5. Sensodyne Repair and Protect toothpaste that leaves your mouth feeling fresh and clean 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth**|*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.|**64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Sensodyne Sensitivity and Gum Toothpaste (75 ml), €7.30

Sensodyne Sensitivity & Gum toothpaste is a clinically proven daily toothpaste with a dual action for sensitive teeth and gum problems. If you experience sensitive areas of the teeth and gum problems, you are not alone. Many people with sensitive teeth also report having gum problems. Take action to help manage both problems with one toothpaste. 1. Sensodyne Sensitivity & Gum Original Mint Toothpaste is designed for people with sensitive teeth* *With twice daily brushing 2. Fluoride toothpaste with MicroFoam technology gets into hard to reach places to deliver deep cleaning. 3. Clinically proven daily dual action toothpaste for sensitive teeth gently cleans and helps improve gum health*. *With twice daily brushing 4. Targets and removes plaque bacteria, to improve gum health. 5. Sensodyne toothpaste helps provide daily protection for sensitive teeth* *With twice daily brushing 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth** **Dentist Surveys, UK & IE, 2023. For verification: [email protected]

Colgate Sensitive Relief Whitening Toothpaste (75 ml), €6.30

The same great taste and sensitivity relief as Colgate Sensitive PRO-Relief. The New Colgate Sensitive Instant* Relief Whitening Toothpaste relieves tooth sensitivity with daily use. *For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.

Sensodyne Extra Fresh Repair and Protect Toothpaste (75 ml), €5.00

Sensodyne Repair and Protect Extra Fresh Toothpaste is clinically proven to provide long-lasting protection for sensitive teeth with twice-daily brushing. This daily repair toothpaste is expertly formulated to form a protective layer over vulnerable areas of your sensitive teeth and the exposed dentine, and comes in an extra fresh flavour to leave your mouth feeling fresh and clean. It contains fluoride to help strengthen enamel, helping prevent cavities. When enamel is worn away, or gums recede, the dentine can become exposed, leading to tooth sensitivity with hot and cold foods and drinks. Tooth sensitivity is an ongoing condition and benefits from daily specialist care. Sensodyne is the No.1 dentist recommended brand for sensitive teeth*. | *64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) 1. Sensodyne Repair & Protect Extra Fresh toothpaste delivers long-lasting protection for sensitive teeth* 2. Clinically proven to provide sensitivity relief with twice daily brushing 3. Sensodyne Repair and Protect is formulated to create a protective layer over sensitive areas of your teeth 4. A fluoride toothpaste that helps to repair** vulnerable areas of the teeth 5. Sensodyne Repair and Protect toothpaste that comes in an extra fresh flavour to leave your mouth feeling fresh and clean 6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth***|*with twice-daily brushing.|**Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.|***64% of 200 surveyed dentists, 2022 (contact [email protected] for claim verification) | Manufactured in Maidenhead, United Kingdom

Sensodyne Original Mint Daily Care Toothpaste (100 ml), €4.59

Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Tooth sensitivity is not a one-off problem, but an ongoing condition that can benefit from daily specialist care. Sensodyne Daily Care toothpastes are specially formulated for people with sensitive teeth, with all the benefits of a regular toothpaste - from Sensodyne, experts in care for sensitive teeth. Use Sensodyne Daily Care Original twice daily: Long lasting sensitivity care Fresh and clean mouth feel Contains fluoride to strengthen teeth Provides all the benefits of a regular toothpaste Number one dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for many years. Sensodyne Daily Care is a fluoride toothpaste which can be used everyday and provides daily care for sensitive teeth. 1. Builds 24/7 care for sensitive teeth with twice daily brushing 2. No.1 dentist recommended brand for sensitive teeth. For Claim Verification please contact [email protected] 3. Helps maintain healthy gums with twice daily brushing 4. Fluoride formula helps strengthen the teeth 5. Specially formulated for people with sensitive teeth