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A cookie is a small piece of information placed on your PC by this Site. It enables your computer to access information on this Site in a faster and more efficient manner. SuperValu uses cookies to recognise where you are from, to help with security and enable many of the features that make the Site function. We also use cookies to monitor website activity as described above in the ‘Non-Personal Information’ section.

Our Site uses a number of cookies which broadly fall under the following:

Cookies required for Site Usage
We use cookies which are required to login to your Real Rewards account, book Bonus Rewards and make purchases on our Online Shopping website. These are required to use the site and it will not function properly without them. You can change your cookie settings so that these cookies will not be set. You can also delete cookies which have previously been set. For more information on how to manage cookies, including opt-out of all site cookies please visit:

Site Analysis cookies
We also gather statistical and other analytical information of all visitors to our websites. We use this non-personal data gathered from visitors to our website in a collective form to improve the service we provide. This is not linked to your personal information and is completely anonymous. The service that we use for this purpose is Google Analytics. To see how you can opt out of Google Analytics visit For more information on how to manage cookies, including opt-out of site analysis cookies please visit:

Functional cookies
Our websites use a number of cookies which perform activities such as remembering your previous choices when visiting via mobile phone, remembering not to display the same warning repeatedly etc. For more information on how to manage cookies, including opting-out of functional cookies please visit:

Advertising/Re-marketing cookies
As a part of our site tracking we do pass information to the Google/Doubleclick advertising network which allows advertising relevant to sites you have visited to be delivered across other websites. This information is anonymous. You can set your preferences or opt out of these programmes using the following link:

Other third party cookies
If you use an embedded service on our site such as Google Maps, Sharing via Facebook or Twitter, Video via Vimeo, cookies may be set which are beyond our control. As we do not control these cookies and cannot access them, you should check the cookie policies of these embedded services.

If you have any further questions on how we store or use information about you please feel free to contact us.

To ensure the best shopping experience, please use an up-to-date browser. Example: the latest versions of Chrome, Firefox, Safari or Microsoft Edge.